Autohaus Fischer GmbH

What Autohaus Fischer GmbH does

Autohaus Fischer GmbH is a family-owned automotive dealership and service provider headquartered in Celle, Lower Saxony, Germany. Founded in 2000, the company operates from a single 6,000 qm commercial property with approximately 1,100–1,300 qm of built-up area, including a showroom, workshop, and a recently expanded 130+ qm direct-acceptance hall for ADAS calibration. The firm is an authorized contract dealer for SEAT and CUPRA (since 2012), an authorized Fiat Professional contract workshop, and distributes Challenger and Notin motorhomes through its Camperwelt Fischer sub-brand. The team consists of 15 employees plus 3 apprentices, with over 100 training days invested annually.

The business model is a multi-revenue integrated automotive platform. Vehicle sales (new SEAT/CUPRA plus used vehicles) generate primary transactional revenue, while an in-house certified master workshop produces recurring service revenue across maintenance, brake service, axle measurement, climate service, tire service, and accident repair. Adjacent revenue streams include 24h breakdown and towing service, financing and leasing brokerage through partner banks, motor insurance brokerage via Volkswagen Versicherungsdienst GmbH (binding agent for Allianz), fleet management for business customers, and a solar-powered EV charging station at €0.39/kWh using on-site photovoltaic generation. Specialized technical capabilities include certified high-voltage battery repair for EVs/hybrids and ADAS calibration for lane-keeping, lane-change, distance, parking, and camera systems.

Customers are segmented into private consumers and business/fleet operators in the Celle region, served via a physical showroom, mobile.de online listings, direct field sales for fleets, and a 24h mobile breakdown service. The company is family-managed (Dirk Fischer as Managing Director, with Birgit Fischer in accounting, Tim Fischer as Workshop Manager, and Sebastian Fischer involved), privately held, and has no external investors or parent company. Sustainability investments include a 55 KWp photovoltaic system with 60 KW battery storage, supporting a "green dealership" positioning.

Name

Autohaus Fischer GmbH

Legal name

Autohaus Fischer GmbH

Website

https://fischer-autohaus.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Autohaus Fischer GmbH is a family-owned automotive dealership in Celle, Germany, authorized for SEAT, CUPRA, and Fiat Professional brands, offering new and used vehicle sales, certified workshop services, ADAS calibration, EV and high-voltage battery repair, and complementary insurance and financing brokerage.

Ownership category

akta.pro rank

Product category

Automotive Retail and Services

NAICS

Used Car Dealers (441120), Recreational Vehicle Dealers (44121)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYFSAKANAA

Auto & Vehicle Leasing (Personal Use)

Financial & Insurance/Lending & Consumer Finance/Consumer Leasing (Non-mortgage)

SECONDARYFSAEAEAK

Auto & Vehicle Loan Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

SECONDARYFSAJABAF

Garage Liability & Dealers (Auto Dealers, Repair Shops)

Financial & Insurance/Insurance — Motor, Property & Casualty/Commercial Auto & Fleet Insurance

Keywords

• Automotive retail
• Vehicle sales
• Automotive services
• Workshop repairs
• Fleet solutions

Headquarters

HQ city

Celle

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New and Used): Sale of new vehicles (SEAT, CUPRA brands) and quality used vehicles. The company offers vehicle purchase with trade-in options for existing vehicles. They also sell recreational vehicles (Challenger, Notin brands) through their Camperwelt Fischer subsidiary.
2. Workshop and Maintenance Services: Complete workshop services including inspection, maintenance, brake service, oil changes, timing belt replacement, air conditioning service, axle measurement, and calibration of driver assistance systems. Services for all vehicle brands as well as contract services for SEAT, CUPRA, and Fiat Professional.
3. Accident Repair and 24h Breakdown Service: Accident repair services with bodywork, painting using eco-friendly water-based paints, smart repair options, glass repair/replacement. 24-hour accident and breakdown assistance with towing service.
4. Financing and Leasing: Vehicle financing and leasing arrangements through partner banks. They offer installment financing, leasing contracts, and credit protection insurance products.
5. Insurance Services: Motor vehicle insurance brokerage through Volkswagen Versicherungsdienst GmbH for Allianz Versicherungs-AG. Also offers credit protection insurance and leasing installment insurance.
6. Fiat Professional Contract Workshop Services: Authorized Fiat Professional contract workshop services for maintenance, warranty, and goodwill repairs on Fiat commercial vehicles and recreational vehicles. Part of the Fiat FlexCare program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Autohaus Fischer GmbH is a family-owned automotive dealership in Celle, Germany, that sells new SEAT and CUPRA vehicles, used vehicles, and recreational vehicles (Challenger, Notin) through its Camperwelt Fischer subsidiary. It also operates a certified master workshop offering maintenance, repairs, accident repair, high-voltage battery service, driver assistance calibration, financing, insurance brokerage, and 24h breakdown assistance as a one-stop mobility provider.

