Fishwell Technology AS

What Fishwell Technology AS does

Fishwell Technology AS is a Norwegian IT company founded in 2019 and headquartered in Drammen that builds AI/ML-based decision systems for the aquaculture industry. The company sells a portfolio of hardware-plus-software products — Dcount (automated dead fish counting with documented precision above 98.5%), Flow (optical live fish counting with 99% accuracy), Fishery (commercial catch counting and species categorization), Stress Detection (real-time stress monitoring during crowding operations aligned to the Nofima standard), and Fishwell Diagnostic (dead fish wound and injury analysis) — all unified through the Fishwell Detection data aggregation and analytics platform. Its primary customer segment is the Norwegian salmon farming industry, with installations on well boats, service vessels, net cages, and processing facilities; the Fishery product extends its reach into commercial wild-catch fisheries.

The underlying technology stack combines proprietary machine learning, computer vision, and image analysis over video feeds with API integrations that transfer fish-group-level data directly into customer data warehouses. Fishwell employs a sales-led, direct enterprise go-to-market motion with multi-year contracts, demos, and on-site installation, supported by a small team of approximately 10-11 staff including specialized biology and veterinary advisors. Revenue is generated through hardware sales, recurring software and monitoring services, and managed data integration.

The company is privately held, has no public funding rounds disclosed, and operates exclusively in Norway. Strategic partnerships with ScaleAQ (aquaculture equipment), Telenor (IoT connectivity), Microsoft (Azure cloud), and Orient Software (development) underpin its distributed hardware footprint and cloud data platform.

Name

Fishwell Technology AS

Legal name

Fishwell Technology AS

Website

https://fishwell.no

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Fishwell Technology AS is a Norwegian AI/ML company founded in 2019 that builds computer vision and machine learning systems for fish counting, stress monitoring, and health measurement, serving Norwegian salmon aquaculture operators and commercial fisheries through hardware-plus-software deployments on vessels and net cages.

Ownership category

akta.pro rank

Product category

Aquaculture Technology

NAICS

Finfish Farming and Fish Hatcheries (112511), Aquaculture (1125), Aquaculture (11251)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)

akta.pro industry

PRIMARYAFAEAAAM

Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting)

Agriculture & Food Production/Animal Production & Aquaculture/Aquaculture (Fish & Shellfish Farming)

SECONDARYAFAEANAE

Aquaculture & Fish Health Services

Agriculture & Food Production/Animal Production & Aquaculture/Animal Health & Veterinary Services

SECONDARYAFAEAAAN

Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing)

Agriculture & Food Production/Animal Production & Aquaculture/Aquaculture (Fish & Shellfish Farming)

SECONDARYAFAAAFAM

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts)

Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)

SECONDARYAFAEAKAL

Hatchery Equipment, Systems & Technology (RAS Hatcheries, Incubation, Grading, Transport Systems)

Agriculture & Food Production/Animal Production & Aquaculture/Hatcheries & Fingerling/Seed Stock Production

Keywords

• Aquaculture technology
• Fish welfare monitoring
• Computer vision fish counting
• AI aquaculture software
• Fish health analytics

Headquarters

HQ city

Lierstranda

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware and Software Services: Fishwell generates revenue through the sale and deployment of AI-powered hardware systems (sensors, cameras) combined with software services. The company provides installation services, ongoing monitoring, and data analysis as part of recurring service contracts.
2. API and Data Integration Services: Revenue from API integrations providing historical data at fish group level, data processing, and direct transfer to customers' data warehouses and third-party systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fishwell Technology AS develops and sells AI/ML-based decision systems for the aquaculture industry, providing automated fish counting, fish welfare monitoring, stress and health measurement, and catch classification for fishing vessels. Its products — Fishwell Detection, Flow, Dcount, Fishery, and the stress- and health-measurement services — together form an integrated data platform that transforms camera-based video streams into operational analytics for fish farmers and fisheries.

Product overview

Fishwell Technology AS offers a unified AI/ML-powered platform for the aquaculture industry focused on fish welfare monitoring and operational optimization. The core portfolio consists of specialized fish counting products (Dcount for dead fish, Flow for live fish, Fishery for catch) and Stress Detection for real-time stress monitoring during crowding operations, all integrated through the Fishwell Detection platform for comprehensive data aggregation, analytics, and documentation. Fishwell Diagnostic serves as an add-on health measurement service providing detailed injury categorization beyond automated counting. The architecture follows a platform-plus-modules model where Fishwell Detection serves as the central hub collecting data from all products to deliver unified insights, alert on abnormal events, and enable trend analysis across fish groups and operations.

