Fish the Fly Guide Service

What Fish the Fly Guide Service does

Fish the Fly Guide Service (legal entity Fish the Fly LLC) is a privately-held guided fly fishing and scenic float outfitter headquartered in Jackson Hole, Wyoming, operating continuously since 2000. The company sells fully-guided day trips on seven distinct fisheries — Snake River, Jackson Hole Backcountry creeks (50+ miles across 8 waterways), Green River, Yellowstone National Park (Firehole River, Lewis Lake), Salt River, New Fork River, and Flat Creek — plus a separate Snake River scenic float trip product (sunrise, lunch, and dinner departures). Trips are priced on a per-boat unit basis, ranging from $625 to $825 for up to two anglers, with a $150 surcharge for a third angler and a 50% deposit required at booking; licenses and gratuity are excluded. The underlying technology is minimal — standard website (fishthefly.com), phone, and email booking channels — with no proprietary software or platform architecture.

The business is powered by a team of 9 named guides led by head guide Jason "JB" Balogh (22 years of local guiding experience) and operates under a stack of five government permits (Bridger Teton National Forest, Yellowstone CUA, BLM Special Recreation Permit, USFWS Special Use permit, Teton County Conditional Use Permit) that collectively gate access to the region's premier waters. Fish the Fly distributes exclusively direct-to-consumer through website, phone (307-690-1139), and email, and markets via an SEO-optimized site, blog and fishing reports, organic social media (LinkedIn, Facebook, Instagram, YouTube), a TripAdvisor listing, and podcast appearances (Wet Fly Swing). The customer base is individual tourists and vacationers — including families (minimum age 4) and private small groups — with no named enterprise clients, and the offering is positioned as full-service including gear, flies, leaders, waders/boots, transportation from Jackson, and streamside lunches on full-day trips.

Name

Fish the Fly Guide Service

Legal name

Fish the Fly LLC

Website

https://fishthefly.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Fish the Fly Guide Service is a privately-held Jackson Hole, Wyoming outfitter offering fully-guided fly fishing trips on seven regional rivers plus scenic Snake River floats, serving individual tourists, families, and private groups direct-to-consumer through its website, phone, and email.

Ownership category

akta.pro rank

Product category

Guided Fly Fishing and Scenic Float Outfitter Services

NAICS

Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900), Water Transportation (4400)

akta.pro primary industry

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)

akta.pro secondary industries

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Guided fly fishing
• Scenic float trips
• Outdoor recreation services
• Fly fishing guide service
• Jackson Hole fishing trips

Headquarters

HQ city

Jackson, WY

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Guided Fly Fishing Trips: Revenue from guided fly fishing trips on Snake River, Green River, Yellowstone, Salt River, New Fork River, Flat Creek, and Jackson Hole Backcountry creeks. Includes all gear, flies, leaders, transportation from Jackson, and streamside lunches on full-day trips.
2. Scenic Float Trips: Revenue from private Snake River scenic float trips including wildlife viewing experiences. Three options: Sunrise Scenic Float, Lunch Time Scenic Float, and Dinner Scenic Float. Includes meals, transportation from Jackson, and wildlife viewing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Fish the Fly Guide Service is a licensed Wyoming outfitter that sells guided fly fishing float and wade trips across seven major waters (Snake River, Backcountry Creeks, Green River, Yellowstone National Park, Salt River, New Fork River, Flat Creek) and private Snake River scenic float trips. All guided trips include expert instruction, gear, flies/leaders, lunches on full days, and transportation from Jackson, Wyoming, catering to all skill levels from beginners to expert anglers.

Product overview

Fish the Fly Guide Service is a guided fly fishing and scenic float trip outfitter headquartered in Jackson Hole, Wyoming. The company offers a portfolio of seven distinct guided fly fishing trip products across major rivers in the Jackson Hole area, Yellowstone National Park, and surrounding regions: Snake River Float Trips, Jackson Hole Backcountry Creeks, Green River, Yellowstone (Firehole River and Lewis Lake), Salt River, New Fork River, and Flat Creek. Additionally, the company provides Snake River Scenic Float Trips as a separate wildlife viewing product. All trips include guide services, gear, and transportation, with full-day and half-day options available depending on the specific river. The company positions itself as an eco-minded outfitter supporting conservation organizations Trout Unlimited and the Snake River Fund.

