Opel Firmenlauf Rüsselsheim

What Opel Firmenlauf Rüsselsheim does

The Opel Firmenlauf Rüsselsheim is an annual corporate team running event held in Rüsselsheim, Germany, since 2012, with the 13th edition scheduled for 18 June 2026. Teams of four runners compete over a flat 6.2 km course starting and finishing at Stadion am Sommerdamm, with categorised team scoring (Ladies, Men's, Mixed) and special awards for creative outfits and oldest teams. The event is organised by Hamann & Friends GmbH, a privately held German GmbH headquartered in Heilbronn (HRB 733914, Amtsgericht Stuttgart) under managing director Stefan Hamann, with 11 employees. The core product is the live race-day experience, bundled with timing chips, start numbers, on-course hydration, post-race refreshments, an after-run party, downloadable certificates, and finish-line video.

The business model is event-driven and self-service. Revenue is generated primarily through a flat 89.90 EUR (incl. VAT) per-team entry fee, supplemented by a multi-tier sponsorship portfolio led by Opel (Stellantis) as title sponsor, alongside Continental, Bitburger, Ensinger Mineralbrunnen, Fraport, Würth, Globus Baumarkt, Viactiv, Aldi, Medifit Rüsselsheim, Praenatura, Maleo Events, and HMS Easystretch as supporting partners. The exclusive textile/teamwear partnership is held with artiva-sports. Registration, team management, and results are handled through Davengo's third-party online event platform; there is no proprietary technology, no sales team, and distribution runs entirely through the event website, free newsletter, and organic Facebook/Instagram presence plus sponsor cross-promotion. The customer base consists of corporate teams (businesses, institutions, associations, schools) and private groups in the Rhine-Main region, with a strong emphasis on inclusion for participants with disabilities.

Name

Opel Firmenlauf Rüsselsheim

Legal name

Hamann and friends GmbH

Website

https://firmenlauf-ruesselsheim.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Annual corporate team running event held in Rüsselsheim, Germany since 2012, organised by Hamann & Friends GmbH under Opel title sponsorship; serves regional businesses and private groups via 89.90 EUR four-person team entries.

Ownership category

akta.pro rank

Product category

Corporate Running Events

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

Keywords

• Corporate running events
• Team running events
• Corporate fun runs
• Business team building
• Community running events

Headquarters

HQ city

Heilbronn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Team Entry Fees: The primary revenue stream is one-time team registration fees. Each 4-person team pays a flat fee of 89.90 EUR (inclusive of VAT). The fee covers 4 start numbers, single-use timing chips, free post-race refreshments (Bitburger 0.0%, water, isotonic drinks from Ensinger Mineralbrunnen), course security and first aid, the after-run party with award ceremony, sponsor prizes, online finish videos for each participant, and downloadable team certificates. Revenue is event-driven and one-time per edition.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Opel Firmenlauf Rüsselsheim is an annual corporate team running event held since 2012 in Rüsselsheim, Germany. Companies, institutions, associations, schools and private groups register 4-person teams to compete over a 6.2 km flat course through the city center starting and finishing at Stadion am Sommerdamm. Each team pays EUR 89.90 and receives start numbers, single-use timing chips, free post-race refreshments (Bitburger 0.0% and Ensinger isotonic drinks), course security and first aid, an after-run party with award ceremony, online finish videos, and downloadable team certificates.

Product overview

Opel Firmenlauf Rüsselsheim is a single annual corporate team running event, not a software platform or multi-product portfolio. The core offering is the team running competition itself, supplemented by partner services for team apparel (artiva-sports) and beverages (Bitburger). Registration is handled through a third-party event management platform (davengo.com). The event emphasizes community, fitness, and inclusion with categories for Ladies, Men's, and Mixed teams, plus special awards for creative costumes and oldest teams.

Differentiator

Problem solved

Functional benefit

Products and services

• OPEL Firmenlauf Rüsselsheim (Annual Corporate Team Running Event) Annual corporate team running event held in Rüsselsheim, Germany since 2012. Teams of four runners compete over a 6.2 km flat course through the city center, starting and finishing at Stadion am Sommerdamm. Each team entry (EUR 89.90, VAT inclusive) includes 4 start numbers, single-use timing chips, free post-race refreshments (Bitburger 0.0%, Ensinger isotonic drinks), course security and first aid, an after-run party with award ceremony, online finish videos, and downloadable team certificates. Teams compete in Ladies, Men and Mixed categories, with special awards for oldest team, most teams per company and most creative team outfit. The event emphasizes participation, team spirit, inclusion for people with disabilities, and accessibility for all fitness levels.

