FISHHOUSE
The Fish House is a single-location seafood restaurant and fish market in Key Largo, Florida, founded in 1982, serving Florida Keys tourists and locals with on-site-filleted fresh fish, dine-in service, cook-your-catch, and branded merchandise across 73 employees.
- Company typePrivate
- Founded1982
- HeadquartersKey Largo, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What FISHHOUSE does
The Fish House Restaurant and Seafood Market is a privately held, single-location seafood restaurant and fish market founded in 1982 in Key Largo, Florida, operating at 102401 Overseas Highway. The business buys whole fish directly from local commercial fishermen and fillets the catch on premises to maintain quality control, with seasonal stone crab and lobster sourced from local trappers. Its core product is a full-service dine-in restaurant offering appetizers ($13-$22), lunch entrees ($11-$34), dinner entrees ($17-$51 including Mahi Mahi preparations, shrimp, shellfish, and land items), salads, sides, desserts, and a wine list ranging from $7.50 house pours to $135 premium bottles. The restaurant operates first-come, first-serve with no reservations, open daily from 11:30am to 10:00pm.
Beyond the dining room, The Fish House runs three adjacent revenue streams: (1) a seafood market selling fresh fish and seafood to-go for travelers; (2) a "cook your catch" service allowing customers to bring in their own freshly caught fish for filleting and preparation; and (3) branded merchandise including T-shirts ($26-$36), Cajun Blackening and Jamaican Jerk seasonings ($8-$16), Two Pepper and Jalapeno hot sauces ($9), cookbooks ($30), coozie cups, magnets, stickers, hats, and gift cards, sold primarily via phone order. The company has 73 employees and is owned by proprietors C.J. and Doug, with no external investors, parent company, or funding rounds disclosed. The go-to-market is purely direct-to-consumer through the physical storefront, supported by a basic website and organic social media presence; there is no proprietary technology, app, online ordering platform, or e-commerce storefront.
FISHHOUSE firmographics
Firmographics- Name
- FISHHOUSE
- Legal name
- The Fish House Restaurant and Seafood Market
- Website
- https://fishhouse.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Fish House is a single-location seafood restaurant and fish market in Key Largo, Florida, founded in 1982, serving Florida Keys tourists and locals with on-site-filleted fresh fish, dine-in service, cook-your-catch, and branded merchandise across 73 employees.
- Ownership category
- akta.pro rank
FISHHOUSE industry classification
Industry- Product category
- Casual Seafood Restaurants & Fresh Seafood Markets
- NAICS
- Fish and Seafood Retailers (44525), Seafood Product Preparation and Packaging (311710)
- SIC
- Retail-Eating Places (5812), Retail-Grocery Stores (5411)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
Keywords
Where FISHHOUSE is headquartered
LocationHeadquarters
- HQ city
- Key Largo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FISHHOUSE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Restaurant Food Service: Revenue from dine-in restaurant service offering appetizers, entrees, salads, desserts, and beverages including wines. The restaurant serves lunch and dinner with a focus on fresh, locally-sourced seafood.
- Seafood Market Retail: Fresh fish and seafood products sold to-go for customers to take home.
- Merchandise Sales: Sale of branded merchandise including T-shirts, hats, cookbooks, stickers, magnets, coozie cups, gift cards, and house seasonings/spices and hot sauces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Appetizers range from $13 to $22 |
| Unit Pricing | Pay-as-you-go | Lunch entrees range from $11 to $34 |
| Unit Pricing | Pay-as-you-go | Dinner entrees range from $17 to $51 |
| Unit Pricing | Pay-as-you-go | Desserts range from $10 to $13 |
| Unit Pricing | Pay-as-you-go | Wine pricing: House wines $7.50 glass, premium bottles up to $135 |
| Unit Pricing | Pay-as-you-go | Merchandise items from $3 to $34 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
FISHHOUSE product offering
Product offeringCore offering
The Fish House Restaurant and Seafood Market is a single-location, family-style seafood restaurant and fresh seafood market in Key Largo, Florida. It sells prepared seafood meals, fresh retail fish and shellfish, branded merchandise, and gift cards, and offers a "Cook Your Catch" service where outside fishing customers can have their own catch prepared by the kitchen.
Product overview
The Fish House Restaurant and Seafood Market is a single-location seafood restaurant in Key Largo, Florida that operates as both a restaurant and a seafood market. The core offering consists of dine-in restaurant services with full menus spanning appetizers, lunch entrees, dinner entrees, salads, a la carte sides, desserts, and wines. Supporting offerings include a seafood market for take-home purchases, a unique "cook your catch" service for customers to bring their own fish, branded merchandise (T-shirts, seasonings, hot sauces), and gift cards. The restaurant sources whole fish from local commercial fishermen and fillets them on premises.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dining Full-service casual seafood restaurant serving prepared seafood meals and other menu items to dine-in guests at the Key Largo location. Intended for walk-in tourists, Keys visitors, and local residents.
