Firebird Institute of Research in Management

Business School / Management Educationfirebird.ac.in

Company typePrivate
Founded-
HeadquartersCoimbatore, India
Headcount11–50
GTM typeB2C
OfferingServices

Firebird Institute of Research in Management firmographics

Firmographics

Name: Firebird Institute of Research in Management
Legal name: Firebird Institute of Research in Management
Website: https://firebird.ac.in
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Firebird Institute of Research in Management industry classification

Industry

Product category: Business School / Management Education
NAICS: Professional, Scientific, and Technical Services (54), Research and Development in the Social Sciences and Humanities (541720)
akta.pro primary industry: Strategy, Consulting & General Management Institutes (EDAHAHAI)

Keywords

Management education
PGDM program
Business school
Postgraduate diploma
Executive education

Where Firebird Institute of Research in Management is headquartered

Location

Headquarters

HQ city: Coimbatore
HQ country: India
HQ region: Asia

Offices1 record

Markets served

Firebird Institute of Research in Management business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

PGDM Tuition Fees: Full-time 2-year AICTE-approved Post Graduate Diploma in Management (PGDM) program with tuition fees from students. Includes general specializations (HR, Marketing, Finance, Operations) and industry-integrated specializations (Analytics and AI, Business Analytics, FinTech, Digital Marketing, Logistics and Supply Chain).
International Program Fees: Fees associated with International MBA Articulation Program with Multimedia University Malaysia including study abroad components and PGP from industry partners.

Pricing tiers

Model	Billing	Price
Subscription	Annual	PGDM Program with ₹1.2 Lakh Scholarship

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Firebird Institute of Research in Management product offering

Product offering

Core offering

Firebird Institute of Research in Management is a private AICTE-approved B-school delivering a 2-year Post Graduate Diploma in Management (PGDM) with general specializations (HR, Marketing, Finance, Operations) and industry-integrated specializations (Analytics and AI, Business Analytics, FinTech, Digital Marketing, Logistics and Supply Chain). The PGDM is bundled with an International MBA Articulation Programme at Multimedia University Malaysia and a Professional Guidance Programme (PGP) from industry partners, using a 70% action-based learning pedagogy to deliver industry-ready management graduates with 100% placement support.

Product overview

Firebird Institute offers a unified PGDM programme architecture combining AICTE-approved general management specializations with industry-integrated specializations and international exposure. The core offering is the 2-year PGDM with International MBA Articulation Programme featuring Multimedia University Malaysia, supplemented by PGP from industry partners. The programme employs a distinctive 70% action-based learning pedagogy. General specializations (HR, Marketing, Finance, Operations) form the foundation, while industry-integrated specializations (Analytics & AI, Business Analytics, FinTech, Digital Marketing, Logistics & Supply Chain) provide sector-specific expertise. All specializations incorporate global exposure through Malaysia study programmes.

Differentiator

Problem solved

Functional benefit

Products and services

PGDM General Management with Global MBA AICTE-approved 2-year Post Graduate Diploma in Management with International MBA Articulation Programme and PGP, using a 70% action-based learning pedagogy and daily industry engagement, designed for graduates seeking general management education.
PGDM in Human Resource Management with Global MBA PGDM specialization focused on HR analytics, people strategy, talent management, and organizational development, bundled with the global MBA articulation at MMU Malaysia.
PGDM in Marketing Management with Global MBA PGDM marketing specialization covering digital marketing, AI-driven consumer insights, hyper-personalization, and predictive analytics, with international MBA articulation.
PGDM in Financial Management with Global MBA PGDM finance specialization integrating FinTech, AI-powered financial careers, green finance, and digital transformation in banking, with global MBA articulation.
PGDM in Operations and Supply Chain Management with Global MBA PGDM operations specialization covering Agentic AI, resilient supply chains, digital twins, zero-waste logistics, and supply chain automation, with global MBA articulation.
PGDM in Analytics and AI for Management Practices with Global MBA Industry-integrated PGDM specialization integrating AI, data science, and emerging infotech tools into management education to maximize workplace efficiency and growth.
PGDM in Business Analytics with Global MBA Industry-integrated PGDM specialization focused on data analytics, business intelligence, and decision-making using advanced analytics tools, with global MBA articulation.
PGDM in FinTech Management with Global MBA
Post Graduation Diploma in Digital Marketing with Global MBA
Post Graduate Diploma in Logistics and Supply Chain Management with Global MBA

Quantifiable outcome

100% placement track record with highest CTC of 21.98 LPA
+1 more outcomes

Companies that use Firebird Institute of Research in Management

Customer profile

Named customers26 records

Segments3 records

Ideal customer profiles2 records

Firebird Institute of Research in Management technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Firebird Institute of Research in Management partnerships and signals

Strategic signal

Partnerships

Eleven partnerships are on record, tiered minor and core.

