Fire Master Fire Equipment, Inc.
Fire Master Fire Equipment, Inc. is a second-generation, family-owned fire apparatus manufacturer, dealer, and service provider founded in 1963, serving volunteer and municipal fire departments across the Midwest, South, and Central United States with custom tankers, OEM apparatus, equipment, and full repair services.
- Company typePrivate
- Founded1963
- HeadquartersSpringfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fire Master Fire Equipment, Inc. does
Fire Master Fire Equipment, Inc. is a second-generation, family-owned fire apparatus sales and service company founded in 1963 by Gerald and Carol Shelton and headquartered in Springfield, Missouri. The company operates a 30,000 sq ft state-of-the-art service center and a six-employee organization, serving volunteer and municipal fire departments as well as fire training academies across the Midwest, South, and Central United States. Its customer base spans small fire departments in states including Arkansas, Missouri, North Carolina, Texas, and Wisconsin, with several repeat multi-decade buyer relationships.
The company's core offering is built around three integrated lines: (1) custom-built Fire Master Tankers — typically 2,000-3,000 gallon capacity units on Freightliner chassis equipped with Hale QFlo+ 1,250+ GPM pumps; (2) authorized dealer representation of premium OEM fire apparatus from Ferrara Fire Apparatus and KME (Kovatch Mobile Equipment); and (3) a full equipment catalog covering breathing air/SCBA, rescue equipment, PPE, ventilation, hoses, hand tools, lights, sirens, and apparatus accessories sourced from vendors including Drager, Innotex, Bullard, Whelen, Key Hose, and Elkhart Brass. Service operations include a collision repair facility, mobile pump testing, mobile SCBA testing, NFPA functional pump testing, aerial inspection, preventative maintenance, warranty repair, and recently launched vehicle upfitting services (lights, sirens, decals).
Fire Master generates revenue through six streams: one-time sales of new custom apparatus and pre-owned trucks; equipment sales; professional services for repair, collision, and upfitting; and apparatus refurbishing. Pricing is entirely quote-based and not publicly disclosed, with sales conducted via direct phone (800-641-4724), email, website contact forms, and in-person visits to the Springfield facility. The go-to-market motion is sales-led with deep relationship-driven B2B engagement, supported by a digital footprint spanning the company website, Facebook, Instagram, LinkedIn, and email marketing. No public funding, M&A, or institutional ownership is disclosed; the company remains independent and family-operated.
Fire Master Fire Equipment, Inc. firmographics
Firmographics- Name
- Fire Master Fire Equipment, Inc.
- Legal name
- FIRE MASTER FIRE EQUIPMENT, INC.
- Website
- https://firemaster.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fire Master Fire Equipment, Inc. is a second-generation, family-owned fire apparatus manufacturer, dealer, and service provider founded in 1963, serving volunteer and municipal fire departments across the Midwest, South, and Central United States with custom tankers, OEM apparatus, equipment, and full repair services.
- Ownership category
- akta.pro rank
Fire Master Fire Equipment, Inc. industry classification
Industry- Product category
- Fire Apparatus & Equipment
- NAICS
- Pump and Compressor Manufacturing (33391)
- SIC
- Pumps & Pumping Equipment (3561), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Fire Pump Inspection, Testing & Service (IMAIAJAF)
- akta.pro secondary industries
- Fire Pump, Hydrant & Water-Based Fire Protection Testing (Flow/Pressure) (BPABAHAI), Fire Hydrant & Standpipe Inspection, Testing & Service (IMAIAJAK), Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
Keywords
Where Fire Master Fire Equipment, Inc. is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fire Master Fire Equipment, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fire Apparatus Sales: Sales of new custom fire apparatus including Ferrara and KME trucks, plus pre-owned fire trucks. Custom Fire Master Tankers are also sold.
