Fitburn Brasil
Fitburn Brasil is a single-location premium fitness studio in Belo Horizonte, Brazil, serving up to 400 members with personalized 1:4 trainer-led strength training, HIIT, and integrated nutrition, physiotherapy, and endocrinology services.
- Company typePrivate
- Founded2014
- HeadquartersBelo Horizonte, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fitburn Brasil does
Fitburn Brasil is a single-location premium fitness studio operating in the Silveira neighborhood of Belo Horizonte, Minas Gerais, Brazil. Founded in 2014 and operating continuously for over ten years, the studio serves a deliberately capped base of up to 400 individual members with a 1:4 personal trainer-to-student ratio. Its core product portfolio comprises three workout formats: Fitburn Class (personalized strength training up to 60 minutes), Fitburn Express (20-30 minute high-intensity sessions for time-constrained users), and Fitburn Zone (high-intensity interval training targeting calorie expenditure). The studio supplements these with adjacent health services including nutritional counseling (lead nutritionist Gabriele Castro), physiotherapy (including the Busquet Method), and endocrinology/nutrology, positioning itself as a multidisciplinary health destination rather than a conventional gym.
Fitburn Brasil firmographics
Firmographics- Name
- Fitburn Brasil
- Legal name
- Fitburn Brasil
- Website
- https://fitburnbrasil.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fitburn Brasil is a single-location premium fitness studio in Belo Horizonte, Brazil, serving up to 400 members with personalized 1:4 trainer-led strength training, HIIT, and integrated nutrition, physiotherapy, and endocrinology services.
- Ownership category
- akta.pro rank
Fitburn Brasil industry classification
Industry- Product category
- Premium Fitness Studio Services
- NAICS
- Sports and Recreation Instruction (61162), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- akta.pro primary industry
- Strength & Conditioning Personal Training (HSADAAAB)
- akta.pro secondary industries
- Strength & Conditioning Bootcamps (HSADABAB), Weight Gain & Muscle-Building Nutrition (HSADAFAC)
Keywords
Where Fitburn Brasil is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Fitburn Brasil business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Subscription Memberships: Monthly recurring membership fees for access to training facilities, personalized bodybuilding sessions, and integrated health services. Annual plans available with additional benefits.
- Annual Plan Subscriptions: Annual membership with premium benefits including bioimpedance evaluation, massage sessions, plan hold privileges, nutritional evaluation, and exclusive event access.
- Nutrition Consultations: Personalized nutritional counseling services provided by in-house nutritionist Gabriele Castro, aligned with individual fitness goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Monthly Plan with Fitburn Class access |
| Subscription | Annual | Annual Plan with Premium Benefits |
| Unit Pricing | Pay-as-you-go | Fitburn Express Short Sessions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fitburn Brasil product offering
Product offeringCore offering
Fitburn Brasil operates a premium, single-location personal training studio in Belo Horizonte offering personalized strength training (Fitburn Class), high-intensity interval sessions (Fitburn Express), and calorie-targeting group training (Fitburn Zone), with a capped 400-student capacity and a 1:4 instructor-to-student ratio. The studio integrates in-house nutrition, physiotherapy, and endocrinology services, supported by bioimpedance body composition assessments and real-time performance monitoring.
Product overview
Fitburn Brasil is a premium fitness studio in Belo Horizonte's Silveira neighborhood offering a comprehensive suite of training and wellness services. The core product portfolio includes Fitburn Class (personalized strength training with 1:4 trainer ratio), Fitburn Express (20-30 minute HIIT sessions), and Fitburn Zone (high-intensity calorie-targeting sessions). These are complemented by integrated health services including nutrition consulting, physiotherapy, and endocrinology/nutrology. The studio differentiates through technology-enabled body composition monitoring using bioimpedance analysis and real-time performance tracking. With a capacity limited to 400 members, the studio emphasizes personalized attention and an exclusive, motivating environment.
Differentiator
Problem solved
Functional benefit
Brands
- Fitburn Class: Personalized strength training sessions with 1 personal trainer for every 4 students, up to 60 minutes per session.
- Fitburn Express
- Fitburn Zone
Products and services
- Fitburn Class Personalized strength training sessions with a 1:4 trainer-to-student ratio, offering individualized attention and workouts adapted to each member's specific goals, in climatized rooms. Targeted at adult fitness consumers in Belo Horizonte seeking supervised, results-oriented muscle training.
- Fitburn Express Efficient 20-30 minute high-intensity interval training sessions designed for individuals with busy schedules, using HIIT methodology to maximize calorie burn and metabolic effects, available from 5:30 AM. Targeted at busy professionals seeking short but effective workouts.
- Fitburn Zone High-intensity group training sessions focused on achieving specific calorie burn zones and optimizing fat loss, with immersive environment featuring dynamic lighting and motivating soundtracks. Targeted at fitness enthusiasts seeking intensive calorie expenditure.
