First Aid Plus

What First Aid Plus does

First Aid Plus is a privately held, 100% Canadian veteran-owned first aid training and supplies company headquartered at 301 Moodie Drive in Nepean (Ottawa), Ontario. The company operates a dual business model combining hardware resale and certified training services. On the product side, First Aid Plus is an authorized distributor of Stryker LIFEPAK and ZOLL AEDs, HeartSine Samaritan units, and professional monitor/defibrillators, alongside AED accessories (pads, batteries, cabinets, signage), first aid kits, bulk first aid supplies, PPE, and training manikins. Pricing on AED hardware ranges roughly $1,762 to $2,572 USD per unit.

On the services side, First Aid Plus delivers over 30 specialized courses — from basic CPR and Standard First Aid for the general public to Advanced Cardiac Life Support (ACLS), Pediatric Advanced Life Support (PALS), Basic Life Support (BLS), International Trauma Life Support (ITLS), wilderness first responder, and pet first aid. Training is delivered through in-person classes at multiple Ontario sites (Ottawa HQ, Thunder Bay, Gananoque) and online, with credentialing issued under authorized partnerships with the Canadian Red Cross, Heart & Stroke Foundation, and ITLS. Courses are priced $15-$1,177 USD depending on level and format. The company also runs an event AED rental program with flexible daily, weekly, monthly, or annual terms.

First Aid Plus serves a diversified customer base spanning healthcare professionals, first responders, corporate and industrial workplaces requiring WSIB-compliant training, schools, event organizers (marathons, festivals, corporate events), pet owners, and individual consumers. Distribution is omnichannel — a Shopify-powered e-commerce storefront handles B2C and B2B transactions, supplemented by in-person training venues (including partnerships with Lakehead University, Thunder Bay International Airport, Royal Canadian Legion Gananoque, Thousand Islands Playhouse, and LONGOS grocery locations), social media channels (X, Facebook, Instagram, TikTok), and content marketing via an educational blog. Revenue streams include hardware sales, professional training services, usage-based AED rentals, and B2B bulk supply transactions, with operations confined to Ontario, Canada.

Name

First Aid Plus

Legal name

First Aid Plus

Website

https://firstaidplus.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

First Aid Plus is a Canadian veteran-owned retailer and training provider based in Nepean, Ontario, distributing Stryker, ZOLL, and HeartSine AEDs and first aid supplies while delivering 30+ certified first aid, CPR, ACLS, and ITLS courses across Ontario to workplaces, healthcare professionals, and the public.

Ownership category

akta.pro rank

Product category

First Aid Training & Emergency Medical Equipment

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200), Surgical & Medical Instruments & Apparatus (3841), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG), First Aid & Wound Care (HLAIADAM), First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

Keywords

• First aid training
• Automated external defibrillators
• CPR certification courses
• First aid supplies
• Workplace safety compliance

Headquarters

HQ city

Nepean, Ontario

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of AEDs (automated external defibrillators), first aid supplies, first aid kits, training equipment, PPE, and accessories. Includes Stryker, ZOLL, and HeartSine brands.
2. Training Courses: In-person and online first aid training courses ranging from basic CPR to Advanced Cardiac Life Support (ACLS). Includes Canadian Red Cross, Heart & Stroke Foundation, and ITLS certified courses.
3. AED Rentals: Rental program for AEDs at events including ZOLL AED units, battery packs, electrode pads, and rescue kits. Flexible daily, weekly, monthly, or annual rental terms.
4. B2B Bulk Supplies: Bulk and business-friendly supply items for first aid kits, workplace stocking, and institutional use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

First Aid Plus is a Canadian first aid training and supplies company that sells automated external defibrillators (AEDs) from Stryker, ZOLL, and HeartSine, along with first aid kits, supplies, PPE, and AED accessories. The company offers over 30 specialized first aid and CPR training courses — including Standard First Aid, BLS, ACLS, PALS, ITLS, and pet first aid — delivered as in-person classes at multiple Ontario locations and online, in partnership with the Canadian Red Cross, Heart & Stroke Foundation, and ITLS.

