What GME does

GME Pty Ltd is an Australian manufacturer and wholesaler of radio communications products headquartered in Winston Hills, Sydney, with operations in New Zealand via GME Standard Communications NZ and recent expansion into the United States. Founded in 1965 and operating for over 60 years, the company designs and builds UHF CB radios (both fixed-mount and handheld), emergency beacons including EPIRBs and Personal Locator Beacons (PLBs), marine VHF radios, AIS transceivers and antenna splitters, UHF CB antennas, and DC power products. Its flagship platform is XRS Connect, an Australian Made radio system that integrates Bluetooth wireless technology, smartphone app control, OLED speaker microphones, and software upgradability; advanced features include the built-in GPS receiver (a first in UHF CB radios), ScanSuite digital scanning, and the CrewTalk group-communication mode using CTCSS codes for uninterrupted in-group comms. The company is the sole Australian manufacturer of EPIRBs and PLBs, holds COSPAS-SARSAT type approvals, ISO 9001 and ISO 14001 certifications, and EU Marine Equipment Directive Module D certification for its EPIRB series.

GME serves four primary use-case verticals — 4WD & Touring, Boating & Fishing, Agriculture & Heavy Vehicle, and Outdoor Recreation — and a secondary Defence segment through its wholly-owned subsidiary EYLEX. Revenue is generated predominantly through one-time hardware sales via an extensive authorised dealer and service-agent network across Australia and globally, with regional e-commerce storefronts, specialty retail outlets (automotive, marine, outdoor), and dedicated dealer portal support; pricing ranges from approximately AUD $55 for power accessories to AUD $699 for touring packs, with EPIRB refurbishment services (AUD $289-$439) and accessories providing secondary revenue streams. The GME corporate structure includes the parent GME Pty Ltd (ACN 000 346 814), wholly-owned subsidiary GME Standard Communications NZ for New Zealand distribution, and Kingray as a retained secondary brand.

Recent strategic activity includes US market launch with GMRS radios for the Overlanding community (August 2023), next-generation XRS Connect platform release (March 2024), XRS-390CAG UTV Pack (November 2023), XRS-375CTR Tractor Pack (May 2024), the MT606G water-activated AIS GNSS EPIRB (June 2023), and a CrewTalk firmware feature across the mobile radio range (April 2024). Marketing channels emphasize survivor-story content, dealer support, and partnerships with the McGrath Foundation and survival educator Outback Mike via National Rescue Awareness Week.

Name

GME

Legal name

GME Pty Ltd

Website

https://gme.net.au

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

GME Pty Ltd is an Australian manufacturer and wholesaler of radio communications products serving 4WD, boating, agriculture, outdoor recreation, and defence markets. The company designs UHF CB radios, EPIRBs, PLBs, marine VHF radios, AIS transceivers, and antennas distributed through an authorised dealer network across Australia, New Zealand, and the US.

Ownership category

akta.pro rank

Product category

Two-Way Radio Communications Equipment

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Communications Equipment Manufacturing (3342)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Marine Communication & GMDSS Systems (VHF/HF/SATCOM) (IMAJAJAF)

Keywords

• UHF CB radios
• Emergency beacons
• Marine communications
• Two-way radios
• Radio antennas

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Communications Hardware Sales: One-time sales of radio communications products including UHF CB radios (fixed mount and handheld), emergency beacons (EPIRBs and PLBs), marine radios, antennas, and accessories through authorised dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GME is an Australian manufacturer and wholesaler of radio communications products, specialising in UHF CB radios (fixed mount and handheld), emergency position-indicating radio beacons (EPIRBs) and personal locator beacons (PLBs), marine radios, AIS transceivers, antennas, and power accessories. The flagship XRS Connect platform integrates Bluetooth connectivity and smartphone app control into rugged, software-upgradable radios, while GME is the only Australian manufacturer of emergency beacons using the Cospas-Sarsat satellite system.

Product overview

GME is an Australian manufacturer of radio communications and emergency beacon products. The product portfolio centers on UHF CB radios (fixed mount and handheld), emergency beacons (EPIRBs and PLBs), marine AIS transceivers, and accessories (antennas, power products, mounting brackets, charging solutions). The XRS Connect platform represents the flagship smart radio line with Bluetooth connectivity and smartphone app control, available in fixed mount (XRS-330C, XRS-370C, XRS-390C) and handheld (XRS-660) variants. Emergency beacon offerings include GPS-enabled PLBs (MT610G, MT620GR) and EPIRBs (MT600G, MT605G, MT606G, MT606FG) with AIS and water activation options. Marine navigation products include AIS transceivers, antenna splitters, and man overboard beacons. Power products include voltage converters and power supplies for vehicle and equipment applications.

