Fishing World

What Fishing World does

Fishing World is an Australian recreational fishing media brand operated by Side Mission Pty Ltd, founded in 1970 and headquartered in Australia with a 6-person operating team. Itself branded as the "Sport Fishing Bible," it is Australia's longest-established fishing publication, claiming the largest and most influential reach of any fishing media brand in Australia at more than 380,000 engaged users per month. The company serves Australian recreational anglers across freshwater, saltwater, boat, and sport fishing segments.

The core product is a 132-page perfect-bound print magazine sold at newsagents, bookstores, and through shop.fishingworld.com.au, supplemented by a portfolio of digital properties: fishingworld.com.au (editorial news, how-to, gear and boat reviews), Fisho TV (video platform for fishing journeys, technique tutorials, and product demonstrations), the On The Sauce podcast hosted by Zac Panaretos and distributed via Spotify and Apple Podcasts, an e-Newsletter, and active social channels on Facebook, Twitter, YouTube, and Instagram. The technology stack is a standard multi-channel digital media platform with no proprietary features, APIs, or AI capabilities disclosed.

Fishing World's revenue model combines magazine circulation sales, advertising from fishing and marine OEMs (Shimano, Daiwa, Garmin, Yamaha, Suzuki Marine, GME, Bar Crusher Boats, YETI, Club Marine, and others), branded merchandise sales (caps, apparel) through its own e-commerce store, and community competitions including PENN Comp and Fishing World's Best Catch. Distribution is regional (Australian newsagent and specialty retail for print) combined with global digital access. The go-to-market is content-led, relying on editorial authority and a 55-year brand heritage to attract both readers and advertisers in a defined niche vertical.

Name

Fishing World

Legal name

Side Mission Pty Ltd

Website

https://fishingworld.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Fishing World, operated by Side Mission Pty Ltd, is Australia's longest-established recreational fishing media brand, founded in 1970, reaching over 380,000 monthly users through its print magazine, website, Fisho TV video platform, On The Sauce podcast, and e-commerce shop.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Magazine Sales: Print magazine publication and sales - Fishing World publishes a 132-page magazine with features, destinations, species guides, techniques, columns, new gear, reviews, and boat fishing supplements. Sold in stores and online through shop.fishingworld.com.au.
2. Advertising: The magazine and website generate advertising revenue from fishing industry brands including Shimano, Daiwa, Garmin, Yamaha, GME, and other marine/fishing equipment manufacturers who advertise to the engaged fishing audience.
3. Merchandise and Shop: Online store selling branded merchandise including caps (Red Rope Surf Cap, Camo Embroidered Cap, Blue Classic Cord Cap, Dad Cap), kids caps, truckers, women's styles, and other branded apparel and accessories.
4. Competitions: Running competitions including PENN Comp, Fishing World's Best Catch, and Trophy Hunter Snapper Bash events that engage the fishing community and may generate revenue through entry fees or sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fishing World is Australia's longest-established fishing magazine (founded 1970), now operating as a multi-platform media brand serving recreational anglers. It publishes a 132-page print magazine covering tackle, boats, techniques, species, and destinations, while distributing editorial content digitally through fishingworld.com.au, Fisho TV, the On The Sauce podcast, an e-Newsletter, and social media channels reaching 380,000+ people monthly. The brand also sells Fishing World–branded merchandise through shop.fishingworld.com.au and runs sponsored competitions including PENN Comp and Fishing World's Best Catch.

Product overview

Fishing World is a traditional print and digital media brand operating as Australia's premier fishing magazine for over 55 years. The core product is the Fishing World Magazine, a 132-page perfect bound publication covering tackle, boats, techniques, and fishing destinations. The media brand distributes content across multiple channels: Fishingworld.com.au (digital news and reviews platform), Fisho TV (video content), the On The Sauce podcast (seafood and fishing interviews on Spotify/Apple), an e-Newsletter, and the Fishing World Shop for branded merchandise. The company also runs competitions including PENN Comp and Fishing World's Best Catch. This is a media/publishing company with no SaaS product, API, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Fisho TV: Video content platform featuring fishing videos, tutorials, and fishing adventure content.
• On The Sauce
• Fishing World Shop

