Fierté Multi-Academy Trust

What Fierté Multi-Academy Trust does

Fierté Multi-Academy Trust is a non-profit charitable Multi-Academy Trust (MAT) registered in England as a company limited by guarantee, operating 10 primary academies across Burton upon Trent and Tamworth in Staffordshire. The Trust serves approximately 2,224 pupils aged 3-11 through Reception to Year 6, supported by 331 staff, with executive leadership comprising a CEO (Maria Hamblin), Vice-CEO (Tony Hand), and CFO (Andy Jones, joined March 2025). It is governed by a board of trustees and local governing committees, with a Central Support Team consolidating finance, HR, IT, catering, and premises functions across all schools. Core technology is built on the Arbor Management Information System for administration, pupil data, parent communications, and meal ordering, complemented by standard educational platforms (Purple Mash, Little Wandle phonics, Google Classroom).

The Trust's revenue model is dominated by recurrent per-pupil grant funding from the Education and Skills Funding Agency (ESFA), supplemented by fee income from its wholly-owned subsidiary Our Pride, Our Joy Ltd, which provides nursery care for 2-3 year olds, before/after school wraparound care, and holiday clubs across multiple sites, with all profits covenanted back to the Trust schools. Pricing is essentially free at point of use for mainstream primary education; ancillary services carry fees. Customer segments are parents of primary-age children in the Burton/Tamworth catchment and working parents requiring childcare; the go-to-market is community-led, relying on school websites, parent newsletters, the annual Fierté Festival, Trust Pupil Leadership, and word-of-mouth rather than commercial marketing.

Recent strategic activity has been focused on measured portfolio expansion and operational consolidation: Garden Village Primary Academy opened as a new Free School in September 2024, Manor Primary School converted into the Trust in September 2022, and Arbor MIS was rolled out Trust-wide in 2024. The Trust also holds three recent Ofsted 'Good' gradings, has compliance arrangements including GDPR and partial WCAG 2.2 AA accessibility, and operates as an exempt charity under English company law.

Name

Fierté Multi-Academy Trust

Legal name

Fierté Multi-Academy Trust

Website

https://fierte.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fierté Multi-Academy Trust is a non-profit charitable MAT operating 10 primary academies across Burton upon Trent and Tamworth, Staffordshire, serving around 2,224 pupils with 331 staff, funded primarily by ESFA per-pupil grants and supplemented by its Our Pride, Our Joy nursery and wraparound-care subsidiary.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

akta.pro secondary industry

Play-Based Early Learning Academies (EDACADAE)

Keywords

• Primary education services
• Multi-academy trust
• Nursery childcare
• Wraparound school care
• Primary school education

Headquarters

HQ city

Burton upon Trent, Staffordshire

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government Funding (Education and Skills Funding Agency): Core funding received from the Education and Skills Funding Agency (ESFA) for educating pupils in academies. This is recurrent government funding allocated per pupil.
2. Nursery and Wraparound Care Services (Our Pride, Our Joy): Subsidiary company provides nursery services for 2-3 year olds, before/after school care, and holiday club provision. All profits are gifted back to the Trust schools to support children.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fierté Multi-Academy Trust operates 10 primary academies across Burton and Tamworth in Staffordshire, delivering free state-funded primary education to approximately 2,224 pupils aged 3-11. Through its subsidiary Our Pride, Our Joy Ltd, the Trust also provides fee-paying nursery care for 2-3 year olds, before/after school care, and holiday club provision, with all subsidiary profits gifted back to the schools.

