fit20 Apeldoorn

Name

fit20 Apeldoorn

Legal name

fit20

Website

https://fit20.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Personal Fitness Training

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Personal fitness training
• Strength training sessions
• High intensity training
• Fitness franchise studios
• Weekly personal coaching

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership subscriptions: fit20 generates revenue through membership subscriptions at its studio locations. Members pay for access to personal training sessions conducted once per week in 20-minute sessions with a fit20 Trainer. The model emphasizes high-value personal coaching as part of the membership.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

fit20 Apeldoorn is a franchise studio of the international fit20 brand that delivers one-on-one high-intensity strength training sessions with a certified fit20 Trainer. Each session lasts 20 minutes and is conducted once per week, requiring no change of clothes. The service is positioned as a complete training routine suitable for all ages, with sessions performed in a cool studio environment.

Product overview

fit20 is a single-brand fitness franchise offering a scientifically-proven high-intensity strength training program. The core offering is the fit20 Training service—a 20-minute once-weekly session with a dedicated personal trainer. No changing of clothes is required. The service is designed for all ages and positions itself as an efficient alternative to traditional gym workouts.

Differentiator

Problem solved

Functional benefit

Products and services

• fit20 Training A high-intensity strength training program delivered one-on-one with a personal fit20 Trainer in 20-minute sessions conducted once per week. Sessions require no change of clothes and are performed in a cool studio environment. Designed for adults of all ages seeking efficient fitness and strength gains, with scientifically proven remarkable strength increase outcomes.

Quantifiable outcome

• Scientifically proven remarkable strength increase
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Emerging players

• Tonal: Connected home strength-training hardware with on-demand coached workouts. Competes with fit20's 'time-efficient strength training' value proposition from inside the home, removing commute and studio time but lacking the in-person trainer accountability fit20 sells.
• Peloton: Premium digital fitness platform with strength, cardio, and trainer-led classes. Indirect competitor to fit20 for share of consumer time and discretionary fitness spend, particularly among time-pressed professionals.

Regional players

• Basic-Fit: Largest low-cost fitness chain in the Netherlands and broader Europe, competing directly with fit20 Apeldoorn for the same Dutch consumer fitness wallet with a high-value, unlimited-access proposition.
• SportCity: Mid-market Dutch fitness chain offering group classes and personal training across multiple locations in the Netherlands. Competes with fit20 Apeldoorn for local members seeking convenient, structured fitness options in the same geography.

Direct peers

• 9Round Fitness: 30-minute kickboxing-themed circuit fitness franchise with trainer-led sessions and a membership model. Shares with fit20 the short-duration, trainer-supervised, recurring-subscription positioning in a boutique studio footprint.
• fit20 (International / Master Franchise): The parent franchise brand operating the same High Intensity, 20-minute-once-weekly personal training methodology across multiple countries. fit20 Apeldoorn is itself a licensee of this system, making the master brand the most directly comparable entity.
• F45 Training: Functional training HIIT franchise with standardized workouts delivered in coached group sessions. Comparable to fit20 in franchise-based growth, time-boxed workouts, and emphasis on efficiency over traditional gym routines, though delivered in group rather than 1:1 format.
• Orangetheory Fitness: Global boutique fitness franchise built on a structured, time-efficient, coach-led workout with a clear performance/strength component. Closely mirrors fit20's combination of franchise distribution, defined methodology, and emphasis on measurable results in short sessions.
• Curves International: Women's-focused strength and conditioning franchise offering short, circuit-style workouts in a compact studio. Comparable to fit20 as a strength-leaning, time-efficient franchise targeting adults who want results without a traditional gym environment.

Broad incumbents

• CrossFit: Globally recognized strength-and-conditioning brand with affiliate gyms delivering coached, high-intensity programming. Overlaps with fit20 on strength training methodology and intensity, but operates at much larger scale and with group rather than 1:1 delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fit20-apeldoorn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fit20 Apeldoorn