Westbank Anglers

What Westbank Anglers does

Westbank Anglers is a privately held fly fishing outfitter and retailer founded in 1986 and headquartered on Moose Wilson Road in Jackson Hole, Wyoming. The company operates three integrated business lines: a physical fly shop retailing premium gear from brands including Patagonia, Orvis, Scientific Anglers, Thomas & Thomas, Yeti, Fishpond, and Shilton; professionally guided fly fishing trips on rivers across Wyoming and Idaho (Snake River, South Fork of the Snake, Green River, and the Yellowstone region); and a fly fishing travel service that packages destination angling experiences including international trips to Cosmoledo Atoll and New Zealand. The company's technology stack is limited to a Shopify-powered e-commerce storefront shipped domestically to all U.S. states, overlaid with content marketing assets including the "Permit to Think" YouTube series, fishing reports, product reviews, and email newsletters.

The company generates revenue through three streams: professional guiding services (day-rate fishing trips), hardware sales of premium fly fishing equipment at unit prices ranging from $11 (lip balm) to $1,098 (Orvis Helios F) and $1,045 (Thomas & Thomas Avantt II), and curated travel packages. Distribution is dual-channel: a single physical fly shop in Jackson Hole serving walk-in local and tourist traffic, plus a national D2C e-commerce site. Customer segments are primarily individual fly fishing enthusiasts across all skill levels, segmented into local/regional anglers, international travelers, and general fly fishing hobbyists. Marketing relies on organic social (Instagram, Facebook), YouTube content, email, and a content-marketing blog rather than paid acquisition.

The firm is small (5 employees), independently owned with no disclosed institutional investors, no funding rounds, no M&A activity, and no regulatory actions. The company has launched multiple new product lines in 2025 (Patagonia River Salt Wading Boots II, Patagonia Swiftcurrent Traverse Waders, Scientific Anglers Magnitude Trout Series) and expanded into boat retailing via an Adipose Boatworks dealership. Geographic restrictions include domestic-only shipping; international sales are not supported. AI or machine learning capabilities are not present in the current operating model.

Name

Westbank Anglers

Legal name

Westbank Anglers

Website

https://westbankanglers.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Westbank Anglers is a Jackson Hole, Wyoming fly fishing outfitter founded in 1986 that operates a physical fly shop, a Shopify e-commerce store, and a guided trip service on Wyoming and Idaho rivers. It serves individual fly fishing enthusiasts across all skill levels with premium retail gear, professional guides, and destination travel packages.

Ownership category

akta.pro rank

Product category

Outdoor Recreation / Fishing Outfitter

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Fly Fishing Specialty Retail (CRAMALAD)

akta.pro secondary industries

Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Fishing & Angling Charters / Guides (THAAALAD), Fishing & Tackle Retail (CRAMABAL)

Keywords

• Fly fishing gear
• Guided fishing trips
• Fly shop retail
• Outdoor sporting goods
• Wading apparel

Headquarters

HQ city

Jackson Hole

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Guided Fly Fishing Services: Professionally guided fly fishing trips offered on rivers throughout Wyoming and Idaho, serving anglers from beginners to experienced levels.
2. Fly Fishing Gear Retail: Sale of premium fly fishing equipment including wading boots, waders, fly rods, reels, fly lines, reel cases, and travel gear through the online fly shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Westbank Anglers is a fly fishing outfitter and retail shop in Jackson Hole, Wyoming, founded in 1986, that sells premium fly fishing gear (rods, reels, waders, boots, apparel, accessories) through a physical fly shop and a Shopify e-commerce store. It also provides professionally guided fly fishing trips on rivers in Wyoming and Idaho, along with fly fishing travel services for destination anglers.

