Fine Food WA

What Fine Food WA does

Fine Food WA is a privately held Western Australian prepared-foods manufacturer founded in 2014 and headquartered in a custom-built, HACCP-certified commercial kitchen at 42-46 Bushland Ridge, Bibra Lake. The company produces six core product categories — individual salad bowls, ready meals, soups, family/potato salads, dressings & mayonnaises, and dressings & sauces — with standardized unit pricing ranging from $4.00 for condiments to $10.00 for ready meals and family salads. Its core technology is conventional chef-driven food manufacturing governed by HACCP food safety protocols, audited annually by SAI Global / Intertek Inform, with a full-time on-site QA Manager. Inputs are sourced primarily from Western Australian growers and producers, including RSPCA-approved chicken and local vegetables and beef.

The company sells exclusively through third-party retail stockists and does not transact direct-to-consumer due to council regulations at its manufacturing site. Distribution spans more than 255 retail locations across Western Australia, anchored by national supermarket chains Coles and Woolworths, supplemented by IGA and independent grocers such as Farmer Jack's, Tucker Fresh, and GG. A secondary B2B channel supplies prepared food products and contract manufacturing services to food businesses using the same HACCP facility. Marketing is conducted organically via Facebook, Instagram, TikTok, and LinkedIn, with brand-building supported by community sponsorships of the Claremont Football Club (WAFL) and Perth Redbacks Basketball Team, plus a long-standing food donation partnership with OzHarvest.

The operating model is supported by six employees with no external funding rounds disclosed, no M&A activity, and no public revenue figures. Fine Food WA is a signatory to the Australian Packaging Covenant (APCO) and has signaled intent to launch direct home delivery, which is not currently available. The business is structurally a regional branded foods manufacturer with a duopoly-anchored retail channel, operating in a single Australian state with a local-provenance differentiation strategy.

Name

Fine Food WA

Legal name

Fine Food WA

Website

https://finefoodwa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fine Food WA is a privately held Western Australian prepared-foods manufacturer producing chef-made salads, ready meals, soups, and sauces distributed through 255+ retail stockists including Coles and Woolworths. It serves busy consumers and B2B food businesses from a HACCP-certified facility in Bibra Lake.

Ownership category

akta.pro rank

Product category

Prepared Foods Manufacturing

NAICS

Perishable Prepared Food Manufacturing (311991), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI)

akta.pro secondary industries

Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Prepared foods manufacturing
• Ready-to-eat meals
• Salad bowls production
• Contract food manufacturing
• Sauces and dressings

Headquarters

HQ city

Bibra Lake

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales through Stockists: Fine Food WA generates revenue by selling prepared food products through retail stockists including major supermarket chains (Coles, Woolworths, IGA) and independent grocers across Western Australia. Products are distributed through their store locator system with 255 potential locations.
2. B2B Food Business Supply: The company supplies prepared foods to food businesses to help them save time, labour and food costs. They also offer contract manufacturing services for large volume projects in their HACCP approved food manufacturing facility in Bibra Lake, WA.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fine Food WA manufactures premium prepared foods, including salad bowls, ready-to-eat meals, soups, family and potato salads, and salad dressings/mayonnaises, primarily using Western Australian-grown ingredients. The company sells its own branded retail SKUs through stockists nationally and offers contract manufacturing services to food businesses for white-label, custom-formulated, and large-volume production runs.