Products and services

• Fishing World Magazine Australia's premier and longest-established fishing magazine, the "Sport Fishing Bible," published for over 55 years. Each 132-page perfect-bound issue covers tackle, fishing boats, accessories, techniques, species guides, destinations, columns, new gear reviews, and a Boat Fishing supplement. Sold online and at retail newsagents/bookstores across Australia.
• Fishingworld.com.au Website The official website of Fishing World magazine and the brand's primary digital hub, featuring news articles, how-to guides, gear and boat reviews, destination content, seafood recipes, videos, podcasts, and links to the online shop. Accessible globally.
• Fisho TV Fishing World's video platform featuring fishing-related video content including Fisho TV episodes, fishing journeys, how-to videos, boat reviews, and gear demonstrations for recreational anglers.
• On The Sauce Podcast Fishing World's podcast series featuring interviews with chefs and fishos about catching, cooking, and sustainable seafood. Hosted by Zac Panaretos and distributed on Spotify and Apple Podcasts.
• Fishing World Shop Direct-to-consumer e-commerce store selling Fishing World branded merchandise including caps (Red Rope Surf Cap, Camo Embroidered Cap, Blue Classic Cord Cap, Dad Cap), kids caps, truckers, women's styles, other branded apparel and accessories, plus magazine publications, with Australia-wide delivery.
• Fishing World Competitions Contest programs including PENN Comp and Fishing World's Best Catch competition series (also Trophy Hunter Snapper Bash), engaging the fishing community and generating revenue through entry fees and brand sponsorship.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Victorian Fisheries Authority (VFA)coreStrategic or Co-development PartnerFishing World collaborates with VFA on content about fish stocking programs, fishery management, and recreational fishing research. The partnership includes coverage of estuary perch stocking (2.5 million fingerlings over 13 years), Murray cod recovery studies, and VFA's conservation hatchery work.
• DaiwacoreGTM or Marketing PartnerDaiwa partners with Fishing World for content creation including product showcases, fishery features (Lake Eildon Murray cod fishery), and brand visibility through editorial coverage of Daiwa products and sponsored content.
• ShimanocoreGTM or Marketing PartnerShimano is a regular advertising partner and product feature partner, with Fishing World providing editorial coverage of Shimano gear, rods, reels, and sunglasses products with detailed reviews and product announcements.
• GarmincoreGTM or Marketing PartnerGarmin partners with Fishing World for product launches including VHF radios, chartplotters, and marine technology, receiving editorial coverage and product reviews on the platform.
• Club MarineminorGTM or Marketing PartnerClub Marine, an insurance provider for boat owners, appears as an advertiser on Fishing World, reaching the platform's engaged boating and fishing audience.
• Suzuki MarinecoreGTM or Marketing PartnerSuzuki Marine is a major advertising and content partner, with Fishing World featuring Suzuki outboard motors, boat packages, and promotional campaigns including EOFY sales.
• GME (Global Marine Electronics)coreGTM or Marketing PartnerGME partners with Fishing World for product launches including Personal Locator Beacons (MT620GR PLB), safety gear reviews, and maritime safety content reaching the platform's boater audience.
• YETIminorGTM or Marketing PartnerYETI Australia features as an advertising partner with product features including coolers, drinkware, and outdoor gear targeted at the fishing and boating audience.
• Bar Crusher BoatscoreGTM or Marketing PartnerBar Crusher boats partnered with Fishing World for extensive coverage including boat reviews, model announcements, dealer deals, and event presence at boat shows throughout Australia.
• Yamaha Motor AustraliacoreGTM or Marketing PartnerYamaha Motor Australia partners with Fishing World for outboard motor coverage, Helm Master EX system announcements, boat dealer partnerships, and promotional content reaching the boating audience.
• Power Equipment Pty LtdminorChannel Partner/ Reseller/ DistributorPower Equipment appointed as exclusive Australian distributor for Tohatsu Outboards. Fishing World covered this announcement as industry news for its boat and marine content audience.
• Deakin UniversityminorStrategic or Co-development PartnerFishing World referenced research collaboration between VFA and Deakin University on estuary perch survey methodology, with findings shared through Fishing World's editorial platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/fishingworld
• YouTubeyoutube.com/fishingworldmag
• Facebookfacebook.com/FishingWorld
• Instagraminstagram.com/fishingworld
• LinkedInlinkedin.com/company/fishing-world

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishing World