Run the World
- Company typePrivate
- Founded2006
- HeadquartersGiudecca, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
Run the World firmographics
Firmographics- Name
- Run the World
- Legal name
- World Marathon Majors LLC
- Website
- https://runtheworldapp.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Run the World industry classification
Industry- Product category
- Marathon Sports Events
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
- akta.pro secondary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
Keywords
Where Run the World is headquartered
LocationHeadquarters
- HQ city
- Giudecca
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Run the World business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel, Others
Revenue model
- Title Sponsorship (Abbott): Abbott serves as the title sponsor of the World Marathon Majors series, providing financial support and brand association with the global marathon platform.
- Travel Partner Commission (Marathon Tours & Travel): Official tour operator provides travel packages with guaranteed entry to Major races. Revenue likely generated through commission on bookings and travel packages.
- Merchandise Store: Official World Marathon Majors merchandise store selling Six Star medals, collectibles, and official race merchandise through Fanatics platform.
- Partner Sponsorship (TCS, Bank of America, ASICS, BMW): Individual Major marathons have their own title sponsors (e.g., TCS London Marathon, Bank of America Chicago Marathon) that support the overall series ecosystem.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Run the World product offering
Product offeringCore offering
Abbott World Marathon Majors operates a series of seven major world marathons (Tokyo, Boston, London, Sydney, Berlin, Chicago, New York City) and provides a digital platform for runners to track their progress through the Six Star System and compete in the Age Group World Rankings. The organization awards Six Star Medals to runners completing all original Majors, operates the Elite Series for professional competition, and runs the Runner Portal for personal race tracking and entry into race draws.
Product overview
Abbott World Marathon Majors is a platform built around a series of seven major marathons (Tokyo, Boston, London, Sydney, Berlin, Chicago, and New York City). The core offering includes the Six Star System, which tracks runners' progress through the Majors and awards medals upon completion, and the AbbottWMM Age Group World Rankings, the first global age group marathon ranking system. Supporting products include the Runner Portal for personal race tracking, the Elite Series for professional competition, Global Run Club for virtual challenges, Marathon Talk Podcast, MAJORS Magazine, Race Draws for race entries, and Collectibles for official merchandise. The platform is expanding toward a Nine Star Medal for completion of all nine potential Major marathons.
Differentiator
Problem solved
Functional benefit
Brands
- Marathon Talk: Official podcast of Abbott World Marathon Majors, hosted by Martin Yelling and Deena Kastor, bringing news and interviews from the world of running
- Six Star Medal
- Seven Star Medal
- MAJORS Magazine
- Age Group World Rankings
Products and services
- Abbott World Marathon Majors Series A series of seven major marathons: Tokyo, Boston, London, Sydney, Berlin, Chicago, and New York City. Annual competition for elite runners and elite wheelchair athletes competing for the Series Champion title.
- Six Star System Online results hub celebrating every runner on their journey through the Majors. Runners completing all six original Majors are awarded the Six Star medal.
- AbbottWMM Age Group World Rankings The first global age group marathon ranking system, with more than 375 races worldwide supplying results to allow runners to be ranked globally against their peers.
- Runner Portal An online dashboard where runners can view their current results, track their race history, see where they stand in age-group rankings, and enter race draws for Major entries.
- Elite Series Annual competition where the world's greatest runners and wheelchair racers compete for the title of AbbottWMM Series Champion and a share of the prize purse.
- Official Merchandise Store Official merchandise including Six Star medals, badges, collectibles, and commemorative items for runners, operated through the Fanatics platform.
Quantifiable outcome
- Six Star Medal awarded to runners completing all six original Major marathons
- +2 more outcomes
Companies that use Run the World
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Run the World technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Run the World partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered strategic (candidate), flagship/title, core and minor.
- Sanlam Cape Town Marathonstrategic (candidate)First African race to obtain AbbottWMM candidate status (August 2021). Undertaking multi-year assessment process to join the series. Route offers ocean scenery, mountain views, passing Table Mountain and city attractions.
- Abbottflagship/titleAbbott is the title sponsor of the World Marathon Majors series. A global healthcare leader with 114,000 colleagues serving people in more than 160 countries for over 130 years. Provides healthcare technologies spanning diagnostics, medical devices, nutritionals, and branded generic medicines.
- Marathon Tours & TravelcoreOfficial Tour Operator and travel partner. A recognized leader in sports travel industry for runners and supporters with over 45 years of client feedback experience. Provides travel packages with guaranteed entry to top running races worldwide.
- Westin Hotels & ResortsminorGlobal hospitality leader in well-being for more than a decade, operating at more than 230 hotels and resorts in over 40 countries. Part of Marriott International.
- Wanda GroupminorPartner referenced in Age Group World Rankings branding (AbbottWMM Wanda Age Group World Rankings in earlier issues).
