The Filipino Times

What The Filipino Times does

The Filipino Times is a UAE-based multi-platform media company serving the Filipino diaspora in the Middle East, headquartered in Dubai. Its core products are a weekly print newspaper (60,000 copies, 250,000 weekly readers, distributed to more than 2,500 hotspots across all 7 UAE emirates), a digital news portal at filipinotimes.net (4.5 million monthly pageviews, 8 million impressions, readers in 236 countries), a twice-daily e-newsletter to 250,000+ subscribers, and an interactive e-newspaper delivered via web, Telegram, and WhatsApp. Content covers Philippines politics, UAE news, OFW (Overseas Filipino Worker) issues, community events, entertainment, and lifestyle, positioning TFT as a comprehensive information channel for Filipinos living abroad, particularly in the UAE.

The underlying technology stack is a WordPress-based content management system with a digital publication platform, e-newspaper reader application, and an AI News Assistant chatbot powered by the n8n workflow automation platform. TFT Reach, the company's wholly-owned marketing arm, monetizes the audience through behavior-based advertising products including TFT Partner Content, Facebook competitions, Daily Newsbreak Video, and Weekly Lifestyle TV, alongside traditional digital and print advertising packages. Distribution is hybrid: global digital access, UAE-wide physical print, and direct messaging presence on WhatsApp, Telegram, Facebook (300,000+ fans), Twitter/X, and Instagram.

The business model is advertising-led and quote-based. TFT sells display advertising, sponsored content, and integrated brand campaigns to enterprise clients — including LuLu Exchange, Huawei, HONOR, McDonald's UAE, BurJuman Mall, Coca-Cola Arena, and Big Ticket Abu Dhabi — seeking access to the culturally distinct and economically significant Filipino consumer demographic in the UAE and broader Middle East. Media kits and rate cards are distributed to prospective advertisers, but pricing is not publicly disclosed. The company is privately held with no disclosed parent, no disclosed funding rounds, and a small publicly identified leadership team (General Manager Vince Ang, Marketing Executive Rain Dimalanta) operating alongside contact channels under the related New Perspective Media entity.

Name

The Filipino Times

Legal name

The Filipino Times

Website

https://filipinotimes.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Filipino Times is a Dubai-based multi-platform media company serving the Filipino diaspora in the UAE through a weekly print newspaper, a global digital news portal, a 250,000+ subscriber e-newsletter, and the TFT Reach marketing services arm targeting enterprise advertisers seeking Filipino consumer reach in the Middle East.

Ownership category

akta.pro rank

Product category

Ethnic Media Publishing

NAICS

Newspaper Publishers (513110), Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAJADAB

Local & Regional Newspapers (Print & Digital)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYMPAJADAD

Consumer News & Digital Newsrooms (Web/App-First)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Filipino news media
• Diaspora newspaper
• Ethnic media publishing
• Targeted advertising platform
• Digital news portal

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Digital and Print Advertising: The primary revenue stream through display advertising, sponsored content, and brand partnerships targeting the Filipino community in the UAE and Middle East. The publication offers advertising packages across its website, print newspaper, e-newsletter, social media channels, and branded content products.
2. TFT Reach Marketing Services: Behavior-based marketing products provided through TFT Reach, the marketing arm. Includes TFT Partner Content, TFT Facebook competitions, TFT Daily Newsbreak Video, and TFT Weekly Lifestyle TV, offering integrated brand solutions for advertisers seeking to reach Filipino consumers.
3. Media Partnership Services: Partnership and collaboration opportunities for brands seeking to align with the Filipino Times' audience, facilitated through media kits and rate cards available for download.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

The Filipino Times is a multi-platform news media company producing a weekly print newspaper and a digital news portal (filipinotimes.net) covering Philippine, UAE, and OFW news, entertainment, lifestyle, and community content for the Filipino diaspora in the Middle East. Its marketing arm, TFT Reach, sells behavior-based advertising products and branded content partnerships to advertisers seeking to reach the Filipino consumer demographic in the UAE and broader Middle East.