Differentiator

Problem solved

Functional benefit

Brands

• XRS Connect: Australian Made radio platform with Bluetooth wireless technology and smartphone app control for UHF CB radios
• ScanSuite
• CrewTalk
• EYLEX

Products and services

• XRS Connect UHF CB Radios Australian Made platform of smart, adaptable, and rugged UHF CB radios featuring Bluetooth wireless technology, smartphone app control, professional grade OLED speaker microphones, and software upgradability. Includes fixed mount and handheld variants targeting 4WD, touring, agriculture, heavy vehicle, and outdoor recreation markets.
• TX6165 UHF CB Handheld Radio 5/1 Watt UHF CB Handheld Radio with IP67 rating, featuring accessories for 4WD, touring, and outdoor recreation use cases.
• TX677 Series UHF CB Handheld Radios 2 Watt UHF CB Handheld Radios available in single, twin pack, quad pack, and McGrath Foundation Pink editions. Features compact design, USB charging, and up to 20 hours battery life for outdoor recreation and group use.
• TX6600S UHF CB Handheld Radio 5 Watt UHF CB Handheld Radio with IP67 ingress protection for marine and outdoor applications.
• XRS-330CTP Touring Pack Complete kit pairing XRS-330C Super Compact UHF CB Radio with AE4018BK1 elevated-feed antenna, professional grade speaker microphone, and accessories for touring vehicles.
• XRS-330CP Portable Pack Portable UHF CB radio solution with suction cup mounting, magnetic antenna, and carry case for temporary or non-permanent installations in high-end vehicles.
• XRS-375CTR XRS Connect Tractor Pack XRS Pack specifically configured for agricultural machinery installations, part of the XRS Connect Value Packs expansion.
• XRS-390C UHF CB Radio with Bluetooth and GPS IP67 and MIL-STD 810G rated UHF CB radio featuring built-in GPS receiver, waterproof and dustproof construction. First UHF CB radio with built-in GPS for location awareness without smartphone dependency. Designed for UTVs and agricultural machinery.
• XRS-390CAG XRS Pack for UTVs XRS Pack specifically designed for Utility Task Vehicles (UTVs), bundling the XRS-390C radio with mounting and accessories for off-road utility applications.
• MT620GR GNSS Personal Locator Beacon with Return Link Service GPS Personal Locator Beacon (PLB) with Return Link Service (RLS) feature, providing confirmation to users that their distress signal was received via COSPAS-SARSAT satellite system.
• MT610G GPS Personal Locator Beacon GPS-equipped Personal Locator Beacon (PLB) for land-based and maritime emergency alerting via COSPAS-SARSAT satellite system.
• MT606G 406MHz EPIRB with AIS and GNSS 406MHz Emergency Position Indicating Radio Beacon (EPIRB) with AIS transmission, GNSS positioning, and water activation. Float-free design for automatic deployment in marine emergencies.
• MT606FG Float-Free EPIRB 406MHz Float-Free EPIRB with AIS, GNSS, and automatic water activation. Category 1 mounting bracket for automatic release from vessels.
• MT605G 406MHz EPIRB with GNSS 406MHz EPIRB with GNSS positioning and manual activation for maritime applications.
• MT600G 406MHz GPS EPIRB 406MHz GPS EPIRB with manual activation for commercial and recreational marine vessels.
• MO520 Man Overboard Beacon AIS Man Overboard (MOB) self-contained emergency beacon with integrated GPS receiver, automatic and manual activation, IP68 ingress protection, 48 hours operating time, and Morse code SOS LED light for maritime crew safety.
• AIST120 AIS Transceiver (Class B) Automatic Identification System (AIS) Class B transceiver for marine vessel tracking, collision avoidance, and navigation safety.
• AISS120 AIS Antenna Splitter Active antenna splitter permitting a standard marine VHF antenna to serve both AIS device and VHF radio with Clear Call Routing for emergency priority.
• SR500 AIS SART Rescue Beacon AIS SART (Search and Rescue Transmitter) beacon for maritime search and rescue operations.
• GX700W VHF Marine Radio VHF Marine Radio in white finish for maritime communication and safety on recreational and commercial vessels.
• Power Products Range Range of power products including switch mode power supplies (35A, 15A peak), regulated power supplies (11A, 7A, 4A peak), and DC voltage converters for vehicle and equipment power applications.
• VC2S 24/12V DC Voltage Converter 24V to 12V DC voltage converter designed for UHF CB radio installations in heavy vehicles and plant equipment, with reverse polarity protection and over-temperature cut off.
• UHF CB Antennas Range Extensive range of UHF CB antennas including elevated-feed, radome, and whip designs with varying gain levels (2.1dBi to 8.1dBi) for 4WD, marine, and commercial applications.
• AE4018K1 Elevated-Feed UHF CB Antenna 970mm elevated-feed UHF CB antenna with 6.6dBi gain, fibreglass whip, stainless steel spring, and ground independent design for all-round performance.
• TX667MCGTP McGrath Foundation Pink Handheld Radio Twin Pack 1 Watt UHF CB Handheld Radio Twin Pack in McGrath Foundation Pink. Supports breast cancer awareness with 10% of sales donated to the McGrath Foundation. Includes 2 radios, dual desktop charger, AC adaptor, USB cable, and belt clips.
• TX677QP Quad Pack Handheld Radio 2 Watt UHF CB Handheld Radio Quad Pack with four radios, dual rapid chargers, vehicle chargers, AC adaptor, and heavy-duty carry case for commercial and team communication.
• XRS-335CTP XRS Connect Touring Pack XRS Connect Touring Pack featuring the XRS-335C radio configured for touring vehicles, expanding the XRS Connect Value Packs lineup.
• XRS-335COB XRS Connect Outback Pack XRS Connect Outback Pack featuring the XRS-335C radio configured for Outback and remote-area installations.
• GME Defence (EYLEX) Communications Solutions Specialised ruggedised radio communications products for defence and military applications, provided through the EYLEX subsidiary as part of the GME Defence division.
• Beacon Refurbishment Services Refurbishment service for emergency beacons (EPIRBs and PLBs) provided through GME Sydney Service Centre (Australia) and GME Standard Communications NZ (New Zealand). Costs vary by model, typically $289-$385 AUD per unit.
• MB042B Fold-Down Antenna Mounting Bracket Stainless steel heavy duty fold-down bracket in black finish for antenna mounting on bull bars and vehicle mounting points.
• BCD017 Dual Desktop Charging Cradle Dual desktop charging cradle for TX675 and TX677 handheld radios.
• LE061 Micro USB Lead Micro USB charging lead compatible with TX665, TX675, TX677 handheld radios.

