FieldTurf Landscape

What FieldTurf Landscape does

FieldTurf Landscape, formerly EasyTurf Inc and rebranded in May 2022, is a Calhoun, Georgia-based artificial turf manufacturer and installer serving U.S. residential and commercial markets. Founded in 1994, it operates as a subsidiary of FieldTurf USA, Inc., reports 51-100 employees, 40,000+ customers, and annual production capacity of 50+ million square feet. Its target customers include homeowners, commercial property managers, architects, and government or military buyers.

Its portfolio includes residential, commercial landscape, pet, golf and putting-green, playground, training-facility, and specialty turf systems. The company reports vertically integrated manufacturing, parent-level fiber production in Germany and the UAE, finishing at its Calhoun facility, and MaxxFlow drainage technology; it reports a 15-20 year product life and drainage of 400+ inches per hour.

FieldTurf Landscape sells installed systems through a nationwide dealer network and direct commercial channels, with residential pricing of $8-$20 per square foot installed and an average of $12-$18 per square foot. It also reports ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, and EcoVadis Platinum certifications.

Name

FieldTurf Landscape

Legal name

FieldTurf USA, Inc.

Website

https://fieldturflandscape.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

FieldTurf Landscape is a Calhoun, Georgia manufacturer and installer of artificial turf systems serving U.S. residential and commercial customers through a nationwide dealer network, direct sales, and vertically integrated production.

Ownership category

akta.pro rank

Product category

Artificial Turf / Synthetic Grass Manufacturing

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Landscaping Services (561730)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Turf Management (Sports Fields, Golf Courses) (BPABADAC), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Artificial turf manufacturing
• Residential landscaping
• Commercial landscaping
• Pet turf systems
• Synthetic grass products

Headquarters

HQ city

Calhoun, Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Artificial Turf Product Sales: Sale of artificial turf products for residential and commercial applications, including material-only and installed systems. Products include residential lawns, pet turf, golf/putting greens, commercial landscaping, playgrounds, and training facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FieldTurf Landscape manufactures and distributes artificial turf systems for residential and commercial landscapes. Core products include residential lawns, pet turf, golf/putting greens, commercial landscape turf, and the Play Safe playground system, plus specialty turf for training facilities, parks, government/military, and event spaces. Products are produced at the company's Calhoun, Georgia manufacturing facility using vertically integrated yarn production (Germany and UAE) and finished/installed by a nationwide dealer network.

Product overview

FieldTurf Landscape offers a comprehensive portfolio of artificial turf products for both residential and commercial applications. The product lineup centers on core artificial turf systems including Residential Artificial Turf, Commercial Artificial Turf, Pet Turf (Ultimate Pet), Golf and Putting Greens, and the Play Safe System for playgrounds. Specialty variants address specific use cases such as Training Facilities, Commercial Landscape, Festival and Event Spaces, Government and Military, Parks and Recreation, Multi-Purpose Fields, Indoor Agility, and Commercial Pet Facilities. The portfolio is enhanced by MaxxFlow Drainage Technology (proprietary drainage solution) and the Yard Size Calculator (project estimation tool). Products are manufactured in Calhoun, Georgia with production capacity exceeding 50 million square feet annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Artificial Turf Synthetic grass system designed for home applications including backyard lawns, front yards, pet areas, pool surrounds, patios, and putting greens. Features pile heights of 1.25-2 inches, polyethylene fiber blends, backing permeability for residential drainage (400+ inches per hour), and 15-20 year lifespan. Targeted at homeowners seeking low-maintenance lawn alternatives.
• Commercial Artificial Turf High-traffic durable turf systems engineered for commercial landscape installations, sports fields, government facilities, and pet care centers. Designed for long-term ROI with low maintenance requirements and engineered to handle sustained commercial use.
• Pet Turf (Ultimate Pet) Durable, resilient artificial grass specifically designed for dogs and cats. Features fast-draining, odor-resistant properties (MaxxFlow drainage) and certified safety testing. Trusted by the Westminster Kennel Club for use at their dog show. Available for both residential pet areas and commercial pet facilities.
• Golf and Putting Greens Custom putting greens for backyards or golf facilities, engineered for true ball roll, contour flexibility, and pro-level durability. Designed to mimic the playing conditions of natural golf course greens for residential and golf-facility use.
• Play Safe System (Playgrounds) Safe, certified turf systems designed for playgrounds and recreational areas. Certified for impact protection and heavy use, providing reliable performance for parks, schools, and play spaces without mud, chemicals, or safety concerns.
• Training Facilities / Indoor Agility Turf Artificial turf designed for gyms, team training spaces, and indoor agility facilities, providing traction, durability, and easy upkeep. Backed by the same testing trusted by top athletes and suitable for both professional training environments and indoor recreational facilities.
• Government and Military Turf Artificial turf solutions for government facilities and military applications, meeting sourcing requirements and specifications for public-sector installations. Engineered for durability and high-traffic use in governmental and defense environments.
• Parks and Recreation Turf Durable synthetic turf designed for parks and recreational areas, engineered for high-traffic use and all-weather performance. Serves municipal parks, recreation departments, and public outdoor spaces.
• Multi-Purpose Fields Turf Versatile artificial turf systems suitable for multi-purpose athletic and recreational fields, designed to accommodate various sports and activities in a single installation.
• Festival and Event Spaces Turf Synthetic turf solutions designed for event spaces including weddings, corporate functions, and festivals. Provides a consistent, polished surface for outdoor events and temporary installations.
• Commercial Pet Facilities Turf Synthetic turf solutions designed specifically for commercial pet facilities such as kennels and dog daycares, featuring fast-draining, odor-resistant properties suitable for sustained high-traffic pet care environments.