- Equipment Sales: Sales of firefighting equipment including apparatus hardware, emergency lights, fire pumps, flashlights, foam, hand tools, hose, ladders, PPE, rescue equipment, and sirens
- Service & Repair: Full-service center providing A/C service, aerial inspection, brake systems, preventative maintenance, warranty repairs, pump testing, and mobile service
- Collision Repair: Full collision repair services for fire apparatus including damaged chassis, pumps, bumpers, doors, and apparatus bodywork
- Vehicle Upfitting: Vehicle upfitting services including lights, sirens, decals, and equipment installation
- Apparatus Refurbishing: Refurbishment services for aging fire apparatus to extend service life
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Fire Apparatus - Quote-based pricing |
| One time/ perpetual license | Multi-year contract | Pre-Owned Apparatus - Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fire Master Fire Equipment, Inc. product offering
Product offeringCore offering
Fire Master Fire Equipment, Inc. is a fire apparatus sales and service organization that manufactures custom Fire Master Tankers (2,000-3,000 gallon capacity with 1,250+ GPM Hale QFlo+ pumps), serves as an authorized dealer for Ferrara Fire Apparatus and KME trucks, distributes firefighting equipment (PPE, hoses, lights, sirens, rescue tools, breathing air systems), and operates a 30,000 sq ft service center providing pump testing, SCBA testing, collision repair, vehicle upfitting, and apparatus refurbishing services.
Product overview
Fire Master Fire Equipment, Inc. is a second-generation family business established in 1963, operating as a fire apparatus sales and service organization. The company offers a portfolio of products and services organized around three core areas: custom-built Fire Master Tankers (their flagship product featuring 2,000-3,000 gallon capacity units with 1,250+ GPM pumps on Freightliner chassis); representation of Ferrara and KME fire apparatus brands; and a comprehensive equipment division encompassing breathing air, rescue equipment, PPE, ventilation, hoses, hand tools, lights, sirens, and apparatus accessories from numerous industry vendors. The company also provides extensive service capabilities including a 30,000 sq ft service center, mobile SCBA testing, mobile pump testing, collision repair, and vehicle upfitting services. Additionally, they sell pre-owned fire apparatus units.
Differentiator
Problem solved
Functional benefit
Brands
- Fire Master Tankers: Custom built fire tanker trucks for fire department needs, typically mounted on Freightliner chassis with Hale QFlo+ 1250 GPM pump, with 2,000-3,000 gallons capacity
Products and services
- Fire Master Tankers Custom-built fire pumper tankers designed and manufactured to meet specific fire department requirements, featuring 2,000-3,000 gallon water capacity and 1,250+ GPM fire pumps, commonly mounted on Freightliner chassis with Hale QFlo+ pumps.
- KME Fire Apparatus Full line of custom fire apparatus manufactured by Kovatch Mobile Equipment (KME), including steel aerials, TDA (Tractor Drawn Aerials), and severe service application vehicles. Sold by Fire Master as an authorized regional dealer.
- Ferrara Fire Apparatus
- Pre-Owned Fire Apparatus
- Firefighting Equipment
- Fire Apparatus Service & Repair
- Mobile Pump Testing
- Mobile SCBA Testing
- Collision Repair
- Vehicle Upfitting
- Apparatus Refurbishing
Companies that use Fire Master Fire Equipment, Inc.
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Fire Master Fire Equipment, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fire Master Fire Equipment, Inc. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ferrara Fire ApparatuscoreFire Master represents Ferrara Fire Apparatus, a leading manufacturer of heavy-duty custom-built emergency fire and rescue apparatus. Fire Master serves as a dealer for Ferrara products to their customer base.
- KME (Kovatch Mobile Equipment)coreFire Master represents KME trucks, a fire apparatus manufacturer established in 1946, specializing in steel aerials, TDAs, and severe service applications. KME is known for workhorse fire apparatus with ease of maintenance.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Fire Master Fire Equipment, Inc. competitors and assessment
Company assessmentBroad incumbents
- E-One: E-One (a REV Group subsidiary) is a leading North American manufacturer of custom fire apparatus including pumpers, tankers, and aerials. It competes directly with Fire Master's OEM partner products and service operations.
- Pierce Manufacturing: Pierce is the largest North American fire apparatus manufacturer (a subsidiary of Oshkosh Corporation) and competes with Fire Master's OEM partners in the custom pumper and tanker market. It is a direct competitor to the apparatus Fire Master sells and services.
- Rosenbauer America: Rosenbauer is the world's largest fire apparatus manufacturer (Austrian-headquartered) with a strong U.S. presence in custom pumpers and aerials. It competes with Fire Master's OEM partners and offers its own dealer/service network that could overlap with Fire Master's territory.