Quantifiable outcome

• GPS EPIRBs provide location accuracy within 150m search radius in under 20 minutes, versus 5 hours and 5km radius for non-GPS EPIRBs
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Outback Mike (Michael Atkinson)coreStrategic or Co-development PartnerGME partnered with survival expert and instructor Outback Mike to launch National Rescue Awareness Week, addressing emergency rescue education gaps. The partnership combines 65 years of GME's safety expertise with Mike's outdoor survival experience to educate Australians on proper safety preparation and emergency communication equipment usage.
• McGrath FoundationcoreGTM or Marketing PartnerCorporate partnership where GME donates 10% of sales from limited-edition McGrath Foundation Pink radios directly to the foundation to support Breast Care Nurses in Australian communities. Products include TX667MCGTP twin pack and other pink radio variants.
• EYLEXminorStrategic or Co-development PartnerEYLEX is a defence-related subsidiary of GME listed as part of the GME Defence division on the company's website, providing specialised communications solutions for defence applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Uniden: Uniden is a direct competitor in the Australian UHF CB radio market and broader consumer radio communications category. Both companies compete head-to-head in fixed-mount and handheld UHF CB radios, scanners, and marine radios sold through overlapping dealer networks in Australia and NZ.
• Icom: Icom is a leading global manufacturer of marine VHF, HF, and land mobile radios, competing directly with GME in VHF marine radios and professional/handheld two-way communications. Comparable product portfolio spanning marine, aviation, and amateur radio segments.
• Garmin: Garmin competes with GME across marine electronics (AIS, VHF, navigation) and personal locator/satellite communicator categories (inReach). Both sell to recreational boating, fishing, and outdoor recreation customers with overlapping safety/location-aware product lines.
• Hytera: Hytera is a global manufacturer of professional DMR/TETRA/LTE two-way radios and body-worn cameras, competing with GME in commercial fleet and public-safety communications. Comparable product positioning in rugged handheld and mobile radios, particularly for heavy-vehicle and industrial customers.
• Standard Horizon (Yaesu): Standard Horizon (a Yaesu brand) is a major manufacturer of marine VHF radios, AIS transceivers, and handheld marine communications. Directly comparable to GME's GX-series marine radios and AIS product lines for recreational and small commercial vessel customers.

Broad incumbents

• JVCKENWOOD (Kenwood): Kenwood is a major global manufacturer of professional land mobile radios (NEXEDGE/DMR) and marine/aviation communications equipment. Overlaps with GME in marine VHF and PMR/LMR categories while operating at significantly larger scale across automotive, professional, and consumer segments.
• Motorola Solutions: Motorola Solutions is the dominant incumbent in professional and commercial two-way radio (APX, MOTOTRBO), with adjacent offerings in command-and-control software. Overlaps with GME in commercial fleet radio and through GME's defence subsidiary, but at vastly larger scale and different end-market mix.
• Orolia (Safran): Orolia (now part of Safran) is a global leader in positioning, navigation, timing, and search-and-rescue beacon technology. Competes with GME in the COSPAS-SARSAT EPIRB/PLB category with broader PNT and military timing portfolios, and is one of the established global alternatives to GME in emergency beacons.

Regional players

• Codan Communications: Codan is an Australian-listed manufacturer of HF communications, metal detection, and tactical communications products. Comparable as an Australian-headquartered specialist radio/communications manufacturer with defence and humanitarian customer overlap to GME/EYLEX, though operating in different sub-categories (HF vs UHF/marine).
• Barrett Communications: Barrett Communications is an Australian designer and manufacturer of HF radio communications equipment for defence, government, and commercial users. Regionally and structurally comparable to GME as an Australian-made specialist radio manufacturer with defence vertical exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GME