Fire Detection Group

What Fire Detection Group does

Fire Detection Group is a full-service Fire Alarm Engineered Systems Distributor operating as a division of World Products, Inc., a family-owned private company headquartered in Franklin, Wisconsin. The company holds Premier Engineered Systems Distributor status with Notifier (owned by Honeywell International) for the state of Wisconsin, with distributorship roots dating to 1981 and the dedicated division established in 2001. It sells Notifier fire alarm equipment and provides the full lifecycle of services: system design and engineering, installation assistance, programming, commissioning, certification, inspection, testing, and 24/7 emergency service. Its engineering staff is NICET certified and factory trained, and the company is FCC certified to design and commission Bi-Directional Amplifier (BDA) systems for emergency communications enhancement.

The company's revenue model blends one-time equipment sales with recurring monitoring revenue (via its Emergency24 dealer relationship) and recurring service/inspection revenue performed in accordance with NFPA 72 and state/local codes. Engineering and project management services are priced on a quote basis per project, while emergency service carries a 2-hour minimum labor charge at time-and-a-half or double-time rates. Customer segments include electrical contractors, property owners, and property management companies (primary personas) and verticals such as healthcare facilities, academic institutions, multi-family residential, retail centers, and high-rise buildings, all within Wisconsin.

The company has 5 employees, operates from a single Franklin, Wisconsin headquarters, and maintains a sales-led go-to-market using direct phone outreach, quote requests, and its company website as primary marketing channels. It carries no disclosed external funding, no public listing, and operates as part of the World Products, Inc. family of companies alongside related divisions (WPI Communication Systems, Marmax Distribution).

Name

Fire Detection Group

Legal name

World Products, Inc.

Website

https://firedetectiongroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Fire Detection Group is a Wisconsin-based Premier Notifier (Honeywell) fire alarm systems distributor providing design, engineering, installation, inspection, monitoring, and 24/7 emergency services to electrical contractors, property owners, and property managers across commercial verticals in Wisconsin.

Ownership category

akta.pro rank

Product category

Fire Alarm Systems Distribution and Services

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

akta.pro primary industry

Fire Alarm & Life Safety Systems Integration (BPAKAGAF)

akta.pro secondary industries

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG), Fire Alarm Monitoring & Dispatch (BPAKAFAC)

Keywords

• Fire alarm systems
• Fire detection distribution
• Alarm system engineering
• Alarm monitoring services
• BDA amplifier systems

Headquarters

HQ city

Franklin, Wisconsin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: As a distributor of Notifier proprietary products, they sell fire alarm equipment including detectors, control panels, notification appliances, and related components to electrical contractors and property owners for new construction and retrofit projects.
2. Monitoring Services: As a dealer for Emergency24, they provide 24/7 monitoring services for fire alarm systems. Properties are protected by a nationwide team of monitoring professionals who respond to alarm events.
3. Service and Inspection: Provides service, inspections, and testing of fire alarm systems in accordance with NFPA 72, State/Local Codes, and manufacturer's recommendations. Includes emergency service 24/7 with labor charges at time and a half or double time rates.
4. Engineering and Project Management: Custom design and engineering of code compliant fire alarm plans for commercial properties including system programming and commissioning for community and state code approval.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fire Detection Group distributes Notifier (by Honeywell) fire alarm equipment and delivers the full lifecycle of fire alarm services for commercial properties in Wisconsin, including NICET-certified engineering and system design, project management, installation assistance, programming, commissioning, certification, service and maintenance, inspection and testing per NFPA 72, BDA (Bi-Directional Amplifier) system design, and 24/7 monitoring through Emergency24. Customers include electrical contractors, property owners, property management companies, hospitals, schools, high-rises, and retail centers.

