Hegnar Media AS
Hegnar Media AS is a privately held Norwegian media company that publishes Finansavisen, a subscription-based financial news platform serving Norwegian retail investors and corporate clients with real-time Oslo Børs data, market analysis, portfolio tracking, and the Kapital 400 wealth ranking.
- Company typePrivate
- Founded-
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hegnar Media AS does
Hegnar Media AS is a privately held Norwegian media company headquartered in Oslo at Hoffsveien 70 A. The company publishes Finansavisen, a subscription-based Norwegian financial newspaper and digital platform operating under the tagline "Best på børs" (Best on the stock exchange), as well as Kapital magazine, whose Kapital 400 annual ranking tracks Norway's wealthiest individuals. The company is editorially and operationally led by Trygve Hegnar, who serves as both Sjefredaktør (Editor-in-Chief) and adm.dir (Managing Director).
The product portfolio is built on a digital publishing platform spanning web, iOS/Android mobile applications, e-avis digital newspaper, and Finansavisen TV live video. Core features include real-time Oslo Børs market data (via Millistream), TradingView charting, a stock screening tool (Aksjescreener), personalized news feeds (MittFa), a watchlist/portfolio tracker, the Bjellesauer insider-transaction tracker, and the Aksjeforum community discussion platform. The company also operates TDN, a Norwegian news wire service that supplies content across the platform.
The business model is multi-stream: subscription revenue (individual digital subscriptions starting at 99 kr/month, plus corporate/enterprise tier), display and native advertising (including sponsored Annonsørinnhold), a Karriere job listings marketplace, subscriber events, and real-time market data services. Primary customer segments are Norwegian individual retail investors and Norwegian corporate/enterprise clients; high-net-worth individuals are served through Kapital brand coverage. The company operates exclusively in the Norwegian market.
Hegnar Media AS firmographics
Firmographics- Name
- Hegnar Media AS
- Legal name
- Hegnar Media AS
- Website
- https://finansavisen.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hegnar Media AS is a privately held Norwegian media company that publishes Finansavisen, a subscription-based financial news platform serving Norwegian retail investors and corporate clients with real-time Oslo Børs data, market analysis, portfolio tracking, and the Kapital 400 wealth ranking.
- Ownership category
- akta.pro rank
Hegnar Media AS industry classification
Industry- Product category
- Financial News Media
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
Keywords
Where Hegnar Media AS is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Hegnar Media AS business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Subscription Revenue: Individual digital subscriptions starting at 99 kr/month, offering full access to financial news, analysis, and market data. Enterprise/corporate subscriptions available with volume-based discounts for employee access.
- Advertising Revenue: Display advertising, sponsored content (Annonsørinnhold), investor relations sponsored articles, and banner advertising across web and app properties.
- Career/Job Listings: Job advertisement marketplace (Karriere) with corporate clients including Fellesordningen for Avtalefestet Pensjon, Lefdal Mine Datacenter, Storm Family Office, Nordea, and others posting finance and executive positions.
- Events: Organized financial and professional events (event.finansavisen.no) with discounted pricing for subscribers.
- Real-time Market Data Services: FA Investor and ordinary subscribers receive real-time Oslo Stock Exchange data. Premium market data integrated via Millistream and TradingView.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual digital subscription from 99 kr/month |
| Subscription | Annual | Corporate/Enterprise subscription with volume discounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Hegnar Media AS product offering
Product offeringCore offering
Hegnar Media AS publishes Finansavisen, a Norwegian digital financial news subscription service delivering daily business and market news, real-time Oslo Børs data, stock analysis, portfolio tools, and an investor community forum. It also publishes the Kapital wealth magazine and the annual Kapital 400 ranking of Norway's 400 richest individuals, and operates the TDN news wire and Finansavisen TV video channel.
Product overview
Hegnar Media AS operates Finansavisen as its primary digital news platform offering financial news, stock market data, and investment analysis. The product portfolio includes a tiered subscription model (FA Investor), personalized content features (MittFa), portfolio tracking tools (Watchlist, Bjellesauer), a community forum (Aksjeforum), and a mobile application. The Kapital 400 wealth ranking represents a sub-brand publication. The platform integrates third-party services for market data visualization (TradingView) and stock data (Millistream).
Differentiator
Problem solved
Functional benefit
Brands
- Finansavisen: Primary financial news publication and website of Hegnar Media AS
- Kapital
- Bjellesauer
Products and services
- Finansavisen Subscription-based Norwegian financial news service delivered via web, mobile apps, and e-avis digital newspaper, providing business news, Oslo Børs coverage, stock analysis, and investment research for Norwegian individual investors and enterprise subscribers.
- Finansavisen App Mobile application for iOS and Android offering real-time financial news, market data, watchlist tracking, and personalized MittFa news feeds for Finansavisen subscribers.
- Kapital Magazine Norwegian wealth and business magazine published under the Hegnar Media umbrella, covering Norwegian high-net-worth individuals, business profiles, and wealth management topics.
