IBÉRICOS FISAN

What IBÉRICOS FISAN does

IBÉRICOS FISAN (legal entity FLORENCIO SÁNCHEZ E HIJOS, SL) is a family-owned Spanish producer of premium acorn-fed Iberian pork products, founded in 1920 and headquartered in Guijuelo, Salamanca. The company operates a vertically integrated production chain that begins at its own slaughterhouse in Campillo de Salvatierra and uses over 15,000 m² of natural cellars and dryers in the Guijuelo microclimate to cure hams for 40-60 months. Its product portfolio centers on whole Iberian hams (Jamón de Bellota in 100%, 75%, and 50% Iberian-breed tiers under the Alta Gastronomía line), shoulder hams (paletas), acorn-fed loins, chorizo and salchichón sausages, and limited Añada editions, complemented by curated gift boxes (Lotes) and cutting accessories.

Revenue is generated almost entirely through direct-to-consumer e-commerce at fisan.com, with unit pricing ranging from approximately €24.90 (entry-level salchichón vela) to €575 (100% Iberian bellota whole ham), and a dedicated export department handles international wholesale. The company ships to over 16 European countries via a multilingual storefront (Spanish, English, French, German, Italian, Portuguese) and pursues foodservice/horeca channel growth through ambassador partnerships with multiple Michelin-starred chefs (Hermanos Torres, Mario Sandoval, Ricard Camarena, Diego Guerrero, Rocío Parra) and wine pairing collaborations (Bodegas Matarromera). The firm employs approximately 14 people and is privately held with no disclosed institutional investors, funding rounds, or M&A activity.

The business model is essentially a craft luxury-goods operation: a single integrated production site, slow multi-year curing cycles, premium unit pricing, and a marketing strategy built on heritage (1920 founding, three generations), regional provenance (Guijuelo DOP microclimate), and chef-driven brand authority. Commercial growth is driven by trade show participation (SIRHA Lyon, Salon Gourmets, Alimentaria, CharcutExpo), digital marketing across Instagram, YouTube, Facebook, Pinterest, LinkedIn and X, and limited-edition drops rather than volume scaling.

Name

IBÉRICOS FISAN

Legal name

FLORENCIO SÁNCHEZ E HIJOS, SL

Website

https://fisan.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

IBÉRICOS FISAN is a family-owned Spanish producer, founded in 1920 in Guijuelo, Salamanca, that makes premium acorn-fed Iberian hams, shoulders, loins, and cured sausages, selling directly to consumers across Europe via its own e-commerce platform and supplying select high-end restaurants through Michelin-starred chef partnerships.

Ownership category

akta.pro rank

Product category

Premium Iberian Cured Pork Products

NAICS

Animal Slaughtering and Processing (3116), Animal (except Poultry) Slaughtering (311611), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA)

akta.pro secondary industries

Sausage & Ground Pork Manufacturing (Fresh & Cooked) (AFANABAF), Pork Export Processing & Compliance (USDA/FSIS, EU/China Specs) (AFANABAI)

Keywords

• Iberian pork products
• Acorn-fed cured ham
• Artisanal Spanish charcuterie
• Premium jamón ibérico
• Guijuelo cured meats

Headquarters

HQ city

Guijuelo

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: FISAN generates revenue through direct online sales of Iberian pork products to consumers and businesses. Products include whole hams, shoulders, loins, cured sausages (chorizo, salchichón), and gift boxes. The company ships directly from their facilities in Guijuelo to customers across Spain and select European countries. Pricing varies by product type, breed percentage, and curing age.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

IBÉRICOS FISAN produces and sells premium acorn-fed Iberian pork products from its facilities in Guijuelo, Salamanca, Spain. The portfolio centers on whole Iberian hams (100%, 75%, and 50% Iberian breed), shoulders (paletas), loins (lomo de bellota), and artisanal sausages (chorizo, salchichón, with truffle variants), cured naturally for 40+ months in over 15,000 m² of cellars and dryers. The company operates its own slaughterhouse and cutting room and sells predominantly through a direct-to-consumer e-commerce store with international shipping across Europe.

