FIRST CHOICE FOR WOMEN INC

What FIRST CHOICE FOR WOMEN INC does

First Choice for Women Inc. (Federal Tax ID 35-1695860) is a 501(c)(3) nonprofit pregnancy resource center founded in 1986 in Muncie, Indiana as Heart to Heart Pregnancy Resource Center, now operating under the assumed name First Choice for Women. It serves individuals facing unplanned pregnancies, expectant and new fathers, middle and high school students, and post-abortion recovery clients in East Central Indiana (primarily Delaware and Madison Counties). The organization is led by Executive Director Maria French (appointed August 6, 2025), with a Medical Director (Christa Lewis, DO), Nurse Manager, two Client Services Directors, and a nine-person board of directors chaired by Tom Davis.

The core service portfolio is delivered free of charge and comprises medical-grade pregnancy testing, limited obstetric ultrasounds performed by trained sonographers and registered nurses and read by a physician, options counseling covering abortion, adoption, and parenting, the ParentCare parenting curriculum with more than 200 lessons, material assistance (diapers, formula, baby food, clothing), the nationally-recognized Surrendering the Secret post-abortion recovery program, the Creating Positive Relationships abstinence education curriculum delivered in schools, the Fatherhood Initiative, Bible study, and partner-developed Safe Sleep and Car Seat Check programming. Underlying technology is limited to medical ultrasound equipment for obstetric imaging plus standard digital tooling: a Squarespace website, Mailchimp email newsletter, online appointment and donation systems, and an Amazon Wishlist for in-kind giving.

The revenue model is a community-based nonprofit model with no fees charged to clients. Funding is assembled from individual monthly and one-time donations, corporate sponsorships, special events (Annual Banquet and Walk for Life), the Indiana BMV Choose Life license plate program, Kroger Community Rewards affiliate giving, the Bottles for Babies campaign, and church partnerships coordinated through a Life Ambassadors program. Distribution is direct-to-client through two physical offices (Muncie headquarters at 3020 N Oakwood Ave and Anderson at 6 W 8th St), a mobile outreach unit deployed at community events, and school-based curriculum delivery across 15 area schools reaching over 3,100 students annually. The organization holds the 2023 Candid Platinum Seal of Transparency and operates on a five-employee paid core supplemented by an active volunteer network.

Name

FIRST CHOICE FOR WOMEN INC

Legal name

First Choice for Women Inc.

Website

https://firstchoiceforwomen.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pregnancy Resource Services

NAICS

Family Planning Centers (621410), Other Individual and Family Services (624190), Educational Services (61)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093), Services-Educational Services (8200)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Pregnancy resource services
• Abstinence education programs
• Parenting support services
• Community health outreach
• Faith-based social services

Headquarters

HQ city

Muncie, IN

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual Donations: Monthly donors and one-time gifts from individuals supporting the mission. The organization promotes monthly giving at various levels ($100, $50, or custom amounts).
2. Corporate Sponsorships: Corporate sponsors recognized in quarterly newsletters and event materials. Includes banquet sponsors and Walk for Life sponsors.
3. Special Events: Revenue from annual events including the Annual Banquet and Walk for Life. Events include sponsorship opportunities and fundraising components.
4. Choose Life License Plate Program: Indiana BMV Choose Life license plate program where a portion of plate sales is donated to the organization.
5. Kroger Community Rewards: Percentage of Kroger purchases designated to First Choice when customers use their Kroger Plus Card with the organization's nonprofit number.
6. Bottles for Babies Campaign: Fundraising campaign where baby bottles are distributed to be filled with coins, cash, and checks, then returned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

First Choice for Women provides a comprehensive suite of free, confidential services to individuals facing unplanned pregnancies in East Central Indiana, including medical-grade pregnancy tests, limited obstetric ultrasounds, pregnancy options education, the ParentCare parenting curriculum with material assistance, post-abortion recovery support through the nationally trained "Surrendering the Secret" program, and a Fatherhood Initiative for male clients. The organization also delivers the Creating Positive Relationships abstinence education curriculum in local schools, hosts Bible study groups, and runs community classes such as Safe Sleep and Car Seat Checks, all at no cost to clients regardless of age, race, religion, or ability to pay.

