aed.ca
AED.ca is a Canadian-owned e-commerce retailer based in Barrie, Ontario that sells automated external defibrillators, accessories, training, and maintenance services to consumers, businesses, and institutions across Canada.
- Company typePrivate
- Founded2018
- HeadquartersBarrie, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What aed.ca does
AED.ca is a privately held, Canadian-owned e-commerce retailer headquartered in Barrie, Ontario, that specializes in the sale of automated external defibrillators (AEDs) and related products. The company is an authorized distributor for all four major AED manufacturers — Zoll, Cardiac Science, Stryker/Physio-Control, and HeartSine — and sells AED devices priced in the CAD $2,265-$2,755 range, alongside bundled packages, replacement pads and batteries, wall cabinets, signage, and carry cases. Beyond transactional retail, AED.ca offers a recurring full-service AED maintenance plan, short-term rental programs, used/refurbished units, and corporate bulk-purchasing workflows, positioning it as a one-stop Canadian AED procurement and compliance partner.
The business is built on a Shopify-based direct-to-consumer storefront with phone-based sales support, targeting a broad vertical mix that spans construction, education, healthcare, government, sports and recreation, commercial offices, agriculture, retail, transportation, and residential buyers. AED.ca monetizes through one-time product sales, recurring managed-service maintenance contracts, and rentals; pricing on consumables and accessories is publicly listed while maintenance and bulk pricing is quote-based. The company supplements e-commerce with a content-marketing engine covering Canadian AED regulations (Ontario Bill 141, provincial registries, Good Samaritan laws), an SEO-optimized industry-page architecture, and member affiliations with BOMA Toronto, ACMO, CCI, ORHMA, and the Barrie Chamber of Commerce to reach enterprise and property-management buyers.
Operationally, AED.ca is micro-scaled at 1-10 employees, with no disclosed institutional funding, parent company, or management team in the source material. Its competitive positioning rests on Canadian domestic focus, multi-brand authorized distribution, regulatory-content depth, and the recurring maintenance service, rather than proprietary technology or proprietary AI/ML capabilities.
aed.ca firmographics
Firmographics- Name
- aed.ca
- Legal name
- AED.ca
- Website
- https://vitafirstaid.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AED.ca is a Canadian-owned e-commerce retailer based in Barrie, Ontario that sells automated external defibrillators, accessories, training, and maintenance services to consumers, businesses, and institutions across Canada.
- Ownership category
- akta.pro rank
Where aed.ca is headquartered
LocationHeadquarters
- HQ city
- Barrie
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
aed.ca business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- AED Product Sales: One-time sale of AED devices, bundled packages, pads, batteries, cabinets, signage, carry cases, and accessories. Products are sold at fixed retail prices via the e-commerce platform. The company also sells used AEDs and offers corporate bulk purchasing.
- AED Maintenance Plans: Recurring service plans that ensure AEDs are professionally inspected, compliant, and rescue-ready. Covers the ongoing maintenance burden for organizations to reduce risk and liability.
- AED Rental Programs: Short-term rental programs available for customers needing AEDs on a temporary basis, providing an alternative to outright purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual AED units and bundles |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
aed.ca product offering
Product offeringCore offering
AED.ca is a Canadian-owned and operated e-commerce retailer specializing in automated external defibrillators (AEDs) and related products. The company sells AED devices from four major manufacturers (Zoll, Cardiac Science, Stryker/Physio-Control, and HeartSine) along with accessories such as pads, batteries, cabinets, signage, and carry cases. Beyond product sales, AED.ca offers full-service AED maintenance plans, short-term rental programs, used/refurbished AEDs, and corporate bulk purchasing options.
Product overview
AED.ca is a Canadian-owned e-commerce retailer specializing in automated external defibrillators (AEDs) and related products. The core offering comprises AED devices from four major brands: Zoll (AED 3, AED Plus), Physio-Control/Stryker (LIFEPAK CR2), Cardiac Science, and HeartSine. These devices are sold as standalone units or in bundled packages that include signage and wall brackets. The product portfolio extends to essential consumables (pads and batteries), storage solutions (cabinets and brackets), carrying cases, and safety signage. Beyond product sales, AED.ca offers value-added services including full-service maintenance plans that ensure devices remain compliant and rescue-ready, AED rental programs for temporary needs, used equipment sales, and corporate purchasing options for volume acquisitions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- AEDs and professional maintenance ensure devices are 'Rescue Ready' when seconds matter in a cardiac emergency.
Companies that use aed.ca
Customer profileSegments10 records
aed.ca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
aed.ca partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Better Business Bureau (BBB)minorBBB Accredited Business with an A+ rating, providing consumer trust and credibility signal for Canadian customers purchasing AEDs online. Accreditation demonstrates commitment to customer satisfaction and ethical business practices.
