Fields Family Wines

What Fields Family Wines does

Fields Family Wines is a privately held, family-owned boutique winery based in Acampo, California (Lodi wine region), founded in 2005 by Russ and Melinda Fields. The business operates from an estate vineyard in the Mokelumne River AVA, producing small-lot, handcrafted wines (65–98 cases per SKU) using a minimalist winemaking approach: native/ambient yeast fermentation, neutral French oak aging, and unfined/unfiltered wines where possible. Beyond estate fruit (Syrah, Mourvèdre, Tempranillo, Grenache Blanc, Vermentino), the winery sources grapes from Mule Plane Vineyard, Stampede Vineyard (Clements Hills AVA), Vinedos Aurora, and UV-Laguna Vineyard in Sonoma, with a current portfolio of roughly 13 wines priced from $25 to $80 per bottle.

The technology footprint is intentionally low-tech: production relies on traditional small-lot winemaking rather than automation or proprietary platforms, and the digital presence is a Squarespace website with an online order form and email-driven wine club fulfillment. The company has no patents, no proprietary software, no AI/ML capability, and no app; commercial activity is conducted entirely through direct-to-consumer channels.

The business model is direct-to-consumer, with three revenue streams: (1) Wine Club (FFWC) subscriptions releasing four times per year on the last Saturday of January, April, July, and October, with member discounts of 20% on 1–11 bottles and 25% on 12+ bottles, plus complimentary wine-and-food pairing experiences; (2) Tasting room revenue at the Acampo estate, open seven days a week from 11am to 5pm, including paid Wine 101 and Blending experiences priced at $10 per member and $25 per non-member; and (3) ad-hoc online wine orders fulfilled via web form. There are no third-party retail or distributor relationships disclosed, no external investors, and no parent company. The operation is run by a team of five, including Owner Russ Fields, Winemaker-Partner Ryan Sherman, and DTC Manager Michael Perry.

Name

Fields Family Wines

Legal name

Fields Family Wines

Website

https://fieldsfamilywines.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Fields Family Wines is a family-owned boutique winery in Lodi, California, producing small-lot, handcrafted wines from its estate vineyard and select California sources. It sells exclusively direct-to-consumer through a tasting room, online orders, and a quarterly wine club serving individual wine enthusiasts.

Ownership category

akta.pro rank

Product category

Boutique Winery (Small-Lot Premium Wines)

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (445320), Grape Vineyards (111332)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Boutique winery
• Small-lot wines
• Wine club membership
• Estate vineyard wines
• Direct-to-consumer wine

Headquarters

HQ city

Acampo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct-to-Consumer (DTC) Wine Sales: Wines sold directly to consumers through the tasting room and online orders. Wine Club memberships generate recurring revenue with 4 quarterly releases, offering 20-25% discounts on purchases.
2. Tasting Room and Event Revenue: Revenue from tasting room visits, wine and food pairing experiences, Wine 101 and blending experiences for members and non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Fields Family Wines is a family-owned boutique winery in Lodi, California that produces and sells small-lot, handcrafted premium wines (65–98 cases per wine) from its estate vineyard in the Mokelumne River AVA and select sourced vineyards. Wines are sold directly to consumers through a tasting room, a quarterly wine club, and online ordering.

Product overview

Fields Family Wines is a boutique winery in Lodi, California offering a portfolio of small-lot, handcrafted premium wines. Their core products include wines from their Estate Vineyard in the Mokelumne River AVA (producing Estate Syrah, Mourvèdre, Tempranillo, Grenache Blanc, and Vermentino) and sourced grapes from premium vineyards. Current wine offerings include: 2024 Estate Grenache Blanc ($25), 2023 Mourvèdre ($30), 2023 Carignan, 2023 Vermentino, 2024 ELYSIAN FIELDS White Wine Blend, 2022 Syrah (Whole Cluster Fermentation), 2022 Old Vine Zinfandel from Stampede Vineyard, 2022 Syrah Estate, 2021 Estate Tempranillo, 2020 Vicious Delicious red blend ($42), 2023 BIG RED Estate Proprietary Red Blend, 2023 Petit Sirah ($32), and 2023 Pinot Noir from Sonoma ($80). The winery also operates a Wine Club (FFWC) with quarterly releases, a Tasting Room in Acampo, CA, Direct-to-Consumer ordering, and hosts wine and food pairing events. All wines employ minimalistic winemaking approaches with native/ambient yeast fermentation.

