Perth Redbacks

What Perth Redbacks does

Perth Basketball Association, operating as Perth Redbacks, is a nonprofit community basketball association founded in 1965 and headquartered in Perth, Western Australia. It operates a vertically integrated player development pathway covering Aussie Hoops (the national introductory program for Ages 5-10), Holiday Programs, an Inclusive Program, domestic competition (Year 1 through Year 12) fielded across nine affiliated clubs, the Elevate Academy development program, the WABL (Western Australian Basketball League) representative competition across U12 through U20 age divisions, and NBL1 West senior men's and women's teams since 2021. The association has accumulated four senior league championships including a 2017 SBL title and counts Norm Majors, one of WA basketball's most influential coaches, among its life members.

The association's most distinct technology asset is the Norm Majors Development Wheel (NMDW), a web-based player development framework that structures athlete growth across six areas (Offense Concepts, Offense Skills, Defence Concepts, Defence Skills, Rebounding & Tactics, Teamwork & Readiness), each with five building-block segments. Athletes log in to track personal progress while coaches gain team- and club-level cohort visibility, enabling targeted training prioritisation across the WABL program. Operations are supported by PlayHQ as the registration and event management platform, a Square-powered online merchandise store, and the Mber+ platform for Aussie Hoops merchandise under the Ford partnership.

The revenue model is a mix of registration and program fees (Aussie Hoops at $95 per term, Elevate Academy at $165 per term, and domestic club season fees ranging from $29 to $140 plus optional training fees), merchandise sales via the club's online storefront and the Ford-branded Aussie Hoops merchandise programme, and commercial sponsorship (multi-team WABL sponsors including Visa4You Migration Agency, RocketDNA, SLS Advisory, KPS Building Group, and a content sponsorship with Woods Insurance Brokers for the Weekly WABL Wrap). The go-to-market is community-led: grassroots programs feed the domestic pathway, which in turn feeds WABL trials and ultimately NBL1 senior teams, with parent networks and word-of-mouth within the Perth basketball community as the primary acquisition channel.

Name

Perth Redbacks

Legal name

Perth Basketball Association

Website

https://perthredbacks.asn.au

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Perth Basketball Association (Perth Redbacks) is a 60-year-old nonprofit community basketball association in Perth, Western Australia, operating a full player pathway from Aussie Hoops (Ages 5-10) through domestic competition, WABL representative teams, and NBL1 West senior basketball, funded by registration fees, merchandise, and local sponsorships.

Ownership category

akta.pro rank

Product category

Community Basketball Association & Sports Programs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Community basketball association
• J basketball programs
• Elite basketball pathway
• Domestic basketball competition
• Representative basketball teams

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership and Registration Fees: Players and families pay season registration and program fees to participate in the club's competitions and programs. Domestic competition fees are collected per affiliated club; program-specific fees apply for Aussie Hoops, Elevate Academy, and WABL.
2. Merchandise Sales: Aussie Hoops merchandise packs are sold through Mber+ (official Ford Aussie Hoops Merchandise shop), and the club operates an online store via perth-redbacks.square.site.
3. Sponsorship: Individual WABL teams and programs are sponsored by named commercial businesses (e.g., Visa4You Migration Agency, RocketDNA, SLS Advisory, KPS BUILDING GROUP). The Weekly WABL Wrap is sponsored by Woods Insurance Brokers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Perth Redbacks (Perth Basketball Association) operates a full basketball development pathway including entry-level Aussie Hoops (ages 5-10), graded domestic competition across nine affiliated clubs, Elevate Academy skill development, representative WABL teams, NBL1 senior competition, and Holiday and Inclusive Programs. Membership and program registration fees, plus merchandise and team sponsorship, fund the operation of community basketball from grassroots to elite levels in the Perth metropolitan area.