Product overview

Westbank Anglers operates as a fly fishing retail and service business in Jackson Hole, Wyoming, offering three interconnected core offerings: a Fly Shop retail operation, Guided Fly Fishing trips on regional rivers, and Fly Fishing Travel services for destination fishing. The Fly Shop retails an extensive portfolio of premium fly fishing gear across several product categories including wading boots (Patagonia River Salt Wading Boots II, Patagonia Forra), waders (Patagonia Swiftcurrent Traverse and Expedition Zip-Front), fly rods (Orvis Helios F, Thomas & Thomas Avantt II), fly reels (Shilton CR4), fly lines (Scientific Anglers Magnitude Trout Series), gear storage and travel bags (Fishpond Ripple Reel Case, Fishpond Stormshadow Duffels, Yeti Panga Submersible products, Fishpond Thunderhead Lumbar), apparel (Patagonia Cap Cool Sun Hoody), and personal care (Thats It Insect Repel, Thats It Mānuka Oil Lip Balm). The business also provides expert Resources including fishing reports and product reviews. Established in 1986, the company serves anglers from around the world with a focus on the Rocky Mountain region.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Fly Fishing Trips Professionally guided fly fishing trips on rivers in Wyoming and Idaho (including the Snake River and Green River) for individual anglers and small groups seeking local expertise on regional trout waters.
• Fly Fishing Travel Service Destination fly fishing travel planning service for anglers visiting Jackson Hole and surrounding Wyoming/Idaho waters, coordinated with the guided trip program.
• Westbank Anglers Fly Shop (Retail) Retail fly shop selling premium fly fishing rods, reels, waders, wading boots, apparel, accessories, and gear from brands such as Patagonia, Orvis, Sage, Thomas & Thomas, Scientific Anglers, Simms, and Fishpond, available in-store and via the Shopify online store.
• Patagonia River Salt Wading Boots II Patagonia River Salt Wading Boots II sold at $349.00, a men's wading boot for fly fishing in saltwater and freshwater, available through the Westbank Anglers fly shop.
• Patagonia Swiftcurrent Traverse Zip-Front Waders Patagonia Swiftcurrent Traverse Zip-Front Waders sold at $649.00, men's waders for fly fishing, offered by Westbank Anglers.
• Patagonia Swiftcurrent Expedition Zip-Front Waders Patagonia Swiftcurrent Expedition Zip-Front Waders sold at $849.00, men's waders for fly fishing, available through the Westbank Anglers fly shop.
• Patagonia Forra Wading Boots Patagonia Forra Wading Boots sold at $329.00, men's wading boots for fly fishing, available through the Westbank Anglers fly shop.
• Orvis Helios Fly Rod Orvis Helios fly rod sold at $1,098.00, a premium fly fishing rod for trout and other freshwater species, available through the Westbank Anglers fly shop.
• Thomas & Thomas Contact II Fly Rod Thomas & Thomas Contact II fly rod sold at $1,195.00, a premium fly fishing rod, available through the Westbank Anglers fly shop.
• Scientific Anglers Magnitude Trout Series Fly Line Scientific Anglers Magnitude Trout Series fly line sold at $149.99, a premium trout fly line, available through the Westbank Anglers fly shop.
• Fishpond Ripple Fly Fishing Reel Fishpond Ripple fly fishing reel sold at $229.00, a fly fishing reel for freshwater angling, available through the Westbank Anglers fly shop.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Adipose BoatworksminorChannel Partner/ Reseller/ DistributorWestbank Anglers is officially the first Adipose Boatworks dealer in Wyoming. They have two boats available for sale at the shop.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Madison River Fishing Company: Montana fly shop with guided trips, retail, and travel services on the Madison River. Comparable multi-channel model in a premier Rocky Mountain trout destination, mirroring Westbank's positioning in Jackson Hole.
• Yellow Dog Flyfishing Adventures: Boutique fly fishing travel agency booking destinations worldwide. Comparable to Westbank's fly fishing travel service from the travel/concierge angle, particularly for international destinations like Cosmoledo and New Zealand.
• Orvis: The largest U.S. fly fishing brand with retail stores, a guided fishing and outdoor schools program, and a full e-commerce fly shop. Orvis is the most direct multi-channel competitor — overlapping in guided trips, premium gear retail, and travel/adventure services.
• Sage Fly Fishing: Premium fly rod manufacturer whose rods are sold alongside Westbank's premium fly rod offerings (Orvis Helios F, Thomas & Thomas). Comparable as a fly fishing brand anchored in U.S. heritage and high-end product positioning.
• Scientific Anglers: Premier fly line manufacturer stocked by Westbank (Magnitude Trout Series). Comparable as a fly fishing equipment brand whose products and reviews drive category interest in the same shop.
• Trout's Fly Fishing: Denver-based fly shop with guided trips, retail, and destination travel services. Directly comparable as a regional multi-channel fly fishing outfitter targeting the same traveling-angler customer.
• The Blue Quill Angler: Established Colorado fly shop offering guided fly fishing trips, premium gear retail, and a travel service — a near-identical three-channel model to Westbank Anglers in a neighboring Rocky Mountain geography.
• Simms Fishing Products: Major fishing wader, wading boot, and apparel brand that competes directly with Patagonia offerings stocked by Westbank. Comparable as a premium fly-fishing hardgoods/apparel brand serving the same angler customer base.

Broad incumbents

• Patagonia: Major outdoor apparel and gear brand whose waders, boots, and sun hoodies are a core category in Westbank's fly shop. Comparable as a premium brand whose direct-to-consumer channel competes with Westbank's retail footprint.

Others

• Adipose Boatworks: Drift boat manufacturer for which Westbank Anglers is the first Wyoming dealer. Comparable as a partner/category-supplier relationship feeding into the guided-services and retail ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVKm1Itif5WcjpPNpAZuJ3A
• Facebookfacebook.com/westbankanglersjacksonhole
• Instagraminstagram.com/westbankanglers
• LinkedInlinkedin.com/company/westbankanglers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westbank Anglers