Differentiator

Problem solved

Functional benefit

Products and services

• 2024 Estate Grenache Blanc White wine from the Fields Family Estate Vineyard in Mokelumne River AVA, Lodi, CA. Fermented in tank with native fermentation, partially blocked ML, aged on fine lees in neutral French oak. 65 cases produced. Price: $25.00.
• 2023 Mourvèdre Red wine from Mokelumne River AVA, Lodi, CA. Hand-picked early, native yeast fermented in half-ton macro bins, aged in neutral barrels, unfined and unfiltered. Price: $30.00.
• 2023 Carignan Red wine from Mule Plane Vineyard, Lodi, CA. Hand-picked early, native yeast fermented in half-ton macro bins, aged in neutral barrels, unfined and unfiltered.
• 2023 Vermentino, Estate Vineyard White wine from the Estate Vineyard, Lodi, CA. Fermented in tank with minimal SO2, aged in neutral French oak and stainless-steel barrels on fine lees. 65 cases produced.
• 2024 ELYSIAN FIELDS White Wine Blend White wine blend of 45% Vermentino and 55% Grenache Blanc from Mokelumne River AVA, Lodi, CA. Fermented in tank and barrel, blocked ML, minimal SO2. 98 cases produced.
• 2022 Syrah (100% Whole Cluster Fermentation) Red wine from Mokelumne River AVA, Lodi, CA. Fermented with stems in open top macro bins, providing ample tannins and structured mouthfeel. 12.5% alcohol.
• 2022 Old Vine Zinfandel (Stampede Vineyard) Red wine from Clements Hills AVA, Clements, CA. From approximately 75–85 year old vines planted in the 1920s–1940s era. Native yeast fermentation and ML, aged in one-time used and neutral French oak barrels.
• 2022 Syrah, Estate Vineyard Red wine from Mokelumne River AVA, Lodi, CA. Northern Rhône inspired with California roots. Approximately 20% whole cluster, native yeast fermentation, approximately 25% new French oak. Vineyard age ~30 years.
• 2021 Estate Tempranillo Red wine from the Estate Vineyard, Lodi, CA. Aged in neutral French Oak barrels, bottle unfined and unfiltered. Rioja-style Tempranillo with notes of red raspberry to cranberry.
• 2020 Vicious Delicious (California Red Wine) Red blend of Tempranillo, Syrah and Petite Sirah from Lodi, CA. Aged two years in barrel and two plus years in bottle. Price: $42.00.
• 2023 BIG RED (Estate Vineyard Proprietary Red Blend) Proprietary red blend from the Estate Vineyard, Lodi, CA. Features opulent black fruits with blackberries, black cherries, and cassis. Complex and layered with bright acid and supple tannins.
• 2023 Petit Sirah (Vinedos Aurora) Red wine from Vinedos Aurora vineyard. Deep purple color with vivid blackberry and floral notes, firm chewy tannins indicating aging potential. Price: $32.00.
• 2023 Pinot Noir (UV-Laguna Vineyard) Pinot Noir from UV-Laguna Vineyard, Sonoma, CA. Established in 2001 by Ulises Valdez Sr. Cold climate style with strawberry and fresh flower aromas. Price: $80.00.
• Fields Family Wine Club (FFWC) Direct-to-consumer wine subscription with four quarterly releases each year (last Saturday of January, April, July, October). Members receive 20% off 1–11 bottles, 25% off 12+ bottles, complimentary Wine and Food Pairing at every release, and access to Wine 101 and Blending experiences at $10/person. Cards are billed as wines are released and shipments are weather-dependent with adult signature required.
• Tasting Room Experience In-person wine tasting experience at the Fields Family Wines estate in Acampo, CA, open 7 days a week from 11am to 5pm. Serves walk-in visitors, wine club members, and private tasting/event bookings.

Quantifiable outcome

• Wine Club releases 4 times per year with complimentary wine and food pairing experiences
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bokisch Vineyards: Lodi family-owned winery specializing in Spanish varietals (Tempranillo, Garnacha, Albariño). Directly comparable to Fields Family's Tempranillo and Mediterranean-varietal positioning, with shared Lodi estate DTC model.
• Booker Vineyard: California boutique producer of Rhône-style single-vineyard wines with premium pricing ($40-$100+). Directly comparable on portfolio style, pricing band, and small-production positioning.
• Macchia Wines: Lodi boutique producer of small-lot red wines with a tasting room presence. Overlaps with Fields Family on small-scale Lodi red wine production and DTC tasting-room sales.
• Arnot-Roberts: California boutique producer known for minimal-intervention, native-yeast wines from single-vineyard sites. Strong philosophy match with Fields Family's minimalist winemaking approach despite different geography.
• St. Amant Winery: Long-established Lodi boutique winery with tasting room and wine club, sourcing from local and regional vineyards. Comparable size, channel mix, and DTC-centric business model.
• Matthiasson Family Vineyards: Napa-based boutique producer of minimal-intervention, food-friendly wines with a similar craft, restrained-style philosophy. Comparable on philosophy and small-batch premium pricing.
• Acquiesce Winery: Lodi-based boutique winery with a tasting room and small-lot Rhône-style and white wines. Closest geographic and operational peer to Fields Family Wines, with similar DTC focus and production scale.

Regional players

• LangeTwins Family Winery & Vineyards: Multi-generational Lodi family winery with estate vineyards and DTC programs. Comparable lineage and Lodi base, but materially larger scale and broader varietal range than Fields Family.

Broad incumbents

• Turley Wine Cellars: California boutique winery with deep expertise in old-vine Zinfandel from heritage vineyards. Functionally parallels Fields Family's Old Vine Zinfandel from Stampede Vineyard sourcing, though at materially larger scale.

Emerging players

• Cruse Wine Co. California boutique producer focused on sparkling, Rosé, and light reds with minimal-intervention methods. Comparable craft/low-intervention philosophy and small-lot DTC orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fields-family-wines

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fields Family Wines