University of North Dakota - Athletics Department
University of North Dakota Athletics Department operates 15 NCAA Division I varsity sports programs from Grand Forks, North Dakota, serving student-athletes, alumni, and fans through SIDEARM Sports digital platforms, Learfield multimedia rights, and Champions Club fundraising.
- Company typePrivate
- Founded1883
- HeadquartersGrand Forks, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What University of North Dakota - Athletics Department does
The University of North Dakota Athletics Department operates the 15 NCAA Division I varsity sports programs of UND, a public state university in Grand Forks, North Dakota, founded in 1883. The department fields teams in the Summit League, Missouri Valley Football Conference, and the National Collegiate Hockey Conference (NCHC, joined 2014), and operates under the "Fighting Hawks" brand adopted in 2012 after the retirement of the prior "Fighting Sioux" identity. It serves student-athletes, alumni, donors, and a fan base that extends regionally through broadcast partners and a Champions Club donor program.
The department's commercial platform is built on the SIDEARM Sports digital infrastructure, which powers the official website, the UND GameDay mobile app (launched 2018) with an in-stadium "Light Up The Stands" engagement feature, and an online auction portal. Multimedia rights are centralized through Learfield, with broadcast distribution secured via Midco Sports Plus and CBS Sports Network. The Ralph Engelstad Arena functions as a key venue asset for hockey and ancillary events.
University of North Dakota - Athletics Department firmographics
Firmographics- Name
- University of North Dakota - Athletics Department
- Legal name
- University of North Dakota Athletics Department
- Website
- https://fightinghawks.com
- Company type
- Private
- Founded year
- 1883
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- University of North Dakota Athletics Department operates 15 NCAA Division I varsity sports programs from Grand Forks, North Dakota, serving student-athletes, alumni, and fans through SIDEARM Sports digital platforms, Learfield multimedia rights, and Champions Club fundraising.
- Ownership category
- akta.pro rank
University of North Dakota - Athletics Department industry classification
Industry- Product category
- College Athletics
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- College/University Athletic Departments & Varsity Programs (MPAKACAB)
Keywords
Where University of North Dakota - Athletics Department is headquartered
LocationHeadquarters
- HQ city
- Grand Forks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
University of North Dakota - Athletics Department business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Distribution channels2 records
Marketing channels4 records
University of North Dakota - Athletics Department product offering
Product offeringCore offering
The University of North Dakota Athletics Department operates 15 NCAA Division I varsity sports programs (men's and women's basketball, cross country, football, golf, men's ice hockey, soccer, softball, track & field, and volleyball) under the "Fighting Hawks" brand. It delivers live collegiate sports entertainment, in-venue fan engagement experiences, and a digital ecosystem spanning the official athletics website, a mobile game-day app, subscription streaming, and an online auctions platform for memorabilia.
Product overview
University of North Dakota Athletics Department operates a unified digital ecosystem centered on the Fighting Hawks official website (fightinghawks.com), which serves as the primary hub for all 15 varsity athletic programs. The core digital offerings include the main website, the UND GameDay mobile app for hockey game days, the UND Insider streaming platform for live and on-demand event coverage, and an online auctions platform for memorabilia and merchandise. Supporting products include digital game programs for major sports, the Jr. Champions kids club, the Fighting Hawks Radio Network, and the Champions Club donor program. The department's digital infrastructure is built on SIDEARM Sports platform technology, with content distributed through Ticketmaster for ticketing and various broadcasting partners including NCHC.tv, CBS Sports Network, WatchESPN, and Midco Sports Plus.
Differentiator
Problem solved
Functional benefit
Products and services
- Fighting Hawks Official Website The official athletics website (fightinghawks.com) serving as the primary digital hub for all 15 UND athletic programs, providing schedules, rosters, news, ticket purchasing, and multimedia content for men's and women's basketball, cross country, football, golf, hockey, soccer, softball, track & field, and volleyball.
- UND GameDay App Mobile application developed for North Dakota men's hockey game days at Ralph Engelstad Arena, featuring interactive games, contests, polls during timeouts and intermissions, live line charts, game notes, exclusive deals, schedule, NCHC standings, and the "Light Up The Stands" pre-game fan experience feature.
- UND Insider All Access Streaming Subscription-based video streaming platform powered by SIDEARM Showcase for live game broadcasts, on-demand content, and audio-only streams of UND athletic events, with free and premium subscription tiers.
- University of North Dakota Athletics Auctions Online auction platform for memorabilia, jerseys, apparel, experiences, and tickets, powered by SIDEARM Sports with credit card-secured bidding, supporting open auctions, reserve price auctions, buy-it-now auctions, and fixed price listings.
- Jr. Champions Kids Club Youth fan engagement program offering exclusive experiences and benefits for young UND athletics supporters.
- Champions Club Athletic department donor recognition and fundraising program operated in partnership with UND Alumni Association & Foundation, providing membership tiers for supporters who contribute financially to the athletics program.
Companies that use University of North Dakota - Athletics Department
Customer profileSegments3 records
Ideal customer profiles3 records
University of North Dakota - Athletics Department technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
University of North Dakota - Athletics Department partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- SIDEARM SportscoreSIDEARM Sports provides the athletics department website platform, streaming services (All Access), and mobile applications including the UND GameDay app.