Product overview

Perth Redbacks (Perth Basketball Association) operates a comprehensive basketball club with multiple interconnected programs forming a player development pathway. The portfolio includes: Aussie Hoops (entry-level for ages 5-10), Holiday Programs, Inclusive Program, Domestic Competition (Year 1-12 graded competition), Elevate Academy (development for WABL aspirants), WABL representative teams (U12-U20), and NBL1 senior teams. The Norm Majors Development Wheel is a proprietary web-based assessment tool that unifies player development tracking across all representative programs. The club's structure progresses players from grassroots participation through elite pathways, with programs designed to interconnect through requirements such as domestic participation for WABL eligibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Aussie Hoops

Quantifiable outcome

• 67% growth in Aussie Hoops participation from 2018 to 2019
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Basketball AustraliacoreStrategic or Co-development PartnerBasketball Australia is the national governing body for basketball. The club delivers Basketball Australia's official national intro program, Aussie Hoops, locally. Aussie Hoops is explicitly described as 'Basketball Australia's popular national program designed specifically for 5-10-year-olds.'
• Basketball WAcoreStrategic or Co-development PartnerBasketball WA is the state governing body for basketball in Western Australia. The club uses Basketball WA's PlayHQ platform for registrations. The club's player development framework is aligned to 'Basketball WA and Basketball Australia style of play.'
• Ford (via Mber+)minorGTM or Marketing PartnerFord is the naming sponsor of the Aussie Hoops Merchandise program ('official Ford Aussie Hoops Merchandise shop'). Merchandise packs are sold through the Mber+ platform with Ford branding.
• PlayHQcoreTechnology or IntegrationPlayHQ is the registration and event management platform used by the club for all program registrations including Aussie Hoops, Elevate Academy, and domestic competition sign-ups. Registration links from the club's website direct to PlayHQ.
• Sports Imagery AustraliaminorGTM or Marketing PartnerPhotography partner credited for images across the club's website and social media. Noted in website footer: 'Images Sports Imagery'.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Warwick Senators: NBL1 West community basketball club in Perth's northern suburbs operating junior development programs and senior teams. Comparable in pathway structure and competing for Perth metro talent.
• Rockingham Flames: NBL1 West basketball association in Perth's southern coastal corridor with a junior-to-senior pathway. Directly comparable community structure serving Perth metro juniors.
• Mandurah Magic: NBL1 West basketball club based south of Perth in Mandurah, running junior programs and senior teams. Comparable community basketball association competing for regional WA talent and sponsorships.
• Cockburn Cougars: NBL1 West community basketball club serving Perth's southern corridor with junior development programs and senior teams. Directly comparable in structure (junior pathway + NBL1) and competes for the same Perth talent pool.
• Lakeside Lightning: Perth-based NBL1 West basketball association providing junior development and senior pathways. Operates with a comparable community-club model targeting similar age cohorts in Perth's inner suburbs.
• Perry Lakes Hawks: Perth-based NBL1 West basketball association running junior development and senior NBL1 programs in the western suburbs. Directly comparable community basketball model targeting similar Year 1–12 junior segments.
• Joondalup Wolves: NBL1 West basketball club anchored in Perth's northern corridor with junior programs and senior men's/women's teams. Directly competes for junior players and sponsors in the growing northern suburbs market.
• Willetton Tigers: Long-established NBL1 West basketball club based in Perth's southern suburbs. Operates a comparable community pathway from junior domestic competition through senior NBL1 teams, directly competing with Perth Redbacks for Perth metro players, families, and sponsors.
• East Perth Eagles: Perth metro NBL1 West basketball club with junior development pathways and senior teams. Operates an analogous community basketball structure in direct competition with Perth Redbacks for players in the eastern Perth corridor.

Broad incumbents

• Perth Wildcats: Perth's flagship professional NBL basketball franchise and the city's dominant basketball brand. A broad incumbent operating in the same sport and city, competing for sponsor mindshare, media attention, and aspirational talent identification pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/perthredbacks
• Facebookfacebook.com/perthredbacks
• Instagraminstagram.com/redbacksbasketball

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth Redbacks