Find Your Light

What Find Your Light does

Find Your Light is a Dutch sole proprietorship founded by Mariska Hanegraaf in May 2020 and based in Berghem, Netherlands. The business combines three service lines around a single integrated proposition: (i) Human Design readings and spiritual coaching (including breathwork sessions) delivered one-on-one online or in person, (ii) personal branding photography sessions for entrepreneurs, and (iii) a portfolio of digital products and self-paced online courses covering Human Design, the "Aquarian Age," soul mission discovery, and visibility coaching for spiritual entrepreneurs. Its primary customer segment is "Spirituele Ondernemers" (Dutch-speaking spiritual entrepreneurs who struggle with visibility), with a secondary segment of broader spiritual seekers.

The technology stack is intentionally minimal: a WordPress/WooCommerce storefront on findyourlight.nl, Mollie for payment processing (iDEAL, Bancontact, bank transfer), an unspecified email/newsletter provider, an unspecified cloud storage provider, WeTransfer for file delivery, and a third-party Human Design chart calculator. There is no proprietary technology platform, no AI/ML capability, and no mobile application. Distribution is entirely direct-to-consumer via the company's own e-commerce site, Instagram, Pinterest, YouTube, a Spotify podcast, and SEO-driven blog content.

Revenue is generated through (a) one-time digital product purchases (e-books from €9.95, personalized Human Design books at €87.50, masterclasses from €29.50-€99), (b) one-on-one professional services (Human Design readings at €147.50, coaching sessions, breathwork sessions, and photography shoots, with conversation-based products priced €11-€55), (c) a paid Lichtwerkers Community membership, and (d) affiliate referral revenue from a bol.com partnership. The company is bootstrapped, with Mariska Hanegraaf as the sole operator, and operates as a sister company to her long-standing photography business 11A Fotografie.

Name

Find Your Light

Legal name

Find Your Light

Website

https://findyourlight.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Find Your Light is a Dutch sole proprietorship run by Mariska Hanegraaf that combines Human Design readings, spiritual coaching, breathwork, and personal branding photography with e-books, online courses, and a community membership for Dutch-speaking spiritual entrepreneurs and seekers.

Ownership category

akta.pro rank

Product category

Personal Development & Spiritual Coaching Services

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAJAHAH

Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Religious & Spiritual Publishing

SECONDARYCRALAJAJ

Spiritual, Metaphysical & Inspirational Gifts Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

Keywords

• Spiritual life coaching
• Human design readings
• Personal branding photography
• Online personal development
• Breathwork coaching

Headquarters

HQ city

Berghem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Products: One-time purchases of e-books and digital guides covering Human Design, spiritual development, and the Aquarius Age. Products are delivered immediately after purchase as downloadable PDFs.
2. Online Courses: Self-paced online courses such as 'Stralen als Ondernemer' (€99) and 'Ontdek je Zielsmissie' masterclass. One-time purchase model with lifetime access.
3. Coaching Services: One-on-one coaching sessions including Human Design Readings (€147.50) and Light-Up coaching sessions. Personal branding photography sessions also offered as a service.
4. Affiliate Revenue: Affiliate links to external products (books, oracle cards, pendulum, essential oils) through bol.com partnerships. Commission earned on qualifying purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Find Your Light is a sole-proprietor personal development business that combines spiritual coaching, Human Design readings, breathwork, and personal branding photography to help spiritual entrepreneurs build self-confidence and grow their visibility. The company sells digital products (e-books, online courses, masterclasses), delivers one-on-one coaching sessions (Human Design readings, Light-Up coaching), and provides in-person personal branding photography services, alongside free downloadable lead magnets and a newsletter community.

