Finkids
Finkids is a Brazilian EdTech company that teaches financial literacy to children and teenagers through FinPlay (mobile app), FinBoard (board game), and FinAcademy (in-person training), serving families, schools, and adolescents across Brazil via four subscription tiers.
- Company typePrivate
- Founded-
- HeadquartersNot specified, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Finkids does
Finkids is a Brazilian EdTech company founded in 2022 and headquartered in Salvador, Brazil, that delivers financial literacy education to children and adolescents. It operates through three integrated products: FinPlay, a mobile application available on Android and iOS; FinBoard, a physical and digital board game built around the proprietary "Finkingdom" narrative universe; and FinAcademy, an in-person training program consisting of four core sessions plus twelve advisory sessions for adolescents on investing. The company serves two primary personas (children aged 6-12 and teenagers aged 13-18) and two secondary customer types (schools and families) through four subscription tiers: Fundamental, Advanced, Advanced + Entrepreneurship, and School plans.
The technology stack comprises React Native and Flutter for the mobile application, Node/React/Java for the web platform and backend, with Amazon Web Services as the cloud infrastructure provider. The team of approximately 6 to 16 members includes former B3 (Brazilian stock exchange) product specialists, software engineers, UX designers, illustrators, and pedagogy experts with advanced degrees in neuropsychopedagogy and special education. The company's go-to-market combines self-serve app-store acquisition with direct sales for institutional and corporate contracts, supported by content marketing on LinkedIn and a presence at events and conferences. Pricing is quote-based and not publicly disclosed, and all operations are concentrated in Brazil with no disclosed geographic expansion.
From a business model standpoint, Finkids generates revenue through subscription tiers (FinAcademy in-person training and recurring School/individual plans), hardware/physical sales (FinBoard board game), and professional services (in-person FinAcademy delivery at schools and corporate locations). The company is privately held with no disclosed venture capital or private equity backing in the available sources. Marketing channels include LinkedIn articles, YouTube, Instagram, Facebook, and a website contact form. Partnerships comprise TheStartLaw (legal), BlueFieldsDev (technology development), and AWS (cloud infrastructure).
Finkids firmographics
Firmographics- Name
- Finkids
- Legal name
- Finkids
- Website
- https://finkids.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Finkids is a Brazilian EdTech company that teaches financial literacy to children and teenagers through FinPlay (mobile app), FinBoard (board game), and FinAcademy (in-person training), serving families, schools, and adolescents across Brazil via four subscription tiers.
- Ownership category
- akta.pro rank
Finkids industry classification
Industry- Product category
- EdTech / Financial Literacy Education
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- akta.pro primary industry
- Personal Finance & Financial Literacy for Students (EDAMAIAH)
- akta.pro secondary industries
- Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH), Financial & Consumer Literacy (Banking, Credit, Contracts) (EDAAAAAG)
Keywords
Where Finkids is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Finkids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- FinAcademy In-Person Training: Program of 04 in-person sessions teaching financial education concepts plus 12 advisory sessions for adolescents, offered through multiple plan tiers (fundamental, advanced, advanced + entrepreneurship, school plan)
- FinPlay Mobile Application: Mobile app available on Android and iOS with exclusive didactic content and interactive features
- FinBoard Game Sales: Physical board game available for purchase, used as teaching methodology component
- School Plans: Customized educational programs for schools with tailored contracting options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | — | Fundamental Plan |
| Subscription | — | Advanced Plan |
| Subscription | — | Advanced + Entrepreneurship Plan |
| Subscription | — | School Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Finkids product offering
Product offeringCore offering
Finkids provides financial education to children (6-12) and teenagers (13-18) through three core products: FinAcademy (an in-person training program with 4 sessions plus 12 advisory sessions), FinPlay (a mobile app on Android and iOS with didactic content), and FinBoard (a physical/digital board game). The offerings are sold through multiple subscription tiers including Fundamental, Advanced, Advanced + Entrepreneurship, and School plans, targeting both families and educational institutions in Brazil.
Product overview
Finkids is a financial education platform for children and adolescents combining multiple products: FinPlay (mobile app for iOS/Android with exclusive educational content), FinBoard (physical and digital board game), and FinAcademy (in-person training program with 4 sessions plus 12 advisory sessions). The products are available through multiple subscription tiers (Fundamental, Advanced, Advanced + Entrepreneurship, and School plans) targeting both families and educational institutions.
Differentiator
Problem solved
Functional benefit
Brands
- FinAcademy: In-person training program for children teaching main concepts of financial education through 04 in-person meetings and 12 advisory sessions for adolescents on investment journey.
- FinPlay
- FinBoard
- Finkingdom
Products and services
- FinAcademy In-person training program consisting of 4 face-to-face sessions teaching core financial education concepts, plus 12 advisory sessions supporting adolescents in their investment journey. Targets children, teenagers, schools, and corporate clients.
