FIT - Functional Fitness - 3 x in Kiel

What FIT - Functional Fitness - 3 x in Kiel does

FIT is a privately held functional fitness studio chain headquartered in Kiel, Germany, operating three studios across the Kiel metropolitan area (Altstadt, Wissenschaftspark, and Altenholz). The company delivers a portfolio of sport-science-grounded services including functional group training, neuroathletic coaching, nutrition and lifestyle coaching under the "before'n'after" sub-brand, athletics coaching for competitive athletes, mobility coaching, BIA body composition analysis, certified prevention courses, and corporate wellness (Betriebliches Gesundheitsmanagement under FIT Work). Its technical foundation rests on certified methodologies rather than proprietary technology IP — Z-Health neuro athletic coaching (anchored by the first certified practitioner in Schleswig-Holstein), YPSI nutrition certification, BioSignature skinfold measurement, InBody BIA diagnostics, and Functional Movement Screen assessments.

The company monetizes through a mix of recurring monthly membership fees (6, 12, or 24-month terms via SEPA direct debit), unit-priced coaching packages (€299–€449 for Before'n'After, €399 for Neuro Coaching), certified prevention courses (€170–€190) eligible for statutory health insurer subsidies under §20 SGB V, and B2B corporate wellness contracts delivered on-site and via live online formats. FIT serves four customer segments: individual fitness consumers (primary), competitive athletes including Olympians and Bundesliga players, corporate clients in the Kiel region (named accounts include Dataport, PPI AG, Diakonie, and the Justiz department), and health/rehabilitation seekers. The business is founder-managed by Dr. Simon Rasmussen and Malte Gertenbach via FIT GmbH & Co. KG, with separate operating entities for the Altenholz (FIT Altenholz GmbH & Co. KG) and Wissenschaftspark (FIT Wipa GmbH & Co. KG) locations, 7 employees in total, and no external institutional funding identified.

Name

FIT - Functional Fitness - 3 x in Kiel

Legal name

FIT GmbH & Co. KG

Website

https://fit-kiel.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FIT is a privately held German functional fitness studio chain operating three locations in the Kiel region, delivering sport-science-based group training, neuro coaching, nutrition/lifestyle coaching, athletics coaching, and corporate wellness to individual members, competitive athletes, and regional businesses.

Ownership category

akta.pro rank

Product category

Functional Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness & Mobility Training (HSADAAAD)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Functional fitness training
• Personal training services
• Corporate wellness programs
• Nutrition lifestyle coaching
• Preventive health courses

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fitness Studio Memberships: Monthly membership fees granting access to functional training sessions across three studio locations (Altstadt, Wissenschaftspark, Altenholz). Membership terms are 6, 12, or 24 months with monthly payments via SEPA direct debit. Prices are end prices including German VAT.
2. Personal Training & Coaching Services: Individual coaching including Neuro Coaching (€399 initial package), Before'n'After nutrition and lifestyle coaching (€299–€449), and mobility/health coaching sessions. Includes specialized services like BIA body analysis, Functional Movement Screen, and Functional Flossing treatments.
3. Betriebliches Gesundheitsmanagement (BGM) / Corporate Wellness: Corporate health management services for businesses including on-site analysis, health days, workshops, online training formats (FIT ¼, FIT in 30 Minuten, Yoga), and prevention courses subsidized by health insurers.
4. Prevention Courses (Präventionskurse): Certified prevention courses (Functional Training €170, TK Rücken Basic €190) subsidized by German statutory health insurers (Krankenkassen) under § 20 SGB V, with up to 100% reimbursement for eligible participants.
5. Shop / Online Product Sales: FIT products available for online booking and purchase through the integrated shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

FIT operates three functional fitness studios in the Kiel metropolitan area (Altstadt, Wissenschaftspark, Altenholz) offering monthly memberships and a structured portfolio of training concepts including Functional Basics, FIT in 30 Minuten, Modified Strongman Training, HYROX, Yoga and Running Club. Beyond gym access, the company sells standalone coaching services: Neuro Coaching (Z-Health certified), before'n'After nutrition and lifestyle coaching, FIT Athletik performance coaching for competitive athletes, and FIT Work corporate health management (BGM), supported by certified prevention courses subsidized by statutory health insurers and diagnostics such as InBody BIA, BioSignature, and Functional Movement Screen.