Product overview

Fire Detection Group is a full service Fire Alarm Engineered Systems Distributor representing Notifier products for the state of Wisconsin. The company offers a comprehensive portfolio of fire alarm products and services including: Notifier fire alarm equipment distribution, engineering and system design, project management, service and maintenance (including 24/7 emergency service), BDA (Bi-Directional Amplifier) systems, inspection and testing, and monitoring services through Emergency24. Their engineers are NICET certified and factory trained, and they provide these services to electrical contractors, property management companies, hospitals, educational facilities, and other commercial property owners across Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Notifier Fire Alarm Equipment Distribution Distribution of Notifier (by Honeywell) fire alarm equipment including detectors, control panels, and notification appliances, as a Premier Engineered Systems Distributor to electrical contractors and commercial property owners in Wisconsin.
• Fire Alarm Engineering and System Design Custom design and engineering of code-compliant fire alarm system plans for commercial properties including apartments, condominiums, universities, hospitals, restaurants, high-rises, and other building types, performed by NICET-certified engineers.
• Fire Alarm Project Management Coordination with on-site electricians during fire alarm equipment installation per engineered plans, including programming, commissioning, and obtaining community/state code approval for occupancy.
• BDA (Bi-Directional Amplifier) Systems FCC certified and factory trained survey, design, and commissioning of Bi-Directional Amplifier systems for fire alarm communication enhancement in commercial buildings.
• Fire Alarm Service and Maintenance Service for Notifier systems and other major fire alarm brands in accordance with NFPA 72, State/Local Codes, and manufacturer's recommendations, including 24/7 emergency service with 2-hour minimum labor charges.
• Fire Alarm Inspection and Testing Inspection of Notifier systems and other major fire alarm brands in accordance with NFPA 72, State/Local Codes, and manufacturer's recommendations.
• Emergency24 Monitoring Services Dealer representation of Emergency24 for 24/7 fire alarm monitoring services, with a nationwide monitoring team protecting life and property within customer facilities.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Notifier (Notifier Engineered Systems Distributorship)coreTechnology or Integration · 1 January 1968Original Notifier Engineered Systems Distributorship awarded for Southeast Wisconsin in 1981. This foundational partnership enabled the company's evolution from a low voltage systems distributor to a full-service fire alarm systems provider.
• Notifier (by Honeywell International)coreTechnology or IntegrationFire Detection Group is a Premier Engineered Systems Distributor for Notifier products, representing them for the state of Wisconsin since 1981 (formal Premier Elite status since 2001). Notifier, owned by Honeywell International, is recognized as the World's largest manufacturer of Fire Alarm equipment. This partnership provides access to leading fire alarm technology, manufacturer support, and exclusive distribution rights in their territory.
• Emergency24coreChannel Partner/ Reseller/ DistributorFire Detection Group is a dealer for Emergency24, providing monitoring services for fire alarm systems. Once fire alarm systems are complete, properties are protected by a nationwide team of monitors looking after life and property within the protected facility.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CertaSite: CertaSite is a national fire and life safety service provider offering fire alarm inspection, installation, monitoring, and maintenance. Directly comparable to Fire Detection Group's full-service model, with a larger geographic footprint but similar end-to-end service positioning.
• Koorsen Fire & Security: Koorsen is a regional fire alarm and security systems integrator serving the Midwest and other regions. Comparable to Fire Detection Group as a multi-state fire alarm distributor/integrator with engineering, installation, and inspection services.
• Wayne Automatic Fire Sprinklers: Wayne Automatic Fire Sprinklers is a regional fire protection services company providing sprinkler, alarm, and suppression services. Comparable to Fire Detection Group's full-service fire alarm and life safety model across commercial properties.
• Pye-Barker Fire & Safety: Pye-Barker is a large multi-brand fire and life safety services provider with a roll-up strategy of regional alarm dealers. Comparable to Fire Detection Group as a Notifier-equivalent fire alarm systems integrator and inspection provider.
• Fire & Life Safety America: Fire & Life Safety America is a fire alarm and life safety systems integrator serving commercial customers. Comparable to Fire Detection Group in providing comprehensive fire alarm design, installation, inspection, and monitoring.
• Vortex Fire & Life Safety: Vortex Fire is a regional fire alarm and life safety systems provider offering design, installation, and inspection services. Comparable to Fire Detection Group's regional integrator model serving commercial properties.

Broad incumbents

• Johnson Controls Fire Protection: Johnson Controls is a global building technology provider with a significant fire detection and suppression product portfolio. Comparable as a competing fire alarm manufacturer/integrator, though far broader in scope and operating at massive scale.
• Honeywell Building Technologies: Honeywell owns Notifier (Fire Detection Group's primary partner) and offers competing fire alarm products and integrated building solutions. Relevant as Fire Detection Group's principal vendor and a broader industry incumbent.
• ADT Commercial: ADT Commercial provides integrated fire alarm, security, and monitoring services to enterprise customers. Comparable monitoring and integration services, though with a national scale and broader product portfolio than Fire Detection Group.

Regional players

• Mac Systems (Wisconsin): Mac Systems is a Wisconsin-based low voltage systems integrator serving commercial properties with fire alarm, security, and communication solutions. Comparable regional competitor in Fire Detection Group's core Wisconsin market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fire-detection-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Detection Group