Haupt Bürosysteme

What Haupt Bürosysteme does

Haupt Bürosysteme GmbH is a privately held German office solutions provider founded in 1771 and headquartered in Celle, Lower Saxony. The company operates four integrated product worlds — Bürobedarf (office supplies with approximately 20,000 constantly available articles), Bürosysteme (Kyocera-branded document systems including ECOLaser printers, digital copiers, and multifunction devices), Bürotechnik (Ideal/Krug+Priester paper shredders, cutting machines, and air purifiers), and Büromöbel (office furniture, including Vitra, through the Stilecht sub-brand). It serves both B2B and B2C customers through a dual-channel distribution model consisting of an open online shop and a closed B2B portal, both operated on the Bürologistic e-commerce platform, supplemented by phone-based inside sales and a regional field sales team.

Name

Haupt Bürosysteme

Legal name

Haupt Bürosysteme GmbH

Website

https://haupt-buerosysteme.de

Company type

Private

Founded year

1771

Operating status

Operating

Headcount range

1–10 employees

Short description

Haupt Bürosysteme GmbH is a German regional office solutions provider founded in 1771, headquartered in Celle, offering office supplies, Kyocera document systems, Ideal shredders, furniture, and managed print services to B2B and SMB customers across Lower Saxony via online shops, inside sales, and a field sales team.

Ownership category

akta.pro rank

Headquarters

HQ city

Celle

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of office supplies, office systems (printers, multifunction devices), office technology, and office furniture. Products sourced from brand partners including Kyocera and Ideal.
2. Maintenance Services: Wartungsservice covering technical support, network integration, user questions, and consumables for office systems.
3. Remote Support Services: pcvisit remote maintenance service for direct technical support.
4. Custom Stempel Production: Individual stamp creation and sale through Stempel-Shop.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Haupt Bürosysteme is a German full-service office solutions provider organized around four product worlds: Bürobedarf (office supplies, ~20,000 constantly available articles), Bürosysteme (Kyocera laser printers and multifunction systems), Bürotechnik (Ideal paper shredders, cutting machines, and air purifiers), and Büromöbel (office furniture via the Stilecht sub-brand). It complements these resale offerings with Managed Print Services (MPS), technical maintenance, pcvisit remote support, and custom stamp production, delivered through both an open online shop and a closed B2B portal alongside direct sales.

Product overview

Haupt Bürosysteme is a German office solutions provider operating since 1771, offering a unified portfolio of office products and services organized into four product worlds: Bürobedarf (office supplies with ~20,000 articles), Bürosysteme (office systems featuring Kyocera document solutions including ECOLaser printers and multifunction systems), Bürotechnik (office technology including Ideal/Krug+Priester paper shredders and cutting machines), and Büromöbel (office furniture via the Stilecht brand). The company provides complementary services including an online shop, B2B portal, stamp shop, remote maintenance (pcvisit), managed print services (MPS), and technical maintenance support.

Differentiator

Problem solved

Functional benefit

Brands

• Haupt Stilecht: A product area for 'Büro und Wohnen' (office and living) that presents its service scope on a dedicated website, representing the company's office furniture offerings.