Product overview

The Filipino Times operates as a multi-platform news media company offering both print and digital news products. The core offerings include a weekly print newspaper (60,000 weekly circulation) and a digital news portal (4.5 million monthly pageviews), supported by the TFT Reach marketing division. Additional products include the TFT Daily eNewsletter (250,000+ subscribers), the e-Newspaper digital edition, and various content channels including video and social media competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• The Filipino Times Newspaper Weekly print newspaper with a 60,000 weekly print run and 250,000 weekly readership, distributed to more than 2,500 hotspots across the 7 emirates in the UAE. It covers Philippine news, UAE news, OFW news, entertainment, lifestyle, and community content for Filipino readers.
• The Filipino Times Digital Platform Digital news portal at filipinotimes.net receiving an average of 4.5 million pageviews and 8 million impressions per month, with a global footprint reaching readers in 236 countries. It publishes daily news across categories including TFT News, PH News, UAE News, OFW News, Community News, Entertainment, Lifestyle, and Feature sections.
• TFT Daily eNewsletter Twice-daily electronic newsletter sent to more than 250,000 subscribers, delivering curated news and content related to the Filipino community in the UAE and Middle East.
• e-Newspaper Interactive digital version of the print newspaper that can be viewed and downloaded online at filipinotimes.net/enewspaper, also available via Telegram and WhatsApp subscription for free delivery.
• TFT Reach Marketing Services Marketing arm of The Filipino Times providing behavior-based advertising products including TFT Partner Content, TFT Facebook competitions, TFT Daily Newsbreak Video, and TFT Weekly Lifestyle TV, offering integrated brand solutions for advertisers targeting the Filipino consumer demographic in the UAE and Middle East.

Quantifiable outcome

• 4.5 million monthly pageviews and 8 million monthly impressions
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship.

• LuLu ExchangeflagshipGTM or Marketing Partner · 27 July 2026LuLu Exchange partnered with Dubai Sports Council and The Filipino Times for the Kabayan Basketball League, described as the UAE's biggest Filipino basketball league. The partnership leverages TFT's community reach and content capabilities to promote the tournament to the Filipino community, with TFT Reach providing behavior-based marketing products. The league features 100 teams competing for AED 25,000 in prizes across Dubai Sports World and Shabab Al Ahli Indoor Stadium venues.
• Dubai Sports CouncilflagshipStrategic or Co-development Partner · 27 July 2026Dubai Sports Council partnered with LuLu Exchange and The Filipino Times to launch the Kabayan Basketball League. The league aligns with the UAE National Strategy for Wellbeing and the Proud of UAE initiative, providing overseas Filipino workers access to premium sporting facilities. The Council provides institutional support and venue access for the tournament.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The National: Abu Dhabi-based English news outlet covering UAE news and diaspora-relevant content with hybrid digital and print distribution — directly comparable to TFT as a UAE news platform monetized through advertising.
• Gulf Today: Sharjah-based UAE newspaper with print and digital editions targeting residents and expatriates — comparable niche/community newspaper model in the same geography.
• Khaleej Times: Long-established UAE newspaper operating print + digital + newsletter channels with advertising-driven revenue — directly comparable format and GTM motion to The Filipino Times.
• Arab News: Saudi Arabia-based English daily targeting expatriates and regional audiences with a strong digital + print hybrid model and enterprise advertising — same regional news-advertising archetype as TFT.
• Gulf News: UAE's largest English-language newspaper with a strong digital presence, weekly print run, and a marketing arm serving enterprise advertisers — the closest structural analogue to TFT in the local UAE market.

Regional players

• Philippine Daily Inquirer: Major Philippine newspaper with substantial online readership among overseas Filipinos — competes for the same diaspora attention and Philippine news category, though headquartered in the Philippines.
• Rappler: Philippine-based digital-first news outlet with strong overseas Filipino readership — comparable content vertical and diaspora readership, though primarily Philippine-domestic in operations.

Others

• New Perspective Media: UAE media group referenced as the operating entity behind TFT's editorial and advertising functions ([email protected]) — a parent/affiliated entity relationship.

Broad incumbents

• GMA Network: Major Philippine broadcaster with GMA Pinoy TV and international news platforms serving the global Filipino diaspora — comparable audience and advertiser base, broader portfolio.
• ABS-CBN (TFC / The Filipino Channel): Largest Philippine media conglomerate with a dedicated overseas Filipino distribution arm (TFC) — competes with TFT for the same Filipino diaspora audience and advertiser spend, but at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FilipinoTimes
• Facebookfacebook.com/FilipinoTimes
• Instagraminstagram.com/thefilipinotimes
• LinkedInlinkedin.com/company/filipinotimes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Filipino Times