What Tour de Force does

Tour de Force is a Dutch government-initiated multi-stakeholder collaboration program launched in 2017 to strengthen cycling policy in the Netherlands. Convened through CROW-Fietsberaad, it brings together national and local governments, market parties, civil society organizations, knowledge institutes, and cycling platforms around a shared agenda — first the Nationale Agenda Fiets and now the second-phase 'Schaalsprong Fiets' (Cycling Leap), which targets a 20% increase in cycling kilometers by 2027 compared to 2017. Its operational scope spans cycling policy guidance, infrastructure standards, stimulation campaigns (notably 'Kort ritje, da's zo gefietst'), and the production of practitioner knowledge products including the Fietskompas tool, handboek/werkboek workshops, biweekly newsletters, webinars, and knowledge cafés.

The program has no proprietary technology stack in the commercial sense; its core 'platform' is the CROW-Fietsberaad themasite and a Knowledge Bank of 6,309+ documents accessible to Dutch cycling professionals. The most notable named product is the Fietskompas, a practical guide for cycling stimulation co-creation, originally developed by Tabula Rasa under the program. Outputs are disseminated through fietsberaad.nl, tourdeforce.nl direct downloads, events, and partner channels (Ministry of IenW, municipalities, provinces).

Tour de Force is not a commercial entity. It is a publicly funded coordination initiative with no pricing model, no disclosed revenue, an 8-person operating footprint, and no legal parent or subsidiary structure. Funding flows from the Ministry of Infrastructure and Water State and stakeholder contributions, and all programs, tools, and campaigns are delivered to Dutch public-sector audiences at no direct charge.

Name

Tour de Force

Legal name

Tour de Force

Website

https://fietsberaad.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tour de Force is a Dutch government-initiated multi-stakeholder collaboration program coordinating national cycling policy across ministries, provinces, municipalities, and partner organizations, with a target of 20% more cycling kilometers by 2027.

Ownership category

akta.pro rank

Product category

Cycling Policy / Transportation Planning

SIC

Transportation Services (4700)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

akta.pro secondary industries

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Cycling policy
• Bicycle infrastructure
• Cycling stimulation
• Transport policy
• Government collaboration

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels5 records

Core offering

Tour de Force is a Dutch multi-stakeholder collaboration program that coordinates national cycling policy, develops knowledge products (guidelines, tools, reports), and runs national stimulation campaigns to achieve the goal of 20% more cycling kilometers by 2027 compared to 2017. It connects national and local governments, market parties, civil society organizations, knowledge institutes, and platforms to strengthen cycling policy across the Netherlands.

Product overview

Tour de Force is a collaborative initiative in the Netherlands bringing together governments, market parties, civil society organizations, knowledge institutes, and platforms with the shared goal of strengthening cycling policy nationwide. Its stated objective is 20% more cycling kilometers in 2027 compared to 2017. Tour de Force operates through thematic partnerships and platforms, collaborating with organizations such as CROW-Fietsberaad. One named product referenced in association with Tour de Force is the Fietskompas (Fietskompas), described as an essential guide offering practical tools, inspiring examples, and proven effective interventions to make cycling more attractive.

