Fit In Gym

What Fit In Gym does

Fit In Gym is a private, founder-owned fitness training facility headquartered in Skopje, Macedonia, operating a single physical gym alongside a globally accessible online coaching platform. The company was founded in 2009 and employs approximately 7 people. Its core offering is high-frequency trainer-led group training, with more than 12 workouts scheduled daily from 7 AM to 10 PM across five specialized programs: Pump Day, Core & Cardio, Upper Body, Lower Body, and Functional Training. Most programs are split by gender, with differentiated session design addressing different physiological goals (e.g., posterior chain focus for women, balanced quad/posterior training for men in the Lower Body program). Membership is sold on a subscription basis with a freemium first-workout trial and sub-24-hour online approval.

The technology layer is modest: a web-based platform built on Firebase backend that handles registration, trial approval, scheduling, and the online coaching application funnel. There is no app, no API, no disclosed AI/ML capability, and no enterprise integrations. Customer acquisition is driven primarily by an Instagram channel (@fit_in_performance) posting daily workouts and tips, supplemented by a content blog and word-of-mouth. The online coaching stream, run by a head coach with 30+ certifications and a claimed 10,000+ clients trained over a decade, provides remote personalized programming with emphasis on injury rehabilitation (ACL, meniscus, post-surgery) and endurance event preparation (HYROX, marathon).

Revenue is generated from two subscription streams — local gym memberships and remote online coaching — with pricing not publicly disclosed. The company has no disclosed funding, no parent company, no institutional investors, no patents, no awards, and no formal partnerships. It is a small, owner-operated hybrid brick-and-mortar and remote-coaching business targeting individual fitness consumers rather than enterprise or institutional buyers.

Name

Fit In Gym

Legal name

Fit In

Website

https://fitingym.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Fit In Gym is a private Skopje-based fitness facility offering 12+ daily trainer-led group sessions across five specialized programs, plus a globally accessible online coaching platform targeting individual athletes and injury-rehabilitation clients.

Ownership category

akta.pro rank

Product category

Group Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Group fitness training
• Online personal coaching
• Strength and conditioning
• Functional training programs
• Injury rehabilitation fitness

Headquarters

HQ city

Skopje

HQ country

North Macedonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gym Memberships: The primary revenue stream is gym membership subscriptions offering access to group training sessions with trainers. Members can attend any of the 12+ daily workouts. The first workout is free as a trial.
2. Online Coaching: Premium online coaching service offering personalized training programs for athletes, injury recovery, and endurance event preparation. Delivered remotely with customized plans based on client goals and fitness levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Fit In Gym is a Skopje-based fitness training facility that sells group training sessions supervised by trainers, running more than 12 workouts per day from 7 AM to 10 PM. It complements the in-person offering with a remote online coaching service providing personalized strength, conditioning, endurance (HYROX, marathon), and injury rehabilitation programs. Its portfolio is organized into five specialized programs (Pump Day, Core & Cardio, Upper Body, Lower Body, Functional Training) with gender-differentiated sessions.

Product overview

Fit In Gym is a fitness training facility offering a hybrid approach combining in-person group training sessions with an online coaching platform. The core offerings include in-person group training with trainer supervision (over 12 daily sessions from 7 AM to 10 PM) and personalized online coaching services. The service portfolio includes five specialized workout programs: Pump Day (muscle endurance), Core & Cardio (cardiovascular conditioning), Upper Body (strength building), Lower Body (posterior chain focus), and Functional Training (full-body comprehensive workouts). The online coaching platform provides customized programs for various goals including athletic performance, injury rehabilitation, and endurance events.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• 9Round Fitness: Kickboxing-themed group training franchise with rotating daily workouts and 30-minute formats — comparable in its emphasis on varied, programmed, coach-led sessions.
• Orangetheory Fitness: Global group-training franchise offering scheduled, coach-led sessions with structured programming — closely comparable to Fit In Gym's high-frequency, multi-program daily session model.
• CrossFit (Affiliates): Affiliate-based group functional fitness network with constantly varied, coach-led programming — directly overlaps with Fit In's Functional Training program and group-class delivery model.
• Future: Online personal training platform pairing clients with certified coaches for customized remote programming — directly comparable to Fit In's Online Coaching service for athletes and injury recovery clients.
• Barry's Bootcamp: Premium boutique group-training operator running multiple daily coached sessions across strength and conditioning formats — closely matches Fit In's high-cadence, trainer-led model.
• F45 Training: Functional group-training franchise delivering short, programmed workouts across multiple class types — directly analogous to Fit In's Functional Training and differentiated program structure.

Others

• Trainerize: Software platform enabling fitness coaches to deliver custom training and coaching programs remotely — comparable as the underlying technology stack Fit In's online coaching could adopt or compete against.

Broad incumbents

• Les Mills International: Global group-fitness programming provider whose branded classes (BODYATTACK, RPM, etc.) are delivered at thousands of clubs — comparable in the structured, programmed group-class category Fit In operates in.
• Basic-Fit: Largest low-cost gym chain in Europe with broad geographic coverage across Macedonia-adjacent markets — competes for the same consumer fitness spend as Fit In, though without Fit In's group-coaching specialization.

Emerging players

• Gymondo: European digital fitness platform offering workout videos and personalized programs — adjacent competitor to Fit In's online coaching within the same regional consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fit_in_performance
• LinkedInlinkedin.com/company/fit-in-gym

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit In Gym