INTO UniversityminorStrategic or Co-development Partner · 9 December 2025Special campus visit by INTO University on December 9, 2025 indicating potential partnership for international student exchange or recruitment.
Multimedia University (MMU) MalaysiacoreStrategic or Co-development Partner · 1 January 2025International MBA Articulation Program with Multimedia University Malaysia providing students dual advantage with international curriculum and academic immersion. Students spend a semester at MMU Malaysia as part of the program. Grand closing ceremony held in Malaysia with Prof. Dato' Dr. Mazliham Mohd Su'ud presiding. Students begin global MBA journey at MMU Malaysia and convocation held at MMU for global recognition.
SSM (Sri Senthil Audikesava Mills)minorStrategic or Co-development Partner · 17 April 2021MoU signing ceremony held on April 17, 2021 for industry-academia collaboration.
Thiagarajar CollegeminorStrategic or Co-development Partner · 13 April 2021MoU signing ceremony held on April 13, 2021 for academic collaboration and knowledge sharing.
Bannari Amman Spinning MillscoreStrategic or Co-development PartnerParent organization with ₹2700 crore turnover. Firebird originated as integral leadership development initiative of Bannari Amman Spinning Mills/Shiva Texyarn Group. Provides strong industrial lineage, real-world insights, mentorship, and unparalleled industry access for students.
Shiva Texyarn GroupcoreStrategic or Co-development PartnerPart of ₹2700 crore conglomerate with Bannari Amman Spinning Mills. Ongoing collaboration ensures learning environment closely connected with industry needs. Shiva Texyarn Ltd leadership (Dr. S.K. Sundararaman as MD) serves as Chairman of Firebird Governing Body.
DR SVK Educational CharitiescoreStrategic or Co-development PartnerPromoting charitable trust that promotes and manages the institution by providing strategic direction, resources, and policy oversight. Ensures Vision, Mission, and PEOs are upheld through ethical governance and sustainability.
Management Teachers Consortium-Global (MTC Global)minorGTM or Marketing PartnerAffiliation with MTC Global for thought leadership and management education advocacy.
All India Management Association (AIMA)minorGTM or Marketing PartnerAffiliation with AIMA, premier management association in India, for industry engagement and thought leadership.
AMDISAminorGTM or Marketing PartnerAssociation of Management Development Institutions in South Asia affiliation for regional management education network.
EPSI's Round Table on Higher Education (HEERA)minorGTM or Marketing PartnerAffiliation with EPSI's Round Table on Higher Education Empowerment Regulation Agency for higher education policy engagement.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Firebird Institute of Research in Management competitors and assessment

Company assessment

Direct peers

MICA Ahmedabad: Specialized marketing-focused private B-school with strong industry-recruiting network and tier-based positioning. Comparable in its specialized niche approach (communications/marketing) and similar private mid-tier candidate profile.
Great Lakes Institute of Management: Private Indian B-school with PGPM/PGDM offerings in Chennai and strong industry-corporate engagement model. Directly comparable given similar size, industry-integrated curriculum, and corporate placement focus.
TAPMI Manipal: Private AICTE-approved B-school offering PGDM with strong industry-recruiting focus. Comparable in cohort size, fee structure, and corporate-engagement-driven placement model.
ICFAI Business School (IBS): National chain of private B-schools offering PGPM/MBA programs targeting similar mid-tier management aspirants across India. Comparable in candidate profile and tuition band.
Christ University Business School: Private deemed-university B-school offering PGDM/MBA with placement support. Comparable in private mid-tier positioning and South India footprint.
SP Jain School of Global Management: Private Indian B-school with international articulation across Dubai, Singapore, and Australia campuses. Directly comparable to Firebird through its articulation-style global exposure model and similar private mid-tier positioning targeting management aspirants.

Broad incumbents

Indian School of Business (ISB): Premier Indian B-school offering PGPM/MBA-equivalent programs targeting experienced and management-aspirant candidates. Comparable in international articulation positioning, though positioned at the premium tier of the same market.
Amity Business School: Large national chain of private business schools (Amity University) competing for similar mid-tier PGDM students across India. Comparable in candidate profile and AICTE-approved diploma offering.
Symbiosis Institute of Business Management (SIBM Pune): Larger private Indian B-school offering AICTE-approved PGDM with broad specializations and large alumni network. Comparable as a national-scale alternative in the same applicant pool.
IIM Visakhapatnam: Newer-generation Indian Institute of Management with similar target audience of South India management aspirants. Comparable in regional South India positioning though positioned at the public/government tier above Firebird.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Firebird Institute of Research in Management compliance and trust

Trust signal

Compliance1 record

Firebird Institute of Research in Management financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Firebird Institute of Research in Management leadership team

Management profile

Number of profiles

Profiles10 records

Firebird Institute of Research in Management funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Firebird Institute of Research in Management M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firebird Institute of Research in Management

What does Firebird Institute of Research in Management do?

Is Firebird Institute of Research in Management a public or private company?

Firebird Institute of Research in Management is a private company. It is classified as corporate owned and is currently operating.

When was Firebird Institute of Research in Management founded?

Firebird Institute of Research in Management was founded in -1. It employs 11 to 50 people.

Where is Firebird Institute of Research in Management based?

Firebird Institute of Research in Management is headquartered in Coimbatore, India, in the Asia region.

How does Firebird Institute of Research in Management make money?

Two revenue lines are on record. PGDM Tuition Fees are the primary driver. The others are international Program Fees.

Who are Firebird Institute of Research in Management's main competitors?

Direct peers on record are MICA Ahmedabad, Great Lakes Institute of Management, TAPMI Manipal, ICFAI Business School (IBS), Christ University Business School and SP Jain School of Global Management. Broad incumbents are Indian School of Business (ISB), Amity Business School, Symbiosis Institute of Business Management (SIBM Pune) and IIM Visakhapatnam.

Does Firebird Institute of Research in Management have an API?

No public API is recorded for Firebird Institute of Research in Management.

What industry is Firebird Institute of Research in Management in?

Firebird Institute of Research in Management's product category is Business School / Management Education. Its primary akta.pro industry code is EDAHAHAI, Strategy, Consulting & General Management Institutes. Its NAICS code is 54.