Observe Technologies
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Observe Technologies firmographics
Firmographics- Name
- Observe Technologies
- Legal name
- Observe Technologies
- Website
- https://observe.tech
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Observe Technologies industry classification
Industry- Product category
- Aquaculture Management Software
- NAICS
- Aquaculture (11251)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
Keywords
Where Observe Technologies is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Observe Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Software as a Service (SaaS) Platform: AI-powered software platform deployed on top of existing cage hardware, suggesting a SaaS/subscription revenue model where fish farms pay for ongoing access to the AI monitoring and optimization capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription for fish farm operators |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Observe Technologies product offering
Product offeringCore offering
Observe Technologies provides an AI-powered SaaS platform for aquaculture operators that aggregates data streams from existing cage hardware — including vision cameras, sensors, and acoustic feeds — and applies machine learning to deliver real-time feeding recommendations, anomaly detection, and remote site management. The software is designed to reduce feed waste, improve Feed Conversion Ratios (FCRs), and enable remote oversight of fish farm sites without requiring new equipment investment.
Product overview
Observe Technologies offers a single, unified AI platform for aquaculture optimization. The platform provides smart alerts for anomaly detection, remote site management capabilities, and adaptive learning that improves over time about each cage and site. Key features include feeding optimization to maximize Feed Conversion Ratios (FCRs), health monitoring, and sustainable farm management. The solution requires no additional equipment as it operates on top of existing cage infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Observe Technologies AI Platform
Quantifiable outcome
- Feed waste reduction through optimized feeding schedules
- +3 more outcomes
Companies that use Observe Technologies
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Observe Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Observe Technologies partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Observe Technologies competitors and assessment
Company assessmentDirect peers
- Bluegrove: Spun out of Akva Group, Bluegrove provides AI-driven feeding and fish welfare technology to salmon farms. Directly comparable AI feeding optimization offering to fish farm operators.
- XpertSea: Canadian aquaculture technology company applying computer vision and AI to shrimp and fish farming for feeding, sizing, and health. Closest direct comparable to Observe's AI-based aquaculture optimization approach.
Broad incumbents
- AKVA Group ASA: Norway-based global supplier of aquaculture technology and equipment, and Observe's parent company. Provides overlapping precision fish farming capabilities as part of a broader hardware-software portfolio.
- Innovasea: Established aquaculture technology provider offering fish farming software, sensors, and biomass/feeding solutions. Comparable in addressing feeding and farm management for commercial aquaculture operators.
- Steinsvik (AKVA Group): Aquaculture equipment and feeding technology provider operating within AKVA Group ecosystem. Overlapping capabilities in fish farm feeding systems and sensor-based monitoring.
Emerging players
- HydroNeo: Aquaculture technology provider offering smart feeding and water quality management solutions. Comparable in targeting feed optimization and farm management efficiency.
- Aquaticode: Early-stage company applying AI and genomic tools to aquaculture health and breeding decisions. Adjacent AI-for-aquaculture player with overlap in fish farm data analytics.
Others
- BioMar: Global aquaculture feed supplier and a key ecosystem participant in fish farm operations. Adjacent to Observe as the feed side of the FCR optimization value chain.
- Skretting: World-leading aquaculture feed manufacturer. Ecosystem participant whose feed performance data and customer relationships intersect with Observe's FCR optimization thesis.
- Cermaq: Major global salmon farming operator and technology adopter. Potential customer/partner for Observe-style AI feeding and monitoring deployments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Observe Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Observe Technologies leadership team
Management profileNumber of profiles
Profiles1 record
Observe Technologies funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Observe Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Observe Technologies
What does Observe Technologies do?
Observe Technologies provides an AI-powered SaaS platform for aquaculture operators that aggregates data streams from existing cage hardware — including vision cameras, sensors, and acoustic feeds — and applies machine learning to deliver real-time feeding recommendations, anomaly detection, and remote site management. The software is designed to reduce feed waste, improve Feed Conversion Ratios (FCRs), and enable remote oversight of fish farm sites without requiring new equipment investment.
Is Observe Technologies a public or private company?
Observe Technologies is a private company. It is classified as corporate owned and is currently acquired.
When was Observe Technologies founded?
Observe Technologies was founded in 2016. It employs 1 to 10 people.
Where is Observe Technologies based?
Observe Technologies is headquartered in London, United Kingdom, in the Europe region.
How does Observe Technologies make money?
One revenue line is on record: software as a Service (SaaS) Platform.
Who are Observe Technologies's main competitors?
Direct peers on record are Bluegrove and XpertSea. Broad incumbents are AKVA Group ASA, Innovasea and Steinsvik (AKVA Group). Emerging players are HydroNeo and Aquaticode. Others are BioMar, Skretting and Cermaq.
Does Observe Technologies have an API?
No public API is recorded for Observe Technologies.
What industry is Observe Technologies in?
Observe Technologies's product category is Aquaculture Management Software. Its primary akta.pro industry code is AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its NAICS code is 11251 and its SIC code is 3829.