Product overview

First Aid Plus is a Canadian first aid training and supplies company offering a comprehensive portfolio of products and services. The core offerings include Stryker LIFEPAK and ZOLL automated external defibrillators (AEDs) for public access and professional use, professional-grade monitor/defibrillators for hospital and EMS settings, AED accessories (pads, batteries, cabinets, signage), and AED rental services. The company also provides over 30 specialized CPR and first aid training courses including Standard First Aid, BLS, ACLS, PALS, ITLS, and pet first aid, along with B2B bulk first aid supplies. First Aid Plus positions itself as a one-stop resource for workplace safety and emergency preparedness, combining product sales with professional training services.

Differentiator

Problem solved

Functional benefit

Products and services

• Stryker LIFEPAK CR2 AED (Cellular) Next-generation public access defibrillator with cellular connectivity, continuous CPR analysis (cprINSIGHT), and two-step operation intended for trained and minimally trained responders in workplaces and public spaces.
• Stryker LIFEPAK CR2 AED (WiFi) Next-generation public access defibrillator with WiFi connectivity, continuous CPR analysis via cprINSIGHT, and two-step operation for trained and minimally trained responders.
• Stryker LIFEPAK 1000 AED Rugged, professional-grade AED with configurable AED and manual modes, ClearVoice prompts, and up to 360 joules biphasic energy for demanding environments and professional responders.
• ZOLL AED Plus Automated external defibrillator equipped with ZOLL Real CPR Help technology providing real-time audio and visual feedback for chest compression depth and rate during CPR.
• ZOLL AED 3 Advanced AED with enhanced Real CPR Help, universal CPR Uni-padz for adult and pediatric use, and Program Management Onboard cloud connectivity via Wi-Fi.
• ZOLL Powerheart G5 AED Automated external defibrillator with intuitive rescue prompts, CPR quality guidance, and dual-language feature for effective communication during rescues.
• ZOLL R Series Monitor/Defibrillator Hospital-grade monitor/defibrillator with CPR Dashboard providing real-time CPR quality metrics, See-Thru CPR technology, and high-current defibrillation for clinical environments.
• ZOLL X Series Monitor/Defibrillator Lightweight EMS monitor/defibrillator with Real CPR Help technology, 12-lead ECG capabilities, and integrated Wi-Fi for data transmission and remote viewing in pre-hospital settings.
• AED Workplace Safety Bundles Complete workplace AED packages priced $1,835–$2,646 USD, including cabinet, signage, and CSA kit designed for construction, industrial, and general workplace deployment.
• Stryker AED Pads & Batteries Replacement pads and batteries for Stryker LIFEPAK AED devices, including CR2 electrode pads, CR2 lithium batteries, and LIFEPAK 1000 accessories.
• ZOLL Medical AED Pads & Batteries Replacement pads and batteries for ZOLL AED devices, including CPR-D Padz, CPR Uni-Padz, Pedi-Padz II, and multiple lithium battery pack options.
• AED Signs & Stickers AED location signage including 3D wall signs, entry door stickers, CPR/AED quick reference signs, and bilingual instructional posters for facility compliance.
• AED Training Devices Non-medical training devices that simulate AED operation without delivering electrical shock, used in first aid courses and workplace safety programs.
• CPR & First Aid Training Courses Over 30 specialized courses including Standard First Aid, Basic Life Support (BLS), Advanced Cardiac Life Support (ACLS), Pediatric Advanced Life Support (PALS), ITLS, and pet first aid, delivered in-person across Ontario locations and online.
• B2B Bulk First Aid Supplies Bulk first aid supplies for workplaces, schools, and organizations including bandages, gauze, gloves, masks, tape, and first aid kit components.
• AED Rental Program Event-focused AED rental service providing ZOLL AED units with battery packs, electrode pads, rescue kits, and optional training for marathons, corporate events, festivals, and sports camps on flexible daily, weekly, monthly, or annual terms.

