FINE Das Weinmagazin

What FINE Das Weinmagazin does

FINE Das Weinmagazin is a quarterly German-language wine magazine published by Tre Torri Verlag GmbH, a privately held Wiesbaden-based publishing house founded by Ralf Frenzel in 2004. The magazine was launched in 2008 and has reached its 72nd edition (01/2026), with each issue containing at least 148 pages of editorial content, high-end wine photography, winemaker profiles, exclusive tastings, and coverage of premier wine regions including Bordeaux, Burgundy, Champagne, Italy, and Germany. Distribution combines a Süddeutsche Zeitung newspaper supplement arrangement (568,000 print and 60,000 digital readers) with direct e-commerce sales via fine-magazines.de, dedicated iOS and Android reading apps (via Yumpu integration), and a growing FINE Club membership network targeting 100 partner venues (Clubhouses) across the German-speaking region.

The commercial model rests on four streams: (1) subscription revenue at €80 per year for four issues, (2) single-issue sales at €20 each, (3) collector packages bundling 72 issues with optional slipcases at €720–€975, and (4) wine-themed posters and merchandise at €49.90–€350. Auxiliary revenue includes image licensing via a StockFood partnership (since 2021), FINE Club membership and event fees, and cross-promotion with the broader Genusswerker network (Tre Torri Verlag, CPA! communications agency, Tre Torri Digital). The proprietary FINE Wine Rating System is the editorial backbone, paired with photography built up over 20+ years across more than 15 million books sold by the parent publisher.

The company operates with a lean team of 6 employees from its headquarters at Sonnenberger Straße 43, Wiesbaden, serving primarily German and Austrian consumers with global digital app reach. Ownership is concentrated with founder Ralf Frenzel; there are no external institutional investors, no funding rounds, no M&A activity, and no AI/ML technology layer in the product stack. Customer concentration is structurally moderate: end-buyer revenue is distributed across a long tail of individual subscribers and collectors, but the Süddeutsche Zeitung distribution partnership is a single point of dependency for top-of-funnel reach.

Name

FINE Das Weinmagazin

Legal name

Tre Torri Verlag GmbH

Website

https://fine-magazines.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

FINE Das Weinmagazin is a quarterly German-language premium wine magazine published by Tre Torri Verlag in Wiesbaden since 2008, serving affluent wine enthusiasts across German-speaking markets via subscriptions, single-issue sales, and Süddeutsche Zeitung newspaper-supplement distribution.

Ownership category

akta.pro rank

Product category

Wine Magazine Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Wine magazine publishing
• Premium wine journalism
• Wine lifestyle media
• Wine collector content
• Culinary print publications

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Sales (Single Issues): Sale of individual magazine editions at €20.00 per issue. Each edition contains 148+ pages covering fine wines, winemaker profiles, and exclusive tastings.
2. Subscription Revenue: Annual subscription (FINE 1-Jahres-Abo) priced at €80.00, providing four issues per year delivered to subscribers.
3. Collector Packages: Bundle sales of complete magazine collections including 72 issues with optional slipcases (Schuber) at premium prices (€720-€975), targeting collectors and completists.
4. Newspaper Insert Revenue: Distribution as supplement to Süddeutsche Zeitung newspaper in circulation of approximately 568,000 copies (60,000 digital), generating licensing/distribution fees.
5. Poster and Merchandise: Sale of wine-related posters featuring famous wine regions, estates, and collectible imagery (e.g., Château Mouton Rothschild, Romanée-Conti) at €49-€350.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FINE Das Weinmagazin is a quarterly German-language wine magazine published in print and digital formats, each edition containing at least 148 pages of premium wine journalism, winemaker profiles, regional reporting, and tasting notes. The portfolio is sold directly via the fine-magazines.de e-commerce store, through annual subscriptions, collector packages bundling all 72 issues with slipcases, themed wine posters, and the FINE Club membership experience. Distribution is amplified through the Süddeutsche Zeitung newspaper supplement reaching approximately 568,000 readers.

Product overview

FINE Das Weinmagazin is a quarterly German-language wine magazine published by Tre Torri Verlag, founded in 2004 in Wiesbaden. The publication focuses on premium and rare wines from around the world, featuring high-quality photography and exclusive tastings. The product portfolio includes the core magazine available in both print and digital formats (via dedicated iOS/Android apps), annual subscriptions, collector packages with slipcases, themed posters, and the proprietary FINE wine rating system. Related offerings include the FINE Club membership providing exclusive wine events and partner restaurant access, Tre Torri Digital for digital content production, and a StockFood image licensing partnership. The magazine has been published since 2008 and reaches approximately 568,000 readers as a newspaper supplement to Süddeutsche Zeitung.

Differentiator

Problem solved

Functional benefit

Brands

• FINE Club: Exclusive member club for premium wine enthusiasts offering access to unique experiences and high-end events.
• Tre Torri Digital
• CPA!