- TCS (Tata Consultancy Services)coreTitle sponsor for TCS London Marathon and TCS New York City Marathon. Provides technology and sponsorship support for Major marathons.
- Bank of AmericacoreTitle sponsor for Boston Marathon presented by Bank of America and Bank of America Chicago Marathon.
- BMWcoreTitle sponsor for BMW BERLIN-MARATHON.
- ASICScorePresenting sponsor for TCS Sydney Marathon presented by ASICS.
- Shanghai Marathonstrategic (candidate)First World Athletics Platinum Label Marathon in China. Over 150,000 registrations annually. Bidding to become Abbott World Marathon Major with multi-year assessment process.
- WahoominorSponsor of Marathon Talk podcast episodes (Wahoo KICKR RUN treadmill promotion with code RUNTALK).
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Run the World competitors and assessment
Company assessmentBroad incumbents
- World Athletics: The global governing body for athletics including road running. Comparable in establishing global competition frameworks, sanctioning elite events, and aggregating international rankings, but operates as a federation rather than a commercial series.
- World Triathlon: International federation governing triathlon including the World Triathlon Championship Series. Structurally analogous to AWMM's federation-style model for elite competition combined with mass participation rankings.
Emerging players
- Strava: Leading digital platform for runners and cyclists with deep training data, social features, and subscriber base. Overlaps AWMM's digital platform functionality but owns daily training engagement rather than episodic race results.
Direct peers
- IRONMAN (World Triathlon Corporation): Operates the IRONMAN triathlon series, the most directly comparable mass-participation endurance sports franchise globally. Both organizations run tiered achievement systems (Six Star / IRONMAN All-World Athlete), global ranking platforms, and multi-event championship structures with similar sponsorship-driven economics.
- Parkrun: Organizes free, weekly mass-participation 5K events globally with strong digital community engagement and results tracking. Comparable community-led, free-to-runner model, though at the 5K level rather than marathon scale.
- A.S.O. (Amaury Sport Organisation): Organizes the Tour de France, Dakar Rally, and other major global sports events. Highly comparable as a commercial organizer of tiered mass-participation and elite championship events with deep title-sponsor relationships.
- Chicago Event Management (Bank of America Chicago Marathon): Operates one of the seven AWMM Major marathons independently. Comparable as a large-scale marathon event organizer with major title sponsorship, though scoped to a single race versus the seven-Major platform.
Others
- Marathon Tours & Travel: Official tour operator partner for AWMM with 45+ years of experience in marathon race-entry travel packages. Closely economically coupled to AWMM as a primary distribution partner for race tourism.
- Fanatics: Operates the official AWMM merchandise store. Comparable as a global sports merchandising platform partner serving similar fan-monetization economics across multiple major sports properties.
Regional players
- USA Track & Field: US national governing body for distance running including the US Marathon Championships. Operates results, rankings, and elite competition frameworks analogous to AWMM but with US-only geographic scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Run the World social profiles
Digital presenceRun the World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Run the World leadership team
Management profileNumber of profiles
Profiles1 record
Run the World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Run the World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Run the World
What does Run the World do?
Abbott World Marathon Majors operates a series of seven major world marathons (Tokyo, Boston, London, Sydney, Berlin, Chicago, New York City) and provides a digital platform for runners to track their progress through the Six Star System and compete in the Age Group World Rankings. The organization awards Six Star Medals to runners completing all original Majors, operates the Elite Series for professional competition, and runs the Runner Portal for personal race tracking and entry into race draws.
Is Run the World a public or private company?
Run the World is a private company. It is classified as unknown and is currently operating.
When was Run the World founded?
Run the World was founded in 2006. It employs 1 to 10 people.
Where is Run the World based?
Run the World is headquartered in Giudecca, Italy, in the Europe region.
How does Run the World make money?
Four revenue lines are on record. Title Sponsorship (Abbott) is the primary driver. The others are travel Partner Commission (Marathon Tours & Travel), merchandise Store and partner Sponsorship (TCS, Bank of America, ASICS, BMW).
Who are Run the World's main competitors?
Broad incumbents on record are World Athletics and World Triathlon. Strava is listed as an emerging player. Direct peers are IRONMAN (World Triathlon Corporation), Parkrun, A.S.O. (Amaury Sport Organisation) and Chicago Event Management (Bank of America Chicago Marathon). Others are Marathon Tours & Travel and Fanatics. USA Track & Field is listed as a regional player.
Does Run the World have an API?
No public API is recorded for Run the World.
What industry is Run the World in?
Run the World's product category is Marathon Sports Events. Its primary akta.pro industry code is MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling), with a secondary code of MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K). Its NAICS code is 71121 and its SIC code is 7948.