Fimma Brasil

Name

Fimma Brasil

Legal name

Fimma Brasil

Website

https://fimma.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Fimma Brasil is a biennial international trade fair organized by Movergs that connects suppliers of the wood and furniture production supply chain with industry buyers, held in Bento Gonçalves, Rio Grande do Sul, Brazil.

Ownership category

akta.pro rank

Product category

Trade Fair Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Trade fair services
• Furniture industry exhibitions
• B2B event marketing
• Wood supply chain events
• International buyer matchmaking

Headquarters

HQ city

Bento Gonçalves

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor fees: Companies pay to exhibit at the fair, gaining access to qualified visitors including furniture industry managers, cabinet makers, architects, designers, and importers from Brazil and abroad.
2. Sponsorship: Companies sponsor the event at various levels, receiving visibility and branding benefits during the fair.
3. Professional services: Services include accreditation, exhibitor center access, business matchmaking programs, and logistical support for participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Fimma Brasil organizes a biennial international trade fair for the wood and furniture production supply chain, held at Parque de Eventos de Bento Gonçalves in Rio Grande do Sul, Brazil. The fair connects suppliers of machinery, raw materials, components, coatings, technology, and services with qualified buyers including furniture manufacturers, cabinet makers, architects, designers, and international importers. Revenue comes from exhibitor booth fees, corporate sponsorships, and professional services such as accreditation, exhibitor center access, and business matchmaking programs.

Product overview

Fimma Brasil is a major international trade fair for the furniture industry supply chain, organized by Movergs. The event operates as a unified platform combining the core exhibition fair with specialized innovation spaces (Fimma Inova, Plaza de Inovação, Arena de Tendências), international business initiatives (Projeto Comprador), national business rounds, and AI-powered virtual assistance (SOFI). The event also publishes content through its blog and offers digital accreditation systems.

Differentiator

Problem solved

Functional benefit

Brands

• Fimma Conexões e Negócios: Main exhibition segment of Fimma Brasil focused on business connections and networking
• Fimma Inova
• Fimma Summit

Products and services

• Fimma Brasil Trade Fair (Feira Internacional de Fornecedores da Cadeia Produtiva de Madeira e Móveis) The main biennial international trade fair connecting suppliers of the wood and furniture production supply chain with industry professionals, featuring exhibitions of machinery, raw materials, components, coatings, technology, and services. Held at Parque de Eventos de Bento Gonçalves, RS, Brazil, attracting over 300 brands and 20,000+ qualified visitors from Brazil and abroad.
• Fimma Inova Innovation ecosystem initiative within Fimma Brasil featuring talks, conferences, and the Innovation Business Game program, focused on promoting innovative practices across the furniture industry supply chain.
• Projeto Comprador (International Buyer Project) Business matchmaking program that connects Brazilian furniture suppliers with international importers through organized business rounds during Fimma Brasil, supporting internationalization of the Brazilian furniture supply chain.
• Rondas de Negócios Nacionais (National Business Rounds) National business rounds organized in partnership with SEBRAE, connecting furniture manufacturers with component distributors and potential buyers at Fimma Brasil, plus special programs for micro and small enterprises supported by Procompi and CNI.
• SOFI - Assistente Virtual de IA (AI Virtual Assistant) AI-powered virtual assistant (Soluções, Oportunidades, Fimma, Inovação) that autonomously guides exhibitors and visitors, presents event spaces, highlights programming, and answers questions about Fimma Brasil through text-based conversations.
• Fimma Summit Conference and high-level meeting segment of Fimma Brasil featuring talks and presentations for furniture industry leaders, covering topics such as data and AI for design, product, and sales decisions.

Quantifiable outcome

• R$ 1.74 billion in projected business generated (Fimma 2025)
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, major and supporting.