Products and services

• FINE Das Weinmagazin (Print Edition) Quarterly German-language wine magazine featuring high-quality photography, exclusive tastings, and stories about fine wines from around the world. Each issue contains at least 148 pages covering wine regions, winemakers, and wine culture. Sold at €20 per single issue.
• FINE Das Weinmagazin (Digital App) Digital reading application for smartphones and tablets available via iOS App Store and Google Play Store, enabling readers to consume FINE magazine on mobile devices.
• FINE 1-Jahres-Abo (Annual Subscription) Annual subscription to FINE Das Weinmagazin providing four issues per year delivered to subscribers at €80.00 per year.
• Sammlerpakete (Collector Packages) Collector packages bundling multiple issues of FINE Das Weinmagazin, including options for all 72 issues with slipcase covers, offered at discounted prices compared to individual purchases.
• FINE Poster Art prints and posters featuring wine-related themes, including Mouton Rothschild vertical posters, Romanée-Conti imagery, Geheimrat J 40-year celebration, and G-Max vertical tasting posters, priced from €49.90 to €350.00 depending on size and rarity.
• FINE Club Membership Exclusive membership club offering access to unique wine experiences, events, sommelier-guided tastings, partner gastronomy access (Clubhouses), and wine distribution through the FINE Club Winelist.

Quantifiable outcome

• 72 editions published since 2008, establishing comprehensive wine archive
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• StockFood (Image Professionals Gruppe)coreStrategic or Co-development PartnerEuropean leading food photography agency StockFood, part of Munich-based Image Professionals Gruppe, markets Tre Torri Verlag's image assets since Spring 2021. The images, created since 2004 during production of over 15 million books, are now available for licensed use to StockFood's worldwide clients. The database project was initiated through the Genusswerker network, particularly Tre Torri Digital.
• Die GenusswerkercoreStrategic or Co-development PartnerNetwork organization connecting Tre Torri Verlag, CPA! agency, Tre Torri Digital, and FINE Club under a shared brand for culinary and lifestyle content creation.
• CPA! Communications- und Projektagentur GmbHcoreStrategic or Co-development PartnerFounded in 1995, CPA! is one of Germany's leading communications and project agencies in food, drink, and luxury lifestyle. Responsible for Alfred Biolek's 'Alfredissimo' success since 1994, producing cookbooks and culinary classics. Now part of Genusswerker network.
• Tre Torri DigitalcoreStrategic or Co-development PartnerDigital content production and distribution arm within the Genusswerker network, specializing in high-quality digital content around culinary and lifestyle topics.
• FINE Club (Partner Venues/Clubhouses)coreChannel Partner/ Reseller/ DistributorGrowing network of exclusive member clubs (Clubhouses) in German-speaking region, featuring high-end events, sommelier-led tastings, and gourmet-style multi-course pairings. Target of 100 Clubhouses mid-term. Partners include wine merchants and fine dining venues for wine distribution and promotion.
• Weingut Kloster EberbachminorStrategic or Co-development PartnerHistoric Rheingau winery partnered with FINE for major wine events including the 100 Assmannshäuser Höllenberg Spätburgunder tasting featuring 91 vintages from 1882-2022 at Schloss Biebrich.
• URSUS WineriesminorStrategic or Co-development PartnerPartner for FINE x URSUS Wineries Riesling List 2020, a large blind tasting of German dry Rieslings from 2020 vintage, accompanied by events including evening tastings at Wegeler estates.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Feinschmecker: German premium food and wine magazine covering gastronomy, wine, and lifestyle. Comparable as a German-language premium lifestyle magazine with overlapping wine/luxury gastronomy audience and similar subscription model.
• The World of Fine Wine: Quarterly English-language wine magazine emphasizing in-depth regional coverage, rare-vintage tastings, and authoritative criticism. Highly comparable in editorial depth, quarterly cadence, and premium collector positioning.
• Vinum: European multilingual wine magazine with editions in German, French, and other languages. Directly competes for the same DACH wine-enthusiast audience with similar tasting coverage and premium positioning.
• Falstaff Weinmagazin: Austrian/German wine and fine-food magazine publishing group with multi-edition frequency and a strong wine-rating system. Directly comparable as a premium wine-magazine brand targeting DACH wine enthusiasts and collectors.
• Weinwirtschaft: German-language wine trade publication targeting industry professionals. Comparable as a German-market wine magazine with related content and audience, though more B2B-oriented than FINE's consumer-luxury focus.

Broad incumbents

• Wine Spectator: US-based premium wine publication with print magazine, digital subscriptions, and a widely recognized rating system. Comparable in operating a wine-focused media franchise with subscriptions and a proprietary rating methodology.
• Decanter: UK-based global wine media brand publishing a premium monthly wine magazine plus extensive digital content. Comparable as an established international wine authority with both print and digital reaching affluent enthusiasts.
• Wine Enthusiast: US-based wine media and retail-adjacent brand with print magazine, digital content, and a recognized rating system. Comparable as a multi-channel wine media franchise with subscription and recurring revenue.

Emerging players

• Wein-Plus: German wine community and content platform with reviews, ratings, and a tasting journal. Comparable in serving German wine enthusiasts with authoritative content and a rating system, though primarily digital.

Regional players

• Gambero Rosso: Italian wine and food magazine/publishing group known for its Tre Bicchieri wine rating. Comparable business model (magazine + rating system + events) but primarily Italian in focus, making it a regional rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/RalfFrenzel
• Facebookfacebook.com/tretorriverlag
• LinkedInlinkedin.com/company/fine-das-weinmagazin
• Instagraminstagram.com/tretorri_verlag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FINE Das Weinmagazin