Product overview

First Choice for Women is a nonprofit pregnancy resource center offering a comprehensive suite of free, confidential services to individuals facing unplanned pregnancies in East Central Indiana. The organization operates two physical centers (Muncie and Anderson) plus a mobile unit, providing pregnancy tests, limited obstetric ultrasounds, pregnancy options education, and parenting classes through the ParentCare program. Additional services include material assistance (diapers, formula, baby food), abortion recovery support via the nationally recognized 'Surrendering the Secret' program, the Creating Positive Relationships abstinence education curriculum delivered in local schools, Bible study groups, and a Fatherhood Initiative for male clients. The organization hosts educational events including Safe Sleep Classes and Car Seat Check Events. All services are provided at no cost regardless of age, race, religion, or ability to pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Tests Free, confidential, medical-grade pregnancy tests provided to individuals facing unplanned pregnancies in a compassionate, non-judgmental environment at the Muncie and Anderson offices.
• Limited Obstetric Ultrasounds Free ultrasound exams performed by trained sonographers and/or registered nurses to confirm pregnancy location, detect heartbeat, and determine gestational age when medically appropriate; exams are read by a physician and kept confidential.
• Pregnancy Options Education Confidential counseling providing accurate, realistic information about abortion, adoption, and parenting options without pressure, helping clients make informed decisions.
• ParentCare Program Free parenting classes with over 200 lessons covering prenatal care, newborn care, and discipline, incorporating mentoring from volunteer mentors; clients earn Baby Bucks redeemable in the ParentCare Store for baby clothes and accessories.
• Material Assistance Free distribution of diapers, formula, baby food, and baby cereal to families in need, available regardless of participation in other programs and subject to availability.
• Abortion Recovery Support (Surrendering the Secret) A 6-step biblical healing program for women seeking recovery from past abortion experiences, delivered in a supportive, confidential environment by trained peer advocates.
• Creating Positive Relationships Curriculum

Quantifiable outcome

• Over 3,100 students reached annually with Creating Positive Relationships curriculum
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Delaware County Health DepartmentcoreStrategic or Co-development PartnerPartner in presenting the Safe Sleep Class, providing practical evidence-based information to help parents create safe sleep environments for infants and reduce the risk of sleep-related infant deaths.
• Purdue ExtensioncoreStrategic or Co-development PartnerCo-presenter of the Safe Sleep Class alongside Delaware County Health Department, contributing educational expertise for infant safety education.
• Creating Positive Relationships (CPR4Teens)coreStrategic or Co-development PartnerFirst Choice is a local provider of the CPR4Teens curriculum in Delaware and Madison Counties. The program addresses abstinence education, peer pressure resistance, goal-setting, and healthy relationships. Headquarters located in Indianapolis, IN.
• Madison County Federal Credit UnionminorGTM or Marketing PartnerCommunity event partnership for Madison County Federal Credit Union Community Days, where First Choice brings its mobile unit to educate and provide material assistance.
• Hope ChurchminorGTM or Marketing PartnerEvent sponsor and community supporter, listed among Walk for Life sponsors and Victory Event Sponsors.
• Grace Baptist Church AndersonminorGTM or Marketing PartnerWalk for Life sponsor and top fundraising team (Walking in Grace), demonstrating community church partnership.
• B-J DickeyFarms, Inc.minorGTM or Marketing PartnerBanquet sponsor supporting the annual fundraising event.
• David and Jackie EddlemanminorGTM or Marketing PartnerBanquet sponsors supporting the annual fundraising event.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• National Institute of Family and Life Advocates (NIFLA): Industry association providing training, legal resources, and ultrasound standards guidance to pregnancy resource centers; comparable as an enabling organization supporting the same category of providers as First Choice for Women.

Direct peers

• CompassCare: Pregnancy resource center operating with a similar free-services model including ultrasounds, options consultations, and STI testing in a faith-informed framework; directly comparable to First Choice's clinical and counseling offerings.
• Support Circle Pregnancy Resource Center: Pregnancy resource center network providing free pregnancy testing, ultrasounds, options counseling, and post-abortion support; directly comparable mission and service mix to First Choice for Women.
• Heartbeat International: Global network of pregnancy resource centers offering similar free services (pregnancy testing, ultrasounds, parenting education, post-abortion support); comparable in mission, faith-based orientation, and service portfolio to First Choice for Women.
• Real Life Pregnancy Care Center: Community-based pregnancy resource center offering free pregnancy tests, ultrasounds, parenting education, and material assistance; comparable peer in services, scale, and volunteer-driven operating model.
• Care Net: National affiliation network of more than 1,100 pregnancy resource centers providing pregnancy tests, ultrasounds, options counseling, and parenting support — the most direct category peer to First Choice for Women's core service mix and faith-based operating model.
• A Woman's Care Center: Multi-location pregnancy resource center providing free ultrasounds, pregnancy testing, parenting classes, and material assistance; comparable in free-services delivery model and faith-based orientation.
• Birthright International: Volunteer-driven nonprofit providing free pregnancy testing, counseling, and material assistance to women facing unplanned pregnancies; closely comparable service mix and community-based volunteer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/first-choice-for-women-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIRST CHOICE FOR WOMEN INC