FinisherPix
FinisherPix is a global endurance event photography company acquired by Outside Inc. in 2020, providing professional race photos to athletes via proprietary real-time tagging software, a 6,000-photographer network, and direct-to-consumer photo package sales across 855 events in 62 countries.
- Company typePrivate
- Founded2010
- HeadquartersBoulder, CO, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What FinisherPix does
FinisherPix is a Boulder, Colorado-headquartered endurance event photography company founded in 2010 by Robbie Little (USA) and Thomas Reichhold (Germany), operating as a wholly-owned subsidiary of Outside Inc. (formerly Pocket Outdoor Media) since its October 2020 acquisition. The company provides full-service professional photography coverage at marathons, triathlons, and cycling events, supported by a proprietary real-time tagging and identification platform that processes athlete photos on-site and delivers digital photo and video packages to participants within 24-48 hours of event completion. Operations are anchored by a global workforce of approximately 60 corporate employees across Boulder, Atlanta, Frankfurt, and Ottawa, alongside a contracted network of 6,000 photographers covering 855 events across 62 countries, with website localization in 50+ languages.
FinisherPix generates revenue through four streams: (1) direct-to-consumer sales of digital photo and video packages to event participants via finisherpix.com; (2) program management fees charged to race directors who offer free photos to participants; (3) a guaranteed per-finisher rate paid to race directors under which FinisherPix retains all package-sale proceeds; and (4) a revenue-share model that pays event organizers a commission on package sales. The company serves three primary segments: enterprise race directors and event organizers (IRONMAN, Rock'n'Roll Running Series, ITU World Triathlon, Los Angeles Marathon, Vienna City Marathon, and other major city marathons); endurance athletes purchasing personal photos; and a contracted photographer network recruited through a dedicated staffing platform. Sales are driven by a B2B enterprise field-sales motion via a Sales Director at Outside Inc. and direct e-commerce to consumers, with cross-promotion through Outside Inc.'s media brands (Outside, RUN, Velo, Outside TV) and an exclusive Outside+ membership discount on photo packages.
The company's competitive positioning rests on its exclusive multi-year flagship event partnerships, the global scale of its photographer network, and the 24-48 hour turnaround enabled by its tagging software. Strategic priorities evidenced in the input data include deepening geographic coverage, expanding into cycling and additional triathlon verticals, and leveraging the Outside Inc. ecosystem for cross-channel customer acquisition rather than independent revenue acceleration.
FinisherPix firmographics
Firmographics- Name
- FinisherPix
- Legal name
- FinisherPix
- Website
- https://finisherpix.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FinisherPix is a global endurance event photography company acquired by Outside Inc. in 2020, providing professional race photos to athletes via proprietary real-time tagging software, a 6,000-photographer network, and direct-to-consumer photo package sales across 855 events in 62 countries.
- Ownership category
- akta.pro rank
FinisherPix industry classification
Industry- Product category
- Endurance Event Photography Services
- NAICS
- Commercial Photography (541922), Photographic Services (54192), Photofinishing (81292)
- SIC
- Services-Photofinishing Laboratories (7384), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)
- akta.pro secondary industries
- Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
Keywords
Where FinisherPix is headquartered
LocationHeadquarters
- HQ city
- Boulder, CO
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
FinisherPix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Photo/Video Package Sales to Participants: Sales of photo and video packages directly to event participants (athletes, runners, triathletes). Customers purchase packages through the FinisherPix website after events.
- Program Management Fee (Free Photos Model): When race directors choose to offer free photos to participants, FinisherPix charges an all-inclusive program management fee for pre-event support, event-day coverage, and post-event fulfillment.
- Per-Finisher Rate (Revenue Model A): FinisherPix pays race directors a guaranteed per-finisher rate and retains all proceeds from paid photo/video package sales.
- Revenue Share (Revenue Model B): FinisherPix offers a revenue-sharing model, paying event organizers a commission on paid photo/video package sales to participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free Photos Program - Program Management Fee |
| Transaction based/ take rate | Multi-year contract | Paid Photos - Guaranteed Per-Finisher Rate |
| Transaction based/ take rate | Multi-year contract | Paid Photos - Revenue Sharing Model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
FinisherPix product offering
Product offeringCore offering
FinisherPix provides professional photography services for endurance sports events including marathons, triathlons, and cycling races across 62 countries. The company uses proprietary real-time tagging and identification software to deliver race photos within 24-48 hours of event completion. Photo and video packages are sold directly to event participants through the company's e-commerce platform, supported by three global offices and a network of 6,000 photographers.
