Fine Wine Delivery

Name

Fine Wine Delivery

Legal name

Fine Wine Delivery Company Limited

Website

https://finewinedelivery.co.nz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Wine and Alcoholic Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Alcohol Delivery & On-Demand Off-Premise (CRANAAAF)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Online wine retail
• Craft beer delivery
• Wine subscription service
• Spirits e-commerce
• Cellar storage services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Direct online sales of wine, spirits, and craft beer through the finewinedelivery.co.nz e-commerce platform. Customers browse and purchase products through the website with delivery to their location.
2. Subscription (The Perfect Drop): Recurring subscription service offering curated wine selections to members on a regular basis.
3. Wedding Services: Custom wine and beverage services for weddings including consultation, selection, and potentially delivery.
4. Corporate & Festive Giving: Corporate gifting services for businesses during holidays and special occasions, providing curated wine gift packages.
5. Cellar Storage: Storage services for wine collections with climate-controlled facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fine Wine Delivery is a New Zealand online alcohol beverage retailer that sells wine, spirits, and craft beer through its e-commerce website with delivery across New Zealand and a physical cellar door in Auckland. The company supplements its core retail business with subscription services (The Perfect Drop), cellar storage, tasting events, wedding beverage services, corporate gifting, and educational content via its expert tasting panel and blog.

Product overview

Fine Wine Delivery is a New Zealand-based online wine, spirits, and craft beer retailer founded in 1997. The platform operates a multi-category e-commerce offering across Wine, Spirits, Craft Beer, and Other product categories. Core services include an online store with the Fine Wine Club loyalty program and The Perfect Drop subscription service. The company provides supplementary services including Expert Assist (wine recommendation tool), Cellar Storage, Cellar Door retail locations, Tasting Events, Weddings, Corporate & Festive Giving, and a Supplier Portal for producer partners. Content offerings include a Blog and Tasting Panel with expert wine ratings. The product portfolio functions as an integrated wine lifestyle platform combining retail, subscriptions, expert advisory, events, and storage services.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Wine, Spirits & Craft Beer Retail Direct-to-consumer e-commerce offering of curated wine, spirits, and craft beer sourced from New Zealand and international wineries, distilleries, and breweries, with delivery across New Zealand.
• The Perfect Drop Recurring subscription service delivering curated wine selections to members on a regular cadence.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• ASB True RewardsminorGTM or Marketing Partner · 1 May 2024Fine Wine Delivery partners with ASB Bank's True Rewards loyalty program, allowing ASB customers to earn and redeem loyalty points on Fine Wine Delivery purchases. This partnership provides additional value to ASB's customer base while driving new customers to Fine Wine Delivery through the rewards program.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cellarmasters (Langton's): Australia-based online fine wine retailer and subscription club with curated drops and cellar storage. Directly comparable model on subscription + DTC retail + storage, and a useful proxy for Fine Wine Delivery's growth trajectory across the Tasman.
• Glengarry Wines: Established NZ specialist wine retailer operating DTC e-commerce, cellar-door showrooms, and tasting events across the country. Closest head-to-head competitor with comparable category mix, NZ-only footprint, and curated premium positioning.
• Vino Fino: NZ online and in-store fine wine retailer with curated selections and tasting events. Comparable product mix (fine wine-led) and similar reliance on premium curation, advisory content, and physical retail experience in the NZ market.
• NZ Wine Home (NZ Wineries Direct): NZ DTC wine collective sourcing from multiple NZ producers for online delivery. Comparable on curated multi-producer NZ wine retail online and a useful benchmark for supplier relationships and DTC logistics in the same geography.
• Naked Wines: Subscription-driven online wine club connecting consumers directly with independent wineries. Comparable business model pillar (recurring curated wine delivery) and similar customer acquisition via membership value, though operating at significantly larger scale globally.

Broad incumbents

• Super Liquor: NZ-wide off-premise alcohol retail chain with broad price-tier coverage including premium. Comparable on alcohol retail licensing, NZ distribution, and competitive overlap, though positioned for value/ convenience rather than fine wine curation.
• Wine.com: Largest US online wine retailer, offering extensive selection, subscriptions, and educational content. Comparable DTC wine e-commerce + content + subscription stack, and a useful reference for the addressable scale and operational complexity Fine Wine Delivery could pursue.
• Liquorland NZ: Major NZ liquor retail banner with extensive store footprint and online ordering. Direct competitor for off-premise alcohol share in NZ, providing the scale ceiling that any independent specialist must navigate against.
• ReserveBar (Uber): US premium spirits and wine e-commerce/ delivery platform. Comparable on the premium-spirits delivery and corporate gifting angles of Fine Wine Delivery's portfolio, particularly relevant for benchmarking the corporate gifting economics.

Regional players

• The Whisky Shop: NZ multi-store spirits specialist with physical retail and tastings. Comparable on the spirits side of Fine Wine Delivery's mix and on NZ retail/events operating model, though narrower category focus (whisky-led).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FineWineDelivery
• LinkedInlinkedin.com/company/fine-wine-delivery-company
• Instagraminstagram.com/finewinedelivery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fine Wine Delivery