- Fresh Seafood Market Retail seafood counter selling fresh fish and shellfish for take-home preparation. Intended for local residents and Keys visitors who want to cook seafood at home or in vacation rentals.
- Cook Your Catch Service that prepares fish brought in by outside customers (typically sport fishermen) using the restaurant's kitchen. Intended for recreational anglers visiting the Florida Keys who want their own catch cooked as a meal.
- Merchandise Branded apparel and souvenir merchandise sold at the Key Largo location. Intended for tourists and visitors seeking a Keys-themed souvenir or gift.
- Gift Cards Stored-value gift cards redeemable at the FISHHOUSE restaurant and seafood market. Intended for gift-givers and Keys visitors wanting a convenient present.
Companies that use FISHHOUSE
Customer profileSegments1 record
Ideal customer profiles1 record
FISHHOUSE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FISHHOUSE partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
FISHHOUSE competitors and assessment
Company assessmentBroad incumbents
- Captain D's: National quick-service seafood chain. Comparable as a seafood-focused restaurant concept but competing in a much lower price tier and standard-supply model, contrasting with The Fish House's premium, fresh-caught positioning.
- Bonefish Grill: National upscale-casual seafood chain (Bloomin' Brands). Comparable as a polished full-service seafood operator with a broader menu and standard sourcing, but without the local whole-fish, on-site fillet model that defines The Fish House.
- Bubba Gump Shrimp Co. National themed seafood chain. Comparable as a tourist-oriented full-service seafood restaurant, but operates across a broader portfolio and lacks The Fish House's local-sourcing and cook-your-catch differentiation.
Direct peers
- Pierre's Restaurant: Islamorada upscale seafood restaurant. Direct competitor in the higher-end Florida Keys seafood dining segment, offering comparable entrée price points and Keys destination dining.
- Islamorada Fish Company: Islamorada seafood restaurant and bar built around a dockside fishing heritage. Highly comparable to The Fish House in its Florida Keys casual seafood positioning, dock-side sourcing story, and tourist customer base.
- Mrs. Mac's Kitchen: Long-established Key Largo diner/seafood restaurant. Comparable as a long-tenured Keys casual dining destination serving both locals and tourists with a similar Key Largo footprint.
- Alabama Jack's: Casual outdoor seafood and conch-style restaurant in Key Largo. Direct competitor for casual Keys seafood diners and local fisherman clientele, with a similar no-frills, freshness-led positioning.
- Marker 88 Restaurant: Long-running Islamorada seafood restaurant on US-1 in the Upper Keys. Direct competitor in the same casual, fresh-seafood, no-reservations Keys dining category, with comparable menu pricing and tourist clientele.
- Sundowners: Key Largo waterfront casual seafood restaurant. Direct competitor for Keys seafood diners and sunset tourist traffic with a comparable entrée price range and tropical-casual positioning.
- Lorelei Restaurant & Cabana Bar: Islamorada waterfront seafood restaurant at Mile Marker 82. Comparable in being a destination, sit-down Keys seafood restaurant serving both locals and tourists, but with a broader bar and resort overlay.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
FISHHOUSE social profiles
Digital presenceFISHHOUSE financial estimates
Financial estimateRevenue estimate
Valuation estimate
FISHHOUSE leadership team
Management profileNumber of profiles
Profiles2 records
FISHHOUSE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FISHHOUSE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FISHHOUSE
What does FISHHOUSE do?
The Fish House Restaurant and Seafood Market is a single-location, family-style seafood restaurant and fresh seafood market in Key Largo, Florida. It sells prepared seafood meals, fresh retail fish and shellfish, branded merchandise, and gift cards, and offers a "Cook Your Catch" service where outside fishing customers can have their own catch prepared by the kitchen.
Is FISHHOUSE a public or private company?
FISHHOUSE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FISHHOUSE founded?
FISHHOUSE was founded in 1982. It employs 51 to 100 people.
Where is FISHHOUSE based?
FISHHOUSE is headquartered in Key Largo, United States, in the North America region.
How does FISHHOUSE make money?
Three revenue lines are on record. Restaurant Food Service is the primary driver. The others are seafood Market Retail and merchandise Sales.
Who are FISHHOUSE's main competitors?
Broad incumbents on record are Captain D's, Bonefish Grill and Bubba Gump Shrimp Co.. Direct peers are Pierre's Restaurant, Islamorada Fish Company, Mrs. Mac's Kitchen, Alabama Jack's, Marker 88 Restaurant, Sundowners and Lorelei Restaurant & Cabana Bar.
Does FISHHOUSE have an API?
No public API is recorded for FISHHOUSE.
What industry is FISHHOUSE in?
FISHHOUSE's product category is Casual Seafood Restaurants & Fresh Seafood Markets. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of CRAHAHAC, Seafood Markets & Fishmongers. Its NAICS code is 44525 and its SIC code is 5812.