Filomena Propaganda e Marketing

What Filomena Propaganda e Marketing does

Filomena Propaganda e Marketing is a privately held, full-service Brazilian advertising agency founded in July 2013 and headquartered in São Carlos, São Paulo. The firm operates with a 10-person multidisciplinary team of designers and copywriters delivering integrated communications services to SMBs, mid-market firms, and select larger enterprises across industry, retail, and service verticals. Its eight core service fronts span strategic branding, visual identity and brand manuals, paid traffic management on Google Ads and Meta Ads, on- and offline advertising campaigns, strategic consulting, communication planning, and organic social media management, delivered through both project-based engagements and monthly retainers.

The agency's go-to-market is consultative and direct: prospective clients initiate contact via website forms, phone, email, WhatsApp, or referrals (notably through its BNI networking affiliation), followed by a diagnostic meeting and a customized proposal. National Brazilian reach is achieved from a single São Carlos office through virtual meetings and continuous client accompaniment, with no disclosed satellite offices. Pricing is quote-based and not publicly disclosed, reflecting the customized nature of each engagement ranging from single design deliverables to full brand systems.

Filomena has served more than 250 brands cumulatively across 13 years of operation, with documented case studies spanning food retail (Boali, Siltomac), furniture (Móveis Masotti), automotive parts (Grampola), education (MBA IA e Big Data USP), healthcare (Vital Mais), technology (iSeg), and real estate (Corpal/Center), among others. The firm is founder-led with no disclosed external funding, parent company, or institutional investors, and revenue is not publicly reported. Its proprietary positioning rests on a "Method + Strategy + Creativity" framework emphasizing strategic brand building rather than isolated tactical campaigns.

Name

Filomena Propaganda e Marketing

Legal name

Filomena Propaganda e Marketing

Website

https://filomenapropaganda.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Filomena Propaganda e Marketing is a São Carlos–based, 10-person Brazilian full-service advertising agency founded in 2013, delivering branding, visual identity, paid traffic, and integrated advertising campaigns to 250+ SMB and mid-market clients across Brazil via project work and monthly retainers.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Advertising agency services
• Branding and marketing
• Creative communications
• Campaign management
• Brand strategy

Headquarters

HQ city

São Carlos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Services - Branding & Strategy: Fees for branding strategy, positioning diagnostics, and strategic consulting services. Delivered as project-based work or ongoing retainer arrangements.
2. Visual Identity & Design Services: Revenue from creating visual identities, brand manuals, signage, point-of-sale materials, and corporate stationery. Project-based pricing.
3. Digital Marketing & Paid Traffic Services: Fees for paid traffic strategy, campaign management on Google Ads and Meta Ads platforms, with ongoing optimization services.
4. Advertising Campaigns (On and Off): Complete campaign development including creative concept, media placement, content creation, and execution for both digital and traditional outdoor media.
5. Organic Content & Social Media: Monthly retainer services for social media management and organic content strategy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Filomena Propaganda e Marketing is a Brazilian full-service advertising agency that delivers branding, marketing, and creative communication services to businesses across Brazil. Its work spans brand identity development, campaign creation, and ongoing marketing communications for a client base of more than 250 organizations. The agency operates with a small team of approximately 10 employees based in São Carlos, São Paulo.

Product overview

Filomena Propaganda e Marketing é uma agência de publicidade full-service fundada em julho de 2013, especializada em comunicação criativa que conecta marcas a pessoas. A agência opera como uma plataforma de serviços integrada que combina método, estratégia e criatividade para construir posicionamento de marca, fortalecer marcas e direcionar ações para resultado. Seus serviços principais incluem Branding Estratégico, Identidade Visual & Manual de Marca, Tráfego Pago para Marcas (Google Ads e Meta Ads), Campanhas Publicitárias (on e off), Consultoria Estratégica, Planejamento de Comunicação, Conteúdo Orgânico com Estratégia e Social Media. A agência também oferece serviços especializados através de seu portfólio, incluindo Ambientação & PDV, Mídia Exterior e Audiovisual. A estrutura é organizada como oferta de serviços diversificados (não módulos de produto), onde múltiplas disciplinas de comunicação são entregadas de forma integrada para atender às necessidades de branding, performance e presença digital dos clientes.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Marketing Communications Services Full-service advertising agency offering branding, marketing, and creative communication services to businesses across Brazil, including brand identity development, campaign creation, and ongoing marketing communications for a client base of more than 250 organizations.

Quantifiable outcome

• +3,200 clicks and 63,000 impressions on Google Ads for Grampola Peças Automotivas
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DPZ&T: Top-tier Brazilian creative advertising agency known for integrated campaigns across digital and traditional media. Comparable in offering integrated advertising services but serves large national accounts versus Filomena's SMB focus.
• Lew'Lara\TBWA: Brazilian agency affiliated with TBWA\Worldwide network. Offers integrated advertising, branding, and digital services comparable to Filomena's full-service positioning, though at a larger scale with network resources.
• AlmapBBDO: One of Brazil's largest full-service creative and brand advertising agencies. Comparable to Filomena as a full-service provider offering integrated brand and campaign work, though operating at vastly greater scale serving major national advertisers.
• Africa Creative: Major Brazilian independent advertising agency offering creative, media, and digital services. Comparable in providing full-service integrated advertising, though at substantially larger scale and with proprietary creative IP.
• Ogilvy Brasil: Brazilian branch of global agency Ogilvy. Comparable full-service integrated agency offering brand strategy, creative, and digital advertising; competes for the same overall Brazilian advertising spend pool as Filomena.
• Dentsu Brasil: Brazilian arm of global advertising group Dentsu. Comparable as a provider of integrated advertising, media buying, and digital marketing services, competing for both large enterprise and SMB clients in the Brazilian market.
• Publicis Brasil: Brazilian operation of Publicis Groupe, one of the world's largest advertising holding companies. Comparable as a full-service integrated advertising provider with creative, media buying, and digital capabilities overlapping Filomena's service lines.
• WMcCann: Brazilian arm of McCann Worldgroup, a global advertising network. Offers full-service creative, media, and digital advertising comparable to Filomena's integrated offering, but serves multinational and large national clients.
• Wieden+Kennedy São Paulo: São Paulo office of global independent creative agency Wieden+Kennedy. Comparable in offering brand-integrated creative campaigns and strategic communications, though focused primarily on global and large national brands rather than SMBs.

Direct peers

• Artplan: Independent Brazilian advertising agency offering integrated creative, media, content, and digital services. Comparable to Filomena in offering a full-service integrated model with brand and performance capabilities, though operating at larger scale across multiple Brazilian cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/filomenaagencia
• LinkedInlinkedin.com/company/filomena-propaganda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filomena Propaganda e Marketing