Product overview

Autohaus Fischer GmbH is a family-owned car dealership established in 2000, operating as a multi-brand automotive sales and service center. The company offers a unified platform combining new vehicle sales (SEAT and CUPRA brands), used vehicle sales, and comprehensive automotive services. The core product portfolio centers on vehicle sales and an in-house certified master workshop. Additional services are offered as integrated modules including maintenance and inspection, accident repair, tire services, insurance, financing/leasing, fleet management, and specialized EV services including high-voltage battery repairs. The company also operates Camperwelt Fischer as a sub-brand for motorhome sales and services. All services are coordinated through the main dealership to provide a complete automotive care experience.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (SEAT & CUPRA) Sale of new SEAT and CUPRA vehicles (models including Leon, Arona, Ibiza, Ateca, Formentor, Leon Sportstourer, and Born EV) to private and business customers.
• Used Vehicle Sales

Quantifiable outcome

• Nearly complete self-sufficiency in electricity through 55 KWp photovoltaic system (except winter months)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Stadtwerke CelleminorStrategic or Co-development PartnerRegional utility company partner for sustainable energy cooperation. Part of Autohaus Fischer's local sustainability network promoting regional economic development and short transport routes.
• Haupt BürosystememinorStrategic or Co-development PartnerRegional office systems company partner in Fischer's sustainability network. Cooperation supports regional economy and minimizes environmental impact.
• Jorczyk EnergieminorStrategic or Co-development PartnerRegional energy company partner in Autohaus Fischer's green initiative network. Part of the sustainability-focused local cooperation.
• Car Wash AltencelleminorStrategic or Co-development PartnerRegional car wash service partner in the Autohaus Fischer partner network. Cooperation provides complete automotive service ecosystem.
• Jan Kuczynski GmbHminorStrategic or Co-development PartnerRegional partner company in Autohaus Fischer's sustainability network. Cooperation with regional businesses.
• TÜV-STATION CelleminorStrategic or Co-development PartnerOfficial TÜV (technical inspection) partner for vehicle inspections. Provides official vehicle inspections and certification services.
• Volkswagen Versicherungsdienst GmbHcoreChannel Partner/ Reseller/ DistributorInsurance distribution partner for motor vehicle insurance products. Autohaus Fischer operates as a bound insurance agent for Allianz Versicherungs-AG through this partnership. Registered with IHK Lüneburg-Wolfsburg under number D-7YMR-56P7C-20.
• SEAT (Volkswagen Group)coreChannel Partner/ Reseller/ DistributorOfficial SEAT contract dealer since 2012. Authorized to sell new SEAT vehicles and provide contract workshop services. Part of SEAT's dealer network.
• CUPRAcoreChannel Partner/ Reseller/ DistributorOfficial CUPRA sales and service partner. Authorized to sell CUPRA vehicles and provide brand-specific services. CUPRA is the performance sub-brand of SEAT.
• Fiat ProfessionalcoreChannel Partner/ Reseller/ DistributorAuthorized Fiat Professional contract workshop for maintenance, warranty, and goodwill repairs on Fiat commercial vehicles and recreational vehicles. Part of Fiat's European service network of over 6,500 workshops.
• Mobile.deminorChannel Partner/ Reseller/ DistributorThird-party vehicle marketplace for listing new and used vehicles. Vehicle inventory continuously updated on mobile.de platform.
• Partner Banks (Financing)minorChannel Partner/ Reseller/ DistributorBanking partners providing vehicle financing and leasing arrangements. Customized financing and leasing offers created through these partnerships.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Moll Gruppe: Mid-sized German automotive retail group with VW Group brand dealerships in the Stuttgart region. Comparable authorized SEAT/CUPRA dealer model with full workshop and sales services, but larger scale and different geography.
• Hülpert Gruppe: German automotive retail group based in Dortmund/Erwitte with Volkswagen Group brand dealerships (including SEAT/CUPRA), workshop services, and used vehicle operations. Comparable brand mix and service breadth but broader geographic coverage.
• AVAG Holding: Large German multi-brand automotive retail group operating SEAT, CUPRA, and other brand dealerships across southern Germany. Comparable as an established multi-brand dealer with workshop, financing, and fleet services, but at significantly larger scale than Autohaus Fischer.
• Görtz Gruppe: German automotive retail group headquartered in Hamburg with multiple rooftops across northern Germany, including VW Group brands. Comparable multi-brand authorized dealer and workshop model, with proximity to Autohaus Fischer's Celle catchment in northern Germany.
• Kronseder Gruppe: Bavarian automotive retail group operating SEAT, CUPRA, and other brand dealerships. Comparable multi-brand authorized dealer model with workshop services, scaled up versus a single-rooftop operator like Autohaus Fischer.
• Senger Gruppe: Major German automotive dealer group headquartered in Münster, operating over 30 dealerships across multiple brands. Comparable full-service model combining vehicle sales, workshop, and fleet services but with national footprint rather than regional concentration.

Direct peers

• Auto Bach GmbH: Regional German automotive dealer group operating VW Group brand dealerships including SEAT/CUPRA in central Germany. Directly comparable authorized dealer model with workshop, fleet, and used vehicle services at regional scale.
• Dürkop GmbH: Hanover-based (Lower Saxony) automotive dealer group with multiple locations, including VW Group brands. Geographically closest comparable peer to Autohaus Fischer in Celle, with similar authorized dealer and workshop model.

Emerging players

• ATU (Auto Teile Unger): Germany's largest independent workshop chain with nationwide service center network. Competes with Autohaus Fischer on multi-brand workshop services (inspection, brakes, AC service) but does not sell new vehicles or carry franchise authorizations.

Others

• Mobile.de (Auto1 Group): Germany's largest online vehicle marketplace, currently used by Autohaus Fischer to list inventory. Adjacent rather than competing, as it is a distribution channel and lead-generation partner rather than a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FischerAutohaus
• LinkedInlinkedin.com/company/autohaus-fischer
• Instagraminstagram.com/autohaus.fischer

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Fischer GmbH