First Cup Coffee Company

What First Cup Coffee Company does

First Cup Coffee Company LLC is a Texas-based specialty coffee roaster and retailer that distributes premium roasted coffee through a direct-to-consumer e-commerce platform and three physical retail locations in Pearland, Rosenberg, and Woodlands/Spring, Texas. The product portfolio spans single-origin and blended roasts from Colombian, Brazilian, Kenyan, Ethiopian, Nicaraguan, and Guatemalan origins, sold under American history-themed names — The Boston Common, The John Hancock, The Lexington, The Washington, The Rushmore, and others — across three formats (16 oz bags at $19.50–$23.50, 24-count pods at $24.50–$28.50, and 5 lb bulk bags at $84.99–$109.99), plus curated multi-roast bundles, branded merchandise including signature mugs at $19.99, and at least one influencer co-developed SKU ('Brew Around and Find Out' with Nick Freitas). Coffee is roasted in Texas for both online distribution and in-store brewing.

The company monetizes across four revenue streams: one-time product sales (bags, pods, bundles, merchandise), a Subscribe & Save subscription service delivering up to 20% savings with free shipping on flexible 14/21/30/60-day cadences and no contractual obligation, in-store transactions from dine-in, digital drive-thru, order-ahead, and catering, and a minor space-rentals stream for private offices and conference rooms. The technology stack is non-proprietary — a standard Shopify storefront with subscription-management functionality; no public API, mobile app, SDK, or AI/ML capabilities are disclosed. Marketing is digital-first, relying on the company website, an email newsletter, and organic Instagram and Facebook channels, with no paid-acquisition or partnership-channel data disclosed.

The primary customer segment is individual coffee consumers seeking premium at-home or office coffee on a transactional or subscription basis; a smaller secondary segment of business customers accesses the on-site private office and conference room rentals at the retail locations. Operations are concentrated in Texas for physical retail, while the e-commerce channel ships nationwide with free shipping on orders of $35 or more. First Cup operates as a privately held LLC registered in Texas with no disclosed institutional investors, no public funding history, no management biographies, and no revenue, headcount, or financial-performance metrics in the source data; ownership structure, founder team, and financial performance represent material data gaps.

Name

First Cup Coffee Company

Legal name

First Cup Coffee Company LLC

Website

https://firstcup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas-based specialty coffee roaster and retailer selling premium American-history-themed coffees through a direct-to-consumer Shopify storefront, a Subscribe & Save subscription service, and three physical retail locations, with bundled products, branded mugs, and conference room rentals.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting and Retail

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Single-origin coffee
• Coffee retail locations
• Private meeting rooms

Headquarters

HQ city

Pearland, Texas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Product Sales: Direct product sales of roasted coffee in multiple formats including 16 oz bags, pods (24 count), and 5 lb bulk bags. Individual purchases with one-time payment.
2. Subscription Coffee: Recurring subscription service delivering coffee on personalized schedules (14, 21, 30, or 60 days). Offers up to 20% discount and free shipping. No contract - cancel anytime.
3. Merchandise Sales: Sale of branded merchandise including signature mugs in multiple colors.
4. In-Store Sales: Beverage sales at physical retail locations including dine-in, drive-thru, and catering services.
5. Space Rentals: Private office and conference room rentals at retail locations. Available at Pearland, Rosenberg, and Woodlands locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

First Cup Coffee Company roasts and sells premium specialty coffee under a patriotic American history-themed brand with named blends (e.g., The Boston Common, The Lexington, The Washington). Products are available in 16 oz bags, 24-count pods, and 5 lb bulk bags, with curated multi-roast bundles. A Subscribe & Save subscription delivers coffee on 14, 21, 30, or 60-day schedules with up to 20% savings and free shipping.

Product overview

First Cup Coffee Company is a specialty coffee roaster and retailer offering a unified portfolio of products centered on premium roasted coffee. The core offerings consist of single-origin and blended coffees available in three formats: 16 oz retail bags ($19.50-$23.50), 24-count pods ($24.50-$28.50), and 5 lb bulk bags ($84.99-$109.99). Pre-curated coffee bundles (Light/Medium, Medium, Medium/Dark, Dark) provide sampling options at $52.99. A Subscribe & Save subscription service enables recurring delivery with up to 20% savings and free shipping. The company operates three physical retail locations in Texas (Pearland, Rosenberg, Woodlands/Spring) offering dine-in, drive-through, order-ahead, room reservations, and catering services. Branded merchandise includes signature mugs in multiple colors.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee (16 oz Bags)

Quantifiable outcome

• Save up to 20% with subscription
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nick FreitasminorStrategic or Co-development PartnerCollaboration product 'Brew Around and Find Out' - a medium-dark roast coffee created in partnership with Nick Freitas, described as a Green Beret veteran and influential voice for faith, family, and personal responsibility. The product features Brazilian and Nicaraguan beans with notes of black tea, orange rind, dark chocolate, fresh black pepper and apple. The partnership combines Freitas's brand identity with First Cup's coffee expertise.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trade Coffee: Subscription-focused coffee marketplace that matches consumers to roasters based on taste preferences. Comparable as a tech-enabled subscription coffee competitor going after the same DTC recurring-revenue coffee consumer.
• Verve Coffee Roasters: Specialty roaster combining DTC e-commerce and subscription with a fleet of cafes. Comparable on the roastery-cafe hybrid model and premium positioning targeting third-wave coffee drinkers.
• Stumptown Coffee Roasters: Specialty coffee roaster offering beans, pods, and subscriptions DTC alongside a portfolio of cafes. Comparable as a multi-format specialty roaster competing for the same premium at-home and on-premise consumer.
• Death Wish Coffee: Direct-to-consumer coffee brand selling bold roasts in bags, pods, and bulk via subscription. Strong comparable on subscription-led DTC model and aggressive digital marketing to a niche audience.
• Kicking Horse Coffee: Canadian specialty roaster with strong North American grocery and DTC presence, selling bags, pods, and bulk coffee. Comparable as a specialty roaster competing in the same bag and pod SKUs and targeting similar premium home drinkers.
• Counter Culture Coffee: Sustainability-focused specialty roaster offering single-origin and blended coffees to wholesale accounts, retail, and DTC customers. Comparable in product breadth, training/wholesale support, and commitment to specialty grade.
• Black Rifle Coffee Company: Veteran-founded specialty coffee company with a strong patriotic/American-themed brand identity, selling roasted coffee DTC, via subscription, and through retail. Directly comparable to First Cup on theme, target customer (patriotic / conservative-leaning coffee drinkers), and hybrid DTC-plus-cafe model.
• Onyx Coffee Lab: Competition-grade specialty roaster with a flagship roastery-cafe and DTC channels. Comparable as a quality-driven specialty roaster competing for the premium single-origin segment.
• Blue Bottle Coffee: Specialty third-wave coffee roaster with a strong DTC e-commerce platform, subscription program, and a network of cafes across multiple U.S. cities. Comparable to First Cup in its integration of premium roasting, subscription, and physical retail locations.

Broad incumbents

• Peet's Coffee: Established national coffee brand owned by JAB with broad grocery, DTC, and cafe presence. Comparable as a much larger incumbent competing across the same bag, pod, and subscription categories, with significant pricing and shelf-share advantages.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/firstcupcoffeecompany
• Instagraminstagram.com/firstcupcoffeeco/?hl=en
• LinkedInlinkedin.com/company/firstcupcoffeecompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Cup Coffee Company