Product overview

FIT is a functional fitness studio chain operating three locations in Kiel and Altenholz, Germany. The core offering consists of gym access and structured training concepts (Functional Basics, FIT in 30 Minuten, HYROX, Strongman Training, etc.). The portfolio includes specialized coaching services: Neuro Coaching (brain-based training), before'n'After nutrition and lifestyle coaching, and Athletics Performance coaching for competitive athletes. Additional services encompass corporate health management (FIT Work), BIA body composition analysis, Mobility Coaching, Functional Flossing treatments, certified prevention courses, and regular workshops. The service architecture is built around the three physical gym locations, with coaching and health services offered as complementary modules.

Differentiator

Problem solved

Functional benefit

Brands

• before'n'after: Nutrition and lifestyle coaching program featuring BioSignature body composition analysis, individualized training, nutrition, and supplement plans.
• FIT Work
• FIT Gesundheit
• FIT Akademie
• Neuro Coaching

Products and services

• FIT Gym Memberships (Altstadt, Wissenschaftspark, Altenholz) Monthly memberships granting access to functional training sessions across three studio locations in Kiel Altstadt, Kiel Wissenschaftspark, and Altenholz. Contract terms: 6, 12, or 24 months with monthly SEPA direct debit payments. Members access group classes including Functional Basics, FIT in 30 Minuten, Modified Strongman Training, HYROX, Lift & Run, Core & Cardio, Running Club, Best Ager, Kids, Yoga, and Open Gym.
• Neuro Coaching Standalone neuro-centric coaching service integrating brain function into training programs. Packages include initial assessment (Auftaktanamnese), movement analysis, drill program (~60 min), and four follow-up coaching sessions (4 x 30 min) at €399, with a follow-up-only package at €229. Targets clients with pain, movement restrictions, or performance goals. Free 15-minute initial consultation offered.
• before'n'After Coaching Nutrition and lifestyle coaching program featuring BioSignature skinfold body composition measurement taken every 3 weeks, individualized nutrition plans, supplement recommendations, and six follow-up sessions over 6 months. Pricing €299–€449 depending on package option. Co-developed with medical partners for blood analysis and alternative medicine support.
• FIT Athletik (Athletics Coaching) Performance coaching for competitive athletes including sport-specific athletics training, nutrition coaching, mobility training, performance diagnostics, and Before & After body composition analysis. Documented clients include Olympic sailing medalist Alica Stuhlemmer, Bundesliga handball player Sebastian Firnhaber, ORC European sailing champion Karl Gurgel, U21/U19 world champion Hannah Andersson, and NAGA Europe champion Darius Emrich.
• FIT Work (Betriebliches Gesundheitsmanagement / BGM) Corporate health management (BGM) services for businesses and government agencies in the Kiel region, including on-site analysis, health days, workshops, active breaks (FIT Viertel), online training formats (FIT ¼, FIT in 30 Minuten, Yoga), and prevention courses. Delivered both on-site at client premises (Dataport, PPI AG, Justiz, Diakonie) and via digital live sessions (Zoom/Microsoft Teams).
• Präventionskurse (Prevention Courses) Statutorily certified prevention courses under German §20 SGB V: Functional Training (8 x 60 min, €170/participant) and TK Rücken Basic back training (9 x 60 min, €190/participant). TK-insured participants attend free of charge; statutory health insurer subsidies of minimum €75 up to 100% available for eligible participants.
• Mobility Coaching