Product overview

Find Your Light is a solo-preneur coaching and spiritual services business offering a portfolio of digital products, online courses, and 1:1 services. The core offering combines Human Design readings and spiritual coaching with personal branding photography to help entrepreneurs build self-confidence and grow their visibility. The product ecosystem includes three priced e-books (a foundational Human Design e-book at €9.95, a personalized Human Design book at €87.50, and an Aquarian Age e-book at €9.95), two online programs (a Soul Mission Masterclass at €29.50 and a Visibility for Entrepreneurs course at €99), individual Human Design readings (€147.50), breathwork sessions, Light-Up coaching, personal branding photo sessions, and a free journal and Human Design step-by-step guide. The portfolio is anchored by the founder's unique combination of photography and spiritual coaching, with digital products serving as both standalone offerings and entry points to the broader service ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Persoonlijk Human Design Boek Digitaal (Personal Human Design Book) A personalized digital book (100+ pages) containing a full analysis of the customer's individual Human Design profile, with tailored responses to their specific questions and needs. Priced at €87.50 (discounted from €97.50).
• Ontdek je Human Design – E-book en Meditatie An e-book with meditation introducing the foundational concepts of Human Design, covering energy types, authorities, centers, channels, and gates. Priced at €9.95.
• De Nieuwe Tijd – E-book voor Lichtwerkers An e-book covering the Aquarian Age (Waterman Tijdperk), its significance, and the mission of lightworkers (Lichtwerkers) in this new spiritual era. Available as PDF and EPUB at €9.95.
• Ontdek je Zielsmissie – Online Masterclass met Werkboek A 2-hour online masterclass that helps participants identify and live their soul mission, including a workbook. Covers recognizing soul mission, shaping it authentically, and taking immediate action. Priced at €29.50 (discounted from €79.50).
• Stralen als Ondernemer – Online Cursus An online course for entrepreneurs on how to become visibly present to ideal clients in a way that aligns with their unique energy and creativity, without relying on standard business advice. Priced at €99.00.
• Human Design Reading A personalized reading session in which Mariska Hanegraaf analyzes the client's Human Design chart to provide tailored guidance on their personal and professional path. Priced at €147.50 per session, based on client's birth date, time, and location.
• Breathwork Sessies Breathwork sessions offered as a spiritual tool to process beliefs and fears, supporting self-confidence development and nervous system regulation.
• Light-Up Coaching (Spirituele Business Coaching) One-on-one coaching sessions combining spiritual tools (Human Design, Gene Keys) with entrepreneurship guidance to help clients build self-confidence and grow their businesses. Available as standalone single-session purchases (Losse Coaching Sessie) or as part of longer programs.
• Personal Branding Fotografie Personal branding photography sessions in which Mariska Hanegraaf captures entrepreneurs' authentic presence, helping them become visible in a way that reflects their true self and attracts ideal clients. Delivered in-person.
• Een goed gesprek A conversation-based service priced between €11 and €55, offering structured dialogue to support personal or entrepreneurial development, with multiple format variants.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• 11A FotografiecoreOthers11A Fotografie is the sister company of Find Your Light, also founded and operated by Mariska Hanegraaf. The photography business predates Find Your Light and represents Mariska's original entrepreneurial venture started in 2009. Both businesses operate under the same founder but are maintained as separate entities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindvalley: Global education platform offering personal growth, spirituality, and human potential courses. Targets a similar self-improvement audience but at venture scale with hundreds of instructors, contrasting with Find Your Light's solo-founder model.
• Marie Forleo: Established business coach for 'heart-based entrepreneurs' offering courses, a TV show, books, and a community. Operates at a much larger scale in an adjacent niche — purpose-driven entrepreneurs — with overlapping audience but a wider portfolio of offerings.

Direct peers

• School of Self: Human Design-focused education provider offering courses, trainings, and a practitioner certification. Directly comparable as a Human Design education brand with structured courses targeting spiritual entrepreneurs and coaches.
• Melyssa Griffin: Online entrepreneur offering courses, podcast, and coaching programs for heart-led business owners. Comparable GTM motion (content + courses + coaching) and similar target customer (purpose-driven female entrepreneurs).
• Erin Claire Jones: Leading Human Design coach offering readings, courses, podcast, and educational content. Operates in the same Human Design niche and audience (purpose-driven individuals and entrepreneurs) with a very similar portfolio of readings, e-books, and online courses.
• Jenna Kutcher: Photographer-turned-business-coach who combines personal brand photography with online courses and coaching for entrepreneurs. Closely mirrors Find Your Light's hybrid model of photography + digital education + 1:1 services for self-employed women.
• Light Watkins: Spiritual teacher, author, and podcaster offering mindfulness and meditation coaching, books, and a podcast. Comparable in combining spiritual practice, written content, podcast distribution, and 1:1 services for a self-development audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCBXhKhxE5NfJPfTqx5EyP4A
• Instagramfindyourlight.nl/instagram
• Pinterestnl.pinterest.com/findyourlightnl
• LinkedInlinkedin.com/company/find-your-light

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Find Your Light