- Spartan Emergency Response: Spartan Emergency Response (REV Group) manufactures custom fire apparatus with a strong dealer network. It competes with Fire Master's OEM partners in the same municipal and volunteer fire department market.
- REV Group: REV Group is a publicly traded (NYSE: REVG) manufacturer of specialty vehicles including fire apparatus (through its E-One, KME, and other subsidiaries). It is the parent of one of Fire Master's OEM partners and competes in the same custom fire apparatus market at much greater scale.
Direct peers
- KME (Kovatch Mobile Equipment): KME is a Pennsylvania-based fire apparatus manufacturer (est. 1946) specializing in custom pumpers, aerials, TDAs, and tankers. Fire Master is an authorized dealer for KME, and both companies compete in the custom municipal tanker segment with similar (though KME's is much larger) built-to-spec capabilities.
- W.S. Darley & Co. Darley is a long-established (1908) Illinois-based manufacturer and distributor of fire pumps, equipment, and apparatus. Fire Master is a Darley service partner and pumps dealer; both compete in distributing fire pumps and equipment to municipal fire departments.
- Ferrara Fire Apparatus: Ferrara is a Louisiana-based custom fire apparatus manufacturer focused on heavy-duty custom pumpers and tankers. Fire Master is an authorized dealer for Ferrara in its region; both sell built-to-spec tankers to volunteer and municipal fire departments.
- 5 Star Fire Apparatus: 5 Star is a Texas-based custom fire apparatus manufacturer specializing in tankers and pumpers for rural and volunteer departments. It is a direct competitive comparison to Fire Master's custom tanker business in the same customer segment.
- Alexis Fire Equipment: Alexis Fire Equipment is a Midwestern fire apparatus and equipment dealer/distributor serving volunteer and municipal fire departments. It is a comparable regional dealer with similar apparatus sales, service, and equipment distribution lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fire Master Fire Equipment, Inc. social profiles
Digital presenceFire Master Fire Equipment, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fire Master Fire Equipment, Inc. leadership team
Management profileNumber of profiles
Fire Master Fire Equipment, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fire Master Fire Equipment, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fire Master Fire Equipment, Inc.
What does Fire Master Fire Equipment, Inc. do?
Fire Master Fire Equipment, Inc. is a fire apparatus sales and service organization that manufactures custom Fire Master Tankers (2,000-3,000 gallon capacity with 1,250+ GPM Hale QFlo+ pumps), serves as an authorized dealer for Ferrara Fire Apparatus and KME trucks, distributes firefighting equipment (PPE, hoses, lights, sirens, rescue tools, breathing air systems), and operates a 30,000 sq ft service center providing pump testing, SCBA testing, collision repair, vehicle upfitting, and apparatus refurbishing services.
Is Fire Master Fire Equipment, Inc. a public or private company?
Fire Master Fire Equipment, Inc. is a private company. It is classified as family owned and is currently operating.
When was Fire Master Fire Equipment, Inc. founded?
Fire Master Fire Equipment, Inc. was founded in 1963. It employs 1 to 10 people.
Where is Fire Master Fire Equipment, Inc. based?
Fire Master Fire Equipment, Inc. is headquartered in Springfield, United States, in the North America region.
How does Fire Master Fire Equipment, Inc. make money?
Six revenue lines are on record. Fire Apparatus Sales are the primary driver. The others are equipment Sales, service & Repair, collision Repair, vehicle Upfitting and apparatus Refurbishing.
Who are Fire Master Fire Equipment, Inc.'s main competitors?
Broad incumbents on record are E-One, Pierce Manufacturing, Rosenbauer America, Spartan Emergency Response and REV Group. Direct peers are KME (Kovatch Mobile Equipment), W.S. Darley & Co., Ferrara Fire Apparatus, 5 Star Fire Apparatus and Alexis Fire Equipment.
Does Fire Master Fire Equipment, Inc. have an API?
No public API is recorded for Fire Master Fire Equipment, Inc..
What industry is Fire Master Fire Equipment, Inc. in?
Fire Master Fire Equipment, Inc.'s product category is Fire Apparatus & Equipment. Its primary akta.pro industry code is IMAIAJAF, Fire Pump Inspection, Testing & Service, with a secondary code of BPABAHAI, Fire Pump, Hydrant & Water-Based Fire Protection Testing (Flow/Pressure). Its NAICS code is 33391 and its SIC code is 3561.