• ABIMÓVEL (Associação Brasileira das Indústrias do Móvel)coreStrategic or Co-development Partner · 1 January 2025ABIMÓVEL partners with Fimma Brasil for the Projeto Comprador initiative, which connects Brazilian suppliers with international buyers. This partnership integrates Fimma into the Brazilian Furniture Sector Project, extending internationalization efforts to the furniture supply chain segment.
• ApexBrasil (Agência Brasileira de Promoção de Exportações e Investimentos)coreStrategic or Co-development Partner · 1 January 2025ApexBrasil collaborates through the Projeto Comprador and Brazilian Furniture sector project to connect Brazilian furniture suppliers with international importers at Fimma Brasil. This supports Brazilian furniture industry internationalization efforts.
• Procompi (Programa de Apoio à Competitividade das Micro e Pequenas Industrias)majorStrategic or Co-development Partner · 1 January 2025Fimma Brasil formed an unprecedented alliance with Procompi to provide special attention to business opportunities for micro and small enterprises. The partnership includes individual consulting before and after the event to prepare participants for international markets, plus international business rounds during the fair.
• CNLsupportingGTM or Marketing Partner · 1 January 2025CNI supported the Procompi initiative at Fimma Brasil for micro and small enterprise internationalization.
• SebraesupportingStrategic or Co-development Partner · 1 January 2025Sebrae partnered with Fimma Brasil for national business rounds and MPE support programs, helping small furniture businesses connect with buyers and suppliers.
• Movergs (Associação das Indústrias de Móveis do Estado do Rio Grande do Sul)coreStrategic or Co-development PartnerMovergs is the organizing entity behind Fimma Brasil. As the furniture industry association of Rio Grande do Sul state, Movergs has over 37 years of history working to strengthen and promote opportunities for the furniture production chain. The association is responsible for the fair's execution and strategic direction.
• Parque de Eventos de Bento GonçalvescoreOthersThe event venue in Bento Gonçalves, Rio Grande do Sul. The park features over 58,000 m² of built area and 300,000 m² total area with heliport and parking for over 2,500 vehicles.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Movelsul: Movelsul is a Brazilian furniture industry trade fair held in Bento Gonçalves, organized by the same parent entity (Movergs) as Fimma Brasil. While Movelsul focuses on finished furniture and Fimma on the supply chain, they are sister events serving overlapping audiences in the same region.
• ForMóbile: ForMóbile is the leading Brazilian trade fair for the furniture manufacturing supply chain, held in São Paulo. It directly competes with Fimma Brasil for the same exhibitor base of machinery, components, and raw material suppliers serving the Brazilian furniture industry.
• LIGNA: LIGNA is the world's leading trade fair for the woodworking and wood processing industry, held biennially in Hannover, Germany. It overlaps with Fimma Brasil's wood/furniture supply chain focus but emphasizes machinery and primary processing equipment.
• interzum: interzum is the world's leading trade fair for furniture production and interior construction supplies, held in Cologne, Germany. It is the closest international analog to Fimma Brasil, serving suppliers of components, materials, and machinery to furniture manufacturers globally.

Regional players

• Feicon Batimat: Feicon Batimat is a major Brazilian construction industry trade fair held in São Paulo. It serves adjacent construction supply chain exhibitors that also participate in Fimma Brasil, competing for similar Brazilian industrial B2B marketing budgets.
• The Wood Show (Dubai): The Wood Show is the Middle East's leading trade fair for the wood and woodworking industry, held in Dubai. It targets a regional audience that overlaps with the international visitors Fimma Brasil attracts from 31 countries.

Broad incumbents

• imm cologne: imm cologne is a major European furniture trade fair held annually in Cologne, Germany. It serves as a broader incumbent in the international furniture exhibition calendar, overlapping with Fimma Brasil's exhibitor audience at the supply-chain level.
• CIFF (China International Furniture Fair): CIFF is Asia's largest furniture trade fair held in Guangzhou, China, covering both finished furniture and the supply chain. It represents the principal Asian platform competing for international exhibitors that Fimma Brasil also courts.
• High Point Market: High Point Market is North America's largest furnishings trade show held biannually in High Point, North Carolina. While focused on finished residential furniture, it serves as a complementary global platform where Fimma Brasil's exhibitors also seek exposure.
• Salone del Mobile.Milano: Salone del Mobile is the global benchmark trade fair for the furniture and design industry, held annually in Milan, Italy. While primarily focused on finished furniture rather than supply chain, it represents the gold standard in furniture trade events that Fimma Brasil's exhibitors also participate in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/fimmabrasil
• Facebookfacebook.com/fimmabrasil
• LinkedInlinkedin.com/company/fimmabrasil
• Instagraminstagram.com/fimmabrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fimma Brasil