Quantifiable outcome

• Drainage rates of 400+ inches per hour
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Westminster Kennel ClubflagshipStrategic or Co-development Partner · 1 February 2025FieldTurf Landscape serves as the official turf provider for the Westminster Kennel Club Dog Show through 2028. The partnership provides high-performance pet turf for the most prestigious dog show in America, trusted for its durability, drainage, and certified safety. The same product offered to homeowners and pet facilities nationwide is used at the show, with FieldTurf's focus on pet-tailored turf aligning with the club's goal of providing the best experience for champion dogs.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ACT Global: ACT Global is a synthetic turf manufacturer serving sports, landscape, and commercial applications — direct competitor in the manufactured-turf category with comparable emphasis on drainage technology, UV stability, and sports-grade testing standards.
• TigerTurf: TigerTurf manufactures and installs synthetic turf for residential, commercial, and athletic applications with a comparable product range (landscape, pet, putting greens, playgrounds) and similar spec-driven sales to architects and contractors.
• ForeverLawn: ForeverLawn is an artificial turf manufacturer specializing in residential, commercial, and pet applications with a comparable dealer/installer model and overlapping product lines (pet turf, playgrounds, golf greens) — most direct head-to-head competitor in the premium residential segment.
• SYNLawn: SYNLawn is the largest direct competitor in residential and commercial artificial turf in North America, offering a comparable product portfolio (pet turf, putting greens, playgrounds, commercial landscape) with a similar nationwide dealer/installer network and vertically integrated manufacturing.
• AstroTurf: AstroTurf is a heritage artificial turf brand with roots in sports-field installations and an expanding residential/commercial landscape offering — directly comparable product mix (sports heritage crossing over to residential) and overlapping dealer channel.
• Sprinturf: Sprinturf is an artificial turf manufacturer focused on sports fields and athletic facilities with growing landscape applications — directly comparable manufacturing/installation model with strong overlap in the athletic-field and multi-purpose-field product categories FieldTurf Landscape serves.
• Hellas Construction: Hellas Construction is a sports construction contractor that manufactures and installs artificial turf for athletic fields — directly comparable in the multi-purpose fields, athletic facilities, and parks/recreation product categories FieldTurf Landscape serves.

Broad incumbents

• Tarkett: Tarkett is a global flooring and sports surfaces manufacturer (parent of FieldTurf for sports fields) producing artificial turf as part of a broader commercial/residential flooring portfolio — comparable vertical integration but at a vastly larger enterprise scale.
• SportGroup Holding: SportGroup is a global sports surfaces manufacturer (turf, tracks, courts) serving both athletic facilities and landscape applications — overlapping with FieldTurf Landscape's athletic-field, playground, and commercial-landscape categories but at broader geographic and product scale.
• Shaw Industries: Shaw Industries (a Berkshire Hathaway subsidiary) is a major flooring and turf manufacturer that produces synthetic turf products as part of a much broader flooring portfolio; relevant given Calhoun's "carpet capital" manufacturing heritage and Shaw's parallel carpet/turf capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ft_landscape
• Facebookfacebook.com/FieldTurfLandscape
• LinkedInlinkedin.com/company/fieldturflandscape
• Instagraminstagram.com/fieldturflandscape
• Pinterestpinterest.com/FieldTurflandscape

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FieldTurf Landscape