Filiera Futura

What Filiera Futura does

Filiera Futura is an Italian cultural association (Associazione Culturale) founded in 2020 and headquartered at the Agenzia di Pollenzo in Bra, Cuneo province. It operates as a national aggregator of 28 member organizations — primarily Italian banking foundations of origin, universities including the University of Gastronomic Sciences, and sector associations — to run shared projects aimed at innovating the Italian agri-food sector with particular attention to rural and inner areas. The association does not develop proprietary technology products itself; rather, it orchestrates programs that connect third-party startups and platforms with agricultural producers for field experimentation and technology transfer.

Filiera Futura's core programs are Terra & Tech (a national open innovation initiative in viticulture co-organized with I3P, the Politecnico di Torino incubator), +API (a biodiversity initiative creating flower oases for pollinators with municipal partners), Coltivazioni Sociali (a social agriculture network developed with Fondazione Campagna Amica), and SMAQ (digital marketing strategies for agri-food quality enterprises). Through these programs the association showcases partner-built platforms — Saturnalia (satellite vineyard monitoring), Vigneto Sicuro by Trace Technologies (phytosanitary decision support), Hypermeteo/MeteoCast by Radarmeteo (radar meteorology), Mannos (Sardinian adoption e-commerce), Hubbuffate (social agriculture marketplace), and Terre AbbanDonate (land registry for abandoned agricultural land). The Terra & Tech call for innovation alone received 70+ startup applications, and Hubbuffate networks over 23 social agriculture enterprises.

The association is funded through membership contributions and project grants from banking foundations; it does not generate commercial revenue and has no disclosed pricing model. Go-to-market is community-led and event-driven: dissemination occurs through member foundations operating across Italian territories, supplemented by workshops, field trials, and a digital presence on LinkedIn, Instagram, the filierafutura.it website, and a dedicated terratech.filierafutura.it platform. Leadership is provided by President Francesco Cappello (reappointed April 2024) following the March 2025 death of founding president Giandomenico Genta. The team is small (1–10 employees) and operations are active, with ongoing program launches and recruitment as of 2026.

Name

Filiera Futura

Legal name

Filiera Futura Associazione Culturale

Website

https://filierafutura.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Filiera Futura is an Italian cultural association founded in 2020 that aggregates 28 banking foundations, universities, and sector associations to run open innovation, biodiversity, and social agriculture programs for Italian agri-food producers, without developing proprietary commercial products.

Ownership category

akta.pro rank

Product category

Agri-food innovation programs

akta.pro primary industry

Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)

akta.pro secondary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Agri-food innovation
• Open innovation programs
• Viticulture technology
• Social agriculture
• Biodiversity programs

Headquarters

HQ city

Pollenzo (Bra), Cuneo - Italy

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Association membership contributions: As a non-profit cultural association, Filiera Futura is funded through membership contributions from its 28 associates, primarily banking foundations of origin, universities, and category entities. The association does not generate commercial revenue.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Filiera Futura is a non-profit cultural association founded in 2020 in Pollenzo (Bra), Cuneo, Italy, that coordinates shared projects to innovate the Italian agri-food sector. Its work includes biodiversity, open innovation for viticulture, and social agriculture initiatives.

Product overview

Filiera Futura is an association (not a product company) that operates three main initiatives: +API (biodiversity oases for pollinator protection), Terra & Tech (open innovation for viticulture), and Coltivazioni Sociali (social agriculture networks). The organization facilitates connections between agricultural producers and technology startups, promoting digital innovation in the Italian agri-food sector. While Filiera Futura itself does not develop proprietary products, its programs showcase partner-developed platforms including vineyard monitoring systems (Saturnalia, Vigneto Sicuro), weather analysis tools (MeteoCast/Hypermeteo), and marketplace platforms (Mannos, Hubbuffate, Terre AbbanDonate).

Differentiator

Problem solved

Functional benefit

Brands

• Terra & Tech: National open innovation program for viticulture, organized by Filiera Futura in collaboration with I3P (Politecnico di Torino incubator).
• +API
• Coltivazioni Sociali
• SMAQ

Products and services

• +API. Flower Meadows for Biodiversity (+API. Oasi fiorite per la Biodiversità) A Filiera Futura biodiversity project centered on flower-rich oases.
• Terra & Tech. Open Innovation for Viticulture (Terra & Tech. Open Innovation per la Vitocoltura) A Filiera Futura open-innovation project for viticulture.
• Social Cultivations (Coltivazioni Sociali) A Filiera Futura project focused on social agriculture.

Quantifiable outcome

• 70+ startup applications received for Terra & Tech call for innovation
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• I3P - Incubatore del Politecnico di TorinocoreStrategic or Co-development Partner · 17 November 2023I3P is the innovation incubator of Politecnico di Torino, co-organizer of the Terra & Tech open innovation program for viticulture. The partnership facilitates matching between innovative startups and Italian wine producers for field technology trials.
• Fondazione Campagna AmicacoreStrategic or Co-development PartnerTechnical-scientific partner for the Coltivazioni Sociali social agriculture project. Fondazione Campagna Amica supports banking foundations and beneficiaries in building territorial networks and implementing social agriculture practices.
• Fondazione AgrioncoreStrategic or Co-development PartnerTechnical and scientific partner for the + API biodiversity oasis project, providing technical materials and instructions for pollinator habitat creation.
• ColdirettiminorChannel Partner/ Reseller/ DistributorAgricultural category association partner for Hubbuffate social agriculture hub project, facilitating network of 23 social farms in Turin area.
• Uecoop PiemonteminorChannel Partner/ Reseller/ DistributorCooperative consortium partner for Hubbuffate social agriculture mapping project in Piedmont.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/filiera-futura
• Instagraminstagram.com/filierafutura

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filiera Futura