Coldwell Banker Lake Country

What Coldwell Banker Lake Country does

Coldwell Banker Lake Country is a privately held, independently owned and operated real estate brokerage affiliate of the Coldwell Banker franchise network, headquartered at 1774 N Business Route 5 in Camdenton, Missouri. Founded in 1985, the firm has served the Lake of the Ozarks region of central Missouri for over four decades, with primary coverage across Camden, Miller, and Morgan counties. It deploys approximately 20 licensed agents who represent buyers and sellers in residential transactions (single-family homes, condominiums, villas, and land) and, more recently, commercial real estate (businesses, office buildings, investment properties). The firm also serves vacation, second-home, and investment-property buyers, including non-local purchasers via a multilingual consumer website.

The brokerage operates FindMyLakeHome.com, a Sierra Interactive-powered property search platform that aggregates MLS listings with interactive map search, advanced filters, and a Community Guide covering 25+ geographies organized by lake arm and neighborhood. Supporting products include Featured Listings (curated premium properties), automated Property Tracker email alerts, buyer tools (mortgage calculator, pre-approval, first-time buyer guidance), and seller services (professional photography, videography, drone, virtual tours, staging, open houses, and free market analysis). Marketing channels combine digital (website, blog, YouTube, Facebook, Instagram, email) with traditional real estate methods (print advertising, direct mail, open houses).

The company earns revenue exclusively through real estate commissions on closed transactions, with rates negotiated individually between agents and clients. It offers free services (market analysis, property tracker account registration) as lead-generation tools. The firm is privately held with no disclosed funding rounds, no M&A activity, no parent-company ownership beyond the Coldwell Banker franchise relationship, and no institutional investment. Operating status is active (website copyright dated 2026), with no leadership changes, regulatory actions, or partnership announcements recorded in the available source material.

Name

Coldwell Banker Lake Country

Legal name

Coldwell Banker Lake Country

Website

https://findmylakehome.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Coldwell Banker Lake Country is a privately held real estate brokerage founded in 1985 in Camdenton, Missouri, serving buyers and sellers of residential, vacation, and commercial properties across the Lake of the Ozarks region via approximately 20 licensed agents and the findmylakehome.com MLS search platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJADAE

Rural Residential & Acreage Homesites Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYBPAJADAD

Recreational Land Brokerage (Hunting, Fishing, Wildlife)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYFSAEAJAD

Land Brokerage (Raw Land & Development Sites)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Residential real estate brokerage
• Lakefront property sales
• Buyer representation services
• Seller representation services
• Commercial real estate brokerage

Headquarters

HQ city

Camdenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage revenue through commission on property sales. Agents represent buyers and sellers in residential and commercial transactions, earning a percentage of the sale price upon closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Coldwell Banker Lake Country is a full-service residential and commercial real estate brokerage serving the Lake of the Ozarks region in Missouri. The firm operates FindMyLakeHome.com as its MLS-powered property search platform and provides licensed agent representation for buyers and sellers across Camden, Miller, and Morgan counties. Core services include property listing and marketing, buyer search assistance, comparative market analysis, professional photography and videography, drone tours, and transaction management for lakefront homes, condos, villas, lots, and commercial properties.

Product overview

Coldwell Banker Lake Country operates FindMyLakeHome.com as a comprehensive real estate platform for the Lake of the Ozarks region. The core product is a property search platform powered by Sierra Interactive that aggregates MLS listings with search tools including interactive maps, advanced filters, and community-specific pages. Supporting products include Featured Listings (curated premium properties), a Community Guide covering 25+ geographic areas organized by lake arm, and a Property Tracker for automated email alerts on new listings. The company bundles buyer services (mortgage calculator, pre-approval tools, first-time buyer education) and seller services (pricing guidance, professional photography/videography/drone tours, virtual tours, social media marketing, staging, open houses) into its brokerage offering. Commercial listings and a blog providing market intelligence content round out the portfolio. The platform serves residential and commercial buyers, sellers, and investors across Camden, Miller, and Morgan counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Better Homes and Gardens Real Estate: Mid-tier national franchise brand offering residential brokerage services with similar agent-affiliate economics; competes for regional franchise owners and seller mandates.
• Keller Williams Realty: Largest U.S. real estate franchise by agent count, with overlapping residential brokerage services; competes for both agents and seller listings at the regional level.
• Century 21 Real Estate: Global real estate franchise with comparable commission-based residential brokerage model and similar agent-affiliate structure; competes for franchisees and listings in regional markets.
• Berkshire Hathaway HomeServices: Comparable national franchise network that competes for the same agent recruitment pool and brand-conscious sellers; local affiliates operate in similar regional markets across the U.S.

Others

• Coldwell Banker (Corporate / Franchisor): Parent franchisor whose brand, technology standards, referral network, and royalty structure directly govern Coldwell Banker Lake Country's operating model and economics.

Emerging players

• Compass: Tech-enabled national brokerage aggressively recruiting agents and investing in consumer-facing digital tools; represents a structural shift in brokerage model that pressures traditional franchise brokerages.
• Sotheby's International Realty: Luxury-focused international franchise; overlaps with Coldwell Banker Lake Country's lakefront/luxury home segment at the high end of the Lake of the Ozarks market.

Direct peers

• United Country Real Estate: Franchise network specializing in rural, recreational, lakefront, and acreage properties — directly comparable to Coldwell Banker Lake Country's rural-lake niche and small-town/lake-area buyer segments.
• RE/MAX Lake of the Ozarks: Direct competitor operating in the same Lake of the Ozarks geography under the RE/MAX franchise brand, offering similar residential and lakefront brokerage services to overlapping buyer and seller segments.

Regional players

• Crye-Leike Real Estate Services: Large regional brokerage dominant in the Mid-South and parts of the Midwest with comparable residential and lake/rural property expertise; comparable in scale and operational model to a multi-county franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CBLakeCountry
• Facebookfacebook.com/ColdwellBankerLakeCountry
• Instagraminstagram.com/cblakecountry
• LinkedInlinkedin.com/company/coldwell-banker-lake-country

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Lake Country