First Tee – Jersey Shore

What First Tee – Jersey Shore does

First Tee – Jersey Shore is a 501c3 nonprofit youth development organization (legal entity: Jersey Shore Junior Golf, Inc., EIN 30-0238834) operating as a local chapter of the national First Tee network governed by PGA TOUR First Tee Foundation, Inc. The organization delivers golf-based personal growth programs for children and teens ages 7-18 across the Jersey Shore region of New Jersey, integrating junior golf instruction with a research-proven life skills curriculum covering character development, self-confidence, resilience, and leadership. Programs include the core junior golf curriculum, the teen-focused Ace capstone, and access to national opportunities such as the PURE Insurance Championship at Pebble Beach and the Game Changers Academy.

The underlying technology stack is modest: a Salesforce-based web parent portal handles participant registration, account management, and class scheduling, supplemented by the organization's website, social media presence (Instagram, Facebook), and email/newsletter communications. There are no proprietary AI, ML, or data platform components; the technology layer is functional rather than differentiating.

The business model blends earned and contributed revenue. Program registration fees are charged seasonally to participating families, with need-based "Golfership" scholarships available for hardship cases. The chapter also relies on tax-deductible donations from individuals and corporations (with matching via the Charles Schwab Challenge Grant), and an annual fundraising event — the First Tee Jersey Shore Classic — hosted at Metedeconk National Golf Club. Go-to-market is community-led: enrollment is driven by digital presence, word-of-mouth referrals, partnerships with local golf facilities, and national-brand recognition flowing down from First Tee Headquarters.

Name

First Tee – Jersey Shore

Legal name

Jersey Shore Junior Golf, Inc.

Website

https://firstteejerseyshore.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

First Tee – Jersey Shore is a 501c3 nonprofit youth development chapter that integrates golf instruction with life skills curriculum for children ages 7-18 across the Jersey Shore region, serving local families through community-based programs, scholarships, and an annual fundraising tournament.

Ownership category

akta.pro rank

Product category

Youth Development Programs

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Youth & Junior Tournament Organizers (MPAKADAL)

Keywords

• Youth golf programs
• Character development
• Life skills education
• Junior golf instruction
• Nonprofit youth services

Headquarters

HQ city

Point Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Program Registration Fees: Fees charged for participation in youth golf programs and classes at various Jersey Shore locations
2. Donations and Charitable Contributions: Tax-deductible donations from individuals and corporations supporting youth development programs
3. Fundraising Events: Annual fundraising events including the First Tee Jersey Shore Classic tournament

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

First Tee – Jersey Shore delivers youth development programs at golf facilities across the Jersey Shore, integrating junior golf instruction with a research-proven life skills curriculum for kids ages 7–18. Programs are delivered seasonally through a registration-based model using a parent portal, supported by need-based financial assistance and a coach training program. The chapter operates as a local nonprofit affiliate of the national First Tee network.

Product overview

First Tee – Jersey Shore operates as a single unified youth development program offering golf-based personal growth programs for kids ages 7-18. The core offering consists of junior golf programs integrated with life skills curriculum, supplemented by the Game Changers Academy national leadership event and the Ace capstone program for advanced teen participants. Supporting infrastructure includes a Parent Portal registration system and the Golferships scholarship program. The organization also runs a coach training program with multiple tiers (Lead Coach, Assistant Coach, Junior Coach) to deliver programming across various Jersey Shore locations.

Differentiator

Problem solved

Functional benefit

Products and services

• First Tee Junior Golf Programs Youth development programs that integrate golf with a life skills curriculum for kids ages 7-18, building character, self-confidence, and resilience through golf-based personal growth experiences.
• First Tee Game Changers Academy National participant event focused on inclusive leadership, bringing teens together for workshops to elevate their voices and become advocates for positive change in their communities.
• Ace Program First Tee's capstone program for teens that provides advanced leadership training and mentorship opportunities for participants who have progressed through the program.
• Coach Training Program Research-proven training program for coaches that provides tools to make kids feel safe, included and empowered, with levels including Lead Coach, Assistant Coach, and Junior Coach roles.

Quantifiable outcome

• 89% of parents feel character is a lost value that should be more emphasized (4 percentage point increase from 2023)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and major.

