Fiori Coffee

What Fiori Coffee does

Fiori Coffee is a family-owned artisan coffee roaster founded in 2006 and headquartered in Middle Swan in the Swan Valley of Western Australia. The company roasts coffee at its Swan Valley facility and distributes it through two channels: a direct-to-consumer Shopify-hosted e-commerce storefront that ships across Australia, and a wholesale division that supplies freshly roasted coffee to cafes and hospitality businesses across Western Australia alongside training, equipment, and 24/7 technical support services.

The core product range comprises signature blends (FiORi Blend, The Holy Roller, Gravity, New World, and a Decaf), single-origin coffees sourced from countries including El Salvador, Burundi, and Timor-Leste, a four-bag taster pack, and branded merchandise. Coffee is sold in 250g and 1kg sizes, with retail pricing from approximately $14 to $65 AUD. Revenue is generated through one-time retail purchases, wholesale supply contracts with cafes, recurring subscription deliveries, and merchandise sales. Wholesale customers are additionally supported through a partnership with Supreme Coffee Machines, which provides espresso equipment and 24/7 technical service.

The operating team is described as former cafe owners and baristas with 25 years of combined industry experience. The company operates from a single site in Middle Swan that includes a purpose-built training facility used for barista basics, extraction training, sensory training, and cupping sessions. The business is private and family-owned with no disclosed external investors, funding rounds, or public listing. No revenue, headcount growth, or acquisition data is disclosed in the available source material beyond a reported headcount of approximately 5 employees.

Name

Fiori Coffee

Legal name

Fiori Coffee

Website

https://fioricoffee.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Fiori Coffee is a family-owned artisan coffee roaster, founded in 2006 and based in Swan Valley, Western Australia. It serves individual consumers across Australia via a Shopify storefront and supplies freshly roasted coffee, training, and equipment support to cafes in Western Australia.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

Keywords

• Artisan coffee roasting
• Specialty coffee blends
• Wholesale coffee supply
• Single origin coffee
• Barista training services

Headquarters

HQ city

Middle Swan

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sales of roasted coffee beans and merchandise through their e-commerce platform. Products include signature blends, single-origin coffees, and branded apparel.
2. Wholesale Coffee Supply: B2B supply of freshly roasted coffee to cafes and hospitality businesses in Western Australia, including account management and support services.
3. Subscription Products: Certain products are available on subscription/recurring delivery basis with secure payment storage and auto-renewal options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fiori Coffee is a family-owned artisan coffee roaster based in Swan Valley, Western Australia, established in 2006. The company roasts and sells signature coffee blends, single-origin coffees, and branded merchandise direct-to-consumer via a Shopify e-commerce storefront, and supplies freshly roasted coffee wholesale to cafés and hospitality businesses across Western Australia. Its wholesale offering is bundled with barista training, equipment supply and 24/7 technical support delivered through partner Supreme Coffee Machines.

Differentiator

Problem solved

Functional benefit

Products and services

• FiORi Blend

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Supreme Coffee MachinescoreImplementation/ SI/ Consulting PartnerSupreme Coffee Machines is Fiori Coffee's technical support partner for espresso machinery. They have a long association with major espresso machine brands and provide 24/7 equipment maintenance and technical support services for Fiori's wholesale cafe customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Campos Coffee: Australian specialty coffee roaster founded in 2002 with national wholesale supply to cafes and a strong D2C presence — directly comparable in craft roasting, wholesale model, and barista training focus.
• Industry Beans: Melbourne specialty roaster and cafe operator with wholesale supply — comparable small-batch craft positioning and cafe-anchored brand building.
• Market Lane Coffee: Melbourne specialty roaster with multiple cafes and a wholesale program — comparable in the cafe-aligned wholesale model and emphasis on origin transparency.
• Padre Coffee: Melbourne-based specialty roaster with wholesale, D2C subscriptions, and training programs — directly comparable in scale, channel mix, and artisan positioning.
• Seven Seeds Coffee Roasters: Melbourne-based specialty roaster supplying cafes nationally and running a flagship cafe/barista training program — closely matches Fiori's blend of wholesale, training, and craft positioning.
• Code Black Coffee Roasters: Melbourne specialty roaster with wholesale, retail, and barista training — directly comparable in craft roasting, B2B support, and education offerings.
• Single O: Sydney-based specialty coffee roaster with wholesale, D2C, and barista training operations — a comparable small-batch roaster pursuing the same cafe-plus-consumer multi-channel model.
• St Ali Coffee Roasters: Melbourne specialty roaster and cafe operator with national wholesale supply — comparable craft credentials, multi-channel GTM, and emphasis on barista education.
• Proud Mary Coffee Roasters: Melbourne-born specialty roaster with national wholesale distribution and a strong D2C subscription business — a similar craft-led, multi-channel operator.

Others

• Supreme Coffee Machines: Australian espresso equipment distributor and Fiori's equipment/technical support partner — adjacent ecosystem participant enabling Fiori's wholesale service bundle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• Xtwitter.com/intent/tweet?text=FiORi%20Coffee&url=https://fioricoffee.com
• Pinterestpinterest.com/pin/create/button/?url=https://fioricoffee.com
• LinkedInlinkedin.com/company/fiori-coffee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiori Coffee