Product overview

IBÉRICOS FISAN is a family-owned Spanish company (Florencio Sánchez e Hijos S.L.) founded in 1920, specializing in premium acorn-fed Iberian pork products. The company operates its own slaughterhouse in Guijuelo, Salamanca, and maintains over 15,000 square meters of cellars and dryers for natural curing. The product portfolio centers on whole Iberian hams (Jamón de Bellota in 100%, 75%, and 50% Iberian varieties), Iberian shoulders (Paletas), and acorn-fed loins (Lomo de Bellota), complemented by artisanal sausages (Chorizo and Salchichón de Bellota), extra-matured pork chops, and hand-carved/sliced services. The Alta Gastronomía line represents the premium tier featuring limited edition añada releases with extended 60-month curing. Products are sold direct-to-consumer through their e-commerce platform with international shipping to EU countries, and are supplied to high-end restaurants. The company also offers curated gift boxes (Lotes) and cutting accessories for the retail experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Jamón de Bellota 100% Ibérico Alta Gastronomía
• Jamón de Bellota Ibérico 75% Raza Ibérica Alta Gastronomía
• Jamón de Bellota Ibérico 50% Raza Ibérica Cortado a Mano
• Jamón de Cebo de Campo Ibérico
• Paletas Ibéricas
• Lomo de Bellota Ibérico
• Chorizo de Bellota Ibérico
• Salchichón de Bellota Ibérico (natural and truffle)
• Salchichón Vela de Bellota Ibérica
• Chuleta de Bellota de Extrema Maduración
• Jamón Alta Gastronomía Edición Limitada Añada 2021
• Carnes (Iberian Pork Meat)
• Lotes (Gift Boxes)
• Embutido de Campaña de Bellota 2026
• Accesorios (Jamón Cutting and Serving Accessories)

Quantifiable outcome

• Ham curing process takes over 40 months for complete maturation
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship and minor.

• Hermanos TorresflagshipGTM or Marketing PartnerMichelin-starred twin chefs who serve as FISAN gastronomy ambassadors, developing and showcasing recipes using FISAN Iberian products in their renowned restaurant.
• Mario SandovalflagshipGTM or Marketing PartnerAlta Gastronomía chef collaborating with FISAN as a gastronomy ambassador, bringing visibility to the brand in high-end culinary circles.
• Rocío ParraflagshipGTM or Marketing Partner1 Michelin star chef who has developed multiple haute cuisine recipes for FISAN including crujiente de chorizo, tartar de lomo con croissant, croquetas con chorizo, mousse de salchichón, and bao tumaca con jamón.
• Ricard CamarenaflagshipGTM or Marketing PartnerAward-winning chef serving as FISAN gastronomy ambassador, contributing to the brand's prestige in the alta gastronomía segment.
• Diego GuerreroflagshipGTM or Marketing PartnerChef collaborator representing FISAN in high gastronomy circles, participating in the brand's gastronomy section.
• Bodegas MatarromeraminorGTM or Marketing PartnerWine producer partnership for events, including the WIN (low-calorie, alcohol-free wines) launch featuring FISAN ham pairings with Carolina Marín.
• Sofía (@sobrillasblog)minorGTM or Marketing PartnerFood blogger creating recipes featuring FISAN products, such as crostini de jamón de bellota ibérico.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cinco Jotas (5J): Premium 100% Iberian bellota ham brand from Sánchez Romero Carvajal, with strong international presence including the US and Asia. Direct competitor at the top of the category, with broader marketing investment.
• Joselito: Spanish family-owned producer of premium acorn-fed Iberian ham, also multi-generational and vertically integrated. Closest direct competitor in the alta gastronomía Iberian segment, with similar DTC and foodservice channels.
• IberGour: Online Spanish specialty retailer distributing Iberian hams, sausages, and other gourmet Spanish products across Europe. Functions as both a competitor and a potential channel partner for FISAN's product category.
• Arturo Sánchez: Salamanca-based artisanal Iberian pork producer with strong chef relationships and similar premium positioning. Competes with FISAN in the alta gastronomía and DTC channels.
• Montaraz: Guijuelo-based Iberian ham and embutido producer with multi-generation heritage. Direct local competitor sharing the same regional microclimate advantage and similar product portfolio.
• Señorío de Olivenza: Spanish Iberian pork producer from Extremadura offering premium bellota hams and embutidos. Comparable in artisanal positioning and product mix, with growing DTC presence.
• Dehesa de Extremadura: Premium Iberian ham producer with PDO Dehesa de Extremadura certification, similar bellota-fed model and gift-format retail focus. Direct competitor in domestic Spanish gourmet channels.

Broad incumbents

• Prosciutto di Parma (Consortium): Italy's flagship premium cured ham consortium. Comparable as a terroir-protected, long-curing, premium cured meat category leader, instructive for FISAN's international brand-building playbook.
• Campofrío: Large Spanish processed meat company with broad cured and cooked meat portfolio. Tangentially relevant as a scale benchmark for the broader Spanish cured-meat market that FISAN operates in.

Emerging players

• Gourmeat: Spanish gourmet food e-commerce retailer curating premium Iberian and Spanish products. Both a potential channel partner and a competitor in the online premium Iberian category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ibericosfisan
• YouTubeyoutube.com/channel/UCO4OJjjfsGJGP2bmUM18yMw
• Facebookfacebook.com/IbericosFisan
• LinkedInlinkedin.com/company/ibericos-fisan
• Instagraminstagram.com/ibericosfisan
• Pinterestpinterest.com/ibericosfisan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IBÉRICOS FISAN