• Metedeconk National Golf ClubcoreStrategic or Co-development Partner · 3 August 2026Metedeconk National Golf Club partners with First Tee – Jersey Shore as the host venue for the annual First Tee Jersey Shore Classic fundraising tournament, celebrating the organization's 20th anniversary in 2026.
• AWS (Amazon Web Services)majorGTM or Marketing Partner · 17 July 2026AWS provides financial support for the Game Changers Academy and leads activities and facilitates sessions throughout the week-long leadership event for teens.
• 3M OpenmajorGTM or Marketing Partner · 17 July 20263M Open provides financial support for the Game Changers Academy and teen participants attend the tournament and participate in a golf clinic led by First Tee Ambassador Austin Smotherman.
• TopgolfmajorStrategic or Co-development Partner · 17 July 2026Topgolf partners with First Tee for the Game Changers Academy, providing financial support and leading activities. Topgolf also serves as a gateway program that introduces youth to golf, with First Tee chapters serving as a pathway for continued development.
• PURE InsurancecoreGTM or Marketing Partner · 7 July 2026PURE Insurance is the title sponsor of the PURE Insurance Championship Impacting First Tee, a national tournament that pairs First Tee teens with PGA TOUR Champions professionals. The tournament is held annually at Pebble Beach Golf Links and provides competitive golf opportunities for selected participants.
• PGA TOUR ChampionscoreStrategic or Co-development Partner · 7 July 2026PGA TOUR Champions partners with First Tee to host the PURE Insurance Championship, pairing professional golfers with First Tee teens for a week of competition and mentorship at Pebble Beach.
• Golf ChannelcoreGTM or Marketing Partner · 7 July 2026Golf Channel broadcasts the PURE Insurance Championship internationally, providing national television exposure for First Tee and selected teen participants.
• Monterey Peninsula FoundationcoreStrategic or Co-development Partner · 7 July 2026Monterey Peninsula Foundation co-hosts the PURE Insurance Championship alongside PURE Insurance, supporting the tournament held at Pebble Beach Golf Links and Spyglass Hill Golf Course.
• Pebble Beach ResortscoreStrategic or Co-development Partner · 7 July 2026Pebble Beach Resorts provides the iconic venues for the PURE Insurance Championship, including Pebble Beach Golf Links and Spyglass Hill Golf Course on the Monterey Peninsula.
• PGA TOUR First Tee FoundationcoreStrategic or Co-development PartnerFirst Tee Headquarters (PGA TOUR First Tee Foundation, Inc.) is the national parent organization based in Ponte Vedra Beach, Florida that provides program curriculum, training, and support to local chapters like First Tee – Jersey Shore.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• YMCA of the USA: National youth development and recreation organization offering sports programs, character-building curricula, and broad family memberships; competes for the same parent audience seeking structured youth programming.
• Boys & Girls Club of America: Large established youth development nonprofit offering after-school programming including sports; comparable in mission (character and life-skills development for youth) and in serving parents seeking character-building extracurriculars for children.

Direct peers

• PGA Junior League: PGA of America's team-based youth golf league for ages 17 and under; directly competes for the same junior golfer cohort and parent wallet share, with overlapping PGA-affiliated brand positioning.
• LPGA*USGA Girls Golf: Joint LPGA-USGA program introducing girls to golf through non-competitive, welcoming formats; targets an overlapping youth-golf audience with a parallel curriculum-and-fun value proposition.
• Drive, Chip & Putt National Finals: Joint PGA-USGA-AUGUSTA NATIONAL youth skills competition for ages 7-15; directly comparable as a high-visibility national youth golf development pathway that competes for participant mindshare.
• The First Tee of Greater Washington: A sibling First Tee chapter serving the Washington DC region with the same youth golf + life skills curriculum, registration model, and national tournament pathway; directly comparable in scale and operating model to the Jersey Shore chapter.
• First Tee of Atlanta: A peer First Tee chapter serving metro Atlanta youth with the same national curriculum, coach training, and program structure; useful comparable for chapter-level enrollment, fundraising, and operational benchmarks.
• First Tee (National Headquarters / PGA TOUR First Tee Foundation): National parent organization that provides the curriculum, coach training, and brand framework used by the Jersey Shore chapter; directly comparable as the governing body of the same youth golf and character-development program model.

Others

• USGA Foundation: Governing body foundation that funds youth golf and grants supporting organizations like First Tee; relevant ecosystem participant and indirect funder of the chapter's programs.
• National Golf Foundation: Industry trade association providing research and program support for golf participation growth, including youth initiatives; relevant ecosystem participant shaping the demand environment for chapter programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/firstteejerseyshore
• Instagraminstagram.com/firstteejerseyshore
• LinkedInlinkedin.com/company/firstteejerseyshore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about First Tee – Jersey Shore