Fish Heads Bar and Grill
Fish Heads Bar and Grill is a family-owned oceanfront restaurant and bar on the Outer Banks Fishing Pier in Nags Head, NC, serving tourists and recreational anglers with local seafood, 40 draft beers, fishing access, boat rentals, bait/tackle, and branded merchandise.
- Company typePrivate
- Founded1970
- HeadquartersNags Head, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fish Heads Bar and Grill does
Fish Heads Bar and Grill is a privately held, family-owned oceanfront bar and restaurant operating since 1970 on the Outer Banks Fishing Pier at Milepost 18.5 in South Nags Head, North Carolina. The company is owned by Garry and Mary Oliver, who have run the business for over 50 years, supported by a staff of approximately 6 employees. The core offering is a seasonal restaurant (Wednesday-Sunday, 11AM-9PM) serving local seafood with 40 draft beers on tap, complemented by live music programming and a newly launched "Fish Heads Under the Stars" late-night concert series on Monday/Tuesday nights during peak season.
The business operates a vertically integrated set of revenue streams centered on a single physical asset: a 600-foot Atlantic Ocean fishing pier. Pier access is sold via daily ($12), 3-day ($30), weekly ($70), and seasonal ($250 individual / $400 couple) passes, with on-pier rod and reel rentals ($7) and no fishing license required. Adjacent to the pier, the related Fishing Unlimited operation on the causeway sells bait and tackle (authorized dealer for Fish Bites, Daiwa, and Gulp) and rents boats — 17ft outboards, 23ft pontoons, and 26ft pontoons — at hourly, half-day, and full-day rates of $199-$599. The company also operates an online merchandise store selling branded apparel and accessories on demand, plus online food ordering via the Heartland POS system and a live pier webcam.
The go-to-market is direct-to-consumer through walk-in traffic at the oceanfront location, supported by Facebook, Instagram, and TripAdvisor presence. Pricing is entirely unit-based (per meal, per rental, per pass, per merchandise item) with no subscriptions or enterprise contracts. Customers are predominantly tourists, vacationers, and recreational anglers visiting the Outer Banks of North Carolina; the company serves no enterprise or B2B accounts. Revenue is concentrated in the peak summer season, with the restaurant closed Mondays and Tuesdays (now partially offset by the new concert series) and the pier open 24 hours during peak season.
Fish Heads Bar and Grill firmographics
Firmographics- Name
- Fish Heads Bar and Grill
- Legal name
- Fish Heads Bar & Grill
- Website
- https://fishheadsobx.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fish Heads Bar and Grill is a family-owned oceanfront restaurant and bar on the Outer Banks Fishing Pier in Nags Head, NC, serving tourists and recreational anglers with local seafood, 40 draft beers, fishing access, boat rentals, bait/tackle, and branded merchandise.
- Ownership category
- akta.pro rank
Fish Heads Bar and Grill industry classification
Industry- Product category
- Restaurant and Bar
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Fish and Seafood Retailers (44525), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)
Keywords
Where Fish Heads Bar and Grill is headquartered
LocationHeadquarters
- HQ city
- Nags Head
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fish Heads Bar and Grill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Restaurant and Bar Sales: Food and beverage sales including local seafood, 40 draft brews, wine, sake, and cocktails. Open Wed-Sun 11AM-9PM during season.
- Fishing Pier Access: Revenue from fishing passes including daily, 3-day, weekly, and seasonal passes. Also generates revenue from rod and reel rentals. Pier open 24 hours during peak season.
- Boat Rentals: Be your own captain boat rentals including 17ft outboards, 23ft pontoons, and 26ft pontoons. Available for half-day and full-day rentals. Revenue from rental fees and optional rental gear.
- Bait and Tackle Sales: Sales of fresh, frozen, and artificial bait, tackle, rods, reels, and fishing line. Authorized dealer for Fish Bites, Daiwa, and Gulp brands.
- Online Merchandise: E-commerce sales of branded merchandise including t-shirts, hoodies, hats, stickers, pint glasses, coffee mugs, tote bags, and apparel. Products made on demand to reduce overproduction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rod and Reel Rental on Pier |
| Unit Pricing | Pay-as-you-go | Fishing Pass - Single Day |
| Unit Pricing | Pay-as-you-go | Fishing Pass - 3 Day |
| Unit Pricing | Pay-as-you-go | Fishing Pass - Weekly |
| Unit Pricing | Multi-year contract | Fishing Pass - Seasonal |
| Unit Pricing | Pay-as-you-go | 17ft Outboard Boat Rental |
| Unit Pricing | Pay-as-you-go | 23ft Pontoon Boat Rental |
| Unit Pricing | Pay-as-you-go | 26ft Pontoon Boat Rental |
| Unit Pricing | Pay-as-you-go | T-shirts and Tops |
| Unit Pricing | Pay-as-you-go | Hoodies and Outerwear |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Fish Heads Bar and Grill product offering
Product offeringCore offering
Fish Heads Bar and Grill is a family-owned oceanfront bar and restaurant operating from the Outer Banks Fishing Pier in South Nags Head, North Carolina. The business sells food and beverages to dine-in patrons, charges fees for fishing pier access, rents boats, sells bait and tackle, and operates an online store for branded merchandise.