- The Summit LeaguemajorPrimary conference affiliation for most UND sports including basketball, volleyball, soccer, softball, golf, and track & field.
- Missouri Valley Football ConferencemajorConference affiliation for UND football program at the FCS level.
- National Collegiate Hockey Conference (NCHC)majorConference affiliation for UND men's ice hockey program, one of the top programs in collegiate hockey.
- Ralph Engelstad ArenacorePartnership with Ralph Engelstad Arena for men's hockey games and special events, co-developer of the UND GameDay mobile app.
- Midco Sports PlusminorRegional sports network that broadcasts some UND athletics events.
- CBS Sports NetworkminorNational sports network for broadcasting select UND athletics events.
- Champions ClubcoreOfficial athletics donor program managed through UND Alumni Association & Foundation for fundraising and donor engagement.
Recent moves5 records
Expansion highlights4 records
University of North Dakota - Athletics Department competitors and assessment
Company assessmentDirect peers
- University of Minnesota Duluth Athletics: NCHC men's hockey peer and long-standing rival. Highly comparable: similar Division I footprint, NCHC hockey competition, comparable geographic Midwest/mid-major profile, and similar donor-driven athletics model.
- North Dakota State University Athletics: In-state Summit League rival and the dominant FCS football program nationally. Most direct comparison: same state, same primary conference (Summit League), overlapping recruiting base, and matched scale of digital/athletics infrastructure.
- University of Denver Athletics: NCHC men's hockey peer and Division I program of similar scale. Comparable because of shared NCHC hockey membership, similar mixed-conference structure, and similar mid-major digital/streaming approach.
- Western Michigan University Athletics: NCHC men's hockey peer. Comparable because of shared NCHC hockey membership, mid-major Division I profile, and similar mix of broadcast and digital distribution channels.
- Colorado College Athletics: NCHC men's hockey peer with a similar Division I footprint outside the football powerhouse tier. Comparable for hockey-centric competitive dynamics and conference-driven revenue dynamics.
- University of Northern Colorado Athletics: Division I mid-major on a similar scale and conference footprint (Big Sky) with NCHC-similar hockey adjacency. Comparable because of similar small-market, multi-sport Division I structure and similar digital monetization maturity.
- St. Cloud State University Athletics: NCHC men's hockey peer. Comparable in NCHC competition, regional Midwest positioning, and small- to mid-market Division I athletics economics.
- University of South Dakota Athletics: Summit League peer and Missouri Valley Football Conference counterpart. Highly comparable in NCAA subdivision, conference mix, and small-market regional athletics model.
- South Dakota State University Athletics: Summit League primary rival and fellow FCS football participant. Comparable in conference mix, scale, regional Midwest recruiting base, and digital fan engagement strategy.
Regional players
- Bemidji State University Athletics: Neighboring Minnesota-based Division I program with similar scale and Midwest recruiting dynamics. Comparable in regional recruiting overlap and small-market athletics model, though not a direct conference peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
University of North Dakota - Athletics Department social profiles
Digital presenceUniversity of North Dakota - Athletics Department financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of North Dakota - Athletics Department leadership team
Management profileNumber of profiles
University of North Dakota - Athletics Department funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of North Dakota - Athletics Department M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of North Dakota - Athletics Department
What does University of North Dakota - Athletics Department do?
The University of North Dakota Athletics Department operates 15 NCAA Division I varsity sports programs (men's and women's basketball, cross country, football, golf, men's ice hockey, soccer, softball, track & field, and volleyball) under the "Fighting Hawks" brand. It delivers live collegiate sports entertainment, in-venue fan engagement experiences, and a digital ecosystem spanning the official athletics website, a mobile game-day app, subscription streaming, and an online auctions platform for memorabilia.
Is University of North Dakota - Athletics Department a public or private company?
University of North Dakota - Athletics Department is a private company. It is classified as state government owned and is currently operating.
When was University of North Dakota - Athletics Department founded?
University of North Dakota - Athletics Department was founded in 1883. It employs 11 to 50 people.
Where is University of North Dakota - Athletics Department based?
University of North Dakota - Athletics Department is headquartered in Grand Forks, United States, in the North America region.
Who are University of North Dakota - Athletics Department's main competitors?
Direct peers on record are University of Minnesota Duluth Athletics, North Dakota State University Athletics, University of Denver Athletics, Western Michigan University Athletics, Colorado College Athletics, University of Northern Colorado Athletics, St. Cloud State University Athletics, University of South Dakota Athletics and South Dakota State University Athletics. Bemidji State University Athletics is listed as a regional player.
Does University of North Dakota - Athletics Department have an API?
No public API is recorded for University of North Dakota - Athletics Department.
What industry is University of North Dakota - Athletics Department in?
University of North Dakota - Athletics Department's product category is College Athletics. Its primary akta.pro industry code is MPAKACAB, College/University Athletic Departments & Varsity Programs. Its NAICS code is 711211 and its SIC code is 7997.