Fillco Flowers

What Fillco Flowers does

Fillco Flowers, legally CI FILLCO FLOWERS S.A.S., is a privately held Colombian flower grower and exporter founded in 1997 and headquartered on a farm at Km 3 Vía Zipaquirá–Briceño (Finca Santa Ana, Vereda Paso Ancho) in the Cundinamarca department. The company operates 20 hectares of roses and 10 hectares of carnations, with a combined active catalog of more than 65 varieties; flowers are planted and hand-cut rather than machine-harvested, and production is concentrated in a climatic zone selected for suitability to floriculture. The firm sells exclusively on a B2B basis to international buyers, functioning as a wholesaler of fresh-cut stems for bouquets, consumer bunches, and floral arrangements, with no disclosed retail or direct-to-consumer channel.

The business runs a sales-led, relationship-driven GTM motion: a bilingual (English/Spanish) website contact form funnels prospects to a sales team whose stated remit extends beyond product sale to merchandising solutions, marketing and promotional materials, product promotions, category management, and educational programs for store managers. Revenue is generated through wholesale fresh-flower sales with no publicly disclosed pricing, and the company self-describes a 'worldwide' shipping footprint. Operationally, Fillco Flowers is a 53-employee organization with no app, API, or digital integrations, and there is no evidence of institutional ownership, external funding, subsidiaries, patents, or strategic partnerships in the source data.

Name

Fillco Flowers

Legal name

CI FILLCO FLOWERS S.A.S.

Website

https://fillcoflowers.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Fillco Flowers is a Colombian B2B grower and exporter founded in 1997, cultivating 30 hectares of roses and carnations for international wholesale buyers, florists, and retail floral departments worldwide.

Ownership category

akta.pro rank

Product category

Fresh Cut Flowers (Floral Wholesale)

NAICS

Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Fresh cut flowers
• Colombian rose grower
• Carnation wholesale exporter
• Floral wholesale supplier
• Greenhouse flower farming

Headquarters

HQ city

Briceño

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fresh Flower Sales: Fillco Flowers generates revenue through the wholesale sale of fresh-cut roses and carnations to international buyers. The company ships Colombian flowers worldwide and offers a broad selection for bouquets, consumer bunches, and floral arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fillco Flowers grows and exports Colombian fresh-cut roses and carnations on 30 hectares of farmland, shipping them worldwide to wholesale florists, bouquet makers, floral arrangement businesses, and retail floral departments. The company offers over 35 rose varieties and over 30 carnation varieties produced via hand-planted, hand-cut cultivation, complemented by merchandising solutions, marketing materials, product promotions, category management, and educational programs for retail store managers.

Product overview

Fillco Flowers is a Colombian flower grower and exporter established in 1997, specializing in growing and shipping roses (20 hectares) and carnations (10 hectares) to worldwide customers. Their core product offerings consist of Roses and Carnations, with over 65 varieties between both categories. All flowers are hand-planted and hand-cut without industrial machines. They additionally offer customer support services including farm-based expert consultations, merchandising solutions, marketing materials, product promotions, category management, and educational programs for retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Roses Colombian-grown fresh-cut roses cultivated on 20 hectares of farmland, with a portfolio of over 35 varieties including Ragazza, Sophie, Pink Mondial, Vendela, Pink Floyd, Freedom, and High & Magic. Available in various colors and petal styles for bouquets, consumer bunches, and floral arrangements; sold wholesale to international florists, bouquet makers, and retail floral departments.
• Carnations Colombian-grown fresh-cut carnations cultivated on 10 hectares of farmland, with a portfolio of over 30 varieties including Moonlight, Don Pedro, Doncel, Caroline, Lion King, Royal Damascus, and Monseñor. Suitable for bouquets, consumer bunches, and floral arrangements; sold wholesale to international florists, bouquet makers, and retail floral departments.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Sunshine Bouquet Company: Large global cut-flower grower, importer, and bouquet assembler with operations in Colombia and other origins — competes with Fillco for wholesale and retail floral program contracts at greater scale.
• Dümmen Orange: Global floriculture breeding and propagation company with broad cut-flower and ornamental portfolio — overlaps with Fillco on the cut-flower value chain but operates as a genetics and breeder-led incumbent.

Others

• Royal FloraHolland: Dutch cooperative floral auction handling the majority of global cut-flower trade — comparable as the dominant marketplace where Fillco's wholesale buyers source product, but operates a fundamentally different auction/cooperative model.
• Ball Horticultural Company: Large horticultural breeding and input supplier serving ornamental growers globally — adjacent to Fillco as an upstream seed/varietal provider rather than a direct competitor.
• Floralife (Smithers-Oasis): Post-harvest care and handling products for the cut-flower supply chain — adjacent ecosystem participant that supports flower longevity and quality for exporters like Fillco.

Direct peers

• Esmeralda Farms: Large Colombian/Ecuadorian cut-flower grower producing roses, carnations, and other fresh flowers for international wholesale markets — directly comparable product mix and B2B export orientation.
• Equiflor: Ecuadorian- and Colombian-based rose producer serving international wholesale and retail floral buyers — highly comparable in crop focus and B2B export distribution model.
• Alexandra Farms: Colombian-based grower specializing in garden roses for the wholesale and floral design market, selling B2B internationally — closely comparable to Fillco's rose cultivation and export model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fillco-flowers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fillco Flowers