Fine Wine Delivery
- Company typePrivate
- Founded1997
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Fine Wine Delivery firmographics
Firmographics- Name
- Fine Wine Delivery
- Legal name
- Fine Wine Delivery Company Limited
- Website
- https://finewinedelivery.co.nz
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fine Wine Delivery industry classification
Industry- Product category
- Online Wine and Alcoholic Beverage Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Alcohol Delivery & On-Demand Off-Premise (CRANAAAF)
- akta.pro secondary industries
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Fine Wine Delivery is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Fine Wine Delivery business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail E-commerce Sales: Direct online sales of wine, spirits, and craft beer through the finewinedelivery.co.nz e-commerce platform. Customers browse and purchase products through the website with delivery to their location.
- Subscription (The Perfect Drop): Recurring subscription service offering curated wine selections to members on a regular basis.
- Wedding Services: Custom wine and beverage services for weddings including consultation, selection, and potentially delivery.
- Corporate & Festive Giving: Corporate gifting services for businesses during holidays and special occasions, providing curated wine gift packages.
- Cellar Storage: Storage services for wine collections with climate-controlled facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for wine, spirits, and beer |
| Unit Pricing | Pay-as-you-go | Event ticket pricing |
| Subscription | Monthly | Fine Wine Club membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Fine Wine Delivery product offering
Product offeringCore offering
Fine Wine Delivery is a New Zealand online alcohol beverage retailer that sells wine, spirits, and craft beer through its e-commerce website with delivery across New Zealand and a physical cellar door in Auckland. The company supplements its core retail business with subscription services (The Perfect Drop), cellar storage, tasting events, wedding beverage services, corporate gifting, and educational content via its expert tasting panel and blog.
Product overview
Fine Wine Delivery is a New Zealand-based online wine, spirits, and craft beer retailer founded in 1997. The platform operates a multi-category e-commerce offering across Wine, Spirits, Craft Beer, and Other product categories. Core services include an online store with the Fine Wine Club loyalty program and The Perfect Drop subscription service. The company provides supplementary services including Expert Assist (wine recommendation tool), Cellar Storage, Cellar Door retail locations, Tasting Events, Weddings, Corporate & Festive Giving, and a Supplier Portal for producer partners. Content offerings include a Blog and Tasting Panel with expert wine ratings. The product portfolio functions as an integrated wine lifestyle platform combining retail, subscriptions, expert advisory, events, and storage services.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Wine, Spirits & Craft Beer Retail Direct-to-consumer e-commerce offering of curated wine, spirits, and craft beer sourced from New Zealand and international wineries, distilleries, and breweries, with delivery across New Zealand.
- The Perfect Drop Recurring subscription service delivering curated wine selections to members on a regular cadence.
Companies that use Fine Wine Delivery
Customer profileSegments4 records
Ideal customer profiles4 records
Fine Wine Delivery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Fine Wine Delivery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ASB True RewardsminorFine Wine Delivery partners with ASB Bank's True Rewards loyalty program, allowing ASB customers to earn and redeem loyalty points on Fine Wine Delivery purchases. This partnership provides additional value to ASB's customer base while driving new customers to Fine Wine Delivery through the rewards program.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Fine Wine Delivery competitors and assessment
Company assessmentDirect peers
- Cellarmasters (Langton's): Australia-based online fine wine retailer and subscription club with curated drops and cellar storage. Directly comparable model on subscription + DTC retail + storage, and a useful proxy for Fine Wine Delivery's growth trajectory across the Tasman.
- Glengarry Wines: Established NZ specialist wine retailer operating DTC e-commerce, cellar-door showrooms, and tasting events across the country. Closest head-to-head competitor with comparable category mix, NZ-only footprint, and curated premium positioning.
- Vino Fino: NZ online and in-store fine wine retailer with curated selections and tasting events. Comparable product mix (fine wine-led) and similar reliance on premium curation, advisory content, and physical retail experience in the NZ market.
- NZ Wine Home (NZ Wineries Direct): NZ DTC wine collective sourcing from multiple NZ producers for online delivery. Comparable on curated multi-producer NZ wine retail online and a useful benchmark for supplier relationships and DTC logistics in the same geography.
- Naked Wines: Subscription-driven online wine club connecting consumers directly with independent wineries. Comparable business model pillar (recurring curated wine delivery) and similar customer acquisition via membership value, though operating at significantly larger scale globally.
Broad incumbents
- Super Liquor: NZ-wide off-premise alcohol retail chain with broad price-tier coverage including premium. Comparable on alcohol retail licensing, NZ distribution, and competitive overlap, though positioned for value/ convenience rather than fine wine curation.
- Wine.com: Largest US online wine retailer, offering extensive selection, subscriptions, and educational content. Comparable DTC wine e-commerce + content + subscription stack, and a useful reference for the addressable scale and operational complexity Fine Wine Delivery could pursue.
- Liquorland NZ: Major NZ liquor retail banner with extensive store footprint and online ordering. Direct competitor for off-premise alcohol share in NZ, providing the scale ceiling that any independent specialist must navigate against.
- ReserveBar (Uber): US premium spirits and wine e-commerce/ delivery platform. Comparable on the premium-spirits delivery and corporate gifting angles of Fine Wine Delivery's portfolio, particularly relevant for benchmarking the corporate gifting economics.
Regional players
- The Whisky Shop: NZ multi-store spirits specialist with physical retail and tastings. Comparable on the spirits side of Fine Wine Delivery's mix and on NZ retail/events operating model, though narrower category focus (whisky-led).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fine Wine Delivery social profiles
Digital presenceFine Wine Delivery compliance and trust
Trust signalCompliance1 record
Fine Wine Delivery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fine Wine Delivery leadership team
Management profileNumber of profiles
Fine Wine Delivery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fine Wine Delivery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fine Wine Delivery
What does Fine Wine Delivery do?
Fine Wine Delivery is a New Zealand online alcohol beverage retailer that sells wine, spirits, and craft beer through its e-commerce website with delivery across New Zealand and a physical cellar door in Auckland. The company supplements its core retail business with subscription services (The Perfect Drop), cellar storage, tasting events, wedding beverage services, corporate gifting, and educational content via its expert tasting panel and blog.
Is Fine Wine Delivery a public or private company?
Fine Wine Delivery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fine Wine Delivery founded?
Fine Wine Delivery was founded in 1997. It employs 11 to 50 people.
Where is Fine Wine Delivery based?
Fine Wine Delivery is headquartered in Auckland, New Zealand, in the Oceania region.
How does Fine Wine Delivery make money?
Five revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are subscription (The Perfect Drop), wedding Services, corporate & Festive Giving and cellar Storage.
Who are Fine Wine Delivery's main competitors?
Direct peers on record are Cellarmasters (Langton's), Glengarry Wines, Vino Fino, NZ Wine Home (NZ Wineries Direct) and Naked Wines. Broad incumbents are Super Liquor, Wine.com, Liquorland NZ and ReserveBar (Uber). The Whisky Shop is listed as a regional player.
Does Fine Wine Delivery have an API?
No public API is recorded for Fine Wine Delivery.
What industry is Fine Wine Delivery in?
Fine Wine Delivery's product category is Online Wine and Alcoholic Beverage Retail. Its primary akta.pro industry code is CRANAAAF, Alcohol Delivery & On-Demand Off-Premise, with a secondary code of CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 44532.