Quantifiable outcome

• Body fat reduction of 3.0–16.0% and muscle mass gains of 1.0–8.3kg documented across Before'n'After program participants within 4–6 months.
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Handball-Camp.decoreStrategic or Co-development PartnerFIT is the exclusive partner of Handball Camps, designing and delivering the athletic content for various handball camp concepts. This is a core strategic partnership supporting FIT's positioning in competitive sports coaching.
• Dr. Christina Straßner-Kloss (Gemeinschaftspraxis Beselerallee)minorStrategic or Co-development PartnerMedical cooperation partner for Before'n'After coaching, providing blood analysis and nutrient deficiency assessments for clients.
• Carolin Lange (Heilpraktikerin)minorStrategic or Co-development PartnerAlternative medicine practitioner and cooperation partner for medical questions related to nutrition and lifestyle coaching within the Before'n'After program.
• Deutsche Hochschule für Prävention und Gesundheitsmanagement (DHfPG)minorOthersFIT collaborates with DHfPG (and IST Hochschule) to offer dual study programs (Bachelor and Master) in Fitness Economics, Health Management, and Training Science. Students complete practical training at FIT while pursuing university studies.
• IST Hochschule für ManagementminorOthersFIT partners with IST Hochschule alongside DHfPG to offer dual study programs combining practical studio experience with academic learning in sports and health management.
• YPSI (YPSI Nutrition)minorOthersDr. Simon Rasmussen holds YPSI certification in Nutrients, Hormones & Nervous System, integrating YPSI methodologies into the Before'n'After nutrition and lifestyle coaching program.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Holmes Place Germany: Premium German health and fitness club operator offering functional training, personal coaching, corporate wellness, and spa services. Comparable premium positioning and corporate wellness (BGM-adjacent) offering, though with a broader wellness and spa portfolio than FIT.
• McFit / RSG Group Germany: Germany's largest fitness chain with hundreds of locations under McFit, John Reed, and other brands. Comparable end market (subscription-based functional and general fitness), but operates at vastly larger scale and lower price points than FIT's premium boutique model.
• Fitness First Germany: Premium German fitness club chain offering functional training areas, group classes, and personal coaching. Comparable service mix (functional training, coaching, premium positioning) but operates as a national incumbent rather than regional specialist.

Direct peers

• Bodystreet: German boutique EMS (electrical muscle stimulation) micro-studios delivering 20-minute time-efficient personal training sessions. Directly comparable to FIT on the time-efficient, technology-assisted, premium-priced boutique training model, though EMS-based vs. FIT's neuro-functional approach.
• Körperformen: German boutique fitness/EMS chain focused on body transformation with combined training and nutrition coaching. Mirrors FIT's Before'n'After integration of body composition analysis, individualized nutrition, and short-session training — same target customer and revenue model.
• Mrs. Sporty: German boutique fitness chain targeting time-constrained consumers with 30-minute personal-coached sessions. Closely comparable business model (short effective sessions, subscription recurring, female-skewed coaching) and similar regional unit-level positioning to FIT.
• CrossFit (Germany affiliated boxes): Functional fitness methodology with global affiliate network of independent CrossFit boxes including in Germany. Comparable functional training methodology and time-efficient high-intensity group sessions targeting similar performance-oriented consumers.
• INJOY Studios: Regional German fitness studio chain offering functional training and personal coaching. Comparable independent studio operator with similar mid-market functional training positioning in German regional markets.
• clever fit: German low-cost fitness chain with nationwide studio footprint and monthly subscription model. Directly comparable subscription-based fitness club operator, though positioned at the low-price end vs. FIT's premium functional positioning.

Emerging players

• PEAK Performance Studios: German functional training and athletic performance studios focused on sport-specific conditioning. Comparable intersection of functional training, athletic performance coaching, and premium positioning, though more specialized toward competitive athletes than FIT's broader consumer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fit-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIT - Functional Fitness - 3 x in Kiel