Differentiator

Problem solved

Functional benefit

Brands

• Fishwell Detection: Data aggregation and analysis platform that collects information from Fishwell products and external sources to provide comprehensive understanding of fish pen conditions.
• Stress Detection
• Dcount
• Flow
• Fishery
• Fishwell Diagnostic

Products and services

• Fishwell Detection Fishwell Detection is an AI/ML-based data aggregation and analytics platform that combines fish welfare, mortality, stress, and health data into a single decision-support system for aquaculture operators. It is aimed at fish farmers and well-boat operators and provides an open API for integration with existing optimization, planning, and feed-control systems.
• Stress Detection (Stressmåling) Stress Detection is a service for measuring stress in fish — particularly during crowding — using detection algorithms designed to the Nofima standard. It is delivered to aquaculture operators alongside Fishwell's broader welfare monitoring products and is supported by the company's biology and veterinary team.
• Dcount Dcount is an automated dead-fish counting product that uses camera-based computer vision to identify and count dead fish in aquaculture settings. It is sold to aquaculture operators and integrates with the Fishwell Detection platform, with documented precision metrics supporting its accuracy.
• Flow Flow is a live fish counting solution that uses computer vision to count fish in real time as they are pumped or moved through well boats and service vessels. It is sold to aquaculture operators and live-fish handling operations and feeds data into the Fishwell Detection platform.
• Fishery Fishery is a fishing-vessel product that automatically counts and categorizes catch by species and size on board the vessel using computer vision. It is targeted at commercial fishing operators and is part of the Fishwell Detection ecosystem.
• Fishwell Diagnostic (Helsemåling) Fishwell Diagnostic (Helsemåling) is a health-measurement service product that combines Fishwell's biological and veterinary expertise with the company's technology to assess fish health. It is sold to aquaculture operators as an add-on diagnostic service to the Fishwell Detection platform.

Quantifiable outcome

• Reduced mortality documented on vessels with Stress Detection installed compared to vessels without
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ScaleAQcoreStrategic or Co-development PartnerAquaculture equipment and technology company. Strategic partnership for integration of Fishwell products with ScaleAQ's aquaculture infrastructure and equipment solutions.
• FLS (Flokenes)minorStrategic or Co-development PartnerAquaculture industry partner, potentially for equipment integration or joint solution development.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ScaleAQ: Major Norwegian aquaculture equipment and technology supplier providing infrastructure, feeding systems, sensors, and software to salmon farmers. Strategic partner of Fishwell but also a broader incumbent with overlapping monitoring capabilities.
• Innovasea: Global aquaculture technology company offering fish farming equipment, sensors, and software for biomass monitoring, fish tracking, and farm management. Operates at a broader scale across multiple species and geographies.
• AKVA Group: Global aquaculture technology incumbent providing equipment, software, and services to salmon farming worldwide. Larger portfolio player with overlapping capabilities in fish monitoring, feeding control, and farm management software.

Direct peers

• Stingray Marine Solutions: Norwegian AI-based aquaculture technology company specializing in sea lice counting and fish monitoring using computer vision and laser-based imaging. Direct competitor in AI-driven fish welfare monitoring for Norwegian salmon farms.
• BioSort: Norwegian aquaculture AI startup applying computer vision and machine learning to fish health, welfare monitoring, and sea lice detection. Overlapping product scope and target customer base with Fishwell in the Norwegian salmon industry.
• AquaScan: Norwegian company specializing in fish counting technology using optical systems for aquaculture and fisheries. Direct overlap with Fishwell's Flow and Dcount products in automated fish counting.

Others

• Aquaculture Solutions International: Norwegian consultancy and technology provider offering aquaculture operations support, fish welfare assessments, and management services. Adjacent ecosystem participant sharing customer base with Fishwell.
• Nofima: Norwegian food and aquaculture research institute that provides the scientific standards (e.g., stress measurement methodology) underpinning Fishwell's Stress Detection product. Not a direct competitor but a key ecosystem partner and standards-setter.

Emerging players

• Observe Technologies: UK-based aquaculture AI company using computer vision for fish feeding optimization and behavior monitoring. Emerging player with partial overlap in AI-based fish welfare and behavior analytics across salmon and other species.
• Cflow Fisheries AI: Norwegian fisheries technology company providing AI-based catch monitoring and documentation solutions for the fishing industry. Comparable to Fishwell's Fishery product for commercial fishing catch counting and reporting.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fishwell-technology-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishwell Technology AS