- Barrie Chamber of CommerceminorMember of the Barrie Chamber of Commerce, indicating local business community engagement in Barrie, Ontario.
- ACMO (Association of Condominium Managers of Ontario)minorAffiliate member of ACMO, serving the condominium management industry with AED solutions for residential buildings and condo communities.
- Canadian Condominium Institute (CCI)minorMember of the Canadian Condominium Institute, providing AED products and compliance guidance to condominium corporations and management companies across Canada.
- ORHMA (Ontario Restaurant Hotel & Motel Association)minorMember of ORHMA, serving the hospitality sector with AED solutions for restaurants, hotels, and motels.
- BOMA Toronto (Building Owners and Managers Association)minorMember of BOMA Toronto, supporting commercial building operators with AED programs for office towers and corporate facilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
aed.ca competitors and assessment
Company assessmentBroad incumbents
- Zoll Medical: Manufacturer of AED Plus and AED 3 — products that AED.ca distributes. Also sells direct in Canada, creating channel conflict risk and competing for the same end customers.
- St. John Ambulance Canada: National Canadian not-for-profit selling AEDs, first aid kits, and training. Broader portfolio than AED.ca but competes directly for workplace and public-access AED programs across Canadian provinces.
- Bound Tree Medical: Large US-based distributor of medical supplies including AEDs, serving EMS, fire, and healthcare markets. Competes with AED.ca in the authorized-distribution space at greater scale.
- Henry Schein Medical: Global medical and dental supply distributor with AED offerings as part of a much broader portfolio. Competes for enterprise and healthcare AED procurement at the upper end of the market.
- Stryker (Physio-Control): Manufacturer of LIFEPAK CR2 AEDs sold by AED.ca. Stryker's direct enterprise sales team competes with AED.ca for hospital, EMS, and large-facility AED contracts.
Direct peers
- AED Superstore: US-based specialist online retailer of AEDs, accessories, and training. Direct competitor to AED.ca in the dedicated AED e-commerce niche, with similar brand portfolio (Zoll, Cardiac Science, Philips) and maintenance services.
- AED Brands: Specialty AED distributor selling multiple leading brands (Zoll, Philips, Defibtech, HeartSine) with bundled accessories and training. Closest US analog to AED.ca's model of multi-brand authorized distribution.
Regional players
- Rescue 7: Canadian first aid, AED, and emergency preparedness provider offering AED sales, training, and managed services. Direct competitor in the Canadian market with overlapping verticals (workplace, construction, healthcare).
Others
- HeartSine Technologies: AED manufacturer (now part of Stryker) whose products AED.ca distributes. Supplier relationship rather than competitor, but a channel-conflict risk if Stryker prioritizes direct sales.
- Cardiac Science: AED manufacturer (Powerheart G3/G5 series) distributed by AED.ca. Supplier relationship with potential channel-conflict as Cardiac Science scales its own Canadian distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
aed.ca social profiles
Digital presenceaed.ca compliance and trust
Trust signalCompliance1 record
aed.ca financial estimates
Financial estimateRevenue estimate
Valuation estimate
aed.ca leadership team
Management profileNumber of profiles
aed.ca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aed.ca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aed.ca
What does aed.ca do?
AED.ca is a Canadian-owned and operated e-commerce retailer specializing in automated external defibrillators (AEDs) and related products. The company sells AED devices from four major manufacturers (Zoll, Cardiac Science, Stryker/Physio-Control, and HeartSine) along with accessories such as pads, batteries, cabinets, signage, and carry cases. Beyond product sales, AED.ca offers full-service AED maintenance plans, short-term rental programs, used/refurbished AEDs, and corporate bulk purchasing options.
Is aed.ca a public or private company?
aed.ca is a private company. It is currently operating.
When was aed.ca founded?
aed.ca was founded in 2018. It employs 1 to 10 people.
Where is aed.ca based?
aed.ca is headquartered in Barrie, Canada, in the North America region.
How does aed.ca make money?
Three revenue lines are on record. AED Product Sales are the primary driver. The others are AED Maintenance Plans and AED Rental Programs.
Who are aed.ca's main competitors?
Broad incumbents on record are Zoll Medical, St. John Ambulance Canada, Bound Tree Medical, Henry Schein Medical and Stryker (Physio-Control). Direct peers are AED Superstore and AED Brands. Rescue 7 is listed as a regional player. Others are HeartSine Technologies and Cardiac Science.
Does aed.ca have an API?
No public API is recorded for aed.ca.