First Aid (NZ) Ltd

What First Aid (NZ) Ltd does

First Aid (NZ) Ltd is an Auckland-based private limited company that has operated for over 20 years as a specialist provider of first aid training, event medical services, workplace drug and alcohol screening, and first aid hardware in New Zealand. The company is an NZQA-registered and accredited private training establishment with consent to assess against nominated unit standards, enabling it to issue credits (e.g., 6401, 6402, 6400, 497, 25459) that employers rely on for Health & Safety in Employment Act compliance. Public courses are scheduled at five Auckland venues and a Tauranga venue, while onsite training is delivered nationwide at client premises. Course pricing is per-seat (e.g., NZ$180 incl. GST for Workplace First Aid Level 1; NZ$100 incl. GST for the half-day refresher), and quotes for onsite, event, and product lines are issued on application via dedicated email addresses.

Name

First Aid (NZ) Ltd

Legal name

First Aid (NZ) Ltd

Website

https://firstaidnz.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

First Aid (NZ) Ltd is an Auckland-based, NZQA-accredited provider of first aid training, event medics, drug screening, and defibrillator hardware serving workplaces, event organizers, and individuals across New Zealand.

Ownership category

akta.pro rank

Product category

First Aid Training & Medical Services

NAICS

Ambulance Services (621910)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

EMS Education, Training & Simulation Centers (HLAFANAL), Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

Keywords

• First aid training
• Workplace health safety
• Event medical cover
• Defibrillator equipment supply
• Drug screening services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. First Aid Training Courses: Public scheduled courses and onsite/private group training for NZQA unit standards including Workplace First Aid Level 1 & 2, Refresher courses, Child First Aid, Basic Life Support, Outdoor First Aid, and specialized courses. Revenue generated per participant per course.
2. Defibrillators and First Aid Products: Sale and rental of Mindray and Physio-Control Lifepac defibrillators, defibrillator accessories (cabinets, signs, banners), and first aid supplies. Also offers regular servicing of first aid stations and kits for a small charge.
3. Event Medical Services: Provision of Event Medics personnel, ambulances, and medical caravan for first aid cover at events. Catering for single day events to overnight functions.
4. Drug Screening Services: Workplace drug and alcohol screening programmes and drug testing products including MDS Split Cup, Proscreen Cup/Dip/Cassette, ECO Cup, and saliva tests (First Sign, Oratect III/Oratect XP, Alco-Screen).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

First Aid (NZ) Ltd delivers NZQA-accredited first aid training (public scheduled courses and onsite workplace group training), supplies and rents Mindray and Lifepak AED defibrillators and accessories, provides workplace drug and alcohol screening services and products, and supplies event medical cover including ambulances and a self-contained medical caravan across New Zealand.

Product overview

First Aid (NZ) Ltd offers a diversified portfolio of first aid products and services. The core product offerings include Mindray and Physio-Control Lifepac defibrillators for sale or rent, along with accessories such as alarmed AED cabinets, wall signs, and display banners. The company also provides pulse oximetry diagnostic devices including finger-tip and PC-connected units with accompanying software. Health screening services encompass blood pressure, diabetes, and hearing checks. Drug screening services include a range of testing products including MDS Split Cup, Proscreen Cup/Dip/Cassette, ECO Cup, First Sign and Oratect saliva tests, and Alco-Screen. The service offerings include NZQA-accredited first aid training courses at multiple Auckland and Tauranga locations, event medic services, and workplace drug and alcohol screening programs. The company also offers defibrillator servicing, maintenance, and calibration services for their equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• First Aid Training Courses
• Event Medics Services
• Drug Screening Services
• Health Screening Services
• Mindray Beneheart C2 AED Defibrillator
• Lifepak 1000 Defibrillator
• Drug Testing Products

Quantifiable outcome

• Lifepac and Mindray AED Defibrillators carry an 8 year warranty
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Complete First Aid Supplies LtdcoreChannel Partner/ Reseller/ DistributorAssociation with Complete First Aid Supplies Ltd (firstaidkit.co.nz) to offer a wide range of quality first aid kits and medical products at competitive prices. First Aid NZ facilitates sales and offers maintenance and service options for these products.
• New Zealand Emergency Care GroupcoreStrategic or Co-development PartnerFounding members of the New Zealand Emergency Care Group. Actively supports First Aid education and training at a national level through this group.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• St John New Zealand: Largest first aid training provider in New Zealand, offering NZQA-accredited workplace first aid, AED, and refresher courses plus event medical services nationwide. Competes head-to-head with First Aid (NZ) Ltd across all four service lines (training, event medics, products, health services).
• New Zealand Red Cross: Major competitor in NZ first aid training, offering similar NZQA unit standards courses (6401, 6402), AED training, and comprehensive first aid certification. Targets the same employer and individual customer segments as First Aid (NZ) Ltd.
• MediTrain: NZ-based first aid training provider delivering workplace first aid courses, CPR, and AED training nationwide. Direct competitor in the same training category with similar target market of corporate and individual learners.
• Skills Update Training and Education: NZ vocational training provider offering workplace first aid courses alongside broader health and safety training. Targets the same workplace compliance-driven customer base with comparable course offerings.
• Event Medics NZ: Specialist event medical services provider in New Zealand offering event first aid cover, ambulance services, and event medical personnel. Directly competes with First Aid (NZ) Ltd's Event Medics service line.

Broad incumbents

• Vertical Horizonz: NZ health and safety training provider with a broader portfolio spanning first aid, height safety, confined spaces, and workplace safety. Overlaps in first aid training but operates as a multi-discipline incumbent rather than a specialist.
• Competenz: NZ industry training organization offering vocational training including health and safety components across multiple industries. Incumbent with broader scope but partial overlap in workplace first aid training delivery.

Others

• Complete First Aid Supplies Ltd: NZ first aid supplies retailer and channel partner of First Aid (NZ) Ltd. Sells first aid kits, AEDs, and medical supplies, with overlap in product offerings but operates as a complementary supplier rather than a training competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/first-aid-nz-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Aid (NZ) Ltd