Quantifiable outcome

• Early CPR and AED access can increase survival rates by up to 80%
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Canadian Red CrosscoreStrategic or Co-development PartnerAuthorized Canadian Red Cross training partner offering CRC-certified first aid and CPR courses including Standard First Aid, Emergency First Aid, and professional responder courses.
• Heart & Stroke FoundationcoreStrategic or Co-development PartnerAuthorized training partner offering Heart & Stroke Foundation certified Basic Life Support (BLS), ACLS, and PALS courses for healthcare professionals.
• International Trauma Life Support (ITLS)coreStrategic or Co-development PartnerAuthorized ITLS training center offering International Trauma Life Support provider courses, pediatric courses, and recertification for healthcare providers and first responders.
• Stop the BleedmajorStrategic or Co-development PartnerOffers Stop the Bleed course training for bleeding control techniques. Stop the Bleed is a national awareness campaign and call-to-action to empower bystanders to help in emergency situations.
• Walks N WagsminorStrategic or Co-development PartnerAuthorized to offer Walks N Wags Pet First Aid Course for pet owners and pet service providers covering emergency care for dogs and cats.
• C-TECC (Committee for Tactical Emergency Casualty Care)minorStrategic or Co-development PartnerPartnership with C-TECC for tactical emergency casualty care training and guidelines integration.
• Stryker (LIFEPAK AEDs)coreTechnology or IntegrationAuthorized distributor of Stryker LIFEPAK AED products including CR2, 1000, and professional defibrillators. Products include cellular and WiFi connected AEDs with cprINSIGHT technology.
• ZOLL MedicalcoreTechnology or IntegrationAuthorized ZOLL distributor offering ZOLL AED Plus, AED 3, Powerheart G5, and professional monitor/defibrillators. Features Real CPR Help technology and connected program management.
• Living Wage CanadaminorOthersLiving Wage Canada certified employer paying real living wages to workers, demonstrating commitment to fair compensation and community values.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• St. John Ambulance Canada: Canada's most recognized first aid/CPR training and supplies provider; competes directly for the same workplace, healthcare-professional, and general-public training customers across Ontario and beyond.
• Lifesaving Society Canada: National training organization offering first aid and CPR certifications commonly used by lifeguards, aquatic staff, and the public — overlapping with First Aid Plus's emergency responder and general-public segments.
• Act First Safety: Canadian first aid and CPR training provider operating in multiple provinces, frequently referenced as an authorized Red Cross partner for workplace and healthcare-provider courses similar to First Aid Plus's portfolio.
• AED.ca (AED Superstore Canada): Canadian online AED and first aid equipment retailer offering similar Stryker, ZOLL, Philips, and HeartSine products; direct competitor in the hardware and B2B supply segment.

Broad incumbents

• Safeguard Medical / Bound Tree Medical Canada: Large emergency medical products distributor serving EMS, fire, and workplace first responder buyers across Canada; competes with First Aid Plus in the bulk-supply and AED distribution category.
• ZOLL Medical: One of two principal AED manufacturers whose products First Aid Plus distributes; competes indirectly via its own direct sales force, connected program management platform, and value-added training programs for large accounts.
• Heart & Stroke Foundation (Resuscitation Programs): The issuer of the BLS/ACLS/PALS certifications First Aid Plus delivers under partner status; itself operates training programs and public campaigns that overlap with First Aid Plus's healthcare-provider course book.
• Stryker (Emergency Care / LIFEPAK): Manufacturer of LIFEPAK CR2 and 1000 AEDs that First Aid Plus distributes; at scale, Stryker can compete for the same institutional and EMS customers through direct enterprise accounts and connected AED programs.
• Canadian Red Cross Training: The same credentialing body that First Aid Plus is an authorized partner of, but which also delivers first aid and CPR training directly nationwide, competing at scale for institutional and individual students.

Emerging players

• SaveStation / HeartZap AED Cabinets & Programs: Canadian-focused AED outdoor cabinet and public-access defibrillator program provider; adjacent competitor targeting the same workplace, municipality, and event AED placement use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FirstAidPlusOtt
• Facebookfacebook.com/FirstAidPlusOttawa
• Instagraminstagram.com/firstaidplusottawa/?hl=en
• TikToktiktok.com/@firstaidplus?lang=en
• LinkedInlinkedin.com/company/first-aid-plus-training

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Aid Plus