FiFi Interiors

What FiFi Interiors does

FiFi Interiors is a boutique hospitality interior design studio founded in 2017 by Mimi Fisher and Kendall Field — the studio name itself is a contraction of the founders' surnames. The firm is headquartered in Warwick, UK, with a secondary office in Birmingham/Sutton Coldfield, and operates with a team of approximately 8 employees. Its core service is the design of interiors for restaurants, hotels and other hospitality venues, executed on a bespoke, project-by-project basis for clients that include Michelin-credentialled chefs and multi-site hospitality operators (for example, India Bistro's UK flagship in Chapel Allerton, Leeds, and the Opheem Lounge redesign).

The studio's commercial model rests on two revenue streams. The primary line is fee-based bespoke interior design, with each engagement scoped individually around the operator's brand, layout, and procurement — including a decade-long supplier relationship with Chantelle Lighting that underpins lighting specification across projects. The secondary line is FiFi Instant, a catalogue of downloadable hospitality interior design kits sold at £395 each, which extends the studio's reach to smaller operators who do not commission full bespoke work. Recent portfolio work also includes the Crowded House Leeds project (July 2025) and projects delivered internationally in Abu Dhabi, Mumbai and the USA, indicating geographic expansion beyond the UK core.

Distribution and demand generation are predominantly referral-driven within the UK hospitality community, supported by the founders' personal creative reputation and a track record of repeat commissions from high-profile chefs. Pricing is project-quoted for bespoke work and fixed at £395 per digital kit for FiFi Instant. The underlying technology stack is conventional design practice (CAD, visualisation, specification tools); there is no disclosed AI/ML capability, proprietary platform, or data product. Headcount build-out is indicated by an open vacancy for a hospitality interior designer, consistent with a growing project pipeline.

Name

FiFi Interiors

Legal name

FiFi Interiors

Website

https://fifiinteriors.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

FiFi Interiors is a boutique UK hospitality interior design studio (Warwick + Birmingham, 8 employees, founded 2017) serving restaurants and hotels via bespoke project work, complemented by a £395 downloadable design-kit product line called FiFi Instant.

Ownership category

akta.pro rank

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Bespoke Interior Design Services: Full-service interior design for hospitality spaces including concept development, visualisation, technical drawings, and on-site project management. Revenue generated through project-based professional service fees.
2. FiFi Instant Design Kits: Downloadable PDF design kits priced at £395 each, offering moodboards, colour palettes, styling guidance, and product links. One-time purchase model for instant download delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

FiFi Interiors is a UK-based boutique interior design studio that delivers full-service, bespoke hospitality interior design for restaurants, bars and cafes — from concept development, spatial planning and photorealistic CGI visualisation through to construction drawings and on-site project management. Alongside commissioned projects, the studio sells a self-serve product line called FiFi Instant, comprising downloadable PDF design kits (Amara, Eden, Margot, Talia, Lucille, Paloma) priced at £395 each, plus a budget refurbishment guide at £12, providing ready-made moodboards, colour palettes, material specifications and product sourcing links.

Product overview

FiFi Interiors operates as a boutique hospitality interior design studio offering two distinct service lines: bespoke interior design services and FiFi Instant ready-made design kits. The bespoke service guides clients through four stages—Imagine, Envision, Refine, and Build—from concept development through to on-site delivery. FiFi Instant provides downloadable PDF design kits (Amara, Eden, Margot, Talia, Lucille, Paloma) at £395 each, offering moodboards, colour palettes, material specifications, and product sourcing guidance. A supplementary product, '10 Ways to Refurbish Your Restaurant on a Budget' (£12), offers budget-conscious design tips. The company also provides ongoing innovation support and community collaborations for hospitality businesses.

Differentiator

Problem solved

Functional benefit

Brands

• FiFi Instant: A ready-made interior design kit product line offering downloadable PDF design guides for hospitality spaces including moodboards, colour palettes, styling guidance, and product links. Available kits include Amara, Eden, Margot, Talia, Lucille, and Paloma.

Products and services

• Bespoke Interior Design Services Full-service hospitality interior design covering concept development, spatial planning, photorealistic CGI visualisation, technical/construction drawings, and on-site project management. Delivered to ambitious restaurant, bar and cafe operators across the UK and internationally. Includes four stages: Imagine (concept and layout plans), Envision (photorealistic CGI visuals), Refine (construction drawings), and Build (site management).
• Amara Design Kit
• Eden Design Kit
• Margot Design Kit
• Talia Design Kit
• Lucille Design Kit
• Paloma Design Kit
• 10 Ways to Refurbish Your Restaurant on a Budget

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chantelle LightingcoreTechnology or IntegrationFiFi Interiors has worked with Alex and the team at Chantelle Lighting for over a decade, building a partnership that has grown alongside their projects and ideas. The relationship evolved from a typical supplier relationship into a go-to lighting partner collaboration.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gensler: Global architecture and design firm with a substantial hospitality practice; competes for the same large-scale restaurant and hotel design contracts but offers a far broader service portfolio than FiFi's hospitality focus.
• HBA International (Hirsch Bedner Associates): Global hospitality interior design giant with offices worldwide; competes for the same Michelin-quality hospitality projects as FiFi but at a much larger scale and broader portfolio across luxury hotels and resorts.
• Foster + Partners: Global architecture and integrated design firm with a hospitality interiors capability; broad incumbent that occasionally competes with boutique firms like FiFi for premium hospitality operator projects at the high end.
• Wilson Associates: Global hospitality interior design firm with a long track record in luxury hotels, resorts and restaurants; comparable to FiFi in hospitality focus but operates at significantly larger scale and geographic breadth.

Direct peers

• Yabu Pushelberg: Internationally renowned hospitality and interior design firm with deep roots in restaurant, hotel and luxury residential design; comparable as a high-end hospitality design specialist competing for similar operator clients.
• Stonehill & Taylor: US-based hospitality interior design firm with deep restaurant, hotel and luxury residential expertise; competes in the same high-end hospitality design category as FiFi with a similar operator-driven approach.
• AvroKO: Boutique hospitality interior design firm founded in the US, known for designing restaurants, hotels and bars globally with a similar founder-led creative model and operator-focused value proposition to FiFi Interiors.
• Martin Brudnizki Design Studio: London-based boutique interior design studio famous for designing high-profile restaurants, hotels and private members' clubs; directly comparable to FiFi as a UK founder-led hospitality design specialist.
• Richmond International: UK-based luxury hospitality interior design firm working with leading hotel and restaurant groups worldwide; comparable as a high-end hospitality design specialist serving Michelin-quality operator clients.
• Macaulay Sinclair: UK-based interior design firm specialising in restaurants, bars, hotels and spas with a similar boutique-scale operator-focused approach; directly competes for hospitality operator clients in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fifiinteriors
• Facebookfacebook.com/fifiinteriors
• LinkedInlinkedin.com/company/fifi-interiors
• Instagraminstagram.com/fifiinteriors
• Pinterestpinterest.co.uk/fifiinteriors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FiFi Interiors