Products and services

• Bürobedarf (Office Supplies) Core office supplies catalogue of approximately 20,000 constantly available articles including pens, markers, hole punchers, staplers, toners, and papers for daily office needs, targeted at both B2B customers and individual buyers.
• Kyocera Document Solutions Resale of Kyocera ECOLaser printers, digital copier and multifunction systems, and output management solutions for professional workflow requirements, delivered as part of an authorized Kyocera partnership.
• Ideal Document Technology Resale of Ideal (Krug + Priester) document destruction equipment including paper shredders for workplace, office-floor, and bulk-quantity use; roll, lever, and stack cutters; plus air purifiers and air washers. Products are manufactured in Balingen, Germany.
• Büromöbel (Office Furniture) Office and living space furniture offerings distributed under the Haupt Stilecht sub-brand, including Vitra and other partner brands, covering complete office and object furnishing solutions.
• MPS Drucklösungen (Managed Print Services) Managed print services optimizing document workflows and print infrastructure management for business customers using Haupt's Kyocera-based document systems.
• Wartungsservice (Maintenance Service) Technical maintenance and support covering mechanical issues, network connections, user questions, and consumables inquiries for office systems sold by Haupt Bürosysteme.
• pcvisit Remote Maintenance Remote maintenance service delivered via pcvisit software that enables direct technical support and remote troubleshooting of customer issues.
• Custom Stamp Production (Stempel-Shop) Online ordering of standard stamps or generation and sale of individual custom stamps through the Stempel-Shop.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kyocera Document SolutionscoreChannel Partner/ Reseller/ DistributorKyocera is a key brand partner for document solutions. Haupt Bürosysteme resells Kyocera laser printers, digital copier and multifunction systems, and output management solutions. Kyocera is described as 'einer der weltweit führenden Anbieter von wirtschaftlichen Outputlösungen' (one of the world's leading providers of economical output solutions).
• Ideal (Krug + Priester)coreChannel Partner/ Reseller/ DistributorIdeal (Krug + Priester) is a German manufacturer of document destruction equipment, cutting machines, and air purifiers. Products include document shredders for workplace, office floor, and bulk quantities; roll cutters, lever cutters, and stack cutters; plus air purifiers and air washers. Manufacturing location in Balingen with 90% production depth.
• VitraminorChannel Partner/ Reseller/ DistributorVitra is an office furniture brand offered through the partnership, featured in the office furniture product world section.
• SoenneckenminorChannel Partner/ Reseller/ DistributorSoennecken is an office supplies brand partner referenced through the main website, offering purchasing advantages through the cooperative.
• BürologisticcoreChannel Partner/ Reseller/ DistributorBürologistic provides the e-commerce platform for Haupt Bürosysteme's online shops (both open shop and B2B portal). URL: buerologistic.de/haupt/
• Haupt StilechtminorChannel Partner/ Reseller/ DistributorHaupt Stilecht is a related company handling the 'Büro und Wohnen' (office and living) product range, presented as a separate homepage within the Haupt group.
• Studio B12 GmbHminorImplementation/ SI/ Consulting PartnerStudio B12 GmbH from Braunschweig provides website concept and design services for haupt-buerosysteme.de.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sedus Stoll AG: Sedus is a German manufacturer and direct seller of premium office furniture — overlapping Haupt's furniture category (via Vitra/Stilecht). It also operates a configured B2B sales motion, positioning it as a comparable in the office furniture and workspace segment.
• Soennecken eG: Soennecken is a German office products cooperative that aggregates independent office retailers; Haupt is itself a Soennecken member/partner. Both sell office supplies via cooperative purchasing structures to B2B customers in Germany, operating comparable multi-channel models.
• Schäfer Shop: Schäfer Shop is a German B2B office, warehouse, and workplace supplies retailer with both an online shop and field sales force. It directly competes with Haupt's office supplies product world and serves similar B2B customer segments across Germany.
• KAISER+KRAFT GmbH: KAISER+KRAFT is a major German/DACH B2B distributor of office furniture, equipment, and operational supplies with strong catalogue and online ordering. Like Haupt, it bundles furniture and equipment B2B sales with a consultative GTM in the German market.
• Lyreco: Lyreco is Europe's leading multi-category B2B office distribution company (supplies, furniture, printing, services). Like Haupt Bürosysteme, it serves business customers with a bundled office solution across supplies, equipment, and services, making it the most direct large-scale comparable.
• memo AG: memo AG is a German B2B office supplies distributor with a strong sustainability orientation, operating its own online shop and field sales. Like Haupt, it serves German business customers with multi-category office product assortments and consultative selling.
• Staples Solutions GmbH: Staples Solutions is a major B2B office supplies distributor operating across Germany and Europe with online, catalogue, and inside-sales motions. Its product breadth and digital-heavy GTM make it a direct structural competitor to Haupt's multi-category offering.
• Office Depot Europe: Office Depot Europe operates B2B office supplies distribution across multiple European countries with both online and sales channels. It competes head-to-head with regional distributors like Haupt for mid-market and enterprise office procurement contracts in Germany.

Emerging players

• Amazon Business (DE): Amazon Business is a fast-growing digital B2B office procurement platform in Germany. While not a traditional distributor, it competes for the same office supplies spend as Haupt's open online shop and pressures incumbents via price and convenience.

Broad incumbents

• Steelcase Inc. Steelcase is a global office furniture and workspace solutions incumbent with broad portfolio offerings. While global, its office furniture product line competes with Haupt's Stilecht/Vitra furniture business for enterprise B2B customers in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haupt-b%C3%BCrosysteme

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haupt Bürosysteme