- Kapital 400 Rich List Annual proprietary ranking of Norway's 400 richest individuals published by Kapital, providing wealth figures, net-worth changes, and biographical information.
- Finansavisen Karriere (Job Marketplace) Finance and executive job listings marketplace attracting corporate recruiters (e.g., Nordea, Storm Family Office, Lefdal Mine Datacenter, Fellesordningen for Avtalefestet Pensjon) posting CFO, financial controller, and investment analyst roles.
- Finansavisen TV Video/streaming channel including FA Direkte live broadcasts covering Oslo Børs market updates and financial news for Finansavisen audiences.
Companies that use Hegnar Media AS
Customer profileSegments3 records
Ideal customer profiles3 records
Hegnar Media AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Hegnar Media AS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MillistreamcoreMillistream provides real-time Oslo Stock Exchange market data and stock market information integrated into the Finansavisen platform, including indices, stock prices, and market charts.
- TradingViewcoreTradingView provides lightweight and advanced charting capabilities integrated into Finansavisen's market data pages. TradingView Lightweight Charts™ and TradingView Advanced Charts™ are embedded across the platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hegnar Media AS competitors and assessment
Company assessmentDirect peers
- Seeking Alpha: Subscription-based investing platform combining market news, stock analysis and a contributor community forum. Conceptually closest international parallel to Finansavisen's news-plus-Aksjeforum-plus-watchlist product stack.
- Dagens Næringsliv (DN): Norway's other leading financial daily, owned by NHST Media Group. DN and Finansavisen are the two principal Norwegian paid financial news subscriptions covering Oslo Børs, corporate news and economic policy for the same retail investor and corporate audience.
- E24: Norwegian financial news outlet owned by Schibsted, focused on markets, personal finance and business. It targets the same Norwegian retail investor and professional segments as Finansavisen and competes directly for subscription, display and jobs advertising budgets.
- The Motley Fool: Subscription investment research and premium community service targeting retail investors. Comparable business model to Finansavisen's tiered subscription (FA Investor) plus community discussion, although Motley Fool operates globally while Hegnar Media is Norway-only.
Regional players
- Avanza: Sweden's leading retail investment platform with an integrated news, analysis and community product serving Swedish investors. Operates in a closely adjacent Nordic market with the same brokerage-plus-content bundling that pressures standalone paid financial news.
- Aftenposten: Norway's largest paid general-interest newspaper with significant business/economy coverage and a digital subscription paywall. Comparable Norwegian subscription publishing model but lacks Finansavisen's specialist stock-market community and tools.
Emerging players
- Nordnet: Nordic retail brokerage with embedded news feeds, analyst research and portfolio tools offered free to account holders. Increasingly competing with Finansavisen for Norwegian retail investor attention, though monetized via trading commissions rather than subscriptions.
Broad incumbents
- Morningstar: Global investment research and data provider with premium subscription, screeners and analyst ratings. Overlaps with Finansavisen's Aksjescreener, watchlist and FA Investor premium research, though Morningstar is international and primarily wholesale.
- The Economist: Global subscription-led news brand with tiered digital access, events and apps. A useful template peer for how a paid-news media business can compound subscriber economics, although The Economist operates globally and is not a direct Norwegian market competitor.
- Bloomberg News: Global financial news, data and terminal provider with extensive Oslo Børs coverage. Competes for Norwegian finance professionals and high-net-worth subscribers via Bloomberg Terminal and Bloomberg.com, but does not specialize in Norwegian retail investor community or wealth rankings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hegnar Media AS social profiles
Digital presenceHegnar Media AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hegnar Media AS leadership team
Management profileNumber of profiles
Profiles2 records
Hegnar Media AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hegnar Media AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hegnar Media AS
What does Hegnar Media AS do?
Hegnar Media AS publishes Finansavisen, a Norwegian digital financial news subscription service delivering daily business and market news, real-time Oslo Børs data, stock analysis, portfolio tools, and an investor community forum. It also publishes the Kapital wealth magazine and the annual Kapital 400 ranking of Norway's 400 richest individuals, and operates the TDN news wire and Finansavisen TV video channel.
Is Hegnar Media AS a public or private company?
Hegnar Media AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hegnar Media AS founded?
Hegnar Media AS was founded in -1. It employs 51 to 100 people.
Where is Hegnar Media AS based?
Hegnar Media AS is headquartered in Oslo, Norway, in the Europe region.
How does Hegnar Media AS make money?
Five revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Revenue, career/Job Listings, events and real-time Market Data Services.
Who are Hegnar Media AS's main competitors?
Direct peers on record are Seeking Alpha, Dagens Næringsliv (DN), E24 and The Motley Fool. Regional players are Avanza and Aftenposten. Nordnet is listed as an emerging player. Broad incumbents are Morningstar, The Economist and Bloomberg News.
Does Hegnar Media AS have an API?
No public API is recorded for Hegnar Media AS.
What industry is Hegnar Media AS in?
Hegnar Media AS's product category is Financial News Media. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPAJADAE, News Agencies & Wire Services (General & Specialized). Its NAICS code is 513110 and its SIC code is 2711.