Product overview
FinisherPix operates as a full-service event photography platform for endurance sports events. The core offering consists of professional photography services at races (running, triathlon, cycling), with a digital marketplace where participants purchase photo/video packages. The platform is supported by a photographer staffing portal for recruitment and an email notification system to alert participants when photos are ready. In October 2020, FinisherPix was acquired by Outside Inc. (formerly Pocket Outdoor Media), integrating with Outside's broader outdoor lifestyle media network including Outside+ membership benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Photography Services Full-service event photography for endurance sports including running, triathlon, and cycling events, providing professional race photos to participants shortly after events. Includes on-site photography, real-time athlete tagging and identification, and post-event photo fulfillment. Targeted at race directors and event organizers worldwide.
- Photo/Video Packages Digital photo and video packages sold directly to event participants through the FinisherPix e-commerce platform. Athletes locate their images via bib number or facial recognition and purchase digital downloads of race photos and videos.
Quantifiable outcome
- Photos delivered 24-48 hours after event completion
- +2 more outcomes
Companies that use FinisherPix
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
FinisherPix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
FinisherPix partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- IRONMANflagshipOfficial event photography partner for IRONMAN triathlon events, including IRONMAN 70.3 and IRONKIDS events. FinisherPix provides comprehensive race photography coverage across the global IRONMAN circuit.
- Rock'n Roll Running SeriesflagshipOfficial photography partner for the Rock'n'Roll Marathon series events. Provides professional race photography for runners and spectators at these popular running events.
- Los Angeles MarathoncoreOfficial event photography partner for the Los Angeles Marathon, one of the major U.S. city marathons.
- Vienna City MarathoncoreOfficial event photography partner for the Vienna City Marathon in Austria.
- KBC Dublin MarathoncoreOfficial event photography partner for the KBC Dublin Marathon in Ireland.
- Standard Chartered Singapore MarathoncoreOfficial event photography partner for the Standard Chartered Singapore Marathon.
- Sea Otter ClassiccoreOfficial event photography partner for the Sea Otter Classic cycling and multi-sport event.
- Austin MarathoncoreOfficial event photography partner for the Austin Marathon in Texas.
- USA TriathloncoreOfficial photography partner for USA Triathlon events and championships.
- Outside EventsflagshipPartnership with Outside Events for multimedia marketing access to the Outside Inc. network, including in-magazine advertising, online event calendars, e-newsletter promotion, and social media posts reaching millions of potential participants.
- 5150 Triathlon SeriescoreOfficial photography partner for the 5150 Triathlon Series.
- Pasadena Half MarathonminorOfficial event photography partner for the Pasadena Half Marathon.
- Run the City | Auckland MarathonminorOfficial event photography partner for the Auckland Marathon in New Zealand.
- Escape From Alcatraz TriathloncoreOfficial photography partner for the Escape From Alcatraz Triathlon.
- Rose Bowl Half MarathonminorOfficial event photography partner for the Rose Bowl Half Marathon.
- Metasprint SeriesminorOfficial photography partner for the Metasprint Series triathlon events.
- Long Course WeekendcoreOfficial photography partner for Long Course Weekend multi-sport events.
- ITU TriathlonflagshipOfficial photography partner for ITU (World Triathlon) events including ITU Hamburg Wasser World Triathlon and ITU World Triathlon Edmonton.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
FinisherPix competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
FinisherPix social profiles
Digital presenceFinisherPix financial estimates
Financial estimateRevenue estimate
Valuation estimate
FinisherPix leadership team
Management profileNumber of profiles
Profiles1 record
FinisherPix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FinisherPix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FinisherPix
What does FinisherPix do?
FinisherPix provides professional photography services for endurance sports events including marathons, triathlons, and cycling races across 62 countries. The company uses proprietary real-time tagging and identification software to deliver race photos within 24-48 hours of event completion. Photo and video packages are sold directly to event participants through the company's e-commerce platform, supported by three global offices and a network of 6,000 photographers.
Is FinisherPix a public or private company?
FinisherPix is a private company. It is classified as corporate owned and is currently operating.
When was FinisherPix founded?
FinisherPix was founded in 2010. It employs 51 to 100 people.
Where is FinisherPix based?
FinisherPix is headquartered in Boulder, CO, United States, in the North America region.
How does FinisherPix make money?
Four revenue lines are on record. Photo/Video Package Sales to Participants are the primary driver. The others are program Management Fee (Free Photos Model), per-Finisher Rate (Revenue Model A) and revenue Share (Revenue Model B).
Does FinisherPix have an API?
No public API is recorded for FinisherPix.
What industry is FinisherPix in?
FinisherPix's product category is Endurance Event Photography Services. Its primary akta.pro industry code is MPAEADAN, Racing Technology & Timing/Tracking Infrastructure, with a secondary code of MPAKAIAB, Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon). Its NAICS code is 541922 and its SIC code is 7384.