- Nutrição (Nutrition) Personalized nutritional consultation and meal planning services aligned with fitness objectives, provided by in-house nutritionist Gabriele Castro specializing in hospital, outpatient, and sports nutrition. Offered as an add-on service for Fitburn Brasil members.
- Fisioterapia (Physiotherapy) Physical therapy services focusing on prevention, rehabilitation, and sports performance, utilizing advanced techniques such as the Busquet Method for treating chronic pain and sports injuries. Offered as an add-on service for Fitburn Brasil members.
- Endocrinologia e Nutrologia Medical specialty services addressing hormonal imbalances, insulin resistance, thyroid conditions, and other factors impacting fitness results through integrated medicine, nutrition, and training approaches. Offered as an add-on service for Fitburn Brasil members.
Quantifiable outcome
- 1 personal trainer per 4 students ensures individualized attention and progressive training adjustment
- +1 more outcomes
Companies that use Fitburn Brasil
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Fitburn Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fitburn Brasil partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Fitburn Brasil competitors and assessment
Company assessmentBroad incumbents
- Bluefit: Mid-market Brazilian gym chain with growing footprint. Competes for the same Belo Horizonte and broader Brazilian health-conscious consumer base, though with a less premium, higher-volume format.
- Orangetheory Fitness: Global premium boutique fitness franchise built on small-group, data-driven (heart-rate monitored) HIIT workouts. Closest international analog to Fitburn Express / Fitburn Zone product format.
- Bodytech: Brazilian premium fitness chain offering integrated training, nutrition and physiotherapy across multiple locations. Overlaps with Fitburn on the multidisciplinary wellness thesis and target market of affluent Brazilian consumers.
- Smart Fit: Largest fitness chain in Latin America with hundreds of units across Brazil. Comparable as a domestic Brazilian fitness operator serving similar consumers, though positioned at a much lower price point and scale than Fitburn's premium boutique model.
- Companhia Athletica: Brazilian premium fitness club with multiple units, integrated services and group classes. Most directly comparable Brazilian incumbent to Fitburn on premium positioning and multidisciplinary offering.
Direct peers
- Barry's Bootcamp: Iconic premium boutique fitness studio with small-group strength and HIIT classes, premium positioning and amenity-led experience. International archetype that Fitburn's premium model mirrors.
- F45 Training: Global franchise of small-group functional training studios with capped class sizes and standardized programming. Direct analog to Fitburn's small-group, capped-capacity premium studio model.
- Just Fit Academias: Brazilian premium boutique fitness concept offering small-group strength training with capped class sizes. Closest direct peer to Fitburn's 1:4 trainer-to-student premium strength model.
Regional players
- Selfit Academias: Brazilian gym chain with strong presence in Belo Horizonte and Minas Gerais. Direct local competitor for the same BH fitness consumer base.
- Pilates & Movimento Studios (Belo Horizonte independents): Local BH personal-training and Pilates studios operating on small-capacity, instructor-led premium models. Direct local competitors for the same affluent Silveira / Belo Horizonte clientele.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fitburn Brasil social profiles
Digital presenceFitburn Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitburn Brasil leadership team
Management profileNumber of profiles
Profiles1 record
Fitburn Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitburn Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitburn Brasil
What does Fitburn Brasil do?
Fitburn Brasil operates a premium, single-location personal training studio in Belo Horizonte offering personalized strength training (Fitburn Class), high-intensity interval sessions (Fitburn Express), and calorie-targeting group training (Fitburn Zone), with a capped 400-student capacity and a 1:4 instructor-to-student ratio. The studio integrates in-house nutrition, physiotherapy, and endocrinology services, supported by bioimpedance body composition assessments and real-time performance monitoring.
Is Fitburn Brasil a public or private company?
Fitburn Brasil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fitburn Brasil founded?
Fitburn Brasil was founded in 2014. It employs 1 to 10 people.
Where is Fitburn Brasil based?
Fitburn Brasil is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Fitburn Brasil make money?
Three revenue lines are on record. Subscription Memberships are the primary driver. The others are annual Plan Subscriptions and nutrition Consultations.
Who are Fitburn Brasil's main competitors?
Broad incumbents on record are Bluefit, Orangetheory Fitness, Bodytech, Smart Fit and Companhia Athletica. Direct peers are Barry's Bootcamp, F45 Training and Just Fit Academias. Regional players are Selfit Academias and Pilates & Movimento Studios (Belo Horizonte independents).
Does Fitburn Brasil have an API?
No public API is recorded for Fitburn Brasil.
What industry is Fitburn Brasil in?
Fitburn Brasil's product category is Premium Fitness Studio Services. Its primary akta.pro industry code is HSADAAAB, Strength & Conditioning Personal Training, with a secondary code of HSADABAB, Strength & Conditioning Bootcamps. Its NAICS code is 61162.