Product overview
Fish Heads Bar and Grill operates as a unified hospitality offering centered on its oceanfront restaurant and bar at Mile Post 18.5 in South Nags Head, NC. The core product is the restaurant and bar serving local seafood with 40 draft brews and wine cocktails. It is complemented by the Outer Banks Fishing Pier (600-foot historic pier offering 24-hour fishing access), Fishing Unlimited (boat rentals and bait/tackle shop with boats from 17' to 26'), and Fish Heads Under the Stars (late-night concert series on Mondays and Tuesdays). An online merchandise store sells branded apparel including T-shirts, hoodies, hats, and accessories. The company also operates a live pier camera for real-time viewing.
Differentiator
Problem solved
Functional benefit
Brands
- Fish Heads Under the Stars: Late night concert series featuring live music on Monday/Tuesday nights during peak season at the pier
Products and services
- Bar and Grill Dining Service Casual oceanfront bar and grill service offering food and beverages to dine-in patrons visiting the Outer Banks Fishing Pier in South Nags Head, NC.
- Fishing Pier Access Paid walk-on and rental access to the Outer Banks Fishing Pier for recreational surf fishing.
- Boat Rentals Rental of boats for recreational use to customers visiting the Outer Banks Fishing Pier location.
- Bait and Tackle Sales Retail sale of bait and fishing tackle to pier patrons and walk-in customers.
- Online Branded Merchandise Online store selling Fish Heads Bar and Grill branded apparel and merchandise to consumers.
Companies that use Fish Heads Bar and Grill
Customer profileSegments2 records
Ideal customer profiles1 record
Fish Heads Bar and Grill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fish Heads Bar and Grill partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fish BitesminorFish Heads' Fishing Unlimited is an authorized dealer for Fish Bites, a leading brand of fishing bait products. This partnership ensures availability of quality fishing bait for customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fish Heads Bar and Grill competitors and assessment
Company assessmentOthers
- Outer Banks Visitors Bureau: Destination marketing organization driving tourist traffic to Outer Banks hospitality businesses including Fish Heads. Ecosystem participant that materially influences customer demand rather than a direct competitor.
Direct peers
- The Dunes Restaurant: Long-standing oceanfront restaurant and bar in Nags Head serving the same Outer Banks tourist segment with similar seafood-and-sunsets positioning.
- Jennette's Pier: Operates a public fishing pier in Nags Head, NC with on-site restaurant, event programming, and educational facilities. Directly comparable oceanfront pier destination in the same town and customer base.
- Sam & Omie's Restaurant: Iconic oceanfront casual dining and bar in Nags Head, serving locals and tourists with a similar beach-vacation value proposition. Direct competitor for the Outer Banks tourist dining dollar.
Regional players
- Oregon Inlet Fishing Center: Largest charter fishing operation on the Outer Banks, offering headboat and private charter trips plus tackle sales. Comparable recreational-angler customer base and bait/tackle retail model.
- Dockside 'OBX' Boatel: Nags Head marina with boat rentals, bait, and casual waterfront dining. Closest vertical-integration comparable combining boats, bait, and food service in one Outer Banks operation.
- Pirates Cove Marina: Full-service marina near Oregon Inlet offering boat slips, charters, and on-site dining. Comparable to Fish Heads' Fishing Unlimited boat rental and bait/tackle operation on the Roanoke Sound.
- Big Rock Sportfishing: North Carolina coastal fishing charter and tackle operator. Comparable recreational-angler customer base and bait/tackle retail model, though further south along the coast.
- Outer Banks Restaurant Group: Multi-location operator of beachfront restaurants and bars across the Outer Banks. Comparable tourism-driven casual dining model with broader geographic footprint.
Emerging players
- Coastal Edge OBX Surf Shop: Outer Banks surf/beach retailer with branded apparel and accessories. Comparable on-demand apparel e-commerce model and beach-tourist brand affinity, though not a dining operator.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fish Heads Bar and Grill social profiles
Digital presenceFish Heads Bar and Grill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fish Heads Bar and Grill leadership team
Management profileNumber of profiles
Profiles2 records
Fish Heads Bar and Grill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fish Heads Bar and Grill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fish Heads Bar and Grill
What does Fish Heads Bar and Grill do?
Fish Heads Bar and Grill is a family-owned oceanfront bar and restaurant operating from the Outer Banks Fishing Pier in South Nags Head, North Carolina. The business sells food and beverages to dine-in patrons, charges fees for fishing pier access, rents boats, sells bait and tackle, and operates an online store for branded merchandise.
Is Fish Heads Bar and Grill a public or private company?
Fish Heads Bar and Grill is a private company. It is classified as family owned and is currently operating.
When was Fish Heads Bar and Grill founded?
Fish Heads Bar and Grill was founded in 1970. It employs 1 to 10 people.
Where is Fish Heads Bar and Grill based?
Fish Heads Bar and Grill is headquartered in Nags Head, United States, in the North America region.
How does Fish Heads Bar and Grill make money?
Five revenue lines are on record. Restaurant and Bar Sales are the primary driver. The others are fishing Pier Access, boat Rentals, bait and Tackle Sales and online Merchandise.
Who are Fish Heads Bar and Grill's main competitors?
Outer Banks Visitors Bureau is listed as an others. Direct peers are The Dunes Restaurant, Jennette's Pier and Sam & Omie's Restaurant. Regional players are Oregon Inlet Fishing Center, Dockside 'OBX' Boatel, Pirates Cove Marina, Big Rock Sportfishing and Outer Banks Restaurant Group. Coastal Edge OBX Surf Shop is listed as an emerging player.
Does Fish Heads Bar and Grill have an API?
No public API is recorded for Fish Heads Bar and Grill.
What industry is Fish Heads Bar and Grill in?
Fish Heads Bar and Grill's product category is Restaurant and Bar. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 7224 and its SIC code is 5810.