Product overview

Fierté Multi-Academy Trust is a multi-school educational organization consisting of 10 primary schools across Burton and Tamworth in Staffordshire. The Trust operates as a unified family with shared core values (celebrating individuality, bravery, leaving no one behind, and care), while each school maintains its distinct character. The Trust's portfolio includes the core academy trust and its subsidiary company Our Pride, Our Joy (OPOJ), which provides nursery care, before/after school clubs, and holiday clubs - with all profits reinvested into the schools. The Trust also offers wraparound care services, catering, and educational programmes across all member schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Fierté Multi-Academy Trust (Primary Education) A multi-academy trust based in Staffordshire, UK, consisting of 10 primary schools that collaborate under shared values (individuality, bravery, leaving no one behind, and care) to advance primary education for public benefit, serving approximately 2,224 pupils with 331 staff.
• Our Pride, Our Joy (Nursery and Wraparound Care) Subsidiary company of Fierté Multi-Academy Trust offering nursery services for two and three-year-olds, before and after school care, and holiday club provision at multiple settings including Glascote, Violet Way, Dosthill, Ankermoor, Heathfields, Anker Valley, and Garden Village. All profits are gifted back to the schools.
• Anker Valley Primary Academy A one form entry free school that opened in September 2021, part of the Fierté family with nurturing staff supporting children through work and play.
• Ankermoor Primary Academy Part of the Trust offering a broad and balanced curriculum for children to achieve regardless of starting points or interests.
• Dosthill Primary Academy A Trust school striving for excellence in an inclusive environment, building relationships, identifying potential, nurturing talent, and supporting need.
• Edge Hill Academy A caring, family-oriented school where learning should be fun, purposeful and challenging, equipping children with knowledge and skills for lifelong learning.
• Garden Village Primary Academy A newly opened Free School (September 2024) part of the Trust, advancing education with a shared moral purpose for local communities.
• Glascote Academy A school with pride at the heart of everything, offering a broad curriculum and whole school ethos of everyone belonging to the Glascote Family.
• Heathfields Infant Academy An infant academy believing in Achieving Together and having pride in everything, with caring, family-friendly environments.
• Manor Primary School A small school at the edge of Tamworth that converted to academy in September 2022, committed to working closely with the Trust for the best possible learning.
• Wilnecote Junior Academy An academy believing in Achieving Together and having pride in everything, with enthusiastic and well trained staff.
• Violet Way Academy The Trust's headquarters school where pupils are encouraged to 'Reach for the Stars', setting aspirational goals, persevering in the face of challenge and striving for excellence.

Quantifiable outcome

• Three 'Good' Ofsted gradings achieved across schools with Trust support
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Gateway AllianceminorStrategic or Co-development PartnerExternal professional learning provider that delivers training opportunities for staff across the Trust. Supports continued professional development beyond internal Trust programmes.
• John Taylor Teaching School HubminorStrategic or Co-development PartnerProvides external professional learning and development opportunities for teachers and staff across the Trust network.
• ArborcoreTechnology or IntegrationManagement Information System (MIS) used across all Trust schools for pupil and staff data management, parent communications, meal ordering, and school administration including admissions.
• Little Wandle Letters and SoundsminorStrategic or Co-development PartnerPhonics programme followed across all schools for early reading development. The Trust runs parent workshops on this programme to support home learning.
• Rock-it MusicminorOthersExternal music provider delivering lessons including steel pans, glockenspiels, drums, and keyboards across multiple academies. Children perform in concerts and examinations.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Lichfield Diocesan Multi-Academy Trust: Multi-academy trust operating primary schools across the Lichfield Diocese, which overlaps with Fierté's Staffordshire geography. Highly comparable model of small primary academy groupings under shared diocesan/regional governance.
• Tame Valley Academies Trust: Multi-academy trust operating primary schools in the Tamworth/Staffordshire area. Directly comparable as a same-geography regional primary MAT competing for the same pupil population and school conversions.
• John Taylor Multi-Academy Trust: Staffordshire-based multi-academy trust. Directly comparable as a local primary MAT operating in the same geography as Fierté, and notably connected to the John Taylor Teaching School Hub which is a named Fierté partner.

Broad incumbents

• Academies Enterprise Trust: Large national MAT running primary and secondary academies across England. Comparable in operating model (central support, shared services, school improvement teams) though significantly larger and more diverse than Fierté.
• Greenwood Academies Trust: Larger multi-academy trust operating primary and secondary academies across the Midlands and East Midlands. Comparable to Fierté in operating primary academies with central support infrastructure, though at materially greater scale.
• Ormiston Academies Trust: National MAT operating a broad portfolio of primary and secondary academies across England. Comparable as a multi-academy trust with shared governance and central support functions, though much larger and more geographically diverse than Fierté.
• Star Academies: National multi-academy trust operating primary and secondary schools. Comparable as a multi-academy trust with shared governance and central services, though predominantly secondary-focused and much larger than Fierté.

Direct peers

• REAch2 Academy Trust: One of the UK's largest primary-focused multi-academy trusts. Directly comparable to Fierté as a non-profit operating a network of primary academies under shared governance, central support services, and a community-led ethos.
• Compass Primary Academy Trust: Small primary-focused multi-academy trust. Comparable to Fierté in operating a tight cluster of primary academies under shared governance with central support, at similar sub-15 school scale.
• Pathfinder Multi Academy Trust: Small/regional multi-academy trust focused on primary schools with community-led ethos and shared central services. Closely comparable to Fierté in scale (10-school range), primary focus, and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fiert%C3%A9-multi-academy-trust

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fierté Multi-Academy Trust