Atletica Firenze Marathon

What Atletica Firenze Marathon does

Atletica Firenze Marathon is a private amateur athletics (track and field) club organized as a Società Sportiva Dilettantistica a Responsabilità Limitata (SSDRL) under Italian law, headquartered at Stadio Luigi Ridolfi, Viale Manfredo Fanti 2, Florence. The club is dually affiliated with FIDAL (Federazione Italiana di Atletica Leggera) and Libertas Nazionale, and serves approximately 725 registered athletes spanning children (Esordienti, Ragazzi, Cadetti), competitive adults, and recreational/masters participants through structured seasonal training courses delivered at two owned facilities — Stadio Luigi Ridolfi (main stadium and secretariat) and Campo Scuola di Sorgane (secondary training ground). The organization is supported by 24 technical coaches and 15 instructors, and operates a 20+ year institutional history evidenced by a 134,726-photograph archive across 751 galleries dating back to at least 2002.

The club's product surface consists of athletics training courses by age and skill level, Centri Estivi summer camps for children, the AFM Card membership benefits program, and event hosting — most notably the 2026 Campionati Italiani Assoluti su Pista (Italian National Track Championships, July 24–26, 2026). Technology infrastructure is conventional: a PHP-based website maintained by Wolfdesign, a third-party mobile registration stack via the GesoSport application (iOS and Android), and standard web tooling including Google Analytics 4, Google reCAPTCHA, and embedded YouTube video. No proprietary AI/ML or data platform capabilities are evidenced.

The business model is direct-to-consumer and member-funded. Revenue is generated through annual and seasonal course fees (online via GesoSport at standard rates, in-person at the secretariat with a surcharge), summer camp tuition, event participation fees, and sponsor contributions from a roster that includes Conad (retail), Joma (apparel), Banca Cambiano (financial), Sportissimo (retail), Ethic Sport (nutrition), Tagliapietra (facility services), and Copyworld (office/IT). The GTM motion is community-rooted: website, social media (Facebook, Instagram, YouTube), word-of-mouth within the Florentine athletics community, and event-hosting visibility. Geographic scope is regional (Tuscany), with no disclosed expansion into new markets.

Name

Atletica Firenze Marathon

Legal name

Atletica Firenze Marathon SSDRL - Società Sportiva Dilettantistica a Responsabilità Limitata

Website

https://firenzeatletica.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Atletica Firenze Marathon is a Florence-based amateur athletics club dually affiliated with FIDAL and Libertas Nazionale, serving approximately 725 registered athletes through structured track-and-field training courses, summer camps, and competitive event hosting at Stadio Luigi Ridolfi and Campo Scuola di Sorgane.

Ownership category

akta.pro rank

Product category

Amateur Athletics Training Services

NAICS

Sports and Recreation Instruction (61162), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

akta.pro secondary industries

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD), Amateur & Grassroots Tournament Organizers (MPAKADAH)

Keywords

• Amateur athletics club
• Track and field training
• Youth sports programs
• Summer athletics camps
• Federated athletics courses

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Annual Membership and Course Fees: Athletes and participants pay membership fees and seasonal course fees for athletics training programs. Online registrations via GesoSport are offered at standard rates; in-person secretariat registrations carry a surcharge. The club also offers summer camps (Centri Estivi) and trial sessions as revenue streams.
2. Event and Competition Participation Fees: Revenue generated through participation fees for hosted competitions, regional championships, and inter-club events held at Stadio Luigi Ridolfi and other venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Atletica Firenze Marathon delivers organized athletics (track and field) training courses for children, youth, and adults at its Stadio Luigi Ridolfi and Campo Scuola di Sorgane facilities in Florence. The club runs seasonal summer athletics camps (Centri Estivi), an AFM Card membership program, and hosts regional and national competitions including the 2026 Italian National Track and Field Championships. Enrollment is processed primarily through the GesoSport mobile application and an appointment-based secretariat at Stadio Luigi Ridolfi.

Product overview

Atletica Firenze Marathon operates as a sports club offering organized athletics training programs for athletes of all ages, from children (Esordienti) to adults (Adulti). The organization manages two primary facilities: Stadio Luigi Ridolfi (headquarters and main competition venue) and Stadio Sorgane (secondary training location). Core offerings include structured athletics courses, seasonal summer camps, and membership through the AFM Card program. The club utilizes the GesoSport mobile application for registrations and maintains extensive digital content through photo and video galleries documenting events and competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Atletica Corsi (Athletics Training Courses)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• FIDAL (Federazione Italiana di Atletica Leggera)coreStrategic or Co-development PartnerFIDAL is the Italian Athletics Federation, the governing body for track and field in Italy. Atletica Firenze Marathon is affiliated with FIDAL, enabling its athletes to compete in official federated events, access national championships, and participate in official rankings and licensing.
• Libertas NazionalecoreStrategic or Co-development PartnerLibertas Nazionale is a major Italian sports promotion entity. The club holds dual affiliation with both FIDAL and Libertas, allowing athletes to compete in Libertas-organized events in addition to FIDAL events.
• GesoSport S.r.l.coreTechnology or IntegrationGesoSport provides the mobile application used by the club for athlete registrations, course enrollments, and summer camp sign-ups. GesoSport acts as a data processor (Responsabile del Trattamento) under the club's privacy policy.
• Firenze MarathonminorGTM or Marketing PartnerFirenze Marathon is a related Florentine marathon organization with shared branding and mutual promotional activities. The club maintains a partner logo link on its website.
• Destination Florence (Fondazione Destination Florence)minorGTM or Marketing PartnerFondazione Destination Florence partnered with the club for the 2026 Campionati Italiani Assoluti su Pista, providing discounted hotel rates for event participants. Promotional materials are shared on the club's website.
• ConadminorOthersConad appears as a sponsor on the club's website, providing retail sponsorship or supplies for events and competitions.
• JomaminorOthersJoma is a sports apparel brand sponsoring the club, visible in the sponsors section of the website with a link to their online store.
• Banca CambianominorOthersBanca Cambiano (Banca di Cambiano) appears as a sponsor on the club's website, representing financial sector sponsorship support.
• SportissimominorOthersSportissimo (sportissimotnt.it) is listed as a sponsor, providing sports retail sponsorship for club activities.
• Ethic SportminorOthersEthic Sport (ethicsport.it) appears as a sponsor, providing sports nutrition products for athletes.
• Tagliapietra Impianti SportiviminorOthersTagliapietra Impianti Sportivi appears as a sponsor, likely providing sports facility-related products or services.
• CopyworldminorOthersCopyworld appears as a sponsor on the club's website, likely providing office or IT-related products and services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atletica-firenze-marathon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atletica Firenze Marathon