Differentiator

Problem solved

Functional benefit

Products and services

• Fietskompas A free downloadable practical guide (handboek/handbook and werkboek/workbook) that provides cycling professionals in municipalities and provinces with practical tools, inspiring examples, and proven effective interventions to stimulate cycling. Developed by Tabula Rasa under the Tour de Force program for co-creation workshops.
• Kort ritje, da's zo gefietst (National Cycling Campaign) A national cycling stimulation campaign co-developed with the Ministry of Infrastructure and Water State (IenW). Provides municipalities and provinces with campaign materials they can localize and deploy to encourage short-trip cycling among commuters, students, and the general population.
• Schaalsprong Fiets (Cycling Leap) Agenda Second-phase national cycling policy agenda running through 2027, targeting 20% more cycling kilometers relative to 2017. Provides municipalities and provinces with a coordination framework, targets, and guidance for cycling infrastructure and stimulation initiatives.
• Knowledge Cafés and Webinars Co-organized educational sessions (e.g., on Fietskompas, cycling stimulation for commuters and students, the 'Kort ritje' campaign) delivered with CROW-Fietsberaad and targeting cycling professionals in Dutch municipalities and provinces.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• CROW-FietsberaadcoreStrategic or Co-development PartnerTour de Force is hosted under the CROW-Fietsberaad themasite. CROW-Fietsberaad is the Dutch knowledge centre for cycling policy and provides the operational platform (website, Knowledge Bank, events) through which Tour de Force delivers its programs, knowledge products, and campaigns. Both parties co-organize knowledge cafés, webinars, and the Fietskompas tool.
• Dutch National and Local GovernmentscoreStrategic or Co-development PartnerTour de Force is defined as 'a powerful collaboration between governments, market parties, civil society organizations, knowledge institutes and platforms committed to stronger cycling policy in the Netherlands.' National government (Ministry of IenW), provinces, and municipalities are key partners contributing to and implementing the cycling agenda.
• Ministry of Infrastructure and Water State (IenW)coreStrategic or Co-development PartnerThe Ministry of IenW is a key partner in Tour de Force, co-funding and co-steering the national cycling agenda. The ministry collaborates with Tour de Force on campaigns such as 'Kort ritje, da's zo gefietst' and supports municipalities and provinces in deploying cycling stimulation initiatives.

Recent moves6 records

Expansion highlights4 records

Emerging players

• Mobycon: Dutch-Canadian mobility consultancy advising governments on cycling, walking, and sustainable transport policy and infrastructure. Comparable to Tour de Force in translating cycling policy into municipal-level guidance and infrastructure programs.
• Copenhagenize Design Co. Copenhagen-based strategy and design consultancy working on cycling culture, infrastructure, and policy for cities and governments. Comparable to Tour de Force as a cycling-focused advisory and advocacy organization targeting municipal and national governments.
• BYCS: Amsterdam-based social enterprise focused on systemic cycling change, running programs like '50 by 30' (50% urban cycling modal share by 2030). Comparable to Tour de Force in promoting cycling as a national/international agenda and coordinating multi-stakeholder coalitions.
• Transport & Mobility Leuven: Belgian research and consulting organization specializing in transport policy, including cycling promotion and infrastructure. Comparable to Tour de Force as a knowledge-driven cycling policy organization working with governments.

Broad incumbents

• European Cyclists' Federation (ECF): Europe-wide federation advancing cycling policy, infrastructure quality, and modal shift. Comparable to Tour de Force as a multi-stakeholder cycling advocacy and policy coordination body, but operating at EU rather than national level.
• Royal Dutch Cycling Federation (KNWU): National federation governing competitive and recreational cycling in the Netherlands. Comparable to Tour de Force as a major national cycling organization, but focused on sport/competition rather than transport policy.

Direct peers

• Fietsersbond: Dutch Cyclists' Union, the largest consumer cycling advocacy organization in the Netherlands. Comparable to Tour de Force as a Dutch cycling-interest organization, but representing individual cyclists rather than coordinating government policy.
• Dutch Cycling Embassy: Dutch public-private partnership promoting Dutch cycling expertise internationally. Shares Tour de Force's mandate of coordinating multi-stakeholder cycling policy and disseminating Netherlands cycling knowledge, but with an international rather than domestic focus.
• CROW-Fietsberaad: Dutch national knowledge centre for cycling policy that hosts Tour de Force as a themasite and co-distributes its knowledge products, tools, and events. Operates the 6,309+ document Knowledge Bank and biweekly newsletter that Tour de Force leverages for distribution.

Others

• Bicycle Dutch: Prominent Dutch cycling blog and public-facing communication channel that covers Dutch cycling infrastructure and policy. Comparable to Tour de Force's cycling-promotion objective but operating as an independent media outlet rather than a policy coordination body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tourdeforcenl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tour de Force