- FinPlay Mobile application available on Android and iOS featuring exclusive educational content and interactive experiences with the FinBoard board game for learning financial concepts. Targets children, teenagers, and families for at-home financial education.
- FinBoard Physical and digital board game serving as the core teaching methodology of Finkids, enabling children to learn financial education through gameplay set in the Finkingdom kingdom. Available for purchase.
Companies that use Finkids
Customer profileSegments4 records
Ideal customer profiles3 records
Finkids technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Finkids partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- TheStartLawminorLegal partner providing legal support and counsel for the startup's operations and compliance requirements in Brazil
- Amazon Web Services (AWS)coreCloud infrastructure provider powering Finkids web platform and mobile application backend services
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Finkids competitors and assessment
Company assessmentDirect peers
- Current: US fintech offering teen and family banking accounts with financial literacy tools. Comparable in targeting adolescents and parents with a layered product (account + content) overlapping Finkids' family and teenager segments.
- Greenlight: US-based fintech providing a debit card and financial literacy platform for kids and teens. Comparable because it combines a financial product with structured education content aimed at children and adolescents, mirroring Finkids' combined app, content, and advisory approach.
- Step: US-based teen-focused banking and credit platform with embedded financial education. Comparable because it targets teenagers (13-18), offers structured content on money management and investing, and operates in the same youth financial literacy niche.
- GoHenry: UK-based kids' prepaid card and financial education app with mission-aligned content for children. Comparable as a subscription-driven youth fintech offering recurring financial literacy content alongside a product, similar to Finkids' subscription tiers.
Emerging players
- Cuemath: EdTech platform delivering live, gamified math and life-skills instruction to students globally. Comparable as a gamified live-and-digital learning model targeting children with structured curricula, paralleling Finkids' FinAcademy + FinPlay approach, though focused on math rather than finance.
- PlayKids: Brazil-origin kids' educational content platform offering videos, books, and games for young children. Comparable as a Brazilian digital content subscription product for kids using gamified learning experiences, overlapping Finkids' FinPlay app audience and content model.
- Origem Edufinanceira: Brazilian financial education program/institution delivering structured content and workshops for youth and adults. Comparable because it is a Brazilian financial education provider targeting similar age segments, though not a tech-platform competitor.
Broad incumbents
- PicPay Educação: Brazilian digital wallet and fintech that publishes financial education content to its user base. Comparable as a Brazilian incumbent distributing financial education to consumers, though bundled with payments rather than a dedicated curriculum product.
- Nubank Edufinance: Brazilian neobank that has launched financial education content and youth-oriented features within its app. Comparable because it competes for the same Brazilian children's and parents' attention on financial literacy, but as a free feature bundled with banking rather than a paid subscription.
Regional players
- MindCET (Center for Educational Technology): Israeli educational technology innovation center focused on EdTech R&D and content for K-12. Comparable as a complementary EdTech player in adjacent geographies developing gamified learning content for children, with thematic overlap to Finkids' curriculum and game approach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Finkids social profiles
Digital presenceFinkids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finkids leadership team
Management profileNumber of profiles
Profiles6 records
Finkids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finkids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finkids
What does Finkids do?
Finkids provides financial education to children (6-12) and teenagers (13-18) through three core products: FinAcademy (an in-person training program with 4 sessions plus 12 advisory sessions), FinPlay (a mobile app on Android and iOS with didactic content), and FinBoard (a physical/digital board game). The offerings are sold through multiple subscription tiers including Fundamental, Advanced, Advanced + Entrepreneurship, and School plans, targeting both families and educational institutions in Brazil.
Is Finkids a public or private company?
Finkids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Finkids founded?
Finkids was founded in -1. It employs 1 to 10 people.
Where is Finkids based?
Finkids is headquartered in Not specified, Brazil, in the Latin America region.
How does Finkids make money?
Four revenue lines are on record. FinAcademy In-Person Training is the primary driver. The others are finPlay Mobile Application, finBoard Game Sales and school Plans.
Who are Finkids's main competitors?
Direct peers on record are Current, Greenlight, Step and GoHenry. Emerging players are Cuemath, PlayKids and Origem Edufinanceira. Broad incumbents are PicPay Educação and Nubank Edufinance. MindCET (Center for Educational Technology) is listed as a regional player.
Does Finkids have an API?
No public API is recorded for Finkids.
What industry is Finkids in?
Finkids's product category is EdTech / Financial Literacy Education. Its primary akta.pro industry code is EDAMAIAH, Personal Finance & Financial Literacy for Students, with a secondary code of FSAGADAH, Financial Education & Coaching (Digital Programs, Tools). Its NAICS code is 611710.