Product overview

Fine Food WA is a premium prepared foods company based in Bibra Lake, Western Australia, offering a diverse portfolio of products organized into six main categories: Salad Bowls (individual-sized ready-to-eat salads priced at $8.00), Ready Meals (chef-made meals ready in 4 minutes priced at $10.00), Soups (premium soups priced at $7.00), Family & Potato Salads (sharing-sized salads for BBQs and entertaining priced at $10.00), Salad Dressings & Mayonnaises (house-made condiments priced at $4.00), and Dressings & Sauces (cooking sauces priced at $7.50-$8.50). The company sources premium ingredients primarily from Western Australia and supplies products to major Australian retailers including Coles, Woolworths, and IGA. They also offer contract manufacturing services for large volume projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Salad Bowls Premium prepared salad bowls sold wholesale to retail stockists (supermarkets, independent grocers) for consumer purchase. Produced in Fine Food WA's HACCP-certified kitchen from Western Australian-sourced ingredients.
• Ready Meals Heat-and-eat ready meals supplied wholesale to retail stockists for consumer purchase, leveraging local Western Australian produce.
• Soups Prepared soups manufactured and packaged for retail sale via the company stockist network.
• Family & Potato Salads Family-sized and potato salad products, including WA-sourced variants (e.g., Manjimup Potato Salad and Manjimup Black Truffle Potato Salad), sold wholesale to retail stockists.
• Salad Dressings & Mayonnaises Salad dressings and mayonnaises produced and packaged for retail sale via stockists.
• Dressings & Sauces Broader retail range of dressings and sauces, including flavours featuring Ginginanuts, sold wholesale to retail stockists.
• Contract Manufacturing Services B2B contract manufacturing service for food businesses, including white-label, private-label, custom recipe formulation, and large-volume production runs in the company's HACCP-certified Western Australian facility.

Quantifiable outcome

• 14,000kg of food donated to community through OzHarvest since November 2020, equivalent to 35,000+ meals

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Perth Redbacks Basketball TeamminorOthers · 1 January 2024Fine Food WA is a proud financial sponsor of the Perth Redbacks Basketball Team in 2024.
• OzHarvestcoreStrategic or Co-development Partner · 1 November 2020Fine Food WA partners with OzHarvest to reduce landfill, reduce food waste, and assist people in their local community. Through this partnership, the company donates food to many of the 185 charities and schools who receive OzHarvest food deliveries on a weekly basis. Since November 2020, they have donated over 14,000kg of food, equivalent to more than 35,000 meals.
• Claremont Football ClubminorOthersFine Food WA is a proud sponsor of the Claremont Football Club. As well as financial sponsorship, they supply their ready-to-eat meals for the Men's Senior WAFL team every week to keep them refuelled after their mid-week training sessions.
• APCO (Australian Packaging Covenant Organisation)minorStrategic or Co-development PartnerFine Food WA is a voluntary member and signatory to the Australian Packaging Covenant, a framework for government and business that sets out responsibilities for managing the environmental impacts of packaging.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Others

• OzHarvest: Australian food rescue organization and Fine Food WA's named charity partner. Relevant ecosystem connection given Fine Food WA's donated over 14,000kg of prepared food through this partnership since 2020.

Direct peers

• Cool Ridge: Australian prepared meals and salad brand sold through major supermarket chains. Highly comparable as a direct competitor in chilled RTE salads and meals category that Fine Food WA operates in.
• Fresh Food Enterprises: WA-based prepared salad and meal manufacturer supplying major Australian retailers. Closely comparable on geography, product mix (salads, ready meals), and supermarket distribution model.
• Lite n' Easy: Australia's largest portion-controlled prepared meal brand. Comparable in the chilled/ready-to-eat prepared meals category serving similar convenience-seeking consumers, though at greater national scale.
• MyFoodie Box: Meal prep company producing portion-controlled chilled meals. Comparable in the perishable prepared food category serving busy adult consumers seeking convenient healthy meals.
• Youfoodz: Australian prepared meal company offering RTE salads, bowls, and ready meals through Coles and Woolworths. Direct overlap in product format, retail channels, and target customer (busy professionals).

Emerging players

• Quorn Australia: Plant-based prepared meal and ingredient brand sold through Australian supermarkets. Partial overlap in vegetarian/plant-based salads and meals segments that Fine Food WA also serves.

Broad incumbents

• Coles Own-Brand Prepared Meals: Coles operates an extensive private-label chilled ready-meal range that sits on the same supermarket shelves as Fine Food WA. Broad incumbent that competes on price while hosting Fine Food WA as a stocked brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/finefoodwa
• Facebookfacebook.com/finefoodwa
• LinkedInlinkedin.com/company/finefoodwa
• Instagraminstagram.com/finefoodwa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fine Food WA