Fiesta Tours MX

What Fiesta Tours MX does

Fiesta Tours MX is a privately held Mexican travel agency and tourism consultancy headquartered in San Pedro Cholula, Puebla. The company operates as a direct-to-consumer intermediary, selling curated travel packages and personalized itineraries primarily to individual travelers, families, and small groups in Mexico, with selected international offerings. Its revenue is generated on a transactional/commission basis through markups on accommodations, transportation, experiences, and ancillary services such as yacht rentals and travel insurance, with pricing per package (entry-level domestic packages from $6,000 MXN to European itineraries priced from $32,000 MXN). The company was founded in 1996 as the Tourism division of Corporativo Centro de Acopio Múltiple Internacional, pivoted in 2015 to a mobile-agency model, and in 2025 reorganized into a tourism consulting firm operating multiple specialized sub-brands (including Cannatours and IPD).

The operating model is built around a small 13-person team, a WhatsApp-first sales and quoting channel (wa.me/522222623026), and a WordPress/Kubio website for promotional packages and quote requests. The product portfolio spans personalized packages, promotional deals to destinations such as Playa del Carmen and Puerto Vallarta, VIP experiences, group adventures, yacht and boat rentals, and travel insurance offered in partnership with Continental Assist. Marketing is conducted via a content blog, Facebook, and direct messaging, with no disclosed institutional investors, no public listing, and no proprietary technology stack. All booking, quoting, and customer communication are handled manually by the in-house team, and the company reports cumulative metrics of 1,000+ satisfied customers, 5,000 travel offers, and 3,000+ global destinations served.

Name

Fiesta Tours MX

Legal name

Fiesta Tours

Website

https://fiestatoursmx.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiesta Tours MX is a Puebla, Mexico-based travel agency and tourism consultancy that sells curated and personalized travel packages to individual travelers, families, and small groups via WhatsApp, a website, and a multi-sub-brand structure.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

Keywords

• Travel agency services
• Tourism consultancy
• Travel package booking
• Vacation planning
• Travel insurance

Headquarters

HQ city

San Andrés Cholua, Puebla

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Travel Package Sales: Fiesta Tours MX generates revenue by selling travel packages and promotional deals to customers. The company offers pre-packaged trips to destinations like Playa del Carmen, Puerto Vallarta, and European destinations, as well as personalized/custom travel planning services. Revenue is derived from the markup on travel services including accommodations, transportation, and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fiesta Tours MX is a Mexico-based travel consultancy that designs, sells, and books personalized vacation packages for individual travelers. Operating since 1996, the company curates more than 5,000 travel offers across 3,000+ destinations worldwide, bundling flights, accommodation, transfers, and add-on experiences for leisure, family, and group travel. Beyond the core package business, it offers ancillary services such as yacht and boat rentals, and travel insurance facilitation through partner Continental Assist.

Product overview

Fiesta Tours MX is a Mexico-based travel agency and tourism consultancy operating as a platform of interconnected sub-brands and service modules. The core brand (Fiesta Tours MX) serves as the primary travel agency offering, while three specialized sub-brands — Cannatours and IPD — address distinct niche segments. The product portfolio is organized around several service lines: Personalized Travel Packages (Paquetes de Viaje Personalizados), Special Promotions (Promociones Especiales), Unique Experiences (Experiencias Únicas), Group Adventures (Aventuras en Grupo), VIP Experiences (Experiencias VIP), Yacht and Boat Rental (Renta de Yates y Embarcaciones), and Travel Insurance (Seguros de Viajeros). The company has been in operation since 1996, originally as part of the tourism division of Corporativo Centro de Acopio Múltiple Internacional, and evolved into a mobile travel agency model in 2015 before its current consultancy structure.

Differentiator

Problem solved

Functional benefit

Brands

• CannaTours: Specialized sub-brand mentioned on the Nosotros page with dedicated logo.
• IPD

Products and services

• Customized travel packages (Paquetes de Viaje) Pre-designed and tailor-made vacation bundles combining flights, accommodation, transfers, and experiences for individual leisure travelers and families in Mexico.
• Cannatours Niche tourism sub-brand of Fiesta Tours MX targeting a specialized segment of travel.
• IPD (Fiesta Tours MX sub-brand) Niche tourism sub-brand of Fiesta Tours MX targeting a specific tourism segment.
• Yacht and boat rental (Renta de Yates y Embarcaciones) On-demand rental of yachts and boats for leisure excursions, sold as an add-on experience to travel packages or as a standalone booking.
• Travel insurance (Seguros de Viajero) via Continental Assist Travel insurance policy facilitation provided in partnership with Continental Assist to protect customers during their trips.

Quantifiable outcome

• 1,000+ satisfied customers served
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Continental AssistsupportiveStrategic or Co-development PartnerFiesta Tours MX partners with Continental Assist to offer travel insurance products to their customers. The partnership provides access to student insurance, traveler insurance, long-stay insurance, and expatriate insurance with competitive pricing and comprehensive coverage. Customers can purchase insurance through the Continental Assist platform with referral/booking integration on Fiesta Tours MX website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PriceTravel: Mexico-headquartered OTA offering package deals to destinations including the Caribbean and Europe. Closely matches Fiesta Tours MX's package-tour business model and customer base.
• Despegar: Latin American online travel agency with strong Mexican presence selling flights, hotels, and packaged travel. A primary competitive threat for Fiesta Tours MX's multi-destination package business.
• Mega Travel: Mexican travel agency network offering tour packages and group travel across Mexico and abroad. Operates a similar agency-plus-package model targeting Mexican leisure travelers.
• Best Day Travel: Major Mexican online travel agency selling package tours, hotels, and flights across Mexico and international destinations. Directly comparable as a Mexican tour operator competing for the same leisure travelers Fiesta Tours MX serves.
• Viajes Falabella: Retail-channel travel agency in Mexico selling package tours and custom itineraries. Comparable in its Mexican market focus and package-plus-customized offering.

Broad incumbents

• Expedia Group: Global OTA operating Expedia, Hotels.com, and Vrbo with broad Mexican presence. Represents the scale incumbent Fiesta Tours MX competes against for travel-package mindshare.
• Booking Holdings (Booking.com): Global OTA dominating accommodation and package bookings in Mexico. Defines the price-discovery and self-serve benchmark Fiesta Tours MX's consultative model must differentiate against.
• Viajes El Corte Inglés: Large travel agency division with corporate and leisure travel packages in Spanish-speaking markets. Comparable as an established, full-service travel agency competitor with broader geographic reach.

Regional players

• CVC Corp: Latin American tour operator dominant in Brazil and expanding across the region. Comparable as a multi-country package-tour operator but operates primarily in a different geography.

Others

• Continental Assist: Travel insurance provider that is itself a strategic partner of Fiesta Tours MX. Included as an ecosystem/partner peer illustrating the ancillary insurance attach model the agency uses to diversify revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fiesta-toursmx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiesta Tours MX