Differentiator

Problem solved

Functional benefit

Products and services

• Snake River Guided Fly Fishing Trips Full-day and half-day guided fly fishing float trips on the Snake River, offering spectacular scenery and dry fly action for all skill levels from novice to expert. Full Day (Peak Season) is $825 for up to 2 people; Half Day (Peak Season) is $725 for up to 2 people. Includes fly rod/reel, terminal tackle, flies/leaders, lunch, waters, and transportation from Jackson, WY.
• Jackson Hole Backcountry Guided Fly Fishing Trips Full-day guided fly fishing trips to remote backcountry creeks offering access to over 50 miles of water across eight different creeks with native cutthroat trout. Full Day Backcountry trip is $825 for up to 2 people, with additional angler at $150. Includes waders/boots, lunches, and bear spray.
• Green River Guided Fly Fishing Trips Full-day guided drift boat fly fishing trips on the Green River near Pinedale, Wyoming, targeting Brown Trout, Rainbow Trout, and Colorado River Cutthroat. Full-day only due to drive time. Two anglers per boat maximum; third angler requires second boat. WY fishing licenses and guide gratuity are separate.
• Yellowstone National Park Fly Fishing Trips Guided fly fishing trips in the southern half of Yellowstone National Park, focusing on the Firehole River and Lewis Lake for Yellowstone Cutthroat, Rainbow, Brown Trout, and Lake Trout. Season opens Saturday of Memorial Day weekend and closes October 31st. Drive yourself to meet guide in Yellowstone. Yellowstone fishing licenses are separate.
• Salt River Guided Fly Fishing Trips Full-day guided float fly fishing trips on the Salt River in Wyoming, offering an intimate spring creek-style experience with dry fly fishing for Snake River Finespotted Cutthroat and Brown trout. Full-day Salt River guided trips only (rare half-day if staying in Star Valley). Float fishing only due to private property.
• New Fork River Guided Fly Fishing Trips Full-day guided fly fishing trips on the New Fork River near Pinedale, Wyoming, offering spring creek-style fishing with gin clear water for Brown, Rainbow, and Cutthroat trout. Full-day only due to drive times. Two anglers per boat maximum; third angler requires second boat.
• Flat Creek Guided Fly Fishing Trips Full-day and half-day guided wade fly fishing trips on Flat Creek in the National Elk Refuge near Jackson, WY, offering technical dry fly fishing for trophy Cutthroat trout. Full Day (up to 2 anglers) is $725; Half Day (up to 2 anglers) is $625. WY fishing licenses and guide gratuity are separate. Includes wading boots. Season: August 1 - October 31 only.
• Snake River Scenic Float Trips Private scenic float trips on the Snake River with options for Sunrise Scenic Float, Lunch Time Scenic Float, and Dinner Scenic Float. Includes meals, transportation from Jackson, and wildlife viewing experiences for all ages.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Trout UnlimitedcoreStrategic or Co-development PartnerConservation partnership with Jackson Hole Trout Unlimited. Company actively volunteers time and supports the organization year-round to protect local fisheries and habitat.
• Snake River FundcoreStrategic or Co-development PartnerConservation partnership supporting the Snake River Fund. Company contributes time and resources to protect and preserve the Snake River ecosystem.
• Bridger Teton National ForestcoreOthersLicensed fishing permittee on Bridger Teton National Forest for both Jackson and Blackrock Ranger Districts. Equal Opportunity Provider.
• Yellowstone National ParkcoreOthersCommercial Use Authorization (CUA) holder for Yellowstone National Park, allowing guided fishing trips in the southern half of the park including Firehole River and Lewis Lake.
• Bureau of Land ManagementminorOthersSpecial Recreation Permit holder for the Bureau of Land Management (BLM) enabling guided fishing activities on BLM-managed waters.
• U.S. Fish and Wildlife ServiceminorOthersSpecial Use permit holder for US Fish and Wildlife Service, enabling access to National Elk Refuge waters including Flat Creek.
• Teton County, WyomingcoreOthersConditional Use Permit holder for Teton County, WY where the company is based, providing local operating authorization.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Blue Ribbon Flies: Blue Ribbon Flies is a West Yellowstone fly shop and guide service. It competes for destination anglers through guided trips, local knowledge, equipment, and lodging referrals in a similar Greater Yellowstone market.
• Scenic Safaris: Scenic Safaris offers guided wildlife, scenic, and outdoor excursions in the Jackson Hole area. Its Snake River sightseeing experiences and family and group audience overlap with Fish the Fly's scenic-float product.
• North Fork Anglers: North Fork Anglers is a Wyoming-based guided fly-fishing and outfitting operator. It serves destination anglers seeking guided access to western trout fisheries, making it a regional rather than Jackson-specific peer.
• Madison River Outfitters: Madison River Outfitters offers guided fishing trips and outfitting services in Montana's Madison River corridor. Its experience-led fly-fishing excursions and tourist customer base overlap materially with Fish the Fly despite the different geography.
• Gallatin River Guides: Gallatin River Guides provides guided fly-fishing and related equipment services in southwestern Montana. It has a comparable guide-led, destination-fishing model but serves a different regional river system.
• TroutHunter: TroutHunter operates a fly shop and guided fly-fishing service in the broader Teton region. It serves destination anglers with instruction, equipment, and access to western trout water comparable to Fish the Fly's offering.

Broad incumbents

• Orvis: Orvis is a broad outdoor-lifestyle incumbent with fly-fishing gear, retail, travel, and guided-experience offerings. It overlaps in fly-fishing customers and destination services, although it does not focus solely on the Jackson Hole market.

Direct peers

• Westbank Anglers: Westbank Anglers offers guided fishing experiences in the Jackson Hole market. Its local guide services, premium outdoor positioning, and focus on visiting anglers are directly comparable to Fish the Fly.
• Snake River Angler: Snake River Angler is a Jackson Hole fly shop and guide service centered on the Snake River. It sells similar guided fly-fishing experiences to the same tourist and angler customer base.
• Grand Teton Fly Fishing: Grand Teton Fly Fishing provides guided fly-fishing trips in the Jackson Hole and Grand Teton area. Its local guided-outfitter model, destination clientele, and access to similar western trout fisheries make it a close direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7bCAyAHUgDbc_-vve3CRGg
• Facebookfacebook.com/fishtheflyguideservice
• LinkedInlinkedin.com/company/fish-the-fly-guide-service
• Instagraminstagram.com/fishtheflyguideservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fish the Fly Guide Service