Quantifiable outcome

• 13th annual edition in 2026, running continuously since 2012
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Opel (Stellantis)flagshipStrategic or Co-development Partner · 1 January 2026Opel is the title sponsor of the Opel Firmenlauf Rüsselsheim, providing the event's name and primary brand identity. Opel enables significant brand reach and credibility in the local automotive and corporate community. The event is hosted in Rüsselsheim, Opel's historic German headquarters city.
• Stadt RüsselsheimcoreStrategic or Co-development Partner · 1 January 2026The City of Rüsselsheim is a key local government partner, providing support for the use of public spaces, roads, and the stadium for the event. The partnership is essential for the logistics of the city-center course.
• Bitburger BrauereicoreGTM or Marketing Partner · 1 January 2026Bitburger is the exclusive beverage partner, providing Bitburger 0.0% (isotonic alcohol-free beer and mix drinks) for post-race refreshments and the after-run party. Bitburger also appears on sponsor logos on the event website and materials. The partnership is promoted on Bitburger's website and social channels.
• ViactivminorGTM or Marketing Partner · 1 January 2026Viactiv appears as a sponsor in the 2026 sponsor lineup. Viactiv is a German health insurance / corporate health provider.
• Maleo EventsminorGTM or Marketing Partner · 1 January 2026Maleo Events appears as a sponsor in the 2026 sponsor lineup.
• Fraport AGminorGTM or Marketing Partner · 1 January 2026Fraport AG (Frankfurt Airport operator) appears as a sponsor in the 2026 sponsor lineup, providing visibility among the airport's large workforce.
• PraenaturaminorGTM or Marketing Partner · 1 January 2026Praenatura appears as a sponsor in the 2026 sponsor lineup. Praenatura is a natural products/health company.
• HMS EasystretchminorGTM or Marketing Partner · 1 January 2026HMS Easystretch appears as a sponsor in the 2026 sponsor lineup.
• Continental AGcoreGTM or Marketing Partner · 1 January 2026Continental AG, a major German automotive parts and technology company headquartered in Hanover but with significant presence in the region, appears as a sponsor in the 2026 sponsor lineup.
• Ensinger MineralbrunnencoreGTM or Marketing Partner · 1 January 2026Ensinger Mineralbrunnen supplies isotonic drinks and mineral water for the on-course refreshment station, complementing Bitburger's post-race offerings. Listed as a key sponsor on the main sponsor page.
• Globus Baumarkt RüsselsheimminorGTM or Marketing Partner · 1 January 2026Globus Baumarkt (a German DIY/hardware store chain) appears as a sponsor in the 2026 sponsor lineup, with the Rüsselsheim location prominently linked.
• WürthminorGTM or Marketing Partner · 1 January 2026Würth, the German automotive parts and fastener company, appears as a sponsor in the 2026 sponsor lineup.
• Medifit RüsselsheimminorGTM or Marketing Partner · 1 January 2026Medifit Rüsselsheim, a local fitness/health service provider, appears as a sponsor in the 2026 sponsor lineup.
• AldiminorGTM or Marketing Partner · 1 January 2026Aldi (the German discount supermarket chain) appears as a sponsor in the 2026 sponsor lineup.
• artiva sportscoreChannel Partner/ Reseller/ Distributor · 1 January 2026artiva sports is the exclusive textile/teamwear partner for the Opel Firmenlauf Rüsselsheim. They offer customized running shirts and team apparel for participating teams, with a dedicated event page on their website. artiva produces personalized, sustainable sportswear made in Europe from GRS-certified recycled materials, with a minimum order of 10 units and a 3-week production time. A 10% first-order discount is offered exclusively to event participants.
• Hamann & Friends GmbHflagshipOthers · 1 January 2026Hamann & Friends GmbH is the event organizer, responsible for all aspects of event planning, promotion, registration management, sponsorship sales, logistics, and on-site operations. Stefan Hamann is the managing director (Geschäftsführer). The company is registered in Heilbronn (HRB 733914, Amtsgericht Stuttgart) with VAT ID DE814638697.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Berliner Firmenlauf: Berlin's annual corporate team running event with a similar team-format participation model and corporate wellness positioning. While operating in a different city, it follows the same operational model and competes for the German corporate running event market and overlapping sponsor categories.
• Mainova Firmenlauf Frankfurt: A regional corporate running event in Frankfurt organized with Mainova as title sponsor, targeting similar corporate teams in the Rhine-Main area. Comparable event structure with team entries, multi-sponsor portfolio, and city-center course.

Direct peers

• JP Morgan Corporate Challenge (Frankfurt): The Frankfurt edition of the JP Morgan Corporate Challenge is a major corporate team running event in the Rhine-Main region. It targets the same corporate employee base with a similar team-based road race format, competing directly for participating companies, sponsorships, and corporate wellness budget allocation.
• B2Run Deutschland (Infront B2Run GmbH): B2Run is the largest corporate running event series in Germany, operating across multiple cities annually with a similar team-format participation model targeting corporate employees. It directly competes with Opel Firmenlauf Rüsselsheim for corporate team registrations, sponsorships, and regional employer engagement in the Rhine-Main market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FirmenlaufRusselsheim
• Instagraminstagram.com/firmenlauf_ruesselsheim
• LinkedInlinkedin.com/company/opel-firmenlauf-r%C